The Internet and Interactive Media. DO U KNW? What is WWW? Who owns WWW?

The Internet and

Interactive Media

DO U KNW?

What is WWW?Who owns

WWW?

World Wide Web

WWW is not synonymous with Internet.

Internet is a global system of

interconnected computer networks.

Web is an application running on the

Internet.

In March 1989, Sir Tim Berners-Lee

wrote a proposal about a database and

software project he had built in 1980.

A NeXt computer - used by Berners-Lee

as the world's first web server and also

to write the first web browser, World

WideWeb, in 1990.

The World Wide Web Consortium (W3C)

was founded by Tim Berners-Lee in Oct

1994 at MIT.

2006 – Internet advertising exceeds $16.2 billion

2011 (Projected) - $42 billion

2006 – Internet advertising exceeds $16.2 billion

2011 (Projected) - $42 billion

2000-2002 Bust – 25% drop2000-2002 Bust – 25% drop

2005 – Internet advertising at$10 billion

2005 – Internet advertising at$10 billion

1994 – Ads on HotWired1994 – Ads on HotWired

Growth in Internet Advertising

Y knw bout Web Mktg?

Internet Communications Objectives

DISCUSS…

Suxesful Websites ?

Define: SuxesfulY r they suxesful?

6 Cs of an Effective Website

www.benjerry.com

IMC with Internet

The Internet should be integrated with:

The Internet should be integrated with:

Internet Advertising

Banner ads

Standard banner ad sizes

Pop-up ads

Contextual ads

KBB - Pontiac Ad

XBOX

Interstitial ads

Internet – Sales Promotion

Internet – Personal Selling

Internet – Public Relations

www.Chrysler.com (experience)

Internet – Direct Marketing

Email (www.mailchimp.com)

Infomercials - Famous Infomercial

ParodyE-Commerce (Amazon,

ebay, Xerox)

FUN TIME …

Internet Effectiveness – Measure it !

Internet SpecificClicksPost-click conversionsCost per conversion

IAB Glossary

Internet Effectiveness – Measure it !

Cross Media Optimization Studies

Traditional MeasuresRecallRetentionSalesUsage/Attitude Surveys

Internet Effectiveness – Sources?

Arbitron MRI & SMRB Ad Analyzer Audit Bureau of Circulations Interactive Advertising Bureau eMarketer Nielson Net Ratings Jupiter Research

ABC - Free Reports

THINK…

Weigh it out!Wot r the Pros & Cons of the Net?

Internet - PROs

Targeting capabilities Message tailoring Interactive capabilities Information access Sales potential Creativity Exposure Speed Complementing other IMC

elements

Internet - CONs

Measurement problems Annoyance Clutter Potential for deception Privacy Irritation

OTHER INTERACTIVE MEDIA

Mobile Interactivity

Interactive Television