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The Internet and
Interactive Media
DO U KNW?
What is WWW?Who owns
WWW?
World Wide Web
WWW is not synonymous with Internet.
Internet is a global system of
interconnected computer networks.
Web is an application running on the
Internet.
In March 1989, Sir Tim Berners-Lee
wrote a proposal about a database and
software project he had built in 1980.
A NeXt computer - used by Berners-Lee
as the world's first web server and also
to write the first web browser, World
WideWeb, in 1990.
The World Wide Web Consortium (W3C)
was founded by Tim Berners-Lee in Oct
1994 at MIT.
2006 – Internet advertising exceeds $16.2 billion
2011 (Projected) - $42 billion
2006 – Internet advertising exceeds $16.2 billion
2011 (Projected) - $42 billion
2000-2002 Bust – 25% drop2000-2002 Bust – 25% drop
2005 – Internet advertising at$10 billion
2005 – Internet advertising at$10 billion
1994 – Ads on HotWired1994 – Ads on HotWired
Growth in Internet Advertising
Internet Communications Objectives
DISCUSS…
Suxesful Websites ?
Define: SuxesfulY r they suxesful?
IMC with Internet
The Internet should be integrated with:
The Internet should be integrated with:
Internet Advertising
Banner ads
Standard banner ad sizes
Pop-up ads
Contextual ads
KBB - Pontiac Ad
XBOX
Interstitial ads
Internet – Sales Promotion
Internet – Personal Selling
Internet – Direct Marketing
Email (www.mailchimp.com)
Infomercials - Famous Infomercial
ParodyE-Commerce (Amazon,
ebay, Xerox)
FUN TIME …
Internet Effectiveness – Measure it !
Internet SpecificClicksPost-click conversionsCost per conversion
IAB Glossary
Internet Effectiveness – Measure it !
Cross Media Optimization Studies
Traditional MeasuresRecallRetentionSalesUsage/Attitude Surveys
Internet Effectiveness – Sources?
Arbitron MRI & SMRB Ad Analyzer Audit Bureau of Circulations Interactive Advertising Bureau eMarketer Nielson Net Ratings Jupiter Research
ABC - Free Reports
THINK…
Weigh it out!Wot r the Pros & Cons of the Net?
Internet - PROs
Targeting capabilities Message tailoring Interactive capabilities Information access Sales potential Creativity Exposure Speed Complementing other IMC
elements
Internet - CONs
Measurement problems Annoyance Clutter Potential for deception Privacy Irritation
OTHER INTERACTIVE MEDIA
Mobile Interactivity
Interactive Television
