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The Homes for Britain Rally
The problem
Housing was not an election issue for most people in 2010
3%3%3%3%
5%5%5%
7%7%
8%11%
12%14%
23%26%
32%
0% 5% 10% 15% 20% 25% 30% 35%
DefenceHousing
IraqPublic transport/ roads
AfghanistanProtect nat env./climate change
PenionsBenefits
Care for older peopleCrime/ law and order
UnemploymentTaxation
Asylum and immigrationEducation/ schools
HealthcareManaging the economy
Source: Ipsos MORI Issues Index
Hadn’t broken 10% at a General ElectionWhat do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
70
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
Housing
Tell your story, a lot
90% of success is turnout
The other 10% matters too!
The action is in the reaction
Build on the momentum
If you’re going to lead, lead
1. Tell your story, a lot2. 90% of success is turnout3. The other 10% matters too!4. The action is in the reaction5. Build on the momentum
If you’re going to lead, lead
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