The GaGa Girls: Janine Ashley, Elizabeth Blackmon, Virginia Cebe , Tara Gasparovic

The GaGa Girls:Janine Ashley, Elizabeth Blackmon,

Virginia Cebe, Tara Gasparovic

SITUATION ANALYSIS• Internal Environment:

• Strong financial standing – stock has never gone down

• Steady growth – a new store opens every week

• Family-oriented corporate culture

• Internal professional growth opportunities

SITUATION ANALYSIS• External Environment:

• Cooperative Nature

• Strong competitive advantage

• Unique in their industry, 1650+ locations

• Weak recruiting practices

• Demographic and lifestyle changes

• Baby boomers starting to retire

• Large need for Millennial generation to take on their management roles

SWOT Analysis Strengths

• Family-oriented corporate culture

• Focus on employee satisfaction

• Stock has never decreased

• Career advancement

• Benefits / starting salary

• Cultural Icon

Weaknesses

• Reputation perceived by recent grads

• Lack of “glamour”

• Unfavorable work hours

• Non-prestigious job title

Opportunities

• Advertising

• Recruiting Website

• Social Media

Threats

• Competitors recruiting efforts

• More well-known companies visiting career fairs

VALUE PROPOSITION• “Low prices, quality food and unbeatable

customer service. We are more than just waffles.”

• “Low prices, quality food and unbeatable service; with over 1,650 locations in the South East, we are right around the corner.”

• “Low prices, quality food and an unique dining experience.”

STRATEGIC ALTERNATIVES• 1. Enhance Online Presence• Increase amount of information on

website• Strengthen web communications• Expand social media presence

STRATEGIC ALTERNATIVES• 2. Career Fair Booth Presentation • Incentives/Free giveaways• Inviting and professional flyer• Utilize Waffle House’s strengths

STRATEGIC ALTERNATIVES• 3. Open House Event• Securing potential employees• More hands on time with Clemson

students• Showing more of the personality of the

company

RECOMMENDATIONSPlay up the great attributes of Waffle House while recruiting:

• Not just a desk job

• Always something new to do

• Very people-oriented

• Variety – no day is ever the same

RAISE AWARENESS• Email all business majors ahead of time with

information about the trainee program

• Create new flyer to attach in the email, display at career centers, and hand out at the career fair

RESEARCH“What attracts you to a company’s booth when you visit

a career fair?”

BOOTH PRESENTATION• Recruiter attire: professional, black

ensembles • Yellow Waffle-House-style name tags• Professional, attractive signage • Approachability

INCENTIVES• Giveaways at the Career Fair

• Waffle House magnets, pens, mugs, or koozies

• Coupons

• After visiting the booth at the career fair, students obtain a coupon

OPEN HOUSE EVENT• Hold an Open House event for jobseekers

• Personal and intimate setting

• Employment process becomes more hands on

• Gives potential employees a real-life view of what position would be like

• Allows potential employees to meet, converse and ask questions to current employees

REVAMP WEBSITE

SOCIAL MEDIA PRESENCE

ANY QUESTIONS?