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The GaGa Girls: Janine Ashley, Elizabeth Blackmon, Virginia Cebe , Tara Gasparovic. SITUATION ANALYSIS. Internal Environment: Strong financial standing – stock has never gone down Steady growth – a new store opens every week Family-oriented corporate culture - PowerPoint PPT Presentation
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The GaGa Girls:Janine Ashley, Elizabeth Blackmon,
Virginia Cebe, Tara Gasparovic
SITUATION ANALYSIS• Internal Environment:
• Strong financial standing – stock has never gone down
• Steady growth – a new store opens every week
• Family-oriented corporate culture
• Internal professional growth opportunities
SITUATION ANALYSIS• External Environment:
• Cooperative Nature
• Strong competitive advantage
• Unique in their industry, 1650+ locations
• Weak recruiting practices
• Demographic and lifestyle changes
• Baby boomers starting to retire
• Large need for Millennial generation to take on their management roles
SWOT Analysis Strengths
• Family-oriented corporate culture
• Focus on employee satisfaction
• Stock has never decreased
• Career advancement
• Benefits / starting salary
• Cultural Icon
Weaknesses
• Reputation perceived by recent grads
• Lack of “glamour”
• Unfavorable work hours
• Non-prestigious job title
Opportunities
• Advertising
• Recruiting Website
• Social Media
Threats
• Competitors recruiting efforts
• More well-known companies visiting career fairs
VALUE PROPOSITION• “Low prices, quality food and unbeatable
customer service. We are more than just waffles.”
• “Low prices, quality food and unbeatable service; with over 1,650 locations in the South East, we are right around the corner.”
• “Low prices, quality food and an unique dining experience.”
STRATEGIC ALTERNATIVES• 1. Enhance Online Presence• Increase amount of information on
website• Strengthen web communications• Expand social media presence
STRATEGIC ALTERNATIVES• 2. Career Fair Booth Presentation • Incentives/Free giveaways• Inviting and professional flyer• Utilize Waffle House’s strengths
STRATEGIC ALTERNATIVES• 3. Open House Event• Securing potential employees• More hands on time with Clemson
students• Showing more of the personality of the
company
RECOMMENDATIONSPlay up the great attributes of Waffle House while recruiting:
• Not just a desk job
• Always something new to do
• Very people-oriented
• Variety – no day is ever the same
RAISE AWARENESS• Email all business majors ahead of time with
information about the trainee program
• Create new flyer to attach in the email, display at career centers, and hand out at the career fair
RESEARCH“What attracts you to a company’s booth when you visit
a career fair?”
BOOTH PRESENTATION• Recruiter attire: professional, black
ensembles • Yellow Waffle-House-style name tags• Professional, attractive signage • Approachability
INCENTIVES• Giveaways at the Career Fair
• Waffle House magnets, pens, mugs, or koozies
• Coupons
• After visiting the booth at the career fair, students obtain a coupon
OPEN HOUSE EVENT• Hold an Open House event for jobseekers
• Personal and intimate setting
• Employment process becomes more hands on
• Gives potential employees a real-life view of what position would be like
• Allows potential employees to meet, converse and ask questions to current employees
REVAMP WEBSITE
SOCIAL MEDIA PRESENCE
ANY QUESTIONS?