SWOT PPT 3 - USTA Servesustaserves-training.com/.../uploads/SWOT-PPT-3.pdfSWOT Analysis Miguel...

SWOT Analysis

Miguel Garcia and Dan Limbago

Capacity Building ProgramThree-Day TrainingFebruary 18-20, 2015Orlando, Florida

Overview

Introductory Perceptual Exercise

Academic Framework or SWOT by the Book

Practical SWOT – Helpful Tips for Social Enterprises

Interactive Exercise based on Case Studies

Report Back –What Have We Learned?

Perceptual Exercise

Observe behavior of each model for ten seconds & then move on to the next

Be prepared to answer a series of questions

Distinguish between the objective observation of behavior vs. informed speculation or “what ifs”

SWOT Diagram: Personal

SWOT Diagram: Organization

SWOT Diagram: Products and Projects

Comfortable Diagram for NJTL/CTCs

Practical Psychological Tips

SWOT is a diagnostic tool – It does not determine the

Prognosis - Descriptive rather than Prescriptive

Have a Quiet Mind – “No Monkey Mind” - State of Clarity

– Reflective Practice http://www.csp.org.uk/faqs/cpd/what-reflective-practice-how-do-i-do-it

“Clear Eyes, Strong Heart – Can’t Lose” – the late Stuart

Scott, ESPN Anchor – Why this quote?

Social Entrepreneur

Factors of Production (from Atlanta Workshop):

Capital ($)

Labor (staff)

Land (facilities)

Technologies (Production Processes)

Intellectual Property (Curriculum)

-Grow Responsibly, 2014

SWOT & Nonprofit Growth

SWOT Informs Social Enterprise

Communication Tool for the existing landscape to share with leadership, funders & partners

Offers both internal (operations)& external (market studies)landscape analysis

Provides a sound base for entrepreneurs to forecast or speculate as to alternative outcomes from decisions

Aid to Recalibrate the Proper Blend/Ratio of the Various Production Factors

Interactive ExerciseCase Studies - #1 Older; #2 Newer

Count off of SWOTS; Generalists & Teams

Breakout of SWOTS; Breakout of Teams

Report Back Questions

Teams share SWOT perceptions on what is stated in the cases

What is not in the case statement that might be a SWOT issue?

Teams offer forecasts/speculations without any corrective SWOT considerations – what happens with no actions?

Teams act as consultants and formulate recommendations based on SWOT – what actions do you prioritize?

Summary

What have we learned that could make a difference back home?

Contact

Miguel Garcia

Telephone: (832) 527-6984

Email: garcmag@gmail.com

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