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Sustainable
Tourism
engaging culture, protecting nature and involving community
Source: Intrepid Adventure Index 2018
Adventure Travel = Local Experiences
25 % find learning about history, art and culture their most important travel goal
72 % enjoy different cultures.
43% want local dining experience
52 % enjoy spontaneously discovery
49 % prefer adventure and excitement
Source: RTI Research, 2018 Tourism Outlook: The Exploration of Todays’ Modern Traveler
Let’s talk billions
Perceived Highlights
Myanmar
Perceived Highlights
Cambodia
• Be inspiring
• Easy to reach….
• …. but off-the-beaten-track
• Benefit the community and/or
environment
• Be educational
• Enable authentic contact
Thank you!
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