Sustainable

Tourism

engaging culture, protecting nature and involving community

Source: Intrepid Adventure Index 2018

Adventure Travel = Local Experiences

25 % find learning about history, art and culture their most important travel goal

72 % enjoy different cultures.

43% want local dining experience

52 % enjoy spontaneously discovery

49 % prefer adventure and excitement

Source: RTI Research, 2018 Tourism Outlook: The Exploration of Todays’ Modern Traveler

Let’s talk billions

Perceived Highlights

Myanmar

Perceived Highlights

Cambodia

• Be inspiring

• Easy to reach….

• …. but off-the-beaten-track

• Benefit the community and/or

environment

• Be educational

• Enable authentic contact

Thank you!