Student Involvement and Alumni Engagement - CASE 2016

Understanding the Relationship between Student Involvement and Subsequent Alumni

Engagement

Joseph Volin, Ed.D.

Carrie Kortegast, Ph.D.

Quick Survey

What is alumni engagement?

Does student involvement influence alumni engagement?

Do you have the data to track student involvement?

Do you use the data?

Do you wish you had the data?

Definitions

Student Involvement

Registered Student Organizations

Intercollegiate Athletics

Graduation Honors and Awards

Alumni Engagement

Monetary Engagement

Non-Monetary Engagement

Event Attendance

Volunteer Interest

Volunteer Activity

Communications

Why is this relationship important?

Enrollment and funding are decreasing for colleges and universities.

In order to supplement the decrease in funding and enrollment in higher

education, colleges and universities are tasked with increasing external

support (alumni giving).

What do we know?

There is a relationship between student involvement and

a positive student experience.

Those that have a positive student experience are more

likely to give to their alma mater.

There is a relationship between the number of

communications pieces that are sent and giving

success.

More events hosted correlates with greater success in

annual giving.

What don’t we know?

What impact does student involvement have on engagement?

What impact does non-monetary engagement have on monetary

engagement?

What did we do?

Data Collection

Data Coding

Data Analysis

Who did we study?Characteristic Percent

Gender Male 47.6%

Female 52.4%

Race/Ethnicity American Indian/Alaska Native Asian Black/African American

Hispanic/Latino/Latina

Multiple Races

Native Hawaiian/Other Pacific Islander

Non-Resident Alien

0.2%

4.6%

2.7%

3.7%

2.1%

0.1%

3.3%

White/Caucasian 81.3%

Missing 2.0%

Graduation Recency

(Years Since

Graduation)

1 9.9%

2 9.9%

3 10.1%

4 10.2%

5 9.9%

6 10.0%

7 10.1%

8 10.3%

9 10.0%

10 9.6%

Academic Program

Business 26.7%

Education 3.9%

Fine Arts 2.6%

Humanities 10.0%

Social Sciences 20.6%

STEM 36.7%

N=8,557

Results and Analysis – Monetary Engagement

Effect b Odds-ratio p

Student Involvement 0.269 1.309 <.001

Graduation Recency -0.148 0.862 <.001

Distance from Campus -0.550 0.577 .009

Gender (F) 0.115 1.122 .007

Gender (M) 0a

RaceEthnicity (Asian/Pacific Islander) -0.438 0.645 <.001

Race/Ethnicity (Black or African American) -0.256 0.774 .048

Race/Ethnicity (Hispanic or Latino) -0.255 0.775 .022

Race/Ethnicity (Other/Multiple Races) -0.361 0.697 <.001

Race/Ethnicity (White) 0a

Academic Program (Business) 0.048 1.049 .354

Academic Program (Education) 0.010 1.010 .927

Academic Program (Fine Arts) -0.205 0.815 .130

Academic Program (Humanities) -0.316 0.729 <.001

Academic Program (Social Sciences) -0.149 0.862 .010

Academic Program (STEM) 0a

Note: a. this parameter is set to zero because it is redundant.

Results and Analysis – Non Monetary Engagement

Effect b Odds-ratio p

Student Involvement 0.311 1.364 <.001

Graduation Recency -0.059 0.942 <.001

Distance from Campus -0.022 0.978 .268

Gender (F) 0.275 1.317 <.001

Gender (M) 0a

Race/Ethnicity (Asian/Pacific Islander) -0.237 0.789 .010

Race/Ethnicity (Black or African American) -0.216 0.805 .074

Race/Ethnicity (Hispanic or Latino) -0.072 0.931 .486

Race/Ethnicity (Other/Multiple Races) -0.286 0.751 .001

Race/Ethnicity (White) 0a

Academic Program (Business) 0.435 1.545 <.001

Academic Program (Education) -0.030 0.970 .775

Academic Program (Fine Arts) 0.257 1.293 .044

Academic Program (Humanities) 0.016 1.016 .826

Academic Program (Social Sciences) 0.135 1.145 .015

Academic Program (STEM) 0a

Note: a. This parameter is set to zero because it is redundant.

Results and Analysis - Non-Monetary and Monetary

Engagement

Correlations

MonetaryCoding NonMonCoding

Spearman's rho MonetaryCoding Correlation Coefficient 1.000 .330**

Sig. (2-tailed) . .000

N 8557 8557

NonMonCoding Correlation Coefficient .330** 1.000

Sig. (2-tailed) .000 .

N 8557 8557

**. Correlation is significant at the 0.01 level (2-tailed).

What does this mean?

Undergraduate Student Involvement Increases Alumni Engagement

Connection between Non-Monetary and Monetary Engagement

Proximity Increases Giving but Not Non-Monetary Engagement

More Recent Alumni are More Likely to Give

Women are More Engaged then Men

Alumni of Color Give at Lower Rates than White Alumni

Alumni of Color Engage (Non-Monetary) Less than White Alumni

Academic Program Influences Alumni Engagement

What do we do with this info?

Defining Alumni Engagement

Stronger Collaboration

Resources for Non-Monetary Engagement

Data Usage

What next?

Analysis of Generations of Alumni

Analysis of Other Institutions

Relationship between Social Media and Alumni Engagement

Influence of Various Student Involvement Types

Non-Profit Organizations

Questions

Joseph Volin, Ed.D.

Volin.joe@gmail.com

Session evaluations will be emailed.