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Understanding the Relationship between Student Involvement and Subsequent Alumni
Engagement
Joseph Volin, Ed.D.
Carrie Kortegast, Ph.D.
Quick Survey
What is alumni engagement?
Does student involvement influence alumni engagement?
Do you have the data to track student involvement?
Do you use the data?
Do you wish you had the data?
Definitions
Student Involvement
Registered Student Organizations
Intercollegiate Athletics
Graduation Honors and Awards
Alumni Engagement
Monetary Engagement
Non-Monetary Engagement
Event Attendance
Volunteer Interest
Volunteer Activity
Communications
Why is this relationship important?
Enrollment and funding are decreasing for colleges and universities.
In order to supplement the decrease in funding and enrollment in higher
education, colleges and universities are tasked with increasing external
support (alumni giving).
What do we know?
There is a relationship between student involvement and
a positive student experience.
Those that have a positive student experience are more
likely to give to their alma mater.
There is a relationship between the number of
communications pieces that are sent and giving
success.
More events hosted correlates with greater success in
annual giving.
What don’t we know?
What impact does student involvement have on engagement?
What impact does non-monetary engagement have on monetary
engagement?
What did we do?
Data Collection
Data Coding
Data Analysis
Who did we study?Characteristic Percent
Gender Male 47.6%
Female 52.4%
Race/Ethnicity American Indian/Alaska Native Asian Black/African American
Hispanic/Latino/Latina
Multiple Races
Native Hawaiian/Other Pacific Islander
Non-Resident Alien
0.2%
4.6%
2.7%
3.7%
2.1%
0.1%
3.3%
White/Caucasian 81.3%
Missing 2.0%
Graduation Recency
(Years Since
Graduation)
1 9.9%
2 9.9%
3 10.1%
4 10.2%
5 9.9%
6 10.0%
7 10.1%
8 10.3%
9 10.0%
10 9.6%
Academic Program
Business 26.7%
Education 3.9%
Fine Arts 2.6%
Humanities 10.0%
Social Sciences 20.6%
STEM 36.7%
N=8,557
Results and Analysis – Monetary Engagement
Effect b Odds-ratio p
Student Involvement 0.269 1.309 <.001
Graduation Recency -0.148 0.862 <.001
Distance from Campus -0.550 0.577 .009
Gender (F) 0.115 1.122 .007
Gender (M) 0a
RaceEthnicity (Asian/Pacific Islander) -0.438 0.645 <.001
Race/Ethnicity (Black or African American) -0.256 0.774 .048
Race/Ethnicity (Hispanic or Latino) -0.255 0.775 .022
Race/Ethnicity (Other/Multiple Races) -0.361 0.697 <.001
Race/Ethnicity (White) 0a
Academic Program (Business) 0.048 1.049 .354
Academic Program (Education) 0.010 1.010 .927
Academic Program (Fine Arts) -0.205 0.815 .130
Academic Program (Humanities) -0.316 0.729 <.001
Academic Program (Social Sciences) -0.149 0.862 .010
Academic Program (STEM) 0a
Note: a. this parameter is set to zero because it is redundant.
Results and Analysis – Non Monetary Engagement
Effect b Odds-ratio p
Student Involvement 0.311 1.364 <.001
Graduation Recency -0.059 0.942 <.001
Distance from Campus -0.022 0.978 .268
Gender (F) 0.275 1.317 <.001
Gender (M) 0a
Race/Ethnicity (Asian/Pacific Islander) -0.237 0.789 .010
Race/Ethnicity (Black or African American) -0.216 0.805 .074
Race/Ethnicity (Hispanic or Latino) -0.072 0.931 .486
Race/Ethnicity (Other/Multiple Races) -0.286 0.751 .001
Race/Ethnicity (White) 0a
Academic Program (Business) 0.435 1.545 <.001
Academic Program (Education) -0.030 0.970 .775
Academic Program (Fine Arts) 0.257 1.293 .044
Academic Program (Humanities) 0.016 1.016 .826
Academic Program (Social Sciences) 0.135 1.145 .015
Academic Program (STEM) 0a
Note: a. This parameter is set to zero because it is redundant.
Results and Analysis - Non-Monetary and Monetary
Engagement
Correlations
MonetaryCoding NonMonCoding
Spearman's rho MonetaryCoding Correlation Coefficient 1.000 .330**
Sig. (2-tailed) . .000
N 8557 8557
NonMonCoding Correlation Coefficient .330** 1.000
Sig. (2-tailed) .000 .
N 8557 8557
**. Correlation is significant at the 0.01 level (2-tailed).
What does this mean?
Undergraduate Student Involvement Increases Alumni Engagement
Connection between Non-Monetary and Monetary Engagement
Proximity Increases Giving but Not Non-Monetary Engagement
More Recent Alumni are More Likely to Give
Women are More Engaged then Men
Alumni of Color Give at Lower Rates than White Alumni
Alumni of Color Engage (Non-Monetary) Less than White Alumni
Academic Program Influences Alumni Engagement
What do we do with this info?
Defining Alumni Engagement
Stronger Collaboration
Resources for Non-Monetary Engagement
Data Usage
What next?
Analysis of Generations of Alumni
Analysis of Other Institutions
Relationship between Social Media and Alumni Engagement
Influence of Various Student Involvement Types
Non-Profit Organizations
Session evaluations will be emailed.
