Stash Branding Campaign

GREEN IS GUILT.

THE PROBLEM

THE FUTURE

Motivate through envy and desire, not guilt.

THE SOLUTION

WHO IS STASH?

WHAT’S IN A NAME?

WHAT’S IN A NAME?

items with a history.

urban.

personal.

something you hold onto.

LOGO CONCEPTS

STASH

STASHSTASH

STASH

STASHSTASH

STASH

STASH

STASH

STASH

STASH

STASH STASH

STASH

FINAL LOGO

STASH

COLLATERALbusiness cards.

letterhead and envelope.

COLLATERALstorefront.

environment guidelines.adaptive reuseexposed bricksealed concrete floorslarge rustic timber

POINT OF VIEW

MISSIONallow people to be meaningfully connected to the things they carry with them.BRAND DRIVERwe want every bag to be someone’s favorite bag.VALUE PROPOSITIONwe creates completely unique bags that people will be proud to carry with them for the rest of their lives.POSITIONINGwe have defined a new category of impact-conscious travel gear that focuses on building relationships rather than pumping out new products.

KICKOFF CAMPAIGNPUT YOUR STAMP ON THE CITY.

DESCRIPTIONwe will place well-loved objects in trains, buses, and public transportation hubs in San Francisco. these items will be tagged with luggage claim checks directing them to STASH’s new downtown retail store.

KICKOFF CAMPAIGNPUT YOUR STAMP ON THE CITY.

THE STORYall the well-loved objects we’ll seed the city with have a story behind them. an example of this could be a cast iron piggy bank or someone’s favorite hat. the backstory baked into each item is similar to the one STASH hopes to foster between its customers and their bags.

KICKOFF CAMPAIGNPUT YOUR STAMP ON THE CITY.

THE ADVENTUREthe journeys undertaken by those adventurous enough to claim their luggage will become memories they will forever associate with the new STASH bags they’ll receive when they arrive at the store. the interactive and positive experience of the adventure is conducive to viral marketing.

CAMPAIGN EXTENSIONS

community portal for uploading pictures of stamped objects

“stamping” workshops organized in stores and through

online community portal

“stamp” kits with paint and stencils given out at store

CAMPAIGN COLLATERALluggage claim tags and detail view.

CAMPAIGN IMAGES

CAMPAIGN IMAGES

WEBSITE homepage.

background 1

WEBSITE homepage.

background 2

WEBSITE homepage.

background 3

WEBSITE homepage.

background 4

WEBSITE homepage.

background 5

WEBSITE hover graphics.button detail.

WEBSITE bag gallery.

bart collection.

WEBSITE bag detail view.

messenger bag.

WEBSITE community portal.

bus shelter.

SOLID.