Standards Are Strictly...

Branding & Design StandardsStandards Are Strictly Enforced

5.16.2011

TM

1

Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and the FIRST wordmark.

FIRST Logo

Vertical Usage Horizontal Usage

2

C=0 M=100 Y=100 K=0

PMS 485

R=237 G=28 B=36

C=100 M=60 Y=0 K=0

PMS 286

R=0 G=101 B=179

K=100

BLACK

R=35 G=31 B=32

K=40

PMS Cool Grey 6

R=167 G=169 B=172

FIRST Logo colors

Four Color Process / CMYK

Spot

RGB

Four Color Process / CMYK color model - A color model used in full color printing. CMYK refers to the four inks used: Cyan, Magenta, Yellow, and Key (blacK).

Spot / PMS colors- A pure ink single color for printing. Can reduce the number of plates need-ed if using spot as opposed to CMYK. Also defines the true colors since it is one mixed ink it can not be 100 percent reproduced in CMYK.

RGB - A color system used in displaying color in an electronic environment such as websites and online content. Different devices can display RGB values differently.

3

FIRST Acronym Definition Line

F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y

F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y

F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y

Vertical Usage

F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y

Align left - with edge of F in FIRST

Align right - with right bottom edge of T in FIRST

Align baseline and run into the FIRST logo type - with right bottom edge of T in FIRST

Centered - with FIRST logotype

F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y

Space on all orientations should be the same -

Space between logotype and tag should be proportional to the height of the T in FIRST

Initial letter in each word of the acronym is red to emphasize the origin of the FIRST name

4

F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y

F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y

Horizontal Usage

F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y

Align left - with left edge of F in FIRST

Align right - with right bottom edge of T in FIRST

Centered - with FIRST logotype & IconSpace on all orientations should be the same -

Space between logotype and tag should be proportional to the height of the T in FIRST

FIRST Acronym Definition Line Initial letter in each word of the acronym is red to emphasize the origin of the FIRST name

F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y

5

FIRST Logo - On dark colors

Reversed Usage

F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y

6

Maintain the logos impact by keeping a fair amount of uncluttered space around the logo.

When using the “acronym defining line”, the space starts from the baseline of the “acronym defining line” not the FIRST wordmark. (see second example to the left)

In some instances an overlap at the top icon can be a nice way to tuck the brand into a main visual.

See sample below:

FIRST Logo - space around

F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y

7

1

20

08

An

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Al R

ep

oR

t

For InspIratIon and recognItIon oF scIence and technology

Igniting young minds.“It makes you feel if you try hard enough, you can do anything.”

FIrst Team member

FIR001_2008AnnualFINAL211.indd 1 2/11/09 11:54:39 AM

The FIRST® wordmark and interlocking triangle, circle, and square graphic icon element may be used as separate branding pieces but MUST not be the only representation of the logo. Either the Vertical or Horizontal MUST appear in its original designed configuration some where in the materials.

FIRST Logo Elements The typography and icon

Icon

Wordmark

Examples shown here:

200 Bedford Street n Manchester, NH 03101

6 0 3 . 6 6 6 . 3 9 0 6

w w w . u s f i r s t . o r g

For InspIratIon and recognItIon oF scIence and technology

Vision...

Mission...

Impact…

“ ...to transform our culture by creating a world where science and technology are celebrated and where young people dream of becoming science and technology heroes.”

...to inspire young people to be science and technology leaders, by engaging them in exciting mentor-based programs that build science, engineering, and technology skills, that inspire innovation, and that foster well-rounded life capabilities including self-confidence, communication, and leadership.

...FIRST participants are 50% more likely to attend college, twice as likely to go on to major in science or engineering, and three times as likely to major specifically in engineering.

Dean Kamen, Founder

FIRST is a trademark and the FIRST logo is a registered trademark of US FIRST.

For InspIratIon and recognItIon oF scIence and technology

Founded by inventor Dean Kamen

to “turn young people on” to career

opportunities in science, technology,

engineering, and math, this 501(c)

(3) not-for-profit organization designs

accessible, motivational programs

combining teamwork, competition,

and just plain fun for students ages

6 to 18 around the globe. Teams of

students in four different age groups,

supported by more than 85,000

committed Mentors, Coaches,

Volunteers, and Sponsors, accept

the challenge to fund, design, build,

and compete with robots of their own

creation under strict rules and time

constraints. Local and regional winners

face off in this weekend’s international

FIRST Championship competitions

earning medals, trophies, and

“bragging rights.” You are privileged to

watch our young science, engineering,

and technology leaders of tomorrow

show off their skills, imaginations, and

“Gracious Professionalism.”

What’s

200 Bedford Street n Manchester, NH 03101

6 0 3 . 6 6 6 . 3 9 0 6

w w w . u s f i r s t . o r g

For InspIratIon and recognItIon oF scIence and technology

Vision...

Mission...

Impact…

“ ...to transform our culture by creating a world where science and technology are celebrated and where young people dream of becoming science and technology heroes.”

...to inspire young people to be science and technology leaders, by engaging them in exciting mentor-based programs that build science, engineering, and technology skills, that inspire innovation, and that foster well-rounded life capabilities including self-confidence, communication, and leadership.

...FIRST participants are 50% more likely to attend college, twice as likely to go on to major in science or engineering, and three times as likely to major specifically in engineering.

Dean Kamen, Founder

FIRST is a trademark and the FIRST logo is a registered trademark of US FIRST.

For InspIratIon and recognItIon oF scIence and technology

Founded by inventor Dean Kamen

to “turn young people on” to career

opportunities in science, technology,

engineering, and math, this 501(c)

(3) not-for-profit organization designs

accessible, motivational programs

combining teamwork, competition,

and just plain fun for students ages

6 to 18 around the globe. Teams of

students in four different age groups,

supported by more than 85,000

committed Mentors, Coaches,

Volunteers, and Sponsors, accept

the challenge to fund, design, build,

and compete with robots of their own

creation under strict rules and time

constraints. Local and regional winners

face off in this weekend’s international

FIRST Championship competitions

earning medals, trophies, and

“bragging rights.” You are privileged to

watch our young science, engineering,

and technology leaders of tomorrow

show off their skills, imaginations, and

“Gracious Professionalism.”

What’s

TM

8

FIRST Logo - Black Greyscale Logo

F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y

Reversed Usage

9

FIRST | Design Samples

Etching / Single Color / Screen / Embroidery

10

Horizontal minimum = .5 inches high

FIRST Logo - Minimum Sizes

F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G YF O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y

The acronym defining line may not be set below 5 point type or .08 inches high

Vertical minimum = .8 inches high

11

FIRST Logo - Do not alter the logos

FIRST

DO NOT change colors

DO NOT put periods between letters in Wordmark or Logo

DO NOT distort

DO NOT rotate

DO NOT alter elements

DO NOT put in graphic shapes

DO NOT reset type

DO NOT put in borders

DO NOT put on distracting backgrounds

Program Logos

13

FIRST Program Logos “Family of programs” colors

FIRST Icon Program Logos Reversed

The “Family of Programs Colors” versions and the “Single Color Blue” versions may only be used if the FIRST logo or the appropriate FIRST Icon Program Logo appears in close proximity.

The Grey, Red and Blue used in the below logos are the same as specified in FIRST logo on page 2 of this guide.

14

FIRST Program Logos - Black Positive

Reversed

15

FIRST Programs - Do not alter the logos

FRCFIRST ROBOTICS COMPETITION

DO NOT change colors DO NOT distort

DO NOT rotate DO NOT alter elements

DO NOT put in graphic shapes DO NOT reset type

DO NOT put in borders DO NOT put on distracting backgrounds

®

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FIRST Program | The FIRST Family of Programs Colors

PMS Process - 199-1C=100 M=70 Y=0 K=40

PMS Process - 9-1C=10 M=30 Y=100 K=0

PMS Process - 88-1C=0 M=100 Y=90 K=20

PMS Process - 256-3C=70 M=0 Y=35 K=20

PMS 2756

R=0 G=57 B=116

PMS 124

R=230 G=178 B=34

PMS 193

R=196 G=20 B=37

PMS 562

R=35 G=158 B=152

Four Color Process / CMYK

Spot

RGB

Graphic Guidelines

18

FIRST | Typefaces

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Helvetica Neue Extended

Helvetica Neue Bold Extended May be used for emphasis and FIRST typesetting in headlines

Helvetica Neue BQ Roman May be used in bodycopy

Helvetica Neue BQ Italics May be used in bodycopy or subheads for emphasis and on FIRST

Adobe Garamond Pro Italics May be used in pull quotes and sidebars

May be used on headlines, subheads, names of speaker Examples

Pull quotes

URL & Defining Line

Headlines - Back shadows can be used for emphasis

FIRST italics in body copy and headlines

The organization name FIRST must always appear in italics and all capital letters in all copy instances

®

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Univers Condensed Oblique Used in tagline and tight horizontal areas to conserve space

w w w . u s f i r s t . o r g

For InspIratIon and recognItIon oF scIence and technology

PDF Collateral

What’s FIRST? Brochure

Annual Report 2009

Key Sponsors

FIRST Leadership

MENU

Videos

FIRST Promo (6:14) FRC Student Voices (3:03)FTC Promo (3:39)FLL Get In The Game (3:28)FIRST Scholarship (1:00) 2009 Championship Wrap Video (2:15)

News

NY1 News Time Warner CableFIRST Videos on FIRST WorldTubeFIRST Robotics at the White House

Web Links

VolunteerSave The Dates 2010 - 2013FIRST Home PageFIRST News PageFIRST Events PageFIRST Regional Director

Contact Information Page FIRST List Of SponsorsFIRST CommunityFIRST Bill’s BlogFIRST Ken’s BogInternational FLL Page

FIRST Fact Sheet

Scholarships

How To Start A Team

OverviewHow It WorksVisionEvaluationAcademic SuccessInspiring MindsTeamsUniversitiesVolunteersSponsorshipCareers

At A GlanceHow It WorksSchoolsSponsorsVolunteers

At A GlanceHow It WorksVisionHistoryGrowthSport For The MindSmart MoveTeamsSchoolsSponsorsVolunteersCoachesUniversitiesTestimonials

How It Works

w w w . u s f i r s t . o r g

For InspIratIon and recognItIon oF scIence and technology

PDF Collateral

What’s FIRST? Brochure

Annual Report 2009

Key Sponsors

FIRST Leadership

MENU

Videos

FIRST Promo (6:14) FRC Student Voices (3:03)FTC Promo (3:39)FLL Get In The Game (3:28)FIRST Scholarship (1:00) 2009 Championship Wrap Video (2:15)

News

NY1 News Time Warner CableFIRST Videos on FIRST WorldTubeFIRST Robotics at the White House

Web Links

VolunteerSave The Dates 2010 - 2013FIRST Home PageFIRST News PageFIRST Events PageFIRST Regional Director

Contact Information Page FIRST List Of SponsorsFIRST CommunityFIRST Bill’s BlogFIRST Ken’s BogInternational FLL Page

FIRST Fact Sheet

Scholarships

How To Start A Team

OverviewHow It WorksVisionEvaluationAcademic SuccessInspiring MindsTeamsUniversitiesVolunteersSponsorshipCareers

At A GlanceHow It WorksSchoolsSponsorsVolunteers

At A GlanceHow It WorksVisionHistoryGrowthSport For The MindSmart MoveTeamsSchoolsSponsorsVolunteersCoachesUniversitiesTestimonials

How It Works

19

FIRST | Complimentary Color Palette

C=0 M=100 Y=100 K=48 C=100 M=75 Y=15 K=20 C=0 M=5 Y=50 K=5 C=20 M=10 Y=5 K=5 C=15 M=0 Y=5 K=0

Intellectual Property

21

Intellectual Property

FIRST® owns valuable assets in the form of trademarks and copyrights. Before using FIRST assets, including names, logos, graphics, and written material, please review our “Policy on the Use of FIRST Trademarks and Copyrighted Materials” (includes FIRST and The LEGO Group Intellectual Property). The Policy is available on our website www.usfirst.org/brand

200 Bedford Street n Manchester, NH 03101

8 0 0 . 8 7 1 . 8 3 2 6 n 6 0 3 . 6 6 6 . 3 9 0 6

Please Note: All FIRST business cards must be reviewed and approved by FIRST Marketing (please send requests to marketing@usfirst.org and allow two business days for response).

FIRST | Intellectual Property Guidelines