BRAND GUIDEMOTHER’S DAY CLASSIC FOUNDATION

The brand guide purpose

The Women in Super Mother’s Day Classic has its own unique name, design and image through its copyrighted logo. It also has a consistent theme or look/feel, which is designed to differentiate the MDC from other products, and is familiar and easily recognised in consumers’ mind.

Branding is used throughout the MDC campaign to ensure recognition and consistent theming in marketing and on-the-day. The ultimate aim is that the MDC brand establishes a significant and differentiated presence in the market that attracts and retains loyal customers.

With this end in mind it is important that when our logo and branding are used they are used the same way. For our branding to be effective it must be above all things consistent.

The Mother’s Day Classic Logo

Full colour logo

Mono Black:ogo Greyscale:ogo

Reverse:ogoNOTE: The reverse logo is a white logo with a transparent background that can be placed on any coloured background. As an example it is shown here on a black backgound.

Use of logo

Space around logo

There must always be a clear space space around our logo that is entirely clear of any text or other graphic marks. This space is equal to the height of the lowercase ‘c’ in the logo, as shown below.

Minimum size

For ease of recognition the Mother’s Day Classic logo should never be used below the minimum size outlined below.

25mm 45mm

Incorrect use of logo

Incomplete (Missing Women in Super)

Stretched/ incorrect proportions

Drop shadow Low resolution

Just plain wrong!

MDC and ME Lock-up

Stacked

The Mother’s Day Classic/ ME logo is to be used on all advertising and marketing collateral. The same space around must be observed as outlined on page 4.

Horizontal

Mother’s Day Classic Colours

PMS 293

C 100 / M 57 / Y 0 / K 2

R 0 / G 103 / B 177

PMS 123

C 0 / M 24 / Y 94 / K 0

R 255 / G 196 / B 37

PMS 226

C 12 / M 100 / Y 26 / K 0

R 215 / G 0 / B 109

Logo colours:ogo

Primary colour:go

PMS 431

C 66 / M 52 / Y 44 / K 17

R 92 / G 102 / B 112

Secondary colours:go

PMS 1905

C 0 / M 50 / Y 4 / K 0

R 250 / G 154 / B

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#0067B1

#FFC425

#D7006D

Fonts

PROXIMA NOVA BLACK

PROXIMA NOVA BOLD

PROXIMA NOVA REGULAR

CALIBRI BOLD

CALIBRI REGULAR

Print:

Online:

Photography

Main promotional photos are hero images, with pink clothing where possible, and show the fun, family and community feel of the event.

When using photography ensure that images do not prominently feature logos of organisations that are not Mother’s Day Classic sponsors. When possible try to use images that feature major sponsors logos in the background

Iconography

Simple icons should be flat single colour where ever possible. They should always be shown front on and have rounded corners as a rule.

Complex icons for infographics may use more than one colour but should aim to use complementary tones. They should still remain flat without any drop shadows.

Annual Campaigns

Every year the Mother’s Day Classic event has new campaign imagery and colours. For more specific guidelines please refer to the year specific style guide developed for each campaign.

2016:

2017:

2018: