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Social Media Trends: You Like Me, You Really “Like” Me!. Moderators: Johnny Warren Jeff McMichael Billy Bass. Trending now…. What is social media and why do I want to utilize it? What platforms are popular and how do they work for my theatre? - PowerPoint PPT Presentation
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Social Media Trends: You Like Me, You Really “Like”
Me!Moderators: Johnny Warren
Jeff McMichael Billy Bass
What is social media and why do I want to utilize it?
What platforms are popular and how do they work for my theatre?
Now that I have social media accounts, what do I say to my audience?
Trending now…
What is Social Media?
Social media is defined as:
Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content
According to Merriam-Webster…
Social Networking
Social Sharing
Social News
Break it Down!
Wikipedia Says…
Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence.
What platforms are popular and how do they work for my theatre?
First up…Facebook!
Show me the facts Founded February 4th, 2004 Over 1.15 BILLION users
worldwide 699 million DAILY users 350 million PHOTOS uploaded
daily 8.3 hours per MONTH average
time spent on Facebook per user
Stats from expandedramblings.com
Then…
13%
43%23%
14%
5%3%Facebook Users by Age 2009
13-1718-2526-3435-4445-5455-65
15%
32%27%
13%
7% 4% 2%
Facebook Users by Age in 2013
13-1718-2425-3435-4445-5455-6465+
…And Now
Let’s get Tweeting
Show me the facts
Founded March 21st , 2006 Over 500 MILLION total
users 200 Million MONTHLY active
users 400 Million tweets sent
DAILY 60% of users active on
MOBILE
Stats from expandedramblings.com
“More and more businesses are joining twitter as they’ve realized it is a great way to interact with customers, whether it’s for customer services or promotion. It can attract thousands of new customers to your business, as well as allowing you to receive feedback from existing or new customers” - positivemedia.co.uk
Trendier than Facebook
Simplified Messages
Why Use Twitter?
Click link below for Video!
http://www.youtube.com/watch?v=57dzaMaouXA
Hashtag Video
What is a #hashtag?
Hashtags act as a link to other posts that use the same hashtag
Hashtags can be used on Twitter, Instagram, and now Facebook
Use keywords, searchable topics, related content
#instagood #nofilter
Show me the facts
Founded October 6th, 2010 150 MILLION monthly active
users 7.3 million DAILY active
users 40 million PHOTOS posted
daily 5 million VIDEOS posted
within the first 24 hours of feature availability
Stats from expandedramblings.com
Picture is worth 1,000 words
17% of teens say Instagram is the most important social network, up from 12% in 2012
Recently added video capability
Younger generation
Why Use #instagram?
Youtube Yourself
Show me the facts
Founded February 14th, 2005 Over 1 BILLION total users 4 Billion VIEWS per day 1 Billion MOBILE views per
day More than 6 Billion HOURS
watched a month
Stats from expandedramblings.com
Video is KING
When video is reality, quality is a MUST
Embedding videos on websites
Why Use Youtube?
Now that I Have Social Media Accounts, what do I say to my
audience?
To the Charts!
Inforgraphic time
The Answer is…Content Marketing
http://www.youtube.com/watch?v=Q5Tt5JSRsOc
Click link below for Video!
Content Marketing is the practice of creating your own content, whether it be videos, pictures, articles, etc., and distributing that content to your audience with the goal of engaging your followers and inspiring future profitable action.
Disclaimer: Content marketing is NOT direct selling of your product!
What is Content Marketing?
Stephen Foster Facebook
Stephen Foster Facebook (cont.)
Idaho Shakes Facebook
TUTS Facebook Page
The key is to stay on top of technology. There are over 300 Apps added to smartphone e-stores every day.
Trendy apps come and go, don’t be caught on the “lame train”
Instagram, Vine, Snapchat are popular photo/video apps, but one we’ve started to utilize is Capsule Cam
In our ever changing world…
Capsule Cam was created for weddings
Allows anyone you want to enter a code and start taking pictures
Custom codes are now available
What is Capsule Cam?
Thank you! #doodah
Stephenfoster.comfacebook.com/thestephenfosterstory instagram.com/stephenfosterkytwitter.com/stephenfosterky youtube.com/stephenfosterstory
That’s all folks!
Stephen Foster on Youtube!
http://www.youtube.com/watch?v=PNxjkIHSZFA&feature=youtu.be
Click link below for Video!
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