Normal people like me and you. From body builders to grandparents. People who want tasty protein in their diet, but don’t want it to come at the expense of the environment and animals. Businesses and retailers who want to position themselves as environmentally conscious. They like new solutions that tackle big issues or lifestyles that help them look good in front of others. Unsustainable meat production. Awareness of four growing global issues: Human health, climate change, constraints on natural resources, and animal welfare. Putting it in our carts and grills (consumers), and on our menus (retailers) Easily accessible products, from the aisle to fast food. Find it in the meat aisle. Empowering food choices, that help tackle four global issues - A world where you can "eat what you love”. Tasty and convenient protein that’s good for my health. Being part of the Go Beyond community shows others that I care about my health and my environmental impact all just by changing the protein on my plate. • A better way to feed our future without sacrifice. • ”Go Beyond” – the small positive choices we can all make can have a great impact. • Changing and emerging consumer markets pushing retailers to shift mindsets. • Taking the animal out of the meat. A vegan burger that bleeds. • Funding from GreatPoint Ventures, Kleiner Perkins, Obvious Corporation, Bill Gates, Biz Stone, Tyson Foods. • Wholefoods was an early supporter. It is now in 94,000 retail and food service outlets in 75 countries making alternatives accessible. • Celebrity Ambassadors such as Kevin Hart, Liza Koshy, Nikki Bella, Chris Paul, Leonardo DiCaprio and Snoop Dogg. • Partnerships with Dunkin Donuts, McDonalds, Subway, KFC, Nando’s, TGIF. 1. Does it taste great and give me the protein I need? 2. Is this processed food good for me? 3. Can my consumption really make a difference in tackling climate change? Switching to plant-based protein means sacrificing eating what you love because meat is irreplaceable. ”That’s not me.” You don’t need animals to create meat – we can take protein from plants and turn it into meat. Founder & CEO, Ethan Brown is “not a preachy vegetarian” and “wanted a plant-based McDonalds.” 1. Uncompromisingly delicious plant- based burgers, sausage, and beef with greater or equal protein levels as their animal counterparts – “no sacrifice required”, “you won’t know the difference”. 2. Has non-protein related benefits: Non GMO ingredients, no cholesterol, less saturated fat, and no antibiotics or hormones. 3. Providing the belief and trust that the positive choices we make can have a great impact – 99% less water, 93% less land, 90% fewer GHGE.

Normal people like me and you. Unsustainable meat

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Page 1: Normal people like me and you. Unsustainable meat

Normal people like me and you. From body builders to grandparents.

People who want tasty protein in their diet, but don’t want it to come at the expense of the environment and animals.

Businesses and retailers who want to position themselves as environmentally conscious.

They like new solutions that tackle big issues or lifestyles that help them look good in front of others.

Unsustainable meat production.

Awareness of four growing global issues:

Human health, climate change, constraints on natural resources, and animal welfare.

Putting it in our carts and grills (consumers), and on our menus (retailers)

Easily accessible products, from the aisle to fast food.

Find it in the meat aisle.

Empowering food choices, that

help tackle four global issues -

A world where you can "eat what you love”.

Tasty and convenient protein that’s good for my health.

Being part of the Go Beyond community shows others that I care about my health and my environmental impact all just by changing the protein on my plate.

• A better way to feed our future without sacrifice.

• ”Go Beyond” – the small positive choices we can all make can have a great impact.

• Changing and emerging consumer markets pushing retailers to shift mindsets.

• Taking the animal out of the meat. A vegan burger that bleeds.

• Funding from GreatPoint Ventures, Kleiner Perkins, Obvious Corporation, Bill Gates,Biz Stone, Tyson Foods.

• Wholefoods was an early supporter. It is now in 94,000 retail and food service outlets in 75 countries making alternatives accessible.

• Celebrity Ambassadors such as Kevin Hart, Liza Koshy, Nikki Bella, Chris Paul, Leonardo DiCaprio and Snoop Dogg.

• Partnerships with Dunkin Donuts, McDonalds, Subway, KFC, Nando’s, TGIF.

1. Does it taste great and give me the protein I need?

2. Is this processed food good for me?

3. Can my consumption really make a difference in tackling climate change?

Switching to plant-based protein means sacrificing eating what you love because meat is irreplaceable.

”That’s not me.”

You don’t need animals to create meat – we can take protein from plants and turn it into meat.

Founder & CEO, Ethan Brown is “not a preachy vegetarian” and “wanted a plant-based McDonalds.”

1. Uncompromisingly delicious plant-based burgers, sausage, and beef with greater or equal protein levels as their animal counterparts – “no sacrifice required”, “you won’t know the difference”.

2. Has non-protein related benefits: Non GMO ingredients, no cholesterol, less saturated fat, and no antibiotics or hormones.

3. Providing the belief and trust that the positive choices we make can have a great impact – 99% less water, 93% less land, 90% fewer GHGE.