Social Media Marketing: Your Facebook...

Social Media Marketing: Your Facebook Strategy A series of Social Media Webinars for Marine Industry Members.

Facts About Facebook

Facts About Facebook

800 Million Active Users

Facts About Facebook

800 Million Active Users

50% of Active Users log on Daily

Facts About Facebook

800 Million Active Users

50% of Active Users log on Daily

Average User has 130 Friends

Facts About Facebook

800 Million Active Users

50% of Active Users log on Daily

Average User has 130 Friends

Average User is connected to 80 Pages

Facts About Facebook

800 Million Active Users

50% of Active Users log on Daily

Average User has 130 Friends

Average User is connected to 80 Pages

Average User Creates 90 Pieces of Content each Month

Facts About Facebook

800 Million Active Users

50% of Active Users log on Daily

Average User has 130 Friends

Average User is connected to 80 Pages

Average User Creates 90 Pieces of Content each Month

Average User Shares 80 Pieces of Content each Month

Facts About Facebook

800 Million Active Users

50% of Active Users log on Daily

Average User has 130 Friends

Average User is connected to 80 Pages

Average User Creates 90 Pieces of Content each Month

Average User Shares 80 Pieces of Content each Month

250 Million Users Access Facebook on Mobile Device

Facts About Facebook

800 Million Active Users

50% of Active Users log on Daily

Average User has 130 Friends

Average User is connected to 80 Pages

Average User Creates 90 Pieces of Content each Month

Average User Shares 80 Pieces of Content each Month

250 Million Users Access Facebook on Mobile Device

Mobile Users are Twice as Active as non-mobile users

Facts About Facebook

71% of U.S. Web Users are on Facebook

Facts About Facebook

71% of U.S. Web Users are on Facebook

Fastest Growing Demographic, 45+ years of age

Facts About Facebook

71% of U.S. Web Users are on Facebook

Fastest Growing Demographic, 45+ years of age

73% of the US internet population visits Facebook each month

Facts About Facebook

71% of U.S. Web Users are on Facebook

Fastest Growing Demographic, 45+ years of age

73% of the US internet population visits Facebook each month

66% of the Canadian internet population visits Facebook each month

Facts About Facebook

71% of U.S. Web Users are on Facebook

Fastest Growing Demographic, 45+ years of age

73% of the US internet population visits Facebook each month

66% of the Canadian internet population visits Facebook each month

61% of Facebook users who have “Liked” a page note they are more likely to purchase from them

Creating Goals for Using Facebook

Creating Goals for Using Facebook

Building awareness for your company

Creating Goals for Using Facebook

Building awareness for your company

Growing an online community and creating an ongoing dialog with customers

Creating Goals for Using Facebook

Building awareness for your company

Growing an online community and creating an ongoing dialog with customers

Sending traffic to your website

Creating Goals for Using Facebook

Building awareness for your company

Growing an online community and creating an ongoing dialog with customers

Sending traffic to your website

Increasing online leads

Creating Goals for Using Facebook

Building awareness for your company

Growing an online community and creating an ongoing dialog with customers

Sending traffic to your website

Increasing online leads

Listening/learning about customers

Creating Goals for Using Facebook

Building awareness for your company

Growing an online community and creating an ongoing dialog with customers

Sending traffic to your website

Increasing online leads

Listening/learning about customers

Providing direct customer support

Setting Up A Facebook Page

Setting Up A Facebook Page

1. Go to http://Facebook.com/Pages/Create.php and select your category (most small businesses choose “Local Business”)

Setting Up A Facebook Page

1. Go to http://Facebook.com/Pages/Create.php

2. Select your category (most pick “Local Business”)

3. Choose a category (Local Business, Event, Place)

4. Enter your company information

Setting Up A Facebook Page

Setting Up A Facebook Page

1. Go to http://Facebook.com/Pages/Create.php

2. Select your category (most pick “Local Business”)

3. Choose a category (Local Business, Event, Place)

4. Enter your company information

5. Upload your logo (This is your profile picture)

Setting Up A Facebook Page

Setting Up A Facebook Page

1. Go to http://Facebook.com/Pages/Create.php

2. Select your category (most pick “Local Business”)

3. Choose a category (Local Business, Event, Place)

4. Enter your company information

5. Upload your logo (This is your profile picture)

6. Invite your Facebook friends and “Like” your page

Setting Up A Facebook Page

Setting Up A Facebook Page

1. Go to http://Facebook.com/Pages/Create.php

2. Select your category (most pick “Local Business”)

3. Choose a category (Local Business, Event, Place)

4. Enter your company information

5. Upload your logo (This is your profile picture)

6. Invite your Facebook friends and “Like” your page

7. Add your website and company bio

Setting Up A Facebook Page

Now You Have A Facebook Business Page

Did you know? You can customize your Facebook URL to Facebook.com/YourBusinessName Simply visit: http://Facebook.com/Username

The Facebook Community

Each social media platform is different – different people use them in different ways so treat them differently.

Communicating on Facebook is like sitting in your living room chatting with family and friends.

Direct selling is not advised. You run the risk of users hiding your content, blocking your page or unlike your page.

Creating Content for your Facebook Community

Create engaging content – don’t automate Twitter updates.

Creating Content for your Facebook Community

Creating Content for your Facebook Community

Create engaging content – don’t automate Twitter updates.

Share your blog posts and newsletters.

Creating Content for your Facebook Community

Creating Content for your Facebook Community

Create engaging content – don’t automate Twitter updates.

Share your blog posts and newsletters.

Post pictures and video (the most shareable content) – events, new inventory, employees or how-to’s.

Creating Content for your Facebook Community

Creating Content for your Facebook Community

Create engaging content – don’t automate Twitter updates.

Share your blog posts and newsletters.

Post pictures and video (the most shareable content) – events, new inventory, employees or how-to’s.

Ask questions – fill in the blanks, hypothetical, favorite brands, models or features.

Creating Content for your Facebook Community

Creating Content for your Facebook Community

Create engaging content – don’t automate Twitter updates.

Share your blog posts and newsletters.

Post pictures and video (the most shareable content) – events, new inventory, employees or how-to’s.

Ask questions – fill in the blanks, hypothetical, favorite brands, models or features.

Share information about your industry, manufacture(s) you sell, publications & your company.

Creating Content for your Facebook Community

Creating Content for your Facebook Community

Reply to comments and likes!!

Creating Content for your Facebook Community

Creating Content for your Facebook Community

Reply to comments and likes!!

Use the top photo strip of your Facebook page creatively.

Creating Content for your Facebook Community

Where Can I Find Great Content?

Keyword Search

Google Alerts

Discover Boating Website

Industry Blogs

Facebook Custom Tabs

Facebook Custom Tabs

Direct new visitors to land on your custom tab.

Facebook Custom Tabs

Direct new visitors to land on your custom tab.

Welcome visitors and ask for them to “Like” your page.

Facebook Custom Tabs

Direct new visitors to land on your custom tab.

Welcome visitors and ask for them to “Like” your page.

Landing pages are applications.

Facebook Custom Tabs

Direct new visitors to land on your custom tab.

Welcome visitors and ask for them to “Like” your page.

Landing pages are applications.

Look at the applications (apps) that come with your newly created Facebook page (visit your page, click “Edit Page”, then “Apps”).

Facebook Custom Tabs

Direct new visitors to land on your custom tab.

Welcome visitors and ask for them to “Like” your page.

Landing pages are applications.

Look at the applications (apps) that come with your newly created Facebook page (visit your page, click “Edit Page”, then “Apps”).

Use custom Facebook tabs to run contests, list your inventory, sell your pro-shop gear and generate leads.

Facebook Custom Tabs

Here are a few good apps to add…

YouTube (http://www.facebook.com/apps/application.php?id=2513891999&sk=app_2513891999)

Contact Tab (http://apps.facebook.com/contacttab/?fb_page_id=121789174543675)

Static HTML (http://www.facebook.com/apps/application.php?id=190322544333196&ref=ts)

Measure Your Facebook Success

Measure Your Facebook Success

Use Facebook’s “Insights” (click; Edit Page, Insights) to track your success for free.

Measure Your Facebook Success

Use Facebook’s “Insights” (click; Edit Page, Insights) to track your success for free.

Is your page growing? (use New Likes and Monthly Active Users to judge).

Measure Your Facebook Success

Use Facebook’s “Insights” (click; Edit Page, Insights) to track your success for free.

Is your page growing? (use New Likes and Monthly Active Users to judge).

Are your visitors engaging? (look at Unique Page Views and compare Liked a Post, Commented on a Post and Wall Posts).

Measure Your Facebook Success

Use Facebook’s “Insights” (click; Edit Page, Insights) to track your success for free.

Is your page growing? (use New Likes and Monthly Active Users to judge).

Are your visitors engaging? (look at Unique Page Views and compare Liked a Post, Commented on a Post and Wall Posts).

Look at your Demographics. (does the gender and age match with your customers? Are the cities local?)

Measure Your Facebook Success

Where are you Facebook visitors coming from? (Are more coming from Twitter than you website?)

Measure Your Facebook Success

Where are you Facebook visitors coming from? (Are more coming from Twitter than you website?)

What Facebook Tab is being visited the most? (If your welcome tab page views are much higher than your new “Likes”, you need to improve your welcome page).

Thank You ;)

If you have any questions, feel free to ask. You can contact Josh by… Email: Josh@StartEngaging.com Twitter: Twitter.com/StartEngaging Facebook: Facebook.com/StartEngaging Everyone will receive our dashboard free for 14 days; dashboard.startengaging.com/signup