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Title of PowerPoint
• Selling alone is outdated, old-school marketing
• Holistic Message: Listening Sharing Celebrating Telling Selling
How to Use Social Media
Title of PowerPointTell, Then Sell
Title of PowerPointSocial Media: The Leveler
• Embrace as a platform to listen and engage
• Ditch the sales pitch!
• You’re an outsider looking in
Your Opportunity
• Don’t try to “market in the moment” that is not yours (1)
• If you seek engagement, prepared to engage… or don’t ask (2)
• Respond when problems are detected, or else the problem will be compounded (3)
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