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The top documents tagged [don roy slide]
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Super Bowl Marketing MKT 3865 Dr. Don Roy. Super Bowl Advertising Trends 1.Cost to advertise during Super Bowl has risen sharply in recent years
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Tapping into Passion through Experiential Marketing MKT 3865 Dr. Don Roy
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Sponsorship Management MKT 3865 Dr. Don Roy. Steps in Sponsorship Management 1)Define the target audience 2)Set objectives 3)Select the sports property
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Managing the IMC Function MKT 3850 Dr. Don Roy
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Media Planning & Measurement MKT 3850 Dr. Don Roy
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Social Media Marketing MKT 3850 Dr. Don Roy. Social Media 101
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Sports Meets Marketing MKT 3865 Dr. Don Roy. What is Sports Marketing?
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Leveraging Sports Brands through Sponsorship-Linked Marketing MKT 3865 Dr. Don Roy
214 views