Social Media In China

Lars-Alexander.Mayer@td-berlin.com

Social Media In China Opportunities and Challenges in the Chinese market

Lars-Alexander Mayer Berlin, 11.01.2012

Rosenstraße 18, 10178 Berlin Fon +49 (0) 30 2787 60-0, Fax +49 (0) 30 2787 60-66

www.td-berlin.com, info@td-berlin.com

Lars-Alexander.Mayer@td-berlin.com

trommsdorff + drüner at a glance

Management Consultancy focusing on innovation-marketing Experience in Innovation- & Marketing-Projects for many years

75 Employees; Offices in Berlin and Beijing (China)

Agency of trommsdorff + drüner specialized on Social Media, applications

and enterprise 2.0

A subsidiary company of trommsdorff + drüner based in Beijing specialized on Social Media,

applications and enterprise 2.0 in China

Lars-Alexander.Mayer@td-berlin.com

Room 1509, 15th Floor Building A, Sanlitun SOHO, No.8 Gongti North Road, Chaoyang District, Beijing 100027 特德营销咨询（北京）有限公司 北京市朝阳区工体北路8号院三里屯SOHO A座15层1509室 北京 100027

Lars-Alexander.Mayer@td-berlin.com

MSH CHINA - Social Media Reporting

IMPRESSIONS

Gaining consumer and market insights through online monitoring.

Lars-Alexander.Mayer@td-berlin.com

BOSCH CHINA - Social Media Workshop

IMPRESSIONS

Day 1 Day 2 Day 3

Hosting social media trainings and workshop for top-level managers

Lars-Alexander.Mayer@td-berlin.com

DR. OETKER CHINA - Pizza Box

IMPRESSIONS

Promoting China’s first frozen pizza through on- and offline channels

Lars-Alexander.Mayer@td-berlin.com

VOLKSWAGEN CHINA – My Blue Mobility Mobile App

IMPRESSIONS

Informing customers about sustainable driving behaviours in a playful way

Lars-Alexander.Mayer@td-berlin.com

VOLKSWAGEN CHINA – The People’s Car Project

IMPRESSIONS

Open Innovation Platform PCP Mobile App

Exploring Chinese people’s creative ideas for automotive innovation

Lars-Alexander.Mayer@td-berlin.com

Germany

How China and Germany differ in terms of Social Media…

(Million)

Source: CNNIC reports 2009, 2010, 2011 Source: CNNIC Chinese rural internet development report 2010 (Apr)

rural urban 2008 (Dez) 2009 (Dez) 2010 (Dez)

Consolidated social media landscape

Highly segmented social media landscape

14

65 318 via mobile

(Mio)

>500 Internet Users (Mio)

Avg. 150 minutes online/day

Avg. 74 minutes online/day

90% read BBS regularly

Social media is first of all a big idea and not profit-driven

Social media is business, with most networks highly profitable

Lars-Alexander.Mayer@td-berlin.com

China Social Media Newsletter

If you want to stay up-to-date on Social Media in China…

… then sign-up for our Social Media Newsletter by

sending an E-Mail with subject line ’! to

socialmedia@td-berlin.com

Lars-Alexander.Mayer@td-berlin.com

Career and Internships

If you are interested in an internship or start your career…

… then send an eMail

with your application to

recruiting@td-berlin.com

Lars-Alexander.Mayer@td-berlin.com

Contact

Dipl.-Ing. Lars-Alexander Mayer

Address Rosenstraße 18, 10178 Berlin

Fon +49 (0) 30 2787 60-0

eMail Lars-Alexander.Mayer@td-berlin.com

XING Xing.com/profile/LarsAlexander_Mayer

If you are looking for a German management consultancy …

… with Chinese market expertise located in Germany

… with German Thinking located in China

then contact us!

Lars-Alexander.Mayer@td-berlin.com

THANK YOU!

Lars-Alexander.Mayer@td-berlin.com

What the PCP has achieved so far (Status 14/12/11)

10.4 Million+ Visitors To Platform

7.6 million+ Views On PCP Videos

280.000+ Mobile App

Downloads

90.000+ Car Ideas

700.000+ Votes on Ideas

260.000+ Registered Users

3 Million+ Fans On Social Media

56% Online Campaign Awareness

9 Awards