70.8%

have a bachelor’s degree or higher

45%40.8%

AGES 18-25 53%37%

UNDER 25

AGES 25-34

WeChatMobile Chat App

WeiboMicroblogging Platform

USER DEMOGRAPHICS

AGES 25-34

YEAR-OVER-YEAR GROWTH

600MILLION 212MILLION

ESTIMATED ACTIVE USER BASE

60.2%

are urban, private-sector workers

38.6% 38%

Source: “Chinese social media landscape 2016” from EyeforTravelIllustrations: Annamarie Hudson

There are 649 million Internet users in China

- That’s 4.8% year-over-year growth

43.8% like sharing opinions through social media

The most popular social media networks in China:

WeChat and Weibo

CHINA’S INTERNET USER BASE IS GROWING,

WHILE RESEARCH SHOWS MANY ARE USING

SOCIAL MEDIA FOR INFORMATION ON

BRANDS AND PRODUCTS.

GROWTH OF

SOCIALMEDIAIN CHINA