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Social Media in B2B
In B2B companies, Social Media is a complement for gaining awareness and leading traffic
Consume Offsite Content | Outbound Mktg | Potential Audience
(digital ads, billboards, magazines, SEM)
Consume Our Content | Inbound Mktg | Visitor(infograph, videos, podcast, site, blog, influencers)
Follow us on Social | Follower
consumer interaction, trust, reputation, credibility
LEADS TRAFFIC and EGAGEMENT
Researching Solutions | Engaged(white paper, newsletter, ebook, reports)
List of Suppliers | Prospect(webinar, case study, events)
Analyze Suppliers | Opportunity(consult, meetings, pricing)
Experiencing the Service | Client
Share their Experience with Others (friends, colleagues, influencers)
Prospect Action / Content TypeFunnel Stage Prospect Needs
Awareness
Knowledge
Consideration
Preference
Purchase
Loyalty
Experiencing a problem
Basic knowledge about the solution
Deeper understanding of the solution
Understand the benefit of partnering with us
Customer Service
Consider us for future projects
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