Social Media in B2B

In B2B companies, Social Media is a complement for gaining awareness and leading traffic

Consume Offsite Content | Outbound Mktg | Potential Audience

(digital ads, billboards, magazines, SEM)

Consume Our Content | Inbound Mktg | Visitor(infograph, videos, podcast, site, blog, influencers)

Follow us on Social | Follower

consumer interaction, trust, reputation, credibility

LEADS TRAFFIC and EGAGEMENT

Researching Solutions | Engaged(white paper, newsletter, ebook, reports)

List of Suppliers | Prospect(webinar, case study, events)

Analyze Suppliers | Opportunity(consult, meetings, pricing)

Experiencing the Service | Client

Share their Experience with Others (friends, colleagues, influencers)

Prospect Action / Content TypeFunnel Stage Prospect Needs

Awareness

Knowledge

Consideration

Preference

Purchase

Loyalty

Experiencing a problem

Basic knowledge about the solution

Deeper understanding of the solution

Understand the benefit of partnering with us

Customer Service

Consider us for future projects