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New strategies to build a brand online 2017 - 2018
Social Media & Content Marketing
Client: Panasonic SAN Product: Air Conditioning
Market: Mums & Families Media: Website, Blog, Facebook & Instagram
Do you want to do your social media more successful? Get in touch anytime 08 6364 0061 or hello@thecut.net.au
Content strategy of articles, contests, memes, images & video
Achievements
Solutions
Content Strategy
Entry Level Website
Understanding the Market
Helpful Content
Beautiful Imagery
Social Media
Contests
Review & Report
Challenges
First The brand had no online presence or community
Boring On face value, air conditioning products are boring
Strategy Developing a content strategy to achieve engagement
Traffic Establish & grow social media & website traffic
Created strong, engaging content for mums & families
Goals
Launch Start digital marketing strategies for the first time
Website Design & implement a brand new website
Content Write & publish regular blog articles
Growth Engage & build an online community & engagement
Sales Build the foundations of online enquiry & sales
post reach per week4,523
people reached in 4-5 months62,000
Facebook followers in 6 months780+
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