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Still theFRESHESTVOICE

Fresh Cup

Audience ARTSpecifications

EDITORIAL CONTENT

EditorialCalendar

Testimonials

SocialM e d i aRATES

Print & DigitalRATES

SPONSORED

SP

ON

SO

RE

D&Organizations

Events

C O N T E N T

2020 MEDIA KIT

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For more than 25 years, Fresh Cup Magazine has educated our international readership on all things coffee and tea. From highlighting unique cafés around the world and reporting directly from origin, to discussing best business practices and reviewing exciting new products, Fresh Cup delivers thorough coverage on topics important to the industry as well as captivating entertainment ideal for the coffee and tea obsessed.

Fresh Cup Magazine continues to provide in-depth information on the most important business topics for enterprising specialty café owners, and gives voice to wave after wave of industry veterans and visionary newcomers alike.

Every month since 1992, Fresh Cup Magazine has documented the rising, rapidly modernizing beverage and foodservice trade, and where it’s headed. Insightful articles inform

readers around the globe of subjects ranging from best employment practices and marketing strategies to profiles of the world’s leading coffee- and tea-producing regions and artisans.

Fresh Cup Magazine’s legacy and influence remain strong. Join us as we continue building a global café culture and helping its affiliated businesses thrive.

FRESHEST VOICESTILLthe

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AUDIENCE@freshcupmag

DEMOGRAPHICS DISTRIBUTIONPRINT DIGITAL + WEB

Connect with Fresh Cup’s

Our print and digital issues are seen around the world, every month.

Fresh Cup leads conversations, shares news, and partners with advertisers for promotional campaigns and contests on major social media platforms, engaging our diverse audience of coffee and tea enthusiasts and industry professionals.

20,777

69%

85,824

360,000

6,900

125,000

6,065

9,890

17%

10%

4%

3.2 MILLION overall social media post impressions in 2019

+200% increase from 2018

14,226 6,225INSTAGRAM FOLLOWERS

+300 new followers per month since 2019

cafés, coffee + tea shops, restaurants, carts + drive-thrus

Total printed copies distributed in 2019

Website page views in 2019FreshCup.com features the latest

industry news, café openings, events, and more.

Weekly newsletter subscribersPublished every Thursday and shares the latest

industry news and topics of interest.

Digital issue impressions in 2019

Monthly print subscribers

Printed copies distributed at trade shows + events

Printed and distributed 12 months a year, every issue offers fresh content contributed by leading industry voices and influencers.

importers, exporters, growers, manufacturers, distributors

roasters, roaster/retailers

baristas, coffee + tea enthusiasts

+150 new followers per month since 2019

+17 new followers per month since 2019

FACEBOOK FOLLOWERS

TWITTER FOLLOWERS

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EDITORIAL CONTENTIn print and online, Fresh Cup delivers the information you need to succeed.

The Filter: News & events

Behind the Bar: Photo from a barista’s perspective, with callouts describing 8–10 tools/equipment benefitting workflow

Trending: Trends in products, café items, packaging, industry, etc.

In House: Café basics, including management tips, staffing, 101-level educational pieces directed to business owners

The Whole Leaf: Tea topics from leaf to cup

The Whole Bean: Coffee topics from bean to cup

Origin: Highlights farmers, importers/exporters, and places where coffee/tea is produced

Café Crossroads: Café spotlight with spread of photos, story of how business developed, and its community/industry impact

Do You Know? Q&A with industry leaders

Counter Intel: Highlights new and innovative products

The Last Plastic Straw: Spotlights cafés and businesses making exceptional sustainable strides

Drink of the Month: Features unique drinks and corresponding recipes; submitted by cafés and baristas from around the globe

EDITORIAL DEPARTMENTS: Our columns bring readers into successful cafés around the globe. News and innovations are highlighted and explained. Readers get insight from leaders in their industries.

SPECIAL ISSUES AND SPECIAL SECTIONS: Fresh Cup Magazine publishes special sections and issues on featured topics. These issues are retained and revisited by business owners and industry decision-makers for months and years to come. Upcoming special issues include: Zero-Waste, Generations, and our Coffee Almanac.

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Editorial CALENDARIn 2020, Fresh Cup Magazine will report on the latest café trends, products, and services, and the artisans growing,

processing, distributing, and servicing the international trade and marketplace.

JANUARYISSUE

SEPTEMBERISSUE

AD CLOSE: JULY 7AD DUE: JULY 14

AD CLOSE: MAR. 11AD DUE: MAR. 18

AD CLOSE: NOV. 08AD DUE: NOV. 15

AD CLOSE: DEC. 09AD DUE: DEC. 16

AD CLOSE: JAN. 09AD DUE: JAN. 16

AD CLOSE: FEB. 11AD DUE: FEB. 18

AD CLOSE: APR. 07AD DUE: APR. 14

AD CLOSE: MAY 07AD DUE: MAY 14

AD CLOSE: JUNE 09AD DUE: JUNE 16

AD CLOSE: AUG. 7AD DUE: AUG. 14

AD CLOSE: SEPT. 8AD DUE: SEPT. 15

AD CLOSE: OCT. 6AD DUE: OCT. 13

OCTOBERISSUE

NOVEMBERISSUE

DECEMBERISSUE

MAYISSUE

FEBRUARYISSUE

JUNEISSUE

MARCHISSUE

JULYISSUE

APRILISSUE

AUGUSTISSUE

BONUS DISTRIBUTION

BONUS DISTRIBUTION

BONUS DISTRIBUTION

BONUS DISTRIBUTIONBONUS DISTRIBUTION

BONUS DISTRIBUTION BONUS DISTRIBUTION

BONUS DISTRIBUTION

Beverages on TapAccessibility at Trade Shows

THE GREEN ISSUE:Green Coffee Businesses of the

Pacific Northwest New Trends in CBD

THE GENERATIONS ISSUE:Family-run Businesses Spotlight

Café Equipment Through the Ages

COFFEE ALMANAC:In-depth features and retail spotlights from

around the globe complement statistical snapshots and interviews.

New Technologies Benefitting Farmers

Turkish Coffee

Emerging Origins: CoffeeInnovations in Roasting

THE ZERO-WASTE ISSUE:Eco-friendly Products

How to Decrease Waste in Your Business

Emerging Origins: Tea Tea Education Programs

Portable Brewing ProductsHow to Create a Welcoming Outdoor

Space for Your Café

Seasonal Food & DrinksInventory Management

How to Host a Successful Throwdown

Café Ergonomics

Café Security & SafetyWhat’s New with Cascara

When Craft Beverages Collide: Coffee and tea meet beer,

spirits, and moreNew Tools & Equipment for Cupping

International Restaurant & Foodservice

ShowNew York, NY

March 8–10

Coffee FestNew York, NY

March 8–10

Amsterdam Coffee

FestivalAmsterdam, NL

March 13–15

Coffee & Tea Festival NYC Brooklyn, NYMarch 21–22 Specialty Coffee Expo

Portland, ORApril 23–26

Northwest Foodservice ShowPortland, OR April 19–20

Florida Rest. & Lodging ShowOrlando, FL

September 22–23

Golden Bean North AmericaTBA

September TBA

World Tea ExpoDenver, COJune 8–11

Coffee FestChicago, IL June 26–28

National Restaurant Association ShowChicago, IL May 16–19

New York Coffee FestivalNew York, NY October TBA

Los Angeles Coffee Festival Los Angeles, CA November TBA

Coffee FestAnaheim, CAAugust 9–11

2020

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TESTIMONIALSIt’s been EYE-OPENING AND

SO REWARDING to be able to

profile cafés across the globe

who are working to make

sustainability a top priority.

As writer of the monthly

“Last Plastic Straw” column

at Fresh Cup, I’ve enjoyed the

opportunity to share roasters’

and shop owners’ creative

approaches to reduce

waste—and to successfully

encourage their customers to

do the same.

—Robin Roenker, Contributor

“Fresh Cup has a consummate team of professionals to help you reach and captivate your audience from the most credible source in specialty coffee. OUR GROWTH DOUBLED IN A YEAR, which we can attribute to the stellar advertising campaign they put together for us!”

—Scott Strader, CEO Lotus Energy

“We’ve advertised in Fresh

Cup for several years, usually

selecting the issues that

are circulated at coffee or

tea trade shows. I’m happy

to say we’ve consistently

received favorable responses

and many successful leads

from our ads in Fresh Cup. IT

IS TARGETED TO EXACTLY

THE AUDIENCE WE HOPE

TO REACH. I look forward

to a long and continued

partnership with them!”

—Anupa Mueller, Eco-Prima Tea

Hear what our clients and colleagues are saying about us.

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SPONSORED Events &Organizations

Fresh Cup is proud to support the coffee & tea community around the world.

CAFÉ FEMENINO FOUNDATIONWe are a proud board member, sponsor, and contributor to the Café Femenino Foundation, an independent non profit that provides grants to select projects for women coffee farmers to enhance their lives and the lives of their families and communities.

GOLDEN BEAN NORTH AMERICA ROASTERS COMPETITIONFresh Cup is the official media sponsor of the Golden Bean North America Roasters Competition.

NON PROFITSFresh Cup is a regular supporter of Coffee Kids, Grounds for Health, and other non profit organizations supporting the worldwide coffee and tea community.

INDUSTRY EVENTSWe would love to support your throwdown or other coffee- or tea-related events with some great Fresh Cup swag, a few shoutouts on our social platforms, and other individually curated support. Contact us today to discuss sponsorship of your next event.

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SPONSORED CONTENTAlign your brand with our content. Advertise with Fresh Cup Magazine and FreshCup.com.

OVERVIEW OF PROCESS

By investing in sponsored content,

your company will provide

Fresh Cup with samples and key

information about your product

or service. Our editorial team will

then create unique content and

assets for the sponsored content

campaign, which your company

will have the opportunity to review,

revise, and approve. Fresh Cup will

then utilize its diverse and wide-

reaching media channels to publish

and promote the campaign.

APPROVAL PROCESSThe Fresh Cup editorial team

will develop a sponsored

content campaign based on your

company’s specific products

and goals. Once the campaign is

drafted, Fresh Cup will present it

to your company for review. Your

company will be able to revise and

approve the campaign before

it’s launched.

SCHEDULE FOR PUBLICATION Fresh Cup will post all content

based on an agreed upon timeline,

monitor the results of the

campaign, and report analytics to

your business.

CHOOSING TO ADVERTISE USING FRESH CUP’S SPONSORED CONTENT SERVICES allows your product to be featured using the voice and

tone for which our publication has become globally known and respected. Our editorial team is here to partner with your company to achieve a

variety of marketing objectives, including increasing sales, reaching a new market, or educating consumers and businesses.

PRODUCTS OFFERED INCLUDE: Contact CORINNE HINDES to learn more!

corinne@freshcup.com503-236-2587

Digital and Print Native Advertising

Digital and Print Sponsored Content

E-Newsletter Coverage

Dedicated E-Blasts

Social Media Coverage

Videography

Photography

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SOCIAL MEDIA RatesTell your brand’s story and engage the right audience for your business with Fresh Cup.

INSTAGRAM

CAMPAIGNS

@freshcupmag20,777 followers

* stories are featured photos or videos that last 24 hours

@freshcupmag6,225 followers

@freshcupmagazine14,226 followers

FACEBOOK TWITTER

3-DAY INSTAGRAM TAKEOVER including 3 posts and 15 story* promotions

5-DAY INSTAGRAM TAKEOVER including 5 posts and 25 story* promotions

$1,000

$2,000

1 post3 stories*

$500 $250

1 post1 story*

$150

1 post

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AD RATESFresh Cup Print & Digital

Align your brand with our content. Advertise with Fresh Cup Magazine and FreshCup.com.

CREATE MAXIMUM EXPOSURE FOR YOUR ADVERTISING MESSAGE with special event sponsorships, print and online packages, special content sections, sponsored content, and more!

1x 3x 6x 9x 12x

1/2 Cover Tip + Full Page $5995

2-Page Spread $4750 $4510 $4370 $4220 $4030

Back Cover $3900 $3700 $3580 $3470 $3310

Special Positioning $3300 $3130 $3030 $2930 $2800

Inside Covers $3300 $3130 $3030 $2930 $2800

Full Page $2950 $2800 $2710 $2620 $2500

2/3 Page (V) $2200 $2090 $2020 $1950 $1870

1/2 Page (V/H) $1750 $1660 $1610 $1550 $1480

1/3 Page (V/H) $1300 $1230 $1190 $1150 $1100

1/4 Page (V/H) $1050 $990 $960 $930 $890

Marketplace (1/6 Page H) $500 $450

PRINT AD RATES (MONTHLY)DIGITAL AD RATES

WEBSITE (MONTHLY)

1x 3x 6x

Leaderboard (728 x 90) $1200 $1150 $1100

Large Sidebar (300 x 500) $960 $910 $860

Medium Sidebar (300x250) $640 $610 $580

Small Sidebar (300x125) $480 $460 $430

E-NEWSLETTER (WEEKLY)

1x 3x 6x

Banner (600 x 90) $650 $600 $550

Button (120 x 90) $300 $250 $200

Contact CORINNE HINDES to learn more!corinne@freshcup.com | 503-236-2587

CALL or EMAIL for a QUOTE

TO ADVERTISE WITH FRESH CUP contact Corinne Hindes:

corinne@freshcup.com | 503-236-2587

FOR ARTWORK SPECIFICATIONS go to the next page or click here. If you have any questions regarding artwork please contact Diane Howard:

adtraffic@freshcup.com | 503-236-2587

$

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ART SPECIFICATIONSDimensions, file types, and due dates for print & digital advertisements.

DIGITAL AD SPECS

WEBSITE

E-NEWSLETTER

PRINT AD SPECS

ARTWORK DUE DATES (digital & print)

Large Sidebar300 x 500

Medium Sidebar300 x 250

Small Sidebar300 x 125

Button120 x 90

Leaderboard 728 x 90

Banner 600 x 90

ACCEPTED DIGITAL FILE FORMATS include GIF, JPEG, or PNG. We accept short animated ads that loop. All file sizes must be smaller than 150KB.

PROVIDE A URL LINK with your ad and send to:adtraffic@freshcup.com.

Send PRINT ADS in HIGH-RESOLUTION PDF FILE FORMAT (300 DPI) to adtraffic@freshcup.com

FULL PAGE ADBleed: 8.625” x 11.125”Trim: 8.375” x 10.875”Live Area: 8.125” x 10.625”

2/3 PAGE VERTICAL AD4.875” x 9.875”

1/6 PAGE AD (Marketplace)Horizontal: 3.625” x 3.125”

JANUARY ISSUENov. 15, 2019

FEBRUARY ISSUEDec. 16, 2019

MARCH ISSUEJan. 16, 2020

APRIL ISSUEFeb. 18, 2020

MAY ISSUEMarch 18, 2020

JUNE ISSUEApr. 14, 2020

JULY ISSUEMay 14, 2020

AUGUST ISSUEJune 16, 2020

SEPTEMBER ISSUEJuly 14, 2020

OCTOBER ISSUEAug. 14, 2020

NOVEMBER ISSUESept. 15, 2020

DECEMBER ISSUEOct. 13, 2020

1/2 PAGE ADVertical: 3.625” x 9.875”Horizontal: 7.375” x 4.8125”

1/3 PAGE ADVertical: 2.333” x 9.875”Horizontal: 7.375” x 3.125”

1/4 PAGE ADVertical: 3.625” x 4.8125”Horizontal: 7.375” x 2.3125”

COVER TIPBleed: 8.125” x 5.125”Trim: 7.875” x 5.125”

FULL PAGE

1/4 PAGE H

1/3 PAGE H

1/2 PAGE H

COVER TIP

1/2PAGE

V

1/3PAGE

V

1/4PAGE

V

1/6PAGE

H

2/3PAGE

V