View
1
Download
0
Category
Preview:
Citation preview
Social Media and Social Networking How To Use It; Why You Can’t Ignore It
Dave NelsenDialog Consulting Group
We Socialize; You Capitalize .
21 Ideasfor Business
TM
...
BrandReputation
#1 #2
Formula: Engage, then Convert
The Value of Fresh Content50% of all
Internet traffic starts with search
Newer: • Blog • Facebook • Pinterest • …
Older: • Static website • Old press releases • …Offline:
• Traditional ads • Newsletter • …
Rule #1: The Cocktail Party Rule
Meet people, listen, talk, ask & answer questions, build relationships & trust...
Marketing is not about us; it’s about them!
Rule #2: P I E
• Personality
• Authenticity
• Interesting• Entertaining
Rule #3: First, Create Value (for your target audience)
• Educate• Alert• Entertain• Inspire
• Vet/Share
Social Media Defined(AKA User Generated Content)
•Content created by anyone - publishing and broadcasting democracy
From: http://en.wikipedia.org/wiki/Social_media
•Sociology + Technology: Transforming monologue (one-to-many) into dialogue (many-to-many)
...transforms monologue
into dialogue...
Idea 2: Dialogue Product Planning
Idea 3: Learn What They’re Saying
508M tweets … 2.1B searchesper day per day
Idea 4: Learn What They’re “Thinking”(twitter is the next best thing to having ESP)
ESP - Extra Sensory Perception
“back pain” near:15022 within:50mi
A Prediction...
Bill Gates
“Social networking-type applications will become as ubiquitous in the workplace
as Microsoft Office toolsand will likely replace email as the dominant
form of corporate communications.”
What if we combine
what we collectively know?
1AM Pakistan = 4 PM Eastern (Sunday)
10:35 PM Eastern (Sunday)
4 hours later
This Is Your Organization!
Cloud-based: Shared knowledge (tagging, global search...)
GroupText vs.
1.
2.
3.
4.
Concise
Private / closed: No spam
Content consumers chose to follow (180 flip)O
Social Networking Defined
• Multiple methods to connect, communicate, and share information
From: http://en.wikipedia.org/wiki/Social_networking
• Online communities of people who share interests or activities
Selected Social Networking Applications
155.6 million* friends
1,000,000+ groups51.3 million* professionals
* - Unique US visitors last month (compete.com or SEMrush.com)
Join a Social Network
69.3 million* people
1% Rule => 11 impressions
http://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5
Employees Customer Service Customers
Google+ Hangout (free 10-party videoconferencing)
Idea 17
~70% members absent(any given month)
350
Idea 18: Join LinkedIn
2
Key Applications:
• Critical insights from current or past employees (respecting confidentiality)
• Networking / Prospecting
Free Paid
Key Applications:
• Critical insights from current or past employees (respecting confidentiality)
Most Companies X 2X-4X
Current Past
Phil Compton
Write a Blog
•How do we create value for our target audience?
•Work to your expertise, which:
• Positions company as thought leader
• Builds trust
• Increases search traffic (typically 55%)
•Focus narrowly; post regularly
•Recommended platform: Wordpress
Example: Boeing Blog
• 15,000 unique readers per month
1952
2015
Dialog Learning Participation Opt in
Social Media: Powerful New Tools to Connect
Key Applications:
• Industry Groups
• Critical insights from current or former employees (respecting confidentiality)
• Networking / Prospecting
CEO
16046
Company Pages
Idea 18: Join LinkedIn then Join Groups
350
• Members, groups, forum, blog, news, documents, videos, RSS...
• Open or closed
• A fully-customized public or private social network where you're in total control!
Idea 19: Start Your Own Ning Group
Idea 20: Crowdsource your next design project
Situation: You’re George Write, BlendTec Marketing Director
• You sell primarily commercial blenders (B2B)
• Production capacity for 5X current sales
• Almost no marketing budget
• No money for “talent”
• In a deep recession
Idea 21: Use YouTube for demos & customer testimonials
www.bit.ly/social-dave
Embrace Change?
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”
Jack Welch (GE)
Embrace Change!!!
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”
Jack Welch (GE)
Summary: Social Media Ideas for BusinessQ: How do we create value for our audience?
• Apply QR Codes
• “PIE” + authenticity
• Run an IdeaExchange
• Set-up Google alerts
• Tune in with Twitter search
• Yammer or Chatter
• Video your happy customers
• Website: WordPress (responsive)
• Read a blog & comment
• Subscribe to something
• Write a blog
• Keywords - Google & Alexa
• Set a social media policy
• GetSatisfaction for support
• Compare your site - 4 tools
• Make a Facebook fan page
• Use Google+
• Join LinkedIn & Groups
• Create a Ning network
• Crowdsource a design
• Transform your monologue (email, blasts, newsletters, ...) into dialogue
• Bonus idea: Pick 1 &
Dave NelsenDialog Consulting GroupWe Socialize; You Capitalize
dave@DialogConsulting.com412-779-2788
@davenelsen (Twitter)www.DialogConsulting.com (website / blog)
See "Videos/Slides" tabPresentation copies:
TM
Doubling Your Productivityusing Tablets , Apps and Smartphones
www.bit.ly/techexec
Recommended