Social Media 101

have changed human behavior

Few things

connected world

Like a

totally

message

It’s not about

controllingthe

effect

It is about

controllingthe

Bring them to the table

Or join them

where they gather

In the absence of a net force, Information at rest will remain at rest.

Jack’s 1st Law of Communication:Communication

Jack’s 1st Law of

In the absence of a net force, Information at rest will remain at rest

Information experiencing a net force experiences Communication, therefore Communication is Information in action

Jack’s 2nd Law of Communication:

Information experiencing a net force experiences

Communication,

Jack’s 2nd Law of

Communication

thereforeCommunication

is Information in action

For all Communication (Information in action) there is an equal and opposite Communication (Information reaction)

Jack’s 3rd Law of Communication:

For all Communication (Information in

action) there is an equal and opposite

Communication (Information

reaction)

Jack’s 3rd Law of

Communication

Jack’s 1st Law of Information

nformation

POWERis

Information is only powerfulwhen communicated

BUT

EFFECT

Jack’s 2nd Law of InformationInformation AS power

is measured by the difference between

INTENT

Jack’s 3rd Law of Information

between reacting

Proficiency in wielding informationas power is the

difference

and responding.

product

Control

Effect

It’s not about

vs

engagement

It is about

distribution

discovery &

Communication

The Speed of

Transmission

vs.

CommunicationPracticalWHO

WHAT WHEN

WHYWhereHow

Jack Holt Jack Holt 571-216-8207571-216-8207

jack.holt@live.com