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A social media primer. BRAND ADVERTISING and DIGITAL MARKETING Last Updated Mar 2nd 2011 SOCIAL MEDIA 101

Social Media 101 - A Social Media Primer

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Who is this for? If you’re an advanced marketer or social media guru, then you’ll have to wait for our next issue. Nothing here will help you (we think). But if this is not you?... read on.This is for companies, brands, & professionals who: -Are thinking about and perhaps even dabbling in the social media world -Are wondering why you should care -Have really cold feet -Are skeptical or think all this is going to go away -Know you need to get “in”, but aren’t sure how

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  • 1. BRAND ADVERTISING and DIGITAL MARKETINGSOCIAL MEDIA 101A social media primer.Last Updated Mar 2nd 2011
  • 2. WHO IS THIS FOR?WHERE DID ALL THIS COME FROM?OK, WHAT IS SOCIAL MEDIA?A REALITY CHECKSIMPLE STRATEGIESSOME TAKEAWAYS
  • 3. WHO IS THIS FOR?If youre an advanced marketer or social media guru, thenyoull have to wait for our next issue. Nothing here will helpyou (we think).But if this is not you?... read on.
  • 4. WHO IS THIS FOR?MAYBE WE CAN HELPThis is for companies, brands, & professionals who:- Are thinking about and perhaps even dabbling in the social media world- Are wondering why you should care- Have really cold feet- Are skeptical or think all this is going to go away- Know you need to get in, but arent sure how
  • 5. WHERE DID ALL THISCOME FROM?Lets find out the why before the how - it always seems towork out much better that way.In the beginning...
  • 6. ADVERTISING WAS BORNto help people become aware of new products orservices we might be interested in.
  • 7. AND IT WORKED... WELLThis is great of course, unless you consider that in order to get a fewpeople that might be interested... youd have to interrupt a lot ofpeople who arent interested at all.
  • 8. And while really effective for a while, as the years went on it became less so.
  • 9. THE WAR FOR YOUR ATTENTIONhas created a lot of noise out there. So much so, that people havebegun to treat advertising as an interruption.
  • 10. LACK OF RELEVANCE + BADLY BRANDS BEHAVING =FRUSTRATION(Its ok, theres a happy ending coming up...)
  • 11. ALONG COMES THE INTERNETJust in time too. People are given a voice... and they use it.
  • 12. Manufacturers Advertisers PeopleWERE EXPERIENCING A SHIFT IN POWER ( its now more about what you say. Rather than what they say. )
  • 13. WHAT DO WE USE THE INTERNET FOR?Today people nd, connect, share, learn,work, game, collaborate, endorse, read,discover, and even behave dierentlythan they used to.ALL BY WAY OF: SOCIAL MEDIA
  • 14. SO, WHY SHOULD YOU CARE?Great. Yes, social media exists sure. Now, the milliondollar question: What does this mean for you?
  • 15. FIRST THE BAD NEWS. Well, it means people dont hesitate to call out your brand, product, or service when it says one thing and does another. NOW, THE UPSIDE :) If youre interested in getting closer to your customers, providing abetter experience, getting feedback, and building a loyal community of followers... social media is here for you. Yes. There are ups and downs. But lets get a clear understanding of what all this is rst...
  • 16. OK, SO WHAT IS SOCIAL MEDIA?Ocially (and as dry as possible)...A social network (in todays terms) is a place to shareand create content, interact and develop communitiesaround similar interests.
  • 17. WHY SOCIAL MEDIA MATTERSEvery community has come together oversimilar interests. Those interests could beknitting, running, stay-at-home-moms,and even products or services... maybeyour products or services.
  • 18. WHY SOCIAL MEDIA MATTERS(Now heres the real insight.)It matters because your audience, customers,followers, will now come to you......and theyre all in one place.
  • 19. HERE THEY COME!Ready or not.
  • 20. STILL NOT SURE?OK, HERES A FEW NUMBERS
  • 21. Social networking now accounts for 22% (of all time spent online in the U.S.)
  • 22. A total of234 MILLION people age 13 and older in the U.S. used mobile devices in December 2009
  • 23. processed more thanONE BILLION tweets in December 2009 (2 years ago!) and averages almost 40 million tweets per day
  • 24. Social media users age 65 and older grew100% IN 2010 so thats 1 in 4 people in that age group that are now part of a social networking site.
  • 25. As of June 2011750 MILLION users have an account on Facebook.
  • 26. THATS A LOT OF PEOPLEinteracting with brands. The conversation is happening whether youare a part of it or not.So, lets do something about it yes?
  • 27. GETTING STARTEDTime to get to work! Sort of. Before you jump in, hereare a few things to think about.01. DEFINE YOUR GOALS02. ASKING WHY not WHAT03. MEASURE & ADJUST
  • 28. GETTING STARTEDWHAT YOULL NEEDThings to think about before jumping in.01. DEFINE YOUR GOALS 02. ASK WHY not WHAT 03. MEASURE & ADJUST(what are you trying to achieve?) (using the right tool for the job) (change happens; prepare for it )Your may want to improve your Just because Facebook is big and Sticking to your guns is great,customer service or reduce Google + is new, it doesnt mean most of the time. With socialtraditional advertising costs. its right for what youre trying to media things change. You mayWhatever it is, its always better do. Using the appropriate channel start out by providing customerto be intentional. or tool is important. service then find your following wants something different.
  • 29. GETTING STARTEDTHE TOOLKITA few things we have to work with.FACEBOOK TWITTER YOUTUBE GOOGLE+ BLOGGINGFacebook is a social Twitter is a really Its a place to upload, Google has just Blogging is a web-network in the truest efficient way for share, and watch announced a new based self-publishingsense. It is a network people to share video. It works, social network that is platform. Anyone canof people that you information publicly. It well... just like that. competing with start a blog for cheapallow. Its a news works by someone You can create your Facebook. In many or free. Most blogs arefeed of your social life, writing 140 characters very own branded ways its very similar editorial in nature andand as diverse or or less and posting it channel. You can also though, Google grants tend to be moreprivate as you want it for the world to see. build a list of a few big changes. article-based - ato be. There are a lot Find your advocates, favourites, and send While still very new all contrast from theof personal then energize them to friends. signs point to Google + Twitter or Facebookendorsements with the content they as being a big deal. status update formats.happening on crave. They willFacebook. spread it.Of course this is a simple list. There is something for everyoneout there... and all the tools to measure as well.
  • 30. GETTING STARTEDA FEW SIMPLE USESA few opportunities.WHAT IF I COULD... Provide better Increase donations customer service Advertise more Recruit top talent efficiently Build awarenessGet betterresearch Get product Build loyalty Manage customer feedback... fast experiences Create buzz Promote my Experiment event Manage our brand Build a community Get closer to Create brand awareness my customers
  • 31. SOME TAKEAWAYS- The world is changed. Advertising alone is not as effective as it once was.- People have moved online, and congregate in social networks.- Conversations are happening about your brand, whether you are there or not.- People have self-sorted into like-minded groups, making communication cheaper, faster, and easier.- Define your goals before jumping in.- Ask why before what.- Measure and then adjust based on what you find.
  • 32. Hi, were Think ShiftWere an Ad Agency (sort of). We take your business, your brand, and your bottomline, and make them work together. Were here to help you understand, get excitedabout, and realize all the potential youve got in this new landscape.To learn about, work with, or talk to us give us a call: (204) 989.4323www.thinkshiftinc.com