Who is this for? If you’re an advanced marketer or social media guru, then you’ll have to wait for our next issue. Nothing here will help you (we think). But if this is not you?... read on.This is for companies, brands, & professionals who: -Are thinking about and perhaps even dabbling in the social media world -Are wondering why you should care -Have really cold feet -Are skeptical or think all this is going to go away -Know you need to get “in”, but aren’t sure how
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1. BRAND ADVERTISING and DIGITAL MARKETINGSOCIAL MEDIA 101A
social media primer.Last Updated Mar 2nd 2011
2. WHO IS THIS FOR?WHERE DID ALL THIS COME FROM?OK, WHAT IS
SOCIAL MEDIA?A REALITY CHECKSIMPLE STRATEGIESSOME TAKEAWAYS
3. WHO IS THIS FOR?If youre an advanced marketer or social
media guru, thenyoull have to wait for our next issue. Nothing here
will helpyou (we think).But if this is not you?... read on.
4. WHO IS THIS FOR?MAYBE WE CAN HELPThis is for companies,
brands, & professionals who:- Are thinking about and perhaps
even dabbling in the social media world- Are wondering why you
should care- Have really cold feet- Are skeptical or think all this
is going to go away- Know you need to get in, but arent sure
how
5. WHERE DID ALL THISCOME FROM?Lets find out the why before the
how - it always seems towork out much better that way.In the
beginning...
6. ADVERTISING WAS BORNto help people become aware of new
products orservices we might be interested in.
7. AND IT WORKED... WELLThis is great of course, unless you
consider that in order to get a fewpeople that might be
interested... youd have to interrupt a lot ofpeople who arent
interested at all.
8. And while really effective for a while, as the years went on
it became less so.
9. THE WAR FOR YOUR ATTENTIONhas created a lot of noise out
there. So much so, that people havebegun to treat advertising as an
interruption.
10. LACK OF RELEVANCE + BADLY BRANDS BEHAVING =FRUSTRATION(Its
ok, theres a happy ending coming up...)
11. ALONG COMES THE INTERNETJust in time too. People are given
a voice... and they use it.
12. Manufacturers Advertisers PeopleWERE EXPERIENCING A SHIFT
IN POWER ( its now more about what you say. Rather than what they
say. )
13. WHAT DO WE USE THE INTERNET FOR?Today people nd, connect,
share, learn,work, game, collaborate, endorse, read,discover, and
even behave dierentlythan they used to.ALL BY WAY OF: SOCIAL
MEDIA
14. SO, WHY SHOULD YOU CARE?Great. Yes, social media exists
sure. Now, the milliondollar question: What does this mean for
you?
15. FIRST THE BAD NEWS. Well, it means people dont hesitate to
call out your brand, product, or service when it says one thing and
does another. NOW, THE UPSIDE :) If youre interested in getting
closer to your customers, providing abetter experience, getting
feedback, and building a loyal community of followers... social
media is here for you. Yes. There are ups and downs. But lets get a
clear understanding of what all this is rst...
16. OK, SO WHAT IS SOCIAL MEDIA?Ocially (and as dry as
possible)...A social network (in todays terms) is a place to
shareand create content, interact and develop communitiesaround
similar interests.
17. WHY SOCIAL MEDIA MATTERSEvery community has come together
oversimilar interests. Those interests could beknitting, running,
stay-at-home-moms,and even products or services... maybeyour
products or services.
18. WHY SOCIAL MEDIA MATTERS(Now heres the real insight.)It
matters because your audience, customers,followers, will now come
to you......and theyre all in one place.
19. HERE THEY COME!Ready or not.
20. STILL NOT SURE?OK, HERES A FEW NUMBERS
21. Social networking now accounts for 22% (of all time spent
online in the U.S.)
22. A total of234 MILLION people age 13 and older in the U.S.
used mobile devices in December 2009
23. processed more thanONE BILLION tweets in December 2009 (2
years ago!) and averages almost 40 million tweets per day
24. Social media users age 65 and older grew100% IN 2010 so
thats 1 in 4 people in that age group that are now part of a social
networking site.
25. As of June 2011750 MILLION users have an account on
Facebook.
26. THATS A LOT OF PEOPLEinteracting with brands. The
conversation is happening whether youare a part of it or not.So,
lets do something about it yes?
27. GETTING STARTEDTime to get to work! Sort of. Before you
jump in, hereare a few things to think about.01. DEFINE YOUR
GOALS02. ASKING WHY not WHAT03. MEASURE & ADJUST
28. GETTING STARTEDWHAT YOULL NEEDThings to think about before
jumping in.01. DEFINE YOUR GOALS 02. ASK WHY not WHAT 03. MEASURE
& ADJUST(what are you trying to achieve?) (using the right tool
for the job) (change happens; prepare for it )Your may want to
improve your Just because Facebook is big and Sticking to your guns
is great,customer service or reduce Google + is new, it doesnt mean
most of the time. With socialtraditional advertising costs. its
right for what youre trying to media things change. You mayWhatever
it is, its always better do. Using the appropriate channel start
out by providing customerto be intentional. or tool is important.
service then find your following wants something different.
29. GETTING STARTEDTHE TOOLKITA few things we have to work
with.FACEBOOK TWITTER YOUTUBE GOOGLE+ BLOGGINGFacebook is a social
Twitter is a really Its a place to upload, Google has just Blogging
is a web-network in the truest efficient way for share, and watch
announced a new based self-publishingsense. It is a network people
to share video. It works, social network that is platform. Anyone
canof people that you information publicly. It well... just like
that. competing with start a blog for cheapallow. Its a news works
by someone You can create your Facebook. In many or free. Most
blogs arefeed of your social life, writing 140 characters very own
branded ways its very similar editorial in nature andand as diverse
or or less and posting it channel. You can also though, Google
grants tend to be moreprivate as you want it for the world to see.
build a list of a few big changes. article-based - ato be. There
are a lot Find your advocates, favourites, and send While still
very new all contrast from theof personal then energize them to
friends. signs point to Google + Twitter or Facebookendorsements
with the content they as being a big deal. status update
formats.happening on crave. They willFacebook. spread it.Of course
this is a simple list. There is something for everyoneout there...
and all the tools to measure as well.
30. GETTING STARTEDA FEW SIMPLE USESA few opportunities.WHAT IF
I COULD... Provide better Increase donations customer service
Advertise more Recruit top talent efficiently Build awarenessGet
betterresearch Get product Build loyalty Manage customer
feedback... fast experiences Create buzz Promote my Experiment
event Manage our brand Build a community Get closer to Create brand
awareness my customers
31. SOME TAKEAWAYS- The world is changed. Advertising alone is
not as effective as it once was.- People have moved online, and
congregate in social networks.- Conversations are happening about
your brand, whether you are there or not.- People have self-sorted
into like-minded groups, making communication cheaper, faster, and
easier.- Define your goals before jumping in.- Ask why before
what.- Measure and then adjust based on what you find.
32. Hi, were Think ShiftWere an Ad Agency (sort of). We take
your business, your brand, and your bottomline, and make them work
together. Were here to help you understand, get excitedabout, and
realize all the potential youve got in this new landscape.To learn
about, work with, or talk to us give us a call: (204)
989.4323www.thinkshiftinc.com