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have changed human behavior
Few things
connected world
Like a
totally
message
It’s not about
controllingthe
effect
It is about
controllingthe
Bring them to the table
Or join them
where they gather
In the absence of a net force, Information at rest will remain at rest.
Jack’s 1st Law of Communication:Communication
Jack’s 1st Law of
In the absence of a net force, Information at rest will remain at rest
Information experiencing a net force experiences Communication, therefore Communication is Information in action
Jack’s 2nd Law of Communication:
Information experiencing a net force experiences
Communication,
Jack’s 2nd Law of
Communication
thereforeCommunication
is Information in action
For all Communication (Information in action) there is an equal and opposite Communication (Information reaction)
Jack’s 3rd Law of Communication:
For all Communication (Information in
action) there is an equal and opposite
Communication (Information
reaction)
Jack’s 3rd Law of
Communication
Jack’s 1st Law of Information
nformation
POWERis
Information is only powerfulwhen communicated
BUT
EFFECT
Jack’s 2nd Law of InformationInformation AS power
is measured by the difference between
INTENT
Jack’s 3rd Law of Information
between reacting
Proficiency in wielding informationas power is the
difference
and responding.
product
Control
Effect
It’s not about
vs
engagement
It is about
distribution
discovery &
Communication
The Speed of
Transmission
vs.
CommunicationPracticalWHO
WHAT WHEN
WHYWhereHow
