SOA, SEO & SaaS for Business Success

CEO DECART Consulting

SEO Google SEO Consultant

SOA IBM WebSphere TopGun

SaaS SalesForce ApEx Partner

Vellyslav Petrov

Web Strategy, Branding, Solutions and Support

for dozens of global brands and web projects

4th generation web brand management system,

developed 6 years in BG, SK, IN, DE and USA

iDECS ensures dynamic growth, top5 Google

positioning and real-time business success

DECART Consulting is an European web company,focused in web strategy consulting, integrated SaaSsystems for data and SOA business management:ЕСМ, СRМ, BI, SEO, performance tuning, usability,accessibility, Web 2.0 marketing and social media.

Vilfredo Pareto (Wilfried Fritz Pareto)

Born of an exiled noble family in 1848 Paris, the centre of the Revolution.

10 years later his family moved to Italy.

10 years later he earned degree in sciences + a doctorate

“Fundamental Principles of Equilibrium in Solid Bodies".

Interested in social and economic problems.

Lecturer on economics at the University of Florence.

After the death of his parents, Pareto changed his lifestyle,

quitting his job and marrying a Russian, Alessandrina Bakunin.

Writing polemical articles against the government.

In 1893 he was appointed a lecturer in Lausanne where he

remained for the rest of his life.

In 1906 he made the observation that 20% of the population owned 80% of the property in Italy, later generalized into the so-called

Pareto 80-20 principle / Law of the vital few:80% of the effects come from 20% of the causes.80% of your sales and profit comes from 20% of clients.20% of the customers are causing 80% of the problems.

Hristo Botev (Hristo Botyov Petkov)

Born of an exiled noble family in 1848Kalofer, the centre of the National Revival against the Ottomans.

10 years later was sent by his father to a high school in Russia.

Deeply impressed by the work of the liberal Russian poets.

Teaching in Odessa, creating his first poetic works.

Established strong connections with Russian revolutionaries.

10 years later returned to Kalofer he made a public speech

Against Ottoman authorities and wealthy Bulgarians

Botev was pressed into leaving the town as a result.

Opted for Romania, at the time an asylum for many exiles.

Lived in an mill with Levski, the leader of Bulgarian insurgency.

In 1876 the daughter of Botev and Veneta was born.

The same year, he was killed by an Ottoman sharpshooter…

Botev is a genius poet and national hero, his poetry reflected the sentiments of the poor people, filled with revolutionary ideas, struggling for their freedom

against both foreign and domestic tyrants. His poetry is influenced by the Russian revolutionary democrats and the Paris Commune. Many of his poems are imbued with revolutionary zeal and determination, such as “My Prayer”:

“not you, who but instruct the slaveby calm and prayer to copeand then sustain him to the graveupon his empty hopes;

not you, the true God of the cruel,the liers and the sham,not you, the idol of the foolsand the enemies of man.

O God, inspire in every man

a love of libertythat they may fight as best they can the people' enemies.

Do not let this stormy heartgrow cold in foreign lands,let not my voice in silence passas if through desert sands...”

For both innovators, Freedom is the most precious thing for humans.

The first 3 SERP positions get 82% of the traffic!

If you are not on the first 2 pages in Google, you are nowhere.

}64%DBCRMERP

>1 650 000 000 | 100 000 reachable by PPC/ SEO in 10 minutes!

Europe: 348M

On-Demand SoftwareOn-Demand ServicesOn-Demand BusinessOn-Demand Relationships On-Demand AWD On-Demand …

OVUM: - SalesForce.com is #1 in SaaS

EMEA On-Demand CRM Market Share (2007)

Gartner : The On-Demand market gets white- hot!

EMEA growth

(FY06 – FY07)

72% YOY

77% 4Q

Higher EMEA growth than US

For Gartner, Forrester, AMR, Yankee Group – IBM is #1 in SOA

• Administrative Control• Data Integrity Tools• Validated Listing Entry• Reasonableness Constraints• Smart Regionalization• Full, Quick & Saved Searches• List # & Address Searching• Radius Search• Adjustable CMA• Customizable Results Views• Listing Comparison Reporting• Listing Tour Presentations• Layered Mapping• Auto Geo-Coding• Integrated Tax Data• Multiple Browser Compatible• Customizable Reports• Productivity Statistical Reports• Complete Client Tracking• Auto E-mail Prospecting• View/ Search Maps• Get Details• Print & Email Reports• View Aggregated History• Locate Tours• Schedule Open Houses• View Documents• Calculators• View Unlimited Photos• Virtual Tours• Download Videos• List Price Comparison Charts• Price Change Comparisons• Message Center• Feedback, Private notes

148 000 brokers

In 2007, 1 brokersold 716 houses!

• Administrative Control• Data Integrity Tools• Validated Listing Entry• Reasonableness Constraints• Smart Regionalization• Full, Quick & Saved Searches• List # & Address Searching• Radius Search• Adjustable CMA• Customizable Results Views• Listing Comparison Reporting• Listing Tour Presentations• Layered Mapping• Auto Geo-Coding• Integrated Tax Data• Multiple Browser Compatible• Customizable Reports• Productivity Statistical Reports• Complete Client Tracking• Auto E-mail Prospecting• View/ Search Maps• Get Details• Print & Email Reports• View Aggregated History• Locate Tours• Schedule Open Houses• View Documents• Calculators• View Unlimited Photos• Virtual Tours• Download Videos• List Price Comparison Charts• Price Change Comparisons• Message Center• Feedback, Private notes©2008 DECART

2008 :: ELIMINATION !!!

80% = problems & shortage 20% = 75% LTV & 82% RFM

6% believe their organization has the ability to be very responsive to changing market conditions.

87% of CEOs believe fundamental change is required in next 2 years to drive innovation

ALL CIOs and CTOs recognize Innovation asthe most important capability for Growth

INNOVATION 2008

Ability to manage increasing costs

Ability to allocate capital

Ability to manage a global organization

Ability to allocate the best talent

Ability to innovate

0 30 60

Source: McKinsey Quarterly survey of 9,345 global executives

INNOVATION = SUCCESS

Gartner 2008: Companies believe, that ICT will lead the CHANGES

ProcessesCustomersInnovation

INNOVATION = SOA

Complexity Inhibits business INNOVATION

The CEO said something about

“flexible and agile”...!?

Flexible business demands flexible ICT. Globalization leads to changes and growth on a daily (not yearly) basis.

Traditional brandall business processes are “in-house”

2008-compatible BrandThe business value chain is assembled from many sources of information, processes and people

SOA is the main factor for migration to On-Demand business!

CEO’S GOALS

INCREASEMARKET SHARE INNOVATIONWOW EFFECT EFFICIENCYTALLENTSGROWTHRESULTS

REDUCTIONCOSTSREUSE

DRIVE THE COMPETITION CRAZY!

HUGE EXPENSES

LOW CASHFLOW

UNEFFICIENCY

DISSATISFACTION

MISTRUST

DISSAPOINTMENT

CEO’S PAINS

SILO-ed INFORMATION SEPARATES people & organizations

ICT “SYSTEMS”:

INCOMPATIBLE

UNSUPPORTED

COMPLICATED

UNEFFICIENT

HARDCODED

ANCIENT…

CEO’S SPAGHETTIS

85% of the budget goes for Support | 15% for Improvement?

CEO’S PACKAGE

Buying software products in boxes is Bad for your Health since 2003!

77.5% of the TCO is awaiting the ship underwater.The PRICE for your system DOESN’T MATTER.

CEO’S TCO

SOS? SOA!

SOA reduces ICT complexity, matching the business to his model.

BUSINESS PROCESSES

SERVICESSOA COMPONENTS

BUSINESS PROCESSES MODEL – (BPM, BPEL)

WHAT IS SOA?

Gartner: Everything changes much better if it’s based on SOA

SOA Innovation VIDEO (3’40” WMV) >>

SERVICEReoccurring

business task

SOAIT architecture style,

integrating business services

BUSINESS PROCESSES MODEL

SOA 2008

“A Strategic inflection point is a time in the life of ever business when its fundamentals are about to change. That change can mean an

opportunity to rise to new heights

or can be deadly when unattended”

~ Andy Grove – “Only the paranoids survive” ~

“Global 2000 will save $53B in 2010”~ Aberdeen Group ~

Applications, collaborative and groupwareData, content and information accessDevelopment and deploymentSecurity

Systems management and other infrastructure

SOA Driven Software Revenue

Source: IDC

2005 2006 2007 2008

Gartner : In 2008, more than 60% of enterprises will use SOA as a guiding light

WHERE TO START?

* McKinsey’s report of 9740 CEOs interviewed in 2007

The 3 MOST IMPORTANT PRIORITIES*:

1. Expand the internal and external COMMUNICATION

2. Innovate the businessMODEL & PROCESSES

3. Leverage the whole informationfor business OPTIMIZATION

SOA ENTRANCE POINTS

PEOPLE > PROCESSES > INFORMATION > CONNECTION > REUSE

SOA ensures a perfect

business COMMUNICATION

SOA innovates the business

MODEL & PROCESSES

SOA leverages the whole

information for real-time

business OPTIMIZATION

SOA INFRASTRUCTURE

Corporate platform for sharing information, processes and people

SOA ARCHITECTURE

RationalDeveloper

BPEL/UML

Business ProcessModel

LOB IT

WebServices

WebSphereIntegrationDeveloperWebSphere

BusinessModeler

WebSphereBusinessMonitor

WS App Srv

WS ESB

WebSphereProcessServer

WebSpherePortal

InformationServer

Tivoli Composite Application MonitorTivoli Identity & Access Manager

WebSphereService

Registry & Repository

Enterprise CONTENT Management

EDM WCM DAM ERM CCMDocuments Web MultiNedia Records Collaboration

Offers

E-tables

Contracts

Schemes

Images

Pesenttaions

Diagrams

Projects

Discussions

Chat sesisons

Internet, Intranet и Extranet system, which unites ALL

Presentation & Personalization

CRM Sales Marketing Admin. Production Business

logicWorkflow, integration

ERP Logistics System X System Y System Z External data

processes

systems

data @

CRM 2.0

search trends traffic customers niche social networks blogs relationships search engines SEO SaaS emotions AJAX SERP

love sharing music photos profiles podcasts wiki SOAP

googlism twitter facebook tagging

chats RSS networking bloggingmash-upssuccess

WEB 2.0 & SOA

Global connected web 2.0 communities for good practices sharing

BUSINESS MODELING 2.0

Analysis Simulation Documentation

Process Design & Modeling: IBM WebSphere Business Modeler

Generation Management Delivery Archiving

DealerEmployee Customer

Partner

Internet

the right content> to the right user > at the right time

Enterprise value chain supersedes siloed supply.Value is co-created in communities – pros, scientists mothers, teens... > 40% of processes, ideas, products and technologies are outsourced.

>60% sales growth/y. Guaranteed.

BUSINESS MONITORING 2.0

Process Control & Monitoring IBM WebSphere Business Monitor

1. How many people are coming to your website?

2. Where they came from and what piqued their interest?

3. What do you want them to do? What they actually do?

Amateurs GUESS. We have to KNOW.

CIV = 0.78!

24h = 85% up! (780/d)

DECART’sReal-timeSuccess

Lifecycle management

analysisstrategy

technologysystemexperts

methodscreating

managementsupply

archiving

Business processes innovation adaptingmodelingoptimizingperformancecontentdata CRMERPSCMBI

"The future [ web 3.0 ] is here. It's just not evenly distributed yet."

William Gibson

“There are NO secrets! Just things we don’t know, yet." Tibetan mantra

skype: vellys

SOA, SEO & SaaS for Business Success

Documents

Federation of Tax Administrators 2011 Technology Conference · Analytics Software as a Service (SaaS) Service Oriented Architecture (SOA) In-memory Business Data Management Visualization

SOA-10: Event-Driven SOA: EDA in an SOA World

Hello fromsoftwaresuggest-cdn.s3.amazonaws.com/brochures... · & SEO. Services. Best & Affordable IT Solutions • Saas Application • Mobile Application ( iOS/Android) • Custom

Gary Reid SaaS SEO Dashboard

SOA Atomic patternslogosworld.com/docs/soaindia/soaindia2008/Angeli_S... · Logosworld.com SOA City Building SOA City by Lynton Grice Logosworld SOA India 17.Nov 2008 Bangalore SOA

SOA Masterclass Core Technologies - SOA Governance

…and modified for presentation - SOA Right Awaysoarightaway.com/SOA-RightAway.pdf · SOA appliances SOA and Web services management solutions . ... Building an SOA platform is best

PRESENTED BY: Mazhar K fileProduct Portfolio I broadly classify in 2 ways: Oracle Cloud SaaS - HCM IaaS PaaS SaaS - CX SaaS - EPM SaaS - ERP SaaS - SCM

SOA Alliance: SOA Reference Architecture

SaaS-based enterprise application integration approach and case study · 2017-08-21 · case study. Keywords Cloud computing · SaaS · SOA · Enterprise application integration (EAI)

Open itSM Solutions - NISTCSF · Service Oriented Architecture (SOA) and Software as a Service (SaaS). The delivery platform provides the portal through which the enterprise receives

India SaaS Survey 2016 - Decoding our SaaS industry

Cloud Orchestration at the Level of Application...SaaS Software as a Service SOA Service Oriented Architecture TOSCA Topology Orchestration Specification for Cloud Application URI

DEVS Namespace for Interoperable DEVS/SOA Chungman Seo Bernard P. Zeigler Arizona Center for Integrative Modeling and Simulation The University of Arizona

SEO Cases in the SAAS industry( Strategies & Insights)

Software + Services Microsoft’s vision for SOA, SaaS and Web 2.0 Michael Platt Director, Web Architecture, Microsoft Corporation ARC 301

Power shift: The future of technology and what it …SOA, Web2.0, and SaaS provide a new foundation for enterprise applications User Interaction Business Services Collaboration SAAS

RESEARCH REPORT Assisted SOA Developmentxml.coverpages.org/OracleAssisted-SOA-Development.pdfRESEARCH REPORT Assisted SOA Development ... Service Oriented Architecture (SOA) ... WebLogic

System Engineering with Aras Innovator · Aras is different At Aras we’ve taken a different approach Technology: Model-based SOA Business: SaaS subscription model We’ve built

Introduction: SOA Anthropogenic-Biogenic Interactions Focus ......Biofuel POA Fossil fuel POA Biogenic SOA BB-SOA AC-BSOA Urban-SOA Motivation: Effect of A-B Interaction on SOA SOA