Snackable & Sharable Content for the Social Age

1

Snackable & Sharable Content for the Social Age

Terry CityWest Coast VP

tcity@buzzfeed.com

The way media is consumed is

radically different than it was just five years ago.

3

At BuzzFeed, we are obsessed with this shift and building the first news & entertainment company for the social age.

4

80+ MILLION

*Google Analytics, Quantcast

SOCIAL

75% of visits from social*

50% of visits from mobile*

60% are aged 18-34

uniques monthly

MOBILE

YOUTH

5

60% of our audience is aged 18-34.

6

Readers turn to BuzzFeed for news and entertainment.

7

8

Young audiences have moved online...

55% of online video views come from 18-34 year-olds.By 2016, online video is expected to account for 55% of all consumer internet traffic.*

*CiscoNielsen

% of Total Weekly Online Video Consumption, by Age

9

...opening more opportunities to engage viewers beyond regularly scheduled programs.

60 m

inut

e pr

ogra

m

The second screen is real,

and always on.

11

EQ matters more than IQ

12

The way to a consumer’s heart is through their stomach. fee

d

Our approach to content...

Have a heart

Content is about identity

Humor is inherently social

Nostalgia is too

Cute animals deserve respect

Don’t ignore mobile

19

Creating custom content sparks excitement & accelerates conversation.

20

Betcha can’t just eat one.

read

21

Microsoft SkyDrive Over 1 million

hits.

22

BEHR

23

Virgin Mobile

24

Honda

25

The Purge

26

When the credits stop, the conversation starts.

Terry CityWest Coast VP

tcity@buzzfeed.com