Smrp Slides August 09

Social Media Realty Pro

Interview NotesAugust 8, 2009

Basics

• Social Media Realty Pro EXISTS to demystify this concept of social media for Realtors.

• Social Media, Social Networks – Extension of In-Person Networking, but online and real time

• Vital Brand-Building Tools!

Holy Trinity of Social Media

• Apologies to the religious and cajun chefs

• Twitter, Facebook and LinkedIn• Each Different, Each a Channel,

TOGETHER powerful punch in Realty

Personal Brand

• “Brand” = series of experiences attached to people, places and things

• Blackberry, Coca-Cola• Individuals – ESPECIALLY

Realtors

Don’t Need Listings!!!

• We can prove the value – through eyeballs, connections and conversations – if you’re a good guy (or gal) and well-connected, you’ll get the listings

• Each Different, Each a Channel, TOGETHER powerful punch in Realty

Blogging Strategy

• Realtors should blog starting…NOW

• Listings or not – WordPress is easiest AND most search-engine friendly

• Text and video and audio – repurpose, repurpose, repurpose

LinkedIn v. Active Rain

• Open v. Closed Network• Anyone can join LinkedIn, not

anyone wants to join Active Rain • Are you talking “amongst

yourselves” or are you talking to buyers of houses?

For More Info

• http://socialmediarealtypro.com• $1 trial for first week!• Access to all the training

materials, videos and more– Connect with us on Twitter, too -

@smrealtypro– Thanks!

– Contact Dave at dave@area224.com or 1.224.220.0703