Slide 1 World Seed Market Positioning Oregon Grass Seed In 2012

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World Seed Market Positioning

Oregon Grass Seed In 2012

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$157,000

‘03/’04?

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What Model Would We Choose For Self Regulation?

Lord of the Flies

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+ Lab Choice =

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Life Insurance Exam…

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2006/07 Total Seed Sales In Pounds 1-billion

The 10% Rule for Sod?

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Market Split Pre-Recession

Consumer

46%

Professional

54%

540 million Professional pounds; Consumer Products 460 million pounds

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And then… 520 million pounds

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Market Split Post-Recession

Consumer

54%Professional

46%

220 million Professional pounds; Consumer Products 400 million pounds

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1 = 1

It will take just one major packager

going coated to become a 380-million

pound industry. Stadium Quality rate?

Plus the oil change lie!

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GIVERS TAKERS

PROCESS

ORIENTED

RESULTS

ORIENTED

USA

WORLD

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What Now?

The Sandy bump

Increased housing starts

Home Depot stock up

No star in golf

Consumers demanding or tolerating coating?

Big business interest in forage

John Francis Smith: “We’ve got a lot of hungry bears and not a lot ‘a’ picnic baskets.”