Positioning Statement Point of Parity Point of Diffrence Stage in Product Life Cycle Strategy for the PLC Stage

Company does not have any specific statement for the brand

As it is an daily need for all, company believes that customer will be yours if you provide them with quality product

Pure Cottonseed Oil

New Tin or Jars

Quality conforms to Prevention  Food Adulteration Act

Various Technical Parameters

Available in 15 Kg Tin, 15 Ltr Jar, 1 Ltr Bottle and pouch

India’s first edible oil company to get accreditation of Food Safety Quality Management Certification of ISO 22000:5000.

Market share in Refined Cottonseed Oil in Gujarat is more than 61.00 % as per A.C.Neilson report.

Institutional Sales to Corporates viz., ITC, Haldiram, Dabur India etc.

The Company has a strong Distribution Network through out India comprising of 7 Own Depot, 120 Distributors, 1700wholesaler / Retailer outlet.

The Brand has above 61% market share in Gujarat

Is becoming a well accepted brand outside Gujarat

Hence we can say that its in the Growth Stage of PLC

Marketing Campaign in other state to make the brand popular and acceptable

Clearly highlighting the POD in advertisements

Build intensive distribution network outside Gujarat

Focus more on institutional sales, mainly targeting hotel industry