Sharable Content Creatingettc.net/calendar/pdfs/SharableContent.pdf · Sharable Content John...

Creating Sharable ContentJohn LeMasney | lemasney.comlemasney@gmail.com

Abstract

In this session, John LeMasney will share 10 key ideas to consider when creating sharable content. What makes an article, image, idea, quote or other media particularly sharable? What technologies and methods can help you to give an interesting idea the best chance of being shared? How can copyright be honored and original sources be found? Why is there such emphasis right now about sharing visual media over other forms? Join us for this session to help us find the answers!

Copyright and citation

We are information literacy proponents

Finding the original source

Using tools to find the source

Visual content

Engaging visual learners and consumers

Self reference, metadata and links

In what way does it benefit you as a sharer?

Emotional Theory

Plutchik’s Wheel of Emotion

Collection and citation

Gathering items to engage a like minded person

Making it easy to share

Make sure people can share in a click

Putting it into people’s streams

Where is your audience already spending their time?

What does your audience share?

What kinds of things are they sharing that you should be providing?

Analytics

How do you know how, what when why they shared?

Virality

What are some examples of virality?

Thanks!

lemasney@gmail.com