View
0
Download
0
Category
Preview:
Citation preview
Khushal Khan Khattak University Karak
Self Assessment Report
Department of Communication & Media Studies
2019-2020
Prepared by: 1. Mr. Wajahat Karim (Focal Person)
2. Mr. Shabeer Ullah (Member)
3. Mr. Basar Ali (Member)
Table of Contents
Introduction 02
Criterion 1 Program Mission, Objectives and Outcomes 03
Criterion 2 Curriculum Design and Organization 30
Criterion 3 Laboratories and Computer Facilities 37
Criterion 4 Students Support and Guidance 38
Criterion 5 Process Control 40
Criterion 6 Faculty 42
Criterion 7 Institutional Facilities 43
Criterion 8 Institutional Support 45
Summary and Conclusions 46
Annexures
Annexure Faculty Resume
Annexure Course Contents of MA Scheme of Studies
Annexure Proforma-1: Faculty Survey
Annexure Proforma-2: Student Course Evaluation Questionnaire
Annexure Proforma-3: Faculty Course Review Report
Annexure Proforma-4: Survey of Graduating Students
Annexure Proforma-5: Alumni Survey
Annexure Proforma-6: Teacher Evaluation Form
1
Introduction
Communication & Media Studies (CMS) department was established in early 2013
with the name of department of Journalism & Mass Communication.
“Communication & Media Studies” in early 2014 by the Board of Studies. It trains
students for career in the fields of communication and media related skills. Presently
the department offers BS (Hons) 4 years programme and M.A 2 years Programme.
The courses are approved from BoS of the department has approved course scheme
of M.Phil and Ph.D Mass Communication in its last meeting held in 2014. The
courses of have been designed to provide professional education and fulfill the
market requirements. The students of CMS visit time to time different media outlets
including print and electronic media to observe the practical activities of the
organizations. Students of BS and Masters’ do a two months internship in some
media organizations to acquire practical knowledge regarding media production and
other practical activities.
2
Criteria-1Standard 1.1. The program must have measurable objectives to support mission
MISSION:
In the last decade, the environment of mass media has been changed. The boundary
between mainstream media such as Newspaper, Radio, Television, and Online Media has
been removed; all are integrated. This program will prepare students to enter this new
integrated media of the globalized world.
OBJECTIVES:
To produce graduates with sound theoretical knowledge in Mass Communication &
Media Studies preparing them to be leaders in media and communication careers.
To expose students to digital editing technologies and other practical skills to help
storytellers be more precise in reporting and editing across all media platforms.
To equip the budding journalists with ethical and legal knowledge regarding content
collection, production and dissemination in a socially and morally acceptable way.
Main Elements of Strategic Plan to Achieve Mission & Objectives:
Development of a sound teaching system based on the experience and vision
gathered from literature, reviews, field experiences, symposia, workshops, etc. for
the award of degrees.
Designing of curricula including core subjects, elective subjects, specialized areas,
internship programs and study tours.
Setting up of well equipped media lab and radio studio for the students and
researchers, depending upon the available resources.
Post-graduate research studies through writing of research reports and theses.
Publication of research papers, books, column, features, editorials, popular articles,
etc.
Arranging of study tours to impart practical knowledge to the students about media
and communication.
3
The assessment of the program objectives through different criteria is presented in Table 1
Table 1: Program Objectives Assessment
S.
#
Objective How Measured When
Measured
Improvement
Identified
Improvement
made
1 To produce
graduates with
sound theoretical
knowledge in
Mass
Communication
& Media Studies
preparing them to
be leaders in
media and
communication
careers.
Knowledge of
students about
the subject
through, students
feed back
through
assessment
performance
During and at
the end of the
semester
Courses
redesigned
according to
the need of
students to be
updated
regularly by
inducting new
knowledge/
techniques &
induct new
courses when
required
Revision of
curriculum and
induction of
new courses in
2015. Library,
books, level of
teaching.
Improvement in
teacher
student’s
interaction.
2 To expose
students to digital
editing
technologies and
other practical
skills to help
storytellers be
more precise in
reporting and
editing across all
media platforms.
Assessing the
interest of
students, quality
of their ability in
using of digital
technology
At the middle
of the
semester
where the
digital courses
to be taught.
To make
presentations,
corner
discussions
and seminars
etc.
Students to
create accounts
of their own on
different social
media
3 To equip the
budding
journalists with
The students’
tests,
assignments and
During and at
the end of
semester
The courses of
Media Laws
and Ethics and
Courses revised
according to the
market demand
4
ethical and legal
knowledge
regarding content
collection,
production and
dissemination in
a socially and
morally
acceptable way.
exams conducted
in courses
regarding Media
Laws and Ethics,
Pakistani Media
System
others need to
be revised
Standard 1.2 The program must have documented outcomes for graduating
students. It must be documented that the outcomes support the
program objectives and that graduating students are capable of
performing these outcomes.
Program Learning Outcomes
All the students of Department of Communication & Media Studies should possess the
ability of:
Better communication skills through presentation, discussion, tutorial classes and
newspapers reading
Detection of urgent problems in the field of communication and media and also identify
its possible solutions
Develop practical skills of traditional and modern media technologies
Preparation of research projects based on the detection of problems of the practionners
of the media
To produce media professionals who are more socially-responsible and professional
A number of surveys based on the QEC questionnaires were conducted to assess the
program outcomes of the department/graduates, which are presented in Table2.
5
Table 2. Relationship of Program Objectives with Program Outcomes
Program
Objectives
Program Outcomes
Develop
Communicati
on skills
Develop
Digital skills
Develop
Practical
Skills
Develop
Research
Skills
Education +++ ++ ++ ++
Communic
ation Skills
++ +++ +++ ++
Digital
Skills
++ + +
Research
Projects
+ ++ +
+ = Moderately satisfactory ++ = Satisfactory +++ = Highly satisfactory
Program Assessment Results:
Teacher’s Evaluation
Below are given the details of teachers from this department who taught during Fall-2020:
1. Dr. Muhammad Anwar (Assistant Professor)
2. Mr. Wajahat Karim (Assistant Professor)
3. Mr. Shabeer Ullah (Lecturer)
4. Mr. Basar Ali (Lecturer)
5. Mr. Anwar Khan (Lecturer)
6. Mr. Abduallah Khan (Teaching Assistant)
In the Department of Communication & Media Studies, all the teachers are involved in
teaching of various media studies courses. The teachers were evaluated by the students at
the end of course completion through the proforma-10 (Annexure-X). The scoring rate were
fixed between 1-5 i.e. 5 for outstanding performance, 4 for very good, 3 for good, 2 for fair
and 1 for poor performance. The overall results showed the very good.
The results were compiled from the proforma-10 and the outcome is graphically presented
in Figs as under:
6
ANNEXURE C: TEACHERS EVALUATION
Dr. Muhammad Anwar
Mr. Wajahat Karim
Mr. Basar Ali Mr. Muhammad Anwar Khan
Mr. Shabir Ullah Mr. Abdullah Khan
1
1.5
2
2.5
3
3.5
4
4.5
5
Anova: Single Factor
SUMMARY
Groups Count Sum AverageVarianc
e
Mr. Wajahat Karim 18 834.61111
10.36928
1
Mr. Abdullah Khan 18 81 4.50.38235
3
Mr. Wajahat Karim 18 874.83333
3 0.5Mr. Wajahat Karim 18 90 5 0
Mr. Wajahat Karim 18 854.72222
20.21241
8
Mr. Wajahat Karim 18 884.88888
90.10457
5
Dr. Muhammad Anwar 18 894.94444
40.05555
6
Dr. Muhammad Anwar 18 844.66666
70.35294
1
Mr. Wajahat Karim 18 834.61111
10.25163
4
Mr. Wajahat Karim 18 824.55555
60.84967
3Mr. Shabir Ullah 18 90 5 0
7
Mr. Wajahat Karim 18 90 5 0Mr. Muhammad Anwar Khan 18 89
4.944444
0.055556
Mr. Abdullah Khan 18 90 5 0
Dr. Muhammad Anwar 18 834.61111
10.25163
4Mr. Shabir Ullah 18 90 5 0Dr. Muhammad Anwar 18 90 5 0Mr. Basar Ali 18 90 5 0
Mr. Basar Ali 18 804.44444
40.26143
8Mr. Abdullah Khan 18 90 5 0
Dr. Muhammad Anwar 18 703.88888
90.45751
6Mr. Muhammad Anwar Khan 18 90 5 0Dr. Muhammad Anwar 18 90 5 0Mr. Muhammad Anwar Khan 18 69
3.833333
0.382353
Mr. Abdullah Khan 18 90 5 0
Dr. Muhammad Anwar 18 744.11111
10.10457
5Mr. Abdullah Khan 18 90 5 0
Mr. Shabir Ullah 18 72 40.35294
1
Mr. Wajahat Karim 18 874.83333
30.14705
9Mr. Muhammad Anwar Khan 18 71
3.944444
0.761438
Mr. Abdullah Khan 18 894.94444
40.05555
6
Dr. Muhammad Anwar 18 834.61111
10.48692
8
Mr. Basar Ali 18 874.83333
30.14705
9
Mr. Abdullah Khan 18 764.22222
2 1.24183
Mr. Abdullah Khan 18 854.72222
20.33006
5
Mr. Shabir Ullah 18 884.88888
90.10457
5
Mr. Abdullah Khan 18 754.16666
71.67647
1
Mr. Abdullah Khan 18 894.94444
40.05555
6
Mr. Shabir Ullah 18 854.72222
20.21241
8
8
Mr. Shabir Ullah 18 744.11111
11.75163
4Mr. Muhammad Anwar Khan 18 90 5 0Mr. Muhammad Anwar Khan 18 78
4.333333
1.764706
Mr. Wajahat Karim 18 864.77777
80.18300
7
Mr. Wajahat Karim 18 874.83333
30.14705
9Mr. Wajahat Karim 18 90 5 0
Mr. Basar Ali 18 894.94444
40.05555
6
Mr. Basar Ali 18 834.61111
10.25163
4
Mr. Basar Ali 18 834.61111
10.25163
4
Mr. Basar Ali 18 764.22222
20.18300
7
Mr. Shabir Ullah 18 81 4.50.26470
6Mr. Muhammad Anwar Khan 18 83
4.611111
0.251634
Mr. Muhammad Anwar Khan 18 86
4.777778
0.183007
Mr. Shabir Ullah 18 824.55555
60.26143
8
Mr. Shabir Ullah 18 81 4.50.26470
6
Mr. Shabir Ullah 18 884.88888
90.10457
5
Mr. Wajahat Karim 18 744.11111
10.10457
5
Mr. Wajahat Karim 18 744.11111
10.10457
5
Mr. Basar Ali 18 241.33333
30.35294
1
Mr. Basar Ali 18 754.16666
70.61764
7Mr. Muhammad Anwar Khan 18 84
4.666667
0.235294
Mr. Basar Ali 18 593.27777
80.21241
8
Mr. Basar Ali 18 894.94444
40.05555
6
Mr. Basar Ali 18 824.55555
60.26143
8
9
Mr. Shabir Ullah 18 854.72222
20.21241
8Mr. Shabir Ullah 18 90 5 0
Mr. Basar Ali 18 864.77777
80.18300
7Mr. Shabir Ullah 18 90 5 0
Mr. Wajahat Karim 18 894.94444
40.05555
6Mr. Wajahat Karim 18 90 5 0
Mr. Basar Ali 18 462.55555
62.26143
8
Mr. Shabir Ullah 18 794.38888
90.60457
5
Mr. Shabir Ullah 18 884.88888
90.10457
5Mr. Basar Ali 18 90 5 0Mr. Shabir Ullah 18 90 5 0Mr. Shabir Ullah 18 72 4 0Mr. Wajahat Karim 18 90 5 0Mr. Wajahat Karim 18 90 5 0
Mr. Basar Ali 18 894.94444
40.05555
6Mr. Shabir Ullah 18 90 5 0Mr. Basar Ali 18 90 5 0Mr. Muhammad Anwar Khan 18 90 5 0
Mr. Basar Ali 18 834.61111
10.25163
4Dr. Muhammad Anwar 18 90 5 0
Mr. Wajahat Karim 18 72 40.11764
7Mr. Shabir Ullah 18 90 5 0Mr. Basar Ali 18 90 5 0Mr. Basar Ali 18 90 5 0Mr. Wajahat Karim 18 90 5 0
Dr. Muhammad Anwar 18 643.55555
60.84967
3Dr. Muhammad Anwar 18 90 5 0
Dr. Muhammad Anwar 18 744.11111
1 0.69281Mr. Wajahat Karim 18 90 5 0
Mr. Basar Ali 18 281.55555
60.84967
3Mr. Muhammad Anwar Khan 18 90 5 0Mr. Wajahat Karim 18 90 5 0Mr. Wajahat Karim 18 90 5 0
10
Mr. Basar Ali 18 90 5 0Mr. Basar Ali 18 54 3 0Mr. Muhammad Anwar Khan 18 90 5 0Mr. Muhammad Anwar Khan 18 90 5 0Dr. Muhammad Anwar 18 90 5 0Mr. Muhammad Anwar Khan 18 90 5 0Mr. Basar Ali 18 90 5 0Mr. Wajahat Karim 18 90 5 0Mr. Wajahat Karim 18 90 5 0
ANOVA
Source of Variation SS df MS FP-
value F crit
Between Groups765.314
3 1047.35879
1 31.8435 01.24772
1
Within Groups 412.5 17850.23109
2
Total1177.81
4 1889
Course Evaluation
Table:3 Courses offered and evaluated in the Fall Semester 2020
S. No. Course Title Teacher
1 Advertising Dr. Muhammad Anwar
2 Social Psychology Dr. Muhammad Anwar
3 Communication Theories I Mr. Wajahat Karim
4 Fundamentals of Political Science Mr. Wajahat Karim
5 Research Proposal Mr. Wajahat Karim
6 Political Communication Mr. Wajahat Karim
7 Journalistic Urdu Mr. Basar Ali
8 Radio Production Mr. Basar Ali
9 Feature, Column and Editorial Writing Mr. Shabeer Ullah
10 Advanced Reporting Mr. Shabeer Ullah
11 Digital Skills Mr. Muhammad Anwar
11
Khan
12 Advanced Radio Production Mr. Muhammad Anwar
Khan
13 Media Laws & Ethics Mr. Abdullah
14 Advanced Digital Skills Mr. Muhammad Anwar
Khan
15 Opinionated Wring Mr. Shabeer Ullah
16 Newspaper and Magazine Production Mr. Abdullah
17 TV Production Mr. Basar Ali
18 Development Communication Mr. Muhammad Anwar
Khan
19 Advanced TV Production Mr. Basar Ali
12
Course Evaluation
The courses of the respective teachers were evaluated through Performa 1 the results of
which are shown in table:
ANNEXURE B STUDENTS SURVEY
3rd Semester
Journalis
tic Urd
u CMS 1
21
Feature
Colum & Ed
trl W
rtng C
MS 122
Digital S
kills
CMS 124
Radio Producti
on CMS 125
Fundam
ental
of Politi
cal Sc
ience
CMS 112
Advance
Reporti
ng CMS 1
261
1.5
2
2.5
3
3.5
4
4.5
5
Anova: Single Factor
SUMMARY
Groups Count Sum AverageVarianc
eFundamental of Political Science CMS 112 28 112 4
1.481481
Journalistic Urdu CMS 121 28 1294.60714
30.83994
7Feature Colum & Edtrl Wrtng CMS 122 28 122
4.357143
0.386243
13
Fundamental of Political Science CMS 112 28 137
4.892857
0.099206
Radio Production CMS 125 28 1384.92857
10.06878
3Fundamental of Political Science CMS 112 28 134
4.785714
0.174603
Fundamental of Political Science CMS 112 28 130
4.642857
0.238095
Journalistic Urdu CMS 121 28 1093.89285
70.39550
3Fundamental of Political Science CMS 112 28 114
4.071429
0.068783
Radio Production CMS 125 28 1134.03571
40.03571
4Journalistic Urdu CMS 121 28 112 4 0
Digital Skills CMS 124 28 1214.32142
91.41137
6Fundamental of Political Science CMS 112 28 127
4.535714
0.257937
Feature Colum & Edtrl Wrtng CMS 122 28 139
4.964286
0.035714
Journalistic Urdu CMS 121 28 1154.10714
30.39550
3Radio Production CMS 125 28 112 4 0
Advance Reporting CMS 126 28 1344.78571
40.24867
7
Digital Skills CMS 124 28 1164.14285
70.12698
4
Digital Skills CMS 124 28 1244.42857
10.25396
8
Advance Reporting CMS 126 28 119 4.250.19444
4
Journalistic Urdu CMS 121 28 943.35714
3 1.42328Radio Production CMS 125 28 140 5 0Feature Colum & Edtrl Wrtng CMS 122 28 129
4.607143
0.247354
Feature Colum & Edtrl Wrtng CMS 122 28 121
4.321429 0.22619
Fundamental of Political Science CMS 112 28 140 5 0Digital Skills CMS 124 28 140 5 0
Advance Reporting CMS 126 28 1294.60714
30.24735
4Fundamental of Political Science CMS 112 28 124
4.428571
0.698413
Fundamental of Political Science 28 133 4.75 0.26851
14
CMS 112 9Fundamental of Political Science CMS 112 28 120
4.285714 0.21164
Journalistic Urdu CMS 121 28 56 21.70370
4Feature Colum & Edtrl Wrtng CMS 122 28 140 5 0Fundamental of Political Science CMS 112 28 94
3.357143 1.05291
Advance Reporting CMS 126 28 140 5 0Radio Production CMS 125 28 140 5 0
Journalistic Urdu CMS 121 28 1294.60714
30.24735
4
Journalistic Urdu CMS 121 28 933.32142
91.26322
8
Radio Production CMS 125 28 973.46428
61.66534
4
Advance Reporting CMS 126 28 119 4.250.56481
5Fundamental of Political Science CMS 112 28 140 5 0Fundamental of Political Science CMS 112 28 114
4.071429
0.068783
Journalistic Urdu CMS 121 28 140 5 0Feature Colum & Edtrl Wrtng CMS 122 28 128
4.571429
0.253968
Advance Reporting CMS 126 28 140 5 0
Radio Production CMS 125 28 1204.28571
40.95238
1
Journalistic Urdu CMS 121 28 1234.39285
70.83994
7
Radio Production CMS 125 28 133 4.750.19444
4
Digital Skills CMS 124 28 1023.64285
7 1.42328Fundamental of Political Science CMS 112 28 136
4.857143
0.126984
Digital Skills CMS 124 28 140 5 0Digital Skills CMS 124 28 140 5 0Feature Colum & Edtrl Wrtng CMS 122 28 140 5 0Fundamental of Political Science CMS 112 28 118
4.214286
0.322751
Journalistic Urdu CMS 121 28 1384.92857
10.06878
3
Digital Skills CMS 124 28 1384.92857
10.06878
3
15
Advance Reporting CMS 126 28 140 5 0
Radio Production CMS 125 28 1394.96428
60.03571
4Feature Colum & Edtrl Wrtng CMS 122 28 140 5 0Feature Colum & Edtrl Wrtng CMS 122 28 117
4.178571
0.374339
Advance Reporting CMS 126 28 1354.82142
90.15211
6Digital Skills CMS 124 28 140 5 0
Digital Skills CMS 124 28 1364.85714
30.12698
4Radio Production CMS 125 28 140 5 0Feature Colum & Edtrl Wrtng CMS 122 28 135
4.821429
0.152116
ANOVA
Source of Variation SS df MS FP-
value F crit
Between Groups567.704
1 629.15651
726.6340
97.9E-
2051.32081
4
Within Groups584.785
7 17010.34378
9
Total 1152.49 1763
5th Semester
16
Advertising CMS 241
Media Laws & Ethics CMS 242
Communication Theories I CMS
243
Advance Radio Production CMS
244
Newspaper & Magazine
Production CMS 234
Intracultural Communication
CMS 246
1
1.5
2
2.5
3
3.5
4
4.5
5
Anova: Single Factor
SUMMARY
Groups Count Sum AverageVarianc
eIntracultural Communication CMS 246 28 127
4.535714
0.406085
Advertising CMS 241 28 140 5 0Communication Theories I CMS 243 28 140 5 0Communication Theories I CMS 243 28 139
4.964286
0.035714
Intracultural Communication CMS 246 28 140 5 0Communication Theories I CMS 243
28 140 5 0
Advance Radio Production CMS 244 28 140 5 0Intracultural Communication CMS 246 28 140 5 0Media Laws & Ethics CMS 242 28 140 5 0
Advertising CMS 241 28 1294.60714
30.24735
4Newspaper & Magazine Production CMS 234 28 140 5 0Advance Radio Production CMS 28 114 4.07142 0.06878
17
244 9 3Advertising CMS 241 28 140 5 0Advance Radio Production CMS 244 28 140 5 0Communication Theories I CMS 243 28 136
4.857143
0.126984
Advertising CMS 241 28 1384.92857
10.06878
3Media Laws & Ethics CMS 242 28 140 5 0
Advertising CMS 241 28 1294.60714
30.24735
4Communication Theories I CMS 243 28 140 5 0Intracultural Communication CMS 246 28 140 5 0Communication Theories I CMS 243 28 116
4.142857
0.867725
Intracultural Communication CMS 246 28 131
4.678571 0.22619
Intracultural Communication CMS 246 28 140 5 0Advance Radio Production CMS 244 28 133 4.75
0.194444
Opinionated Writing CMS 245 28 140 5 0
Media Laws & Ethics CMS 242 28 126 4.50.25925
9Advance Radio Production CMS 244 28 140 5 0Newspaper & Magazine Production CMS 234 28 132
4.714286 0.21164
Media Laws & Ethics CMS 242 28 140 5 0
Opinionated Writing CMS 245 28 1364.85714
30.12698
4
ANOVA
Source of Variation SS df MS FP-
value F crit
Between Groups58.3738
8 311.88302
916.4041
15.48E
-671.46454
5
Within Groups99.1785
7 864 0.11479
Total157.552
5 895
18
7th Semester
Advance
TV Pro
duction CMS 3
15
Developmen
t Communica
tion CMS 312
Political
Communication C
MS 313
Researc
h Proposal
CMS 3
16
Socia
l Psyc
hology C
MS 314
1
1.5
2
2.5
3
3.5
4
4.5
5
Anova: Single Factor
SUMMARY
Groups Count Sum AverageVarianc
e
Social Psychology CMS 314 28 672.39285
70.98809
5Social Psychology CMS 314 28 140 5 0
Advance TV Production CMS 315 28 903.21428
62.17460
3
Research Proposal CMS 316 28 1013.60714
32.32142
9
Advance TV Production CMS 315 28 301.07142
90.14285
7
Political Communication CMS 313 28 1224.35714
31.57142
9
Social Psychology CMS 314 28 832.96428
61.81349
2Development Communication CMS 312 28 140 5 0Research Proposal CMS 316 28 140 5 0Social Psychology CMS 314 28 140 5 0Research Proposal CMS 316 28 140 5 0
Advance TV Production CMS 315 28 863.07142
90.14285
7Social Psychology CMS 314 28 128 4.57142 1.14285
19
9 7Political Communication CMS 313 28 140 5 0Research Proposal CMS 316 28 140 5 0Development Communication CMS 312 28 28 1 0Political Communication CMS 313 28 140 5 0Development Communication CMS 312 28 140 5 0Research Proposal CMS 316 28 140 5 0Political Communication CMS 313 28 140 5 0Advance TV Production CMS 315 28 140 5 0Development Communication CMS 312 28 140 5 0Social Psychology CMS 314 28 140 5 0Advance TV Production CMS 315 28 140 5 0
ANOVA
Source of Variation SS df MS FP-
value F crit
Between Groups1040.80
8 2345.2525
2105.467
21.7E-
2011.54596
1
Within Groups278.035
7 6480.42906
7
Total1318.84
4 671
Case Summaries
Overall Courses’ Summary
The survey indicated that the students of the department generally are well-satisfied from
the performance of teachers and courses they are taught.
Alumni Survey Results
During the previous years, Proforma-7 (Annexure-IX) was provided to the students to get
the required information and feedback. The results generated from the information provided
indicated that majority of the Alumni have rated the knowledge imparted by the department
20
at grade B (very good) and with respect to communication skills it is mix of grade B and C
(good). Interpersonal skills have been given grade B by majority of the alumni whereas
they have rated the management/leadership skills at grade B and C. The Alumni have
suggested arranging more field visits for the students. With respect to department status, the
Alumni have rated the infrastructure at very good, faculty at excellent and reputation of the
department at national level in a very good scale. No comments were received about career
opportunities. This year it couldn’t be done due to COVID-19.
21
Standard 1-3. The results of program’s assessment and the extent to which they
are used to improve the program must be documented
Regular assessment process has been started which will be continued and the results will be
incorporated accordingly. Following are the strength and weaknesses identified.
Strengths of the Program
In addition in teaching faculty and facilities available for practical to the students at
the department, other aspects regarding strength of the programme (M.A) should be
discussed. The department is having qualified teachers with full acquaintance of
their respective subjects, having knowledge of research and management techniques
for study of communication studies.
There is one professor who is HEC recognized supervisor too, and there are two
Assistant Professors, six lecturers and a teaching assistant. Five faculty members are
enrolled in PhD while two have completed MS program in Media Studies.
All faculty members are involved in research directly or indirectly as supervisor and
committee member of the post-graduate students.
A Media Lab has been established with basic necessary equipment.
Weakness of the Program
Other weaknesses of the programme particularly provision of facilities regarding
practical skills to the students such as Radio and Television Studio and news letter
for print Journalism should also be highlighted. Teaching is being negatively
affected due to lack of modern teaching aid including multimedia and other
facilities in the class room.
Journalism is an applied, field-based subject which needs extensive touring for
imparting firsthand knowledge to the students and therefore, there is high need of
having a suitable field vehicle.
There is a need for short-term training facility to faculty members in industrially
developed countries.
Each faculty member is not having personal computers for carrying out research
analysis and developing teaching materials.
22
As two faculty members are on study leave and another faculty member’s contract
got expired, the department currently needs some faculty members and technical
staff for FM Radio.
Standard 1-4. The department must assess its overall performance periodically
using quantifiable measures.
The evaluation process indicated high efficiency of system and satisfactory impact of
outcomes.
Performance Measures for Research Activities
Faculty Publications in Journals
Dr. Muhammad Anwar 16
Mr. Wajahat Karim 08
Mr. Shabeer Ullah 03
Total 27
Future Plans
The Department of Communication & Media Studies has planned a number of research
studies in future addressing the issues of Mass Media Effects, Yellow Journalism, Citizen
Journalism, Development Communication, Digital Activism etc. the department has also
planned to start off-air TV studio for the students to produce news packages, documentaries
etc. To achieve the above mentioned objectives as a future plan the department also made
certain progress on setting up FM Radio Station, Khushal Khan Khattak University-Karak
and it is functional and students are trained and provided opportunities for internships. In
addition to this, the M. Phil and PhD programs are also in the process and will soon be
launched after fulfilling all codal formalities.
Faculty Satisfaction Regarding the Administrative Services
23
Generally, it can be concluded that the satisfaction level of the faculty members is very
high. It has been presented below in the graphical way.
GRAPHIC REPRESENNTATION
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali1.00
2.00
3.00
4.00
5.005.00
4.00 4.00 4.00
3.00
5.00 5.00The intellectual stimulation of your work
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali1.00
2.00
3.00
4.00
5.00
2.00
4.00 4.00 4.00
3.00
5.00 5.00Your mix of research teaching and community service
24
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali0.00
1.00
2.00
3.00
4.00
5.00
6.005.00
4.00 4.00 4.00
3.00
5.00 5.00
[Type of teaching / research you currently do.]
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali1.00
2.00
3.00
4.00
5.005.00 5.00
4.505.00
3.00
5.00 5.00 [Your interaction with students]
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali1.00
2.00
3.00
4.00
5.005.00 5.00
4.00
5.00
4.00 4.00
5.00 [Cooperation you receive form colleagues]
25
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali1.00
2.00
3.00
4.00
5.00
3.00
4.003.50
4.00
3.00
4.00
5.00 [The mentoring (guidance) available to you]
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali1.00
2.00
3.00
4.00
5.00
3.00
5.00
3.50
5.00
3.00
4.00
5.00 [Administrative support from the department]
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali1.00
2.00
3.00
4.00
5.00
2.00
3.002.50
3.00 3.00
4.00
5.00 [Providing clarity about the faculty promotion process]
26
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali1.00
2.00
3.00
4.00
5.00
1.00
5.00
2.503.00
4.00 4.00
[Your prospects for advancement and progress through ranks]
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali1.00
2.00
3.00
4.00
5.00
2.00
5.00
2.50
4.00
2.00
4.00
5.00 [Salary and compensation packag]
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali1.00
2.00
3.00
4.00
5.00
4.00
5.00
2.50
4.00
3.00
5.00 5.00 [Job security and stability at the department]
27
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali1.00
2.00
3.00
4.00
5.005.00 5.00
3.504.00
3.00
4.00
5.00 [Amount of time you have for yourself and family]
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali1.00
2.00
3.00
4.00
5.00
4.00
5.00
3.504.00 4.00 4.00
5.00 [The overall climate at the department]
Anwar Mash
ood
abdurra
ufkhattak
shab
eerulla
h
Abdullah K
han
Waja
hat Kari
m
Muhammad
Anwar
Basar
Ali1.00
2.00
3.00
4.00
5.004.00
5.00
3.50
5.00
3.00
5.00 5.00
[Whether the department is utilizing your ex-perience and knowledge]
28
Quantitative Assessment of the Department (Last 4 years)
Sr. # Particular No. Remarks
I BS Degree Awarded
29
Criteria 2: CURRICULUM DESIGN AND ORGANIZATIONDegree Title: BS in Communication and Media Studies
A. Intent
All the courses for BS were developed by the faculty members of the department. Draft
curriculum and course contents were shared with mass media experts working in
government departments, NGOs, universities and individual experts for their contribution
and suggestions, which were incorporated accordingly. A few courses have been revised
and new courses added afterwards based on the need felt by the department. Initially,
Departmental Board of Studies, comprising senior faculty members with chairman of the
Department as convener, examines the courses which are then sent to the Board of Faculty
for approval. The Dean of the Faculty also acts as convener of this board. The curriculum
and course contents are placed before the University Academic Council for their approval.
B. Definition of Credit Hour:
A student must complete a definite number of credit hours. One credit hour is one theory
lecture or one/two/three hour’s laboratory practical per week.
C. Degree Plan
The department of Communication and Media Studies offers two degree programs namely;
MA and BS (Hons) in CMS. The M.Phil program is in pipeline and approval from the
statutory bodies is needed.
Name of Degree Pre-requisites
M.A B.A/B.Sc. with a minimum of 45% marks or its equivalent
from a recognized institution or an equivalent qualification in
relevant discipline from a HEC recognized institution.
BS (Hons) FA/FS.c or equivalent qualification (12 years of education)
with a minimum of 45% marks from a recognized institution
30
The list of major courses for MA and BS (Hons) is given in the following tables,
respectively. The selection criterion for each course is as follows;
The course is relevant to the degree program (Yes)
It meets the national and international requirements for the degree (Yes)
Adequate facilities are available in the department to offer the courses (Yes)
The course contents meet the program objectives as highlighted and provided by the
Higher Education Commission of Pakistan. (Yes)
D. For each course in the program that can be completed for credits specifying the
following:
Course title (CMS)
Course objectives and outcome (Given in course breakdown into lectures
separately)
Catalogue description (yes)
Text book and reference (Given in course contents)
Syllabus breakdown in lectures (yes supplied to QEC separately)
Computer usage: Internet facility is used by the faculty members to update their
knowledge regarding each course, research studies and documentation of references.
This facility is also used by the students to solve their problems, facilitate their tests,
assignments and presentations.
Laboratory facilities are provided to the students for their practical exercise, given
in the curricula. Post-graduate students also use laboratories for their theses research
where equipment, material and production tools are provided.
Degree requirements (BS-CMS)
31
The duration of course for the degree of Master of Arts shall not be less than eight
semesters. The requirements to be completed by each student for the award of degree shall
comprise minimum of 130 credits. The student may opt for thesis carrying 10 credits (not
counted towards calculation of CGPA).
Pre-requisites
A candidate seeking admission to the course for the degree of BS-CMS must have
FA/FSc or equivalent qualification (twelve years’ education) with a minimum of 45%
marks or its equivalent from a recognized institution or an equivalent qualification in
relevant discipline from a HEC recognized institution).
Course Requirements for BS in CMS
SCHEME OF STUDIES FOR 4-YEAR BS (HONS) INCOMMUNICATION AND MEDIA STUDIESSEMESTER-1
32
S. No.
Course Code Course Title Credit Hours Remarks
1. CMS 101 Introduction to Communication 3-0-3 -2. CMS 102 History of press in Pakistan 3-0-3 -
3. ENG 103 Functional English-I 3-0-3 -4. ISL 104 Islamic Studies (Compulsory) 3-0-3 -5. CMS 105 Basic Computer Skills 2-3-3 -Total Credit Hours 15
SEMESTER II
S. No.
Course Code Course Title Credit Hours
Remarks
1 CMS111 Introduction to Electronic Media 3-0-3 -
2. CMS112 News Writing 3-0-3 -
3. ENG 113 Functional English- II 3-0-3 -4. PS 114 Pakistan Studies 3-0-3 -5. CMS115 Reporting 3-0-3 -Total Credit Hours 15
SEMESTER III
S. No.
Course Code Course Title Credit Hours
Remarks
1. CMS121 Journalistic Urdu 2-3-3 -2. CMS122 Feature, Column and Editorial
Writing3-0-3 -
3. CMS123 Fundamentals of Political Science 3-0-3 -
4. CMS124 Digital Skills 2-3-3 -5. CMS125 Radio Production 2-3-3 -6. CMS126 Advance Reporting 1-3-2Total credit hours 17
SEMESTER IVS. No.
Course Code
Course Title Credit Hours
Remarks
1. CMS231 Public Relations 3-0-3 -
33
2. CMS232 TV Production 3-0-3 -3. CMS233 Basic Sociology 3-0-3 -4. CMS234 Newspaper and Magazine
Production2-3-3 -
5. CMS235 Advance Digital Skills 2-3-3 -Total credit hours 15
SEMESTER V
S. No.
Course Code
Course Title Credit Hours
Remarks
1. CMS241 Advertising 3-0-3 -2. CMS242 Media Laws & Ethics 3-0-3 -3. CMS243 Communication Theories-I 3-0-3 -4. CMS244 Advance Radio Production 1-6-3 -5. CMS245 Opinionated Writing 1-3-2 -6. CMS246 Intercultural Communication 3-0-3 -Total credit hours 17
SEMESTER VI
S. No.
Course Code
Course Title Credit Hours Remarks
1. CMS251 Communication Theories-II 3-0-3 -2. CMS252 Research Methods I 3-0-3 -3. CMS253 Media Management 3-0-3 -4. CMS254 Fundamentals of Economics 3-0-3 -5. CMS255 Advance Advertising 1-3-2 -6. CMS256 Advance Public Relations 1-3-2 -Total credit hours 16
34
SEMESTER VII
S. No.
Course Code
Course Title Credit Hours
Remarks
1. CMS311 Research Methods II 3-0-3 -2. CMS312 Development Communication 3-0-3 -3. CMS313 Political Communication 3-0-3 -4. CMS314 Social Psychology 3-0-3 -5. CMS315 Advance TV Production 1-3-2 -6. CMS316 Proposal Writing 2-3-3 -Total credit hours 17
SEMESTER VIII
S. No.
Course Code
Course Title Credit Hours Remarks
1. CMS 351 International Communication 3-0-3 -
2. CMS 352 Online Journalism 2-3-3 -
3. CMS 353 Thesis Writing 06 -
Total credit hours 12
S. No.
Course Code
Course Title Credit Hours Pre-requisites
1. CMS 401 Internship 03 Departmental PermissionTotal Credit Hours
127
35
Standard 2-1. The curriculum must be consistent and support the program’s
documented objectives.
The curriculum of the Department of Communication and Media Studies is consistent with
the program objectives (Table 10).
Table. Courses with Relation to their Outcomes
Course Objectives
HRD Priority of Research Integrated approaches
Journalistic Language
(Urdu & English)
++ + ++ + +++
Advance News Writing
& Reporting
+ + + ++ ++ + + + +
Media Laws & Ethics + + + + + + + +
Opinionated Writing + + ++ + +
Development Support
Communication
++ ++ ++
Research Methods in
Communication- II
+ + +
Public Relations + + + +
+ = Relevant, ++ = Relevant & satisfactory, + + + =Very relevant & satisfactory and
+ ++ + = highly relevant & highly satisfactory
Assessment of the Department of Communication and Media Studies
The assessment of curriculum given in Table 10 and the courses are cross tabulated
according to the program outcomes.
1. The curriculum fits very well and satisfies the core requirements for the program, as
specified the respective accreditation body.
2. The curriculum satisfied the general arts and professional and other discipline
required for the program according to demands and requirements set by the Higher
Education Commission.
36
Standard 2.2. Theoretical background, problem analysis and solution design must be
stressed within the program’s core material
Below is given the core subjects which cover this standard:
Courses Representing Theoretical Background, Problem Analysis & Solution Design
Elements Courses Title of Courses
The
oret
ical
Bac
kgro
und
CMS
115
Reporting
CMS
112
News Writing
CMS
242
Media Laws & Ethics
CMS
243
Communication Theories- I
CMS
251
Communication Theories- II
CMS
252
Research Methods in Communication- I
CMS
311
Research Methods in Communication-II
Prob
lem
Ana
lysi
s
CMS
315
Advance TV Production
CMS
313
Political Communication
CMS
123
Fundamentals of Political Science
CMS
245
Opinionated Writing
CMS
353
Thesis
CMS
401
Internship
37
Solu
tion
Des
igns
CMS
314
Social Psychology
CMS
532
Public Relations
CMS
533
Development Communication
CMS
524
Advertising
CMS
501
Functional English
CMS
504
Basic Computer Skills
Standard 2-6. Information technology component of the curriculum must be
integrated throughout the program
During curriculum development, all aspects of information technology were considered and
after a critical analysis, relevant aspects were integrated into the program. Three courses of
statistics (9 credit hours) based on computer practical were included in the curriculum to
fulfill the requirements of the students. The courses of Research Methods-I and II also
cover this component.
Standard- 2.7. Oral and written communication skills of the student must be
developed and applied in the program.
Special problem (one credit hour) is offered to the students which require writing a
comprehensive report on a topic and presenting it in the class.
Two courses of 6 credit hours entitled “Research Proposal” and “Opinionated
Writing” including other courses as well have been integrated in the curriculum for
BS students. Students’ written communication skills are polished through such
subjects.
Assignments are given to all students in each course on specific titles relevant to
the course which are presented orally and given as written assignments by the
students which improve their oral and written communication skills.
38
Criteria 3. LABORATORIES AND COMPUTER FACILITIESLaboratory Title: Media Laboratory
Location and Area: Department of Communication and Media Studies
(CMS) is situated at main academic block. It has classrooms and offices.
Objectives:
Media Laboratory is used by the students and faculty for modern equipments used
in media and for research related activities as well.
Adequacy for Instruction:
Laboratory has enough space to use for demonstration and for practical related
work of the students. However, the laboratory still requires equipments, furniture
and other facilities.
Major Apparatus:
The media laboratory has computers, camera, penal control, voice recorders,
cupboards conference table and chairs etc. purchased from the University fund.
Safety Regulation: department needed safety gadgets like fire extinguishers, first
aid kit is still needed the laboratory but it would be provided to the laboratory.
Standard 3.1. Library must be available and readily accessible to faculty and students.
Separate departmental library of department has not been established yet in the University.
Separate Library will soon be established in the department in future.
Standard 3.2. There must be adequate support personnel for instruction and
maintenance of laboratory
There are is an in charge of the lab who is responsible of the maintenance of the Media Lab.
Standard 3.3. The university computing infrastructure and facilities must be
adequate to support program’s objectives
The students have the computer facility in media libratory to use it for studies and research
work. The University has provided the laptop facility to the senior faculty members and rest
of the faculty getting advantage of computers of the media laboratory for research work and
other use.
39
Criteria 4. STUDENT SUPPORT AND GUIDANCEThe In-charge of students’ affairs and Khushal cultural society organizes support program
and different cultural activities in the University. They also provide guidance to the
students if they face any problem. Each department of the University provides information
about admission, scholarships and making their counseling about their careers through
tutorial meetings. The students’ affairs in charge of the University arranges orientation
program for the new students and also make arrangements for the students’ exposure tours
to different areas of the country. However, currently the directorate of student’s affairs
does not exist in the university.
Standard 4.1. Courses must be offered with sufficient frequency and number
for students to complete the program in a timely manner.
All courses are taught to students according to the guidance and instructions of
Higher Education Commission.
Courses of the subjects are offered according to the scheme of study of the
Communication and Media Studies department following the proper approval Board
of Studies and later by the Academic Council of the University. Number of courses
for each semester has been identified as per the scheme of studies. The scheme of
studies has given in annexure (). Subjects given to the faculty according to their
relevant experience and specialty of the field.
Non-compulsory (Elective) courses are offered according to the policy of the
University and HEC.
Standard 4.2. Courses in the major must be structured to ensure effective
interaction between students, faculty and teaching assistants.
Subjects are prepared and distributed among the faculty members through
mutual consultation of faculty and Chairman of the department.
Subjects are distributed and decided well before the commencement of semester
and the faculty members frequently interact with the students and among
themselves.
40
Students are encouraged to not only ask questions but also give comments and
are also encouraged to participate in the discussions in the class.
Stress is made on effective interaction between the students and between the
teacher’s ant the students.
Standard 4.3. Guidance on how to complete the program must be available to
all students and access to qualified advising must be available to
make course decisions and career choice.
Information about the program requirements are given to the students by the
teachers through personal communication with them and through the office of the
Chairman of the department.
The counseling of the students is continuous process and it is done through tutorial
classes of the students. The students also contact the relevant teacher whenever they
face any professional problem
.
Students are also facilitated for interaction with media outlets in other big cities like
Islamabad to fulfill their professional needs and to enabling them to get firsthand
information about the process of working modalities of print and electronic media.
The students are also free to get membership in different societies of the University
to get an opportunity to take part in the activities required for the nurture of their all-
round personality development. Internship guidance on internship should also be
provided to the students.
41
Criteria 5. PROCESS CONTROLStandard 5.1. The process by which students are admitted to the program must be
based on quantities criteria and clearly documented. This process must
be periodically evaluated to ensure that it is meeting its objectives.
The process of admission is carried out through a set rules and criteria set by the
University for the under graduate students of BS and post graduate student of MA.
Admission criteria of BS CMS program: twelve years of education (FA/F. Sc or
Equivalent) with 45% marks.
The admissions are based on the recommendation of admission committee. To
ensure the quality of programme, the department is planning to conducts test from
the candidates in future.
Standard 5.2. The process by which students are registered in the program and
monitoring of students’ progress to ensure timely completion of the
program must be documented. This process must be periodically
evaluated to ensure that it is meeting its objectives.
The students’ registration is done once in a year at the time of admission. The
admitted students are evaluated through the result of each course for each semester.
If the students match the criteria of the University i.e. CGPA after each semester
they are promoted to next semester.
Students’ evaluations are made through Mid, Final and Practical exams. The
students are given written assignments, quiz and oral presentations to evaluate them
and discretionary marks are given to the students on the basis of their practical
performances and regularity in the classes.
Standard 5.3. The process of recruiting and retaining highly qualified faculty
members must be in place and clearly documented. Also processes and
procedures for faculty evaluation, promotion must be consistent with
institution mission statement. These processes must be periodically
evaluated to ensure that it is meeting with its objectives.
42
The University follows the Higher Education Commission recommended policy in
recruitment and induction of all posts is done as per rules.
Posts are publicized in well circulated national dailies and ETEA test are conducted
for all posts (11 to 18 scales) to short list the applicants. Only those applicants are
called for test, which have the relevant qualification, experience and other qualities
fixed by the University.
The candidates are interviewed by the Selection Board and capable candidates are
selected on merit.
Selection approval of the candidates is accorded by the Syndicate of the University
for issuing recruitment orders to selected candidates to join within a specified
period.
Induction of new candidates depends upon the number of approved vacancies.
In recruitment standard are followed set by HEC.
HEC also supports appointment of highly qualified members as national professors
and depute them in various departments of the University.
Standard 5.4. The process and procedures used to ensure that teaching and delivery
of course material to the students emphasizes active learning and that
course learning outcomes are met. The process must be periodically
evaluated to ensure that it is meeting its objectives.
Curriculum is updated periodically according to the requirements, innovation and
new trends generated in the discipline.
New courses are made part of the curriculum when need arises.
Sufficient Books are available to cover the various aspects of Communication and
Media Studies discipline are available in the library of University whereas internet,
photocopying and documentation facilities are also available for the students in the
University.
Students also take notes of the lectures delivered in the classes and photocopies of
lectures/slides are also provided to the students besides the printed material. Private
photocopier machine is available in the university premises to facilitate the students
inside the university.
All out efforts are made to impart the knowledge and course material to the students
to meet the objectives of the curriculum.
43
Standard 5.5. The process that ensures that graduates have completed the
requirements of the program must be based on standards, effective and
clearly documented procedures. This process must be periodically
evaluated to ensure that it is meeting its objectives.
In examination system the University follows the following criteria:
The evaluation procedure comprises of practical assignments, quizzes, oral
presentations and mid and final examinations.
The controller of examinations declares the date of commencement of
examinations. Following each semester, the exams section notifies the
results of the exams.
The minimum passing marks for each course is 50 % for MA and BS.
In theory, weightage of each subject of examination is as under:
Grading Policy: Marks % age /Letter grades Grade point90 – 100 A+ 4.0085 – 89 A 4.0080 – 84 A- 3.66 – 3.9375 – 79 B+ 3.33 – 3.5570 – 74 B 3.00 – 3.2665 – 69 B- 2.66 – 2.9360 – 64 C+ 2.33 – 2.5956 – 59 C 2.00 – 2.2554 – 55 C- 1.66 –1.8352 – 53 D+ 1.30 – 1.4850 – 51 D 1.00 – 1.1549 and below F 0.00
Mid Examination 30%
Assignments, Quiz, Attendance 20%
Final Examination 50%
Gold medals are awarded to the students who get highest cumulative marks
in the department and the students’ numbers are not less than 10 in the class.
44
Criteria 6. FACULTYStandard 6-1. There must be enough full time faculty who are committed to the
program to provide adequate coverage of the program
areas/courses with continuity and stability. The interests and
qualifications of all faculty members must be sufficient to teach
all courses, plan, modify and update courses and curricula. All
faculty members must have a level of competence that would
normally be obtained through graduate work in the discipline.
The majority of the faculty must hold a Ph.D. in the discipline.
Currently, we have nine faculty members including two assistant professors, six lecturers,
and a teaching assistant in the department. One of them is Ph.D. and seven other have done
their M. Phil. Majority of the faculty members are pursuing Ph. Ds from Pakistan and
abroad.
Standard 6-2. All faculty members must remain current in the discipline and
sufficient time must be provided for scholarly activities and
professional development. Also, effective programs for faculty
development must be in place. Effective Programs for Faculty
Development
In each semester courses are offered according to work load of faculty members
Division of students for supervision is made on the basis of faculty
expertise/research interests
Existing Faculty Development Programs at Department and University Level
Faculty members attended conferences/workshops/seminars outside and within
university.
Media Lab, Library and internet facilities are available for scholarly work and
academic improvement
45
Criteria 7. INSTITUTIONAL FACILITIESAccording to this criterion, the institution must have the infrastructure to support new
trends in learning such as e-learning including digital publications, journals, books, etc. The
library must possess an up-to-date technical collection relevant to the program and must be
adequately staffed with professional personnel. Class rooms must be adequately equipped
and offices must facilities to enable faculty to carry out their responsibilities.
Standard 7.1. The institution must have the infrastructure to support new
trends in learning such as e-learning. Supportive Infrastructure
and Facilities in learning:
An internet’ equipped lab, sitting place for students with computer and internet
connection in the department, with easy access make working/ research/study
environment conducive for higher learning.
The department established a departmental group on Facebook where the faculty
member’s posts related materials to the students.
Unfortunately, such facilities are not adequately/properly available at the
departmental level.
Standard- 7.2. The library must possess an up-to-date technical collection relevant
to the program and must be adequately staffed with professional
personnel.
Central library does not have the capacity to accommodate the present number of
students in the University.
Technical book collection is general not specific to the courses offered and books not
properly arranged in the library.
Library has slow internet connectivity is very insufficient as compared to the number of
students at university level.
Standard- 7.3. Class-rooms must be adequately equipped and offices must be
adequate to enable faculty to carry out their responsibilities.
There are only two classrooms with the department which is without proper teaching
facilities such as multimedia projector. Mostly classes are taken in the media lab. Similarly,
space for faculty offices is not appropriate and all faculty members are housed in the one
office.
46
Criteria 8. INSTITUTIONAL SUPPORTThe university administration is struggling hard to strengthen the existing departments and
establish new faculties and Institutes. The university is also trying to attract highly qualified
faculty.
Standard 8-1. There must be sufficient support and financial resources to attract and
retain high quality faculty and provide the means for them to maintain competence as
teachers and scholars.
The varsity is paying salaries according to the rules of government in different cadres of its
employees.
To attract good talent, the university offers handsome hard area allowance.
The university also gives tuition fee to the employees’ children.
Technical Staff :
There is a Works department to provide technical assistance to the staffers.
Office Equipment:
Insufficient offices and limited equipments not fulfilling the requirement of the current
teaching and research in the department.
Standard 8-2. There must be an adequate number of high quality graduate students,
research assistants and Ph.D. students.
The admission in BS (Hons) and M.A students are once a year now before that, admissions
were announced twice a year. The total number of students currently enrolled are 72.
Standard- 8.3. Financial resources must be provided to acquire and maintain Library
holdings, laboratories and computing facilities.
Sufficient amount per annum, in addition to available funds for research projects and help
available from the university main resources/facilities, for books, laboratories, equipment,
computer maintenances and consumable supplies, etc., is provided
47
SUMMARY AND CONCLUSIONS
Communication & Media Studies (CMS) department was established in early 2013 with the
name of department of Journalism & Mass Communication. Later on the nomenclature
renamed as “Communication & Media Studies” in early 2014 by the Board of Studies. It
trains students for career in the fields of communication and media related skills. The
department offering BS (Hons) 4 years programme, M.A 2 years Degree Programme in the
department of Communication & Media Studies. The courses of CMS redesigned to
provide professional education and fulfill the market requirement with the latest
technology, i.e. print and electronic, public relations and advertising, online and multimedia
journalism, mass media research and development communication etc. The students of
CMS visit time by time to different media outlets (included print and electronic media) to
watch the practical activity of these organizations. The department of CMS also provided
two months’ internship to the BS and Master students, where they learn the practical
knowledge regarding media production and media consumption.
Research Work
The job of the university is to conduct research and impart higher and research based
education and this department is striving hard to achieve the goal of university. The faculty
members of the department have conducted and submitted their Research to the Quality
Enhancement Cell titled as “The people perception about the role of National Commission
for Human Development in promotion of basic education in District Karak". Moreover, the
department of Communication & Media Studies is the first one to make submission of
Research Thesis compulsory for students in the last semester. The Research Theses are
supervised by the faculty members and viva voce is also conducted by external examiners
for the evaluation of research work of the students.
Meetings of BoS:
So far four meetings of the Board of Studies (BoS) have been conducted.
In January 2014, the department of Communication and Media Studies conducted first ever
BoS meeting for the approval of Masters, M.Phil. and Ph.D. courses. The courses are
approved by the academic council and efforts are being made to start post graduate
programmes (M.Phil. & Ph.D.). While in January 2015, the department of Communication
and Media Studies conducted BoS meeting for the approval of BS (Hons) course. The
courses have been approved by the academic council. Similarly, other meetings of the BoS
48
were also conducted and the latest one in 2021 (online due to COVID-19) in which courses
were updated and other requirements were met.
Media Lab
The communication & media studies department recently established media lab for the
students to fulfill the practical needs. Media Lab contains 20 latest computers technology
and well facilitated internet connection to fulfill the student’s requirement for research
activity. Also the Media lab will furnish the students to produce audio and video news
reports, documentaries, films and dramas for electronic media.
Radio Station
The department has launched the FM Radio station. The FM Radio of the department is
functional and production is done on regular basis. The department got license from
PEMRA and the frequency 98.6 was allotted. Students of the university in general and
students of the CMS department in particular take part in the program and news production.
On regular basis, news bulletins are on-aired and programs are produced.
Study Tours:
Study tours are approved and students are taken to different media organizations for first-
hand experience. Some of the details of the tours are given below:
Study tour is a knowledge sharing mechanism for students and the department of
Communication & Media Studies organized its 2nd & 3rd study tours in December
2014 and April 2015 respectively to TV channels Dawn News, Waqt TV and
newspapers Daily Nawa-i-Waqt and The Nation, Islamabad and also visited to NNI
News agency to provide the students an opportunity to get firsthand information
about the practical field. The students of M.A 2nd and BS 2nd visited Terri, a
historical place in Karak under the supervision of Wajahat Karim, Assistant
Professor of CMS and Abdullah Khan, Teaching Assistant on 13th January, 2016.
the students of BS 2nd and M.A 2nd were visited the Nawa i Waqt, The Nation,
Dawn TV, APP Islamabad in February 2016 under the supervision of senior
teachers namely Naseem Anwar, Shabeer Ullah and Abduallah Khan. The
department arranged study tour to Islamabad and the students visited to Nawa I
Waqt, Waqt TV, Dawn TV and Dawn Printing Press to learn about practical work in
media organizations. In July 2017 the department also arranged a study tour to
Lahore, a hub of both print and electronic media, for the students of CMS discipline.
49
Annexures-1 Faculty Resume
1.
Proforma: 9 Faculty ResumeName Dr. Muhammad Anwar
Personal Village and Post office ShahbazKhel, Tehsil and District LakkiContacts. 0346713131303339223841
Experience 1/11/13 till date Assistant Professor Khushal Khan Khattak, University, Karak
Honor and Awards Professional Development TrainingsMemberships Member of University Senate, Syndicate, Academic Council
Works Committee, UPSC, Anomalies, Scrutiny, Elance.comAlso Member Board of Studies CMS and Geology departments
Graduate StudentsPostdocsUndergraduateStudents
Years:2015
Students:2
50
Degree: Masters
51
Name: CMS
Service Activity Community service for locals like awareness about traffic rules,cleanliness campaigns, freelancing, seminars on Intellectual Property Rights, Career buildings counseling, first aid,Computer based trainings, media workshops, environmental awareness Walks etc
Brief Statement ofResearch Interest
Contextual Analysis is area of my interest
Publications
Akbar W, Jan M, Karim W, Anwar M and et al. (2014) Intensifying the Challenges of Globalization and Media for the Muslim World, ISSN 1019-8180 Vol. 30 (02) December, 2014 Available at:http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/December2014.html (HEC RECOGNIZED)
Vulnerable Societies of Third world and Muslim countries prone to the contrary effects of Globalization
Role of Media in political Socialization: The Case of Pakistan.
Public Opinion Political Socialization through lenses of media.
Military Operations in Waziristan: Public Perceptions in Pakistan on Terra.
Media Usage: Understanding the Extension Services in Diffusion of Agricultural Innovations.
Research Grants andContracts.
NIL
52
Other Research orCreativeAccomplishments
NIL
Selected ProfessionalPresentation
NIL
53
Proforma: 9 Faculty ResumeName Wajahat Karim,
Personal Assistant ProfessorCommunication and Media StudiesKhushal Khan Khattak University, KarakH#04, St#04, Model Town, Dera Ismail KhanCell No. 03327228172E-mail: wajahat.kareem@gmail.com
Experience 1.13 May, 2015 till date, Assistant Professor, Khushal Khan Khattak University2.24 Jan. 2011 till 12 May, 2015, Lecturer, Kohat University3.Aug. 2010 till Jan 2011, sub-editor, The Express Tribune, Islamabad4.Jan 2010-Sept. 2010, Producer (News), Rohi TV, Islamabad
Honor and Awards Stood Second (silver medalist) amongst M.Sc. Journalism &
Mass Communication
Stood First in the college amongst successful candidates in BA
annual examinations (2006)
Memberships Staff Proctor (Member proctorial Board)Trainer Badminton varsity team
Graduate StudentsPostdocsUndergraduateStudents
2011-2016 MA & BS (Hons) Above 40
NA.
Service Activity Career Counseling of Students
Brief Statement ofResearch Interest
AREA OF EXPERTISE
Mass Media Regulation, Role of Communication in Development and Social Change and ICTs are my areas of interest
54
Publicati
ons
Research Publications
Ali SR, Abdullah, Hidayatullah, Karim W (2014) Child Trafficking: The Exploitative Aspect of Pakhtun Culture, ISSN 1019-8180 Vol. 30 (02) December, 2014 Available at:http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/December2014.html (HEC RECOGNIZED)
Akbar W, Jan M, Karim W and et al. (2014) Intensifying the Challenges of Globalization and Media for the Muslim World, ISSN 1019-8180 Vol. 30 (02) December, 2014 Available at:http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/December2014.html (HEC RECOGNIZED)
Ali SR, Abdullah, Hidayatullah, Karim W, Imran (2013) How Do University Teachers Perceive Their Students’ Involvement in Party Politics: A Descriptive Study from A Politically Turbulent Region, Gomal University Journal of Research, ISSN 1019-8180 Vol. 29 (02) December, 2013 Available at: http://www.gu.edu.pk/New/GUJR/GUJR.html(HEC RECOGNIZED)
Jan M, Sultan K, Karim W (2012) Media and Communication Technology: An Analytical Study of Internet community in Pakistan, The International Journal’s Research Journal of Science & IT Management, ISSN: 2251-1563 RJSITM VOl:01, No.10, 34-41 available at:https://www.theinternationaljournal.org/ojs/index.php?journal=rjitsm&page=article&op=view&path%5B%5D
Jan M, Sultan K, Karim W (2012) Effects of Video Games on Students: Test of Uses and Gratification Theory, Asian Journal of Management Sciences and Education, ISSN:2186 -8441 Print Vol. 1 No. 2, 146-155, Available at:http://www.ajmse.leena-luna.co.jp/ajmsevol1n2.php
55
Muhammad N, Omer F, Imran, Akbar W, Karim W (2012) Madaras of Pakistan and Challenges of Modern World, Gomal University Journal of Research, ISSN 1019 8180 Vol. 28 No. 02, 39-51, Available at: http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/Vol28-Isuue2-Dec-2012.html(HEC RECOGNIZED)
Akbar W, Karim W, Noman W, Raza R, Hussain S, Inayat H (2012) Tobacco Use as A Global Public Health Problem and The Role of Mass Media in Its Control, Gomal University Journal of Research, ISSN 1019-8180 Vol. 28. No.01, 49-57 Available at: http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/Vol28-Isuue1-June-2012.html(HEC RECOGNIZED)
Akbar W, Karim W (2011) The Influence and Techniques of Modern Advertising: Ethics and Responsibilities, Gomal University Journal of Research, ISSN 1019-8180 Vol. 27 Number. 02, 91-99 Available at: http://www.gu.edu.pk/N/GUJR/PRevious%20Issues/Dec-2011.html(HEC RECOGNIZED)
Research Grants andContracts.
Nil
Other Research orCreativeAccomplishments
NIL
Selected Professio
NIL
56
nalPresentation
57
Proforma: 9 Faculty ResumeName Muhammad Anwar
Personal Village and Post office ShahbazKhel, Tehsil and District LakkiContacts. 0346713131303339223841
Experience 1/11/13 till date Assistant Professor Khushal Khan Khattak, University, Karak
Honor and Awards Professional Development TrainingsMemberships Member of University Senate, Syndicate, Academic Council
Works Committee, UPSC, Anomalies, Scrutiny, Elance.comAlso Member Board of Studies CMS and Geology departments
Graduate StudentsPostdocsUndergraduateStudents
Years:2015
Students:2
58
Degree: Masters
59
Name: CMS
Service Activity Volunteer: International Red Cross/Red Crescent Movement
Brief Statement ofResearch Interest
Broadcast Journalism,Radio, Documentary Film Making
Publications NIL
Research Grants andContracts.
NIL
Other Research orCreativeAccomplishments
NIL
Selected ProfessionalPresentation
NIL
60
Proforma: 9 Faculty ResumeName Shabeer Ullah
Personal Village Gardi Banda Tehsil Takht-e-Nasrati Post Office Ahmad Abad Distict KarakContact No. 0343-9243698
Experience Worked as a Lecturer in Wisdom College & Hassan Degree College Chokara KarakWorked as a Web Sub Editor in AVT Khyber Islamabad Worked as a PRO with Safe Life Security Agency (SASA) Islamabad
Honor and Awards Gold Medal in BS (Hons) from Kohat University of Science
and Technology
Memberships Currently Working as, a Secretary with Human Welfare Organization KarakMember of Discipline Committee in CMS Dept KKKUK
Graduate StudentsPostdocsUndergraduateStudents Nil
Service Activity Nil
Brief Statement ofResearch Interest
Interest in the field of Political Science, Social and Public important Issues
61
Publications Nil
Research Grants andContracts. Nil
Other Research orCreativeAccomplishments
Published Investigative Reports, Articles and Columns in Print
Media
Selected ProfessionalPresentation
Have Presented the Topic “Challenges to Professional
Journalist”
Have Presented the Topic ” Media Academia and Media
Industry Gap”
Proforma: 9 Faculty ResumeName Basar Ali
Personal Kheshgi Payan, Nowshera. Cell: 03348911646Email: basarali2002@gmail.comN.I.C:14202-8886781-1
Experience Lecturer Khushal Khan Khattak University Sub Editor, The Express Tribune Lecturer Sarhad University, Peshawar
Honor and Awards NIL
Memberships Member of Publication and Media Cell
Former member of Peshawar Press ClubFormer Member of Khyber Union of JournalistFormer Member of Young Journalist Forum
Graduate Students NIL
62
PostdocsUndergraduateStudents
Brief Statement ofResearch Interest
AREA OF EXPERTISE
Discourse Analysis, Media Sociology
Publications NIL
Research Grants andContracts.
-
Other Research orCreativeAccomplishments
Produced Radio Dramas
Selected ProfessionalPresentation
NIL
63
Proforma: 9 Faculty ResumeName Muhammad Irfan
Personal Peshawar, Pakistan
Experience Lecturer at Khushal Khan Khattak Karak University
Honor and Awards Researcher, conducted research on US migratory patterns, Troy University, Montgomery AL, US: March – Aug. 2014.
Memberships NIL
Graduate StudentsPostdocsUndergraduateStudents
NIL
Service Activity NIL
Brief Statement ofResearch Interest
AREA OF EXPERTISEQuantitative Research, mass media discourse,Critical discourse analysis
64
Publications NIL
Research Grants andContracts.
-
Other Research orCreativeAccomplishments
NIL
Selected ProfessionalPresentation
NIL
65
Proforma: 9 Faculty ResumeName Abdullah Khan
Personal District Karak, The. B D Shah vill&P O EsaakKhumari
Contact: 03469274892
Experience 24,1,2013, Teaching Assistant Khushal Khan Khattak University Karak
Honor and Awards NIL
Memberships Incharge Art and Culture Society,
Kkkuk, Focal person for Co-curricular activities Department of CMS KKKUK, Member scrutiny committee exam section KKKUK
Graduate StudentsPostdocsUndergraduateStudents
NIL
Brief Statement ofResearch Interest
AREA OF EXPERTISE
Advertising
66
Publications NIL
Research Grants andContracts.
-
Other Research orCreativeAccomplishments
NIL
Selected ProfessionalPresentation
NIL
67
KHUSHAL KHAN KHATTAK UNIVERSITY KARAK
BOARD OF STUDIES MEETINGDated: 22nd January, 2015
Department of Communication & Media Studies (CMS)Phone No. 0927-211823
68
AGENDA FOR APPROVAL1. Approval of the BS (Honours) for CMS Khushal Khan Khattak
University Karak.
2. Three exposure tours to media organizations and institutions in various times, including Karachi, Lahore, and Islamabad.
3. Any other
69
COMMUNICATION & MEDIA STUDIES
This department was established in early 2013 as Department of Journalism & Mass
Communication. Keeping the latest market requirements, the Department is renamed as
“COMMUNICATION &MEDIA STUDIES” in its first BoS meeting held on 7 th January,
2014. It trains students for career in the fields of communication and journalism by offering
BS (Hons.) and Masters of Arts (M.A.) programmes in Communication & Media Studies
(CMS). The four years BS degree programme has been prepared to provide professional
education with theory-cum-research and practical based approach in everyday life-like
situation and meet the requirements of market and professional fields i.e., print media,
electronic media, online journalism, advertising, public relations, development
communication and mass media research. The courses give students a foundation in
communication theories and their interrelated contexts, the application of theories to
contemporary issues and the scholarly methods of studying communication & Media. To
accomplish these goals, we couple practical, hands-on experience with theoretical course
work and support a strong program of co-curricular, extracurricular, and internship
activities to help students understand and appreciate the crucial role which communication
& media has in our society. The Department of Communication & Media Studies provides
students with the tools they need to navigate the communication challenges of the present
day.
70
BS (Hons.)Communication & Media
Studies
SCHEME OF STUDIES FOR 4-YEAR BS (HONS) INCOMMUNICATION AND MEDIA STUDIESSEMESTER-1 I
71
S. No.
Course Code Course Title Credit Hours Remarks
1. CMS 101 Introduction to Communication 3-0-3 -2. CMS 102 History of press in Pakistan 3-0-3 -
3. ENG 103 Functional English-I 3-0-3 -4. ISL 104 Islamic Studies (Compulsory) 3-0-3 -5. CMS 105 Basic Computer Skills 2-3-3 -Total Credit Hours 15
SEMESTER II
S. No.
Course Code Course Title Credit Hours
Remarks
1 CMS111 Introduction to Electronic Media 3-0-3 -
2. CMS112 News Writing 3-0-3 -
3. ENG 113 Functional English- II 3-0-3 -4. PS 114 Pakistan Studies 3-0-3 -5. CMS115 Reporting 3-0-3 -Total Credit Hours 15
SEMESTER III
S. No.
Course Code Course Title Credit Hours
Remarks
1. CMS121 Journalistic Urdu 2-3-3 -2. CMS122 Feature, Column and Editorial
Writing3-0-3 -
3. CMS123 Fundamentals of Political Science 3-0-3 -
4. CMS124 Digital Skills 2-3-3 -5. CMS125 Radio Production 2-3-3 -6. CMS126 Advance Reporting 1-3-2
72
Total credit hours 17
SEMESTER IVS. No.
Course Code
Course Title Credit Hours
Remarks
1. CMS231 Public Relations 3-0-3 -
2. CMS232 TV Production 3-0-3 -3. CMS233 Basic Sociology 3-0-3 -4. CMS234 Newspaper and Magazine
Production2-3-3 -
5. CMS235 Advance Digital Skills 2-3-3 -Total credit hours 15
SEMESTER V
S. No.
Course Code
Course Title Credit Hours
Remarks
1. CMS241 Advertising 3-0-3 -2. CMS242 Media Laws & Ethics 3-0-3 -3. CMS243 Communication Theories-I 3-0-3 -4. CMS244 Advance Radio Production 1-6-3 -5. CMS245 Opinionated Writing 1-3-2 -6. CMS246 Intercultural Communication 3-0-3 -Total credit hours 17
SEMESTER VI
S. No.
Course Code
Course Title Credit Hours Remarks
1. CMS251 Communication Theories-II 3-0-3 -2. CMS252 Research Methods I 3-0-3 -3. CMS253 Media Management 3-0-3 -4. CMS254 Fundamentals of Economics 3-0-3 -5. CMS255 Advance Advertising 1-3-2 -6. CMS256 Advance Public Relations 1-3-2 -Total credit hours 16
73
SEMESTER VII
S. No.
Course Code
Course Title Credit Hours
Remarks
1. CMS311 Research Methods II 3-0-3 -2. CMS312 Development Communication 3-0-3 -3. CMS313 Political Communication 3-0-3 -4. CMS314 Social Psychology 3-0-3 -5. CMS315 Advance TV Production 1-3-2 -6. CMS316 Proposal Writing 2-3-3 -Total credit hours 17
SEMESTER VIII
S. No.
Course Code
Course Title Credit Hours Remarks
1. CMS 351 International Communication 3-0-3 -
2. CMS 352 Online Journalism 2-3-3 -
3. CMS 353 Thesis Writing 06 -
Total credit hours 12
S. No.
Course Code
Course Title Credit Hours Pre-requisites
1. CMS 401 Internship 03 Departmental PermissionTotal Credit Hours
127
74
SEMESTER IS. No.
Course Code
Course Title Credit Hours
Remarks
1. CMS 101 Introduction to Communication 3-0-3 -
2. CMS 102 History of press in Pakistan 3-0-3 -
3. ENG 103 Functional English I 3-0-3
4. ISL 104 Islamic Studies 3-0-3
5. CMS 105 Introduction to Computer Skills 2-3-3
Total Credit Hours 15
75
CMS 101 INTRODUCTION TO COMMUNICATION(3-0-3)
Objectives: This course is aimed to introduce the students with basic concept of communication and mass communication. This course further enables the students to understand communication process and differentiate among various mass media.Contents:Week 1-2:
Define Communication Process of CommunicationTypes of Communication
Week 3-4:Components of Communication
Communication Context Medium SenderReceiver Message Feedback
Week 5-6:Introduction to Technical CommunicationProcess of Technical CommunicationImportance of Technical CommunicationFactors to consider in Technical Communication
Week 7-8:Barriers in communication Types of BarriersBarriers in physical and technical Communication
Week 9-10:Forms of Communication MessagesClear and conciseBased on strategyRelevantAttention gettingMemorableMotivational
Week 11-12:Selecting communication toolsBrandCommunication strategies
Week 13-14:Style guideWebsitesNewslettersHot Topic CallsTeleconferences
Week 15:
76
Learning Sessions Posters
StoryboardsGood news story template
Week 16:Revision
Learning Outcomes:
Upon the completion of this course student will be able to Communicate in a better way Orient with the various components of Communication and Mass
Communication Can plan best communication strategies
Recommended Readings: 1. Introduction to Communication Studies: Fiske John 2. What is Communication Studies: Watson James3. Communication: Rayadu C.S. 4. Impression Management: Schlenker B. R. 5. Cultural Studies- Jeff Lewis 6. Basically Communicating: Berko Roy 7. Interpersonal Communicating: RoloffMicheal. 8. Communication as Culture: James W. Carey 9. Communication Skills: Ghanekar Anjali
77
CMS 102 HISTORY OF PRESS IN PAKISTAN (3-0-3)
Objectives: The course is designed to help students to have a look on the evolution of print and electronic media in Pakistan from the beginning till date, with reference to their problems and prospects.
Week 1-2:Historical perspectives of Pakistani print media
Week 3-4:News AgenciesHistory and purposes
Week 5:News Agencies in Pakistan
Week 6-7:Media systems in PakistanRegional Press
Week 8-9:Development of newspaper market in Pakistan
Week 10-11:Media Conglomerates in PakistanNawa-i-Waqt GroupDawn GroupJang Group
Week 12-13:Government press relations in Pakistan
Week 14-15:Factors affecting the native mediaPrint media course based assignments
Week 16:Revision
Learning Outcomes:
Upon the completion of this course student will be able to Understand the significance of Journalism Industry Know about the media organizations in Pakistan Know about the print and electronic media structure Know about the market of the journalism Know about the history of press in Pakistan
78
Suggested Reading(s):Akhtar, Rai Shakil: Media, Religion and politics in Pakistan. Oxford University press 2000.Handbook of the Media in Asia. New Delhi: Sage Publications, 2000.Hafiz, Kai (Ed.): Mass Media, Politics, and society in Middle East. Creskil, NJ: Hamton 2001.
79
ENG 103 FUNCTIONAL ENGLISH- I(3-0-3)
Objectives:It will enable the students to learn the basics of Functional English Language which are essential for spoken and written communication. In order to enhance language skills and develop critical thinking, a grammar component will serve as a remedial necessity to help overcome their common errors in English Language.Contents:Week 1-2:
Use of NounCountable and Uncountable Nouns
Week 3-4:Adjectives: difference between ‘much’ and ‘many’; ‘much’ and many; ‘few’ and ‘a few’; ‘little’ and ‘a little’; ‘either’ and ‘neither’
Week 5-6:Use of ArticlesAdverbs: hard, hardly; position of adverbs
Week 7-8:Use of Auxiliary Verbs (have, had)Use of Modals
Week 9-10:Use of PronounsPrepositions: from/since/for, at/on/by, above/over, in/into,
underneath/beneath/belowWeek 11:
Use of ConjunctionCommon Errors in Pakistani English (e.g., indirect narration, suffix ‘-ful’)
Week 12-13:Function of Tenses; concord
Week 14:Passive Voice
Week 15:WH-QuestionsEnglish writing and grammar based assignment
Week 16:Revision
Learning Outcomes:
Upon the completion of this course student will be able to Write Paragraphs, Essays, Sentences Express their views in English
Recommended Readings:
80
1. A Practical English Grammar, by: Thomson, A J, Martinet, A V; Oxford University Press
2. Practical English Usage, by: Swan, Michael; Oxford University Press3. Reading English Objectivesly, by: Malone, R L; (Part 1 for BS level, Part 2 for MS
level); Macmillan 4. Teaching Tenses, by: R Atken, A 5. Living English Structure, by: Allen, W Stannard
81
ISL 104 ISLAMIC STUDIES (COMPULSORY)(3-0-3)
Objectives: This course is aimed at providing basic information about Islamic Studies, to enhance understanding of the students regarding Islamic civilization and to improve their knowledge about the issues related to faith and religious life.Contents:Week 1-2:
Study of Fundamental Religious Beliefs & Practices Fundamental Beliefs:Fundamental Practices of Islam
Week 3-4: Basic Sources of ReligionQuran, Division of Surahs in Makki and Madani
Week 5-6:Sunnah: Need and Importance of Hadith and its authority, Meaning of Hadith &Sunnah and its kinds (Qawli, Feli, Taqreeri), Important Books of Hadith (SihahSitta),
Week 7-8:Textual & Thematic Study of Hadith: Study of 20 Selected Hadiths
Week 9-10:Seerat of Prophet Muhammad (SAW)Study of Islam in multidimensional aspects
Week 11-12:Cultural and social system of Islam: Introduction of society and culture, salient features of Islamic social system, salient features of Islamic culture. Diversity and Pluralism in Islamic Society, Contemporary issues about Islamic Social and Cultural system
Week 13-14:Economic System of Islam: Basic concepts of Islamic economic system, Means of distribution of wealth in Islam, Riba & other economic prohibitions, Islamic ways of Modern Trade & Commerce.
Week 15:Islamic Political System: Basic concepts of Islamic political system, Sovereignty in Islam, Qualities of Islamic political System, Basic institutions of Government in Islam.
Week 16:Revision
Learning Outcomes:
Upon the completion of this course student will be able to Know about the basic concepts of Islam Describe and discuss cultural manifestations in Islam Know about political and economic system in Islam Know about the Seerat-i-Tayyaba
82
Recommended Readings:1. Introduction to Islam by Dr. Hameedullah, Dawah Academy, Islamabad2. Islmiyat Compulsory for B.A, AllamaIqbal Open University, Islamabad3. Islamiyat Compulsory by Prof. Dr. Ikramullah Jan Qasmi, MaktabaQasmia Peshawar
83
CMS 105 BASIC COMPUTER SKILLS (2-3-3)
Objectives: This course is aimed at introducing the students to computer technology and techniques with the view to acquaint them with its use in Print and Electronic Media. It focuses on the use of computers in Advertising, Magazine Production, Sub-Editing and Rewriting, T.V. Journalism etc and equips the students with the modern tools in vogue in Mass Communication globally.Contents: Week 1: Introduction to computer Week 2-3: Data and its types Information EDP and CDP Week 4: Functions of data processing Elements of Electronic data processing Week 5-6: Types of Computer Importance of Computer Microsoft Word. Typing (English)Week 7-8: Computer HardwareWeek 9-10: MS Power point: Creating presentationsWeek 11: Urdu Inpage, Typing (Urdu)Week12-13: SoftwareWeek 14-15 Editing photographs/ Advertisement designing Use of Scanner , Social and legal issues Daily two pages typing assignmentsWeek 16: RevisionLearning Outcomes:
Upon the completion of this course student will be able to Use computer for basic purposes Use MS Word, Power Point, Inpage, and Adobe Photoshop for today media
requirements.
Recommended Reading(s): Master Visually Office 2003 by Michael S. Toot. How to do everything with Microsoft Office 2003 (How to do everything)
84
by Laurie Ulrich,Laurie Ulrich. Microsoft Office 2003 Step by Step by Online Training Solutions Inc., Curtis Frye. Beginner’s Guide to Adobe Photoshop by Michelle Perkins. Photoshop Elements 3 for Dummies by Deke McClelland, Galen Fott. Adobe Photoshop Elements 2 Complete Course by Jan Kabili. Sams Teach Yourself Adobe Photoshop CS2 in 24 Hours, First Edition by Carla Rose. Sams Teach Yourself Adobe (R) Photoshop (R) in 24 Hours by Carla Rose. Corel Draw (R) 11: the Official Guide by Steve Bain, Steve Bain. Macromedia Flash MX 2004 Hands-On Training by Rosanna Yeung Sams Teach Yourself Macromedia Flash MX 2004 in 24 Hours by Phillip Kerman. Adobe PageMaker 7.0 Classroom in a Book by Adobe Creative Team. Adobe PageMaker 7 by Against the Clock.
85
SEMESTER II
S. No.
Course Code Course Title Credit Hours
Remarks
1 CMS111 Introduction to Electronic Media 3-0-3 -
2. CMS 112 News Writing 3-0-3 -
3. ENG 113 Functional English- II 3-0-3 -4. PS 114 Pakistan Studies 3-0-3 -5. CMS115 Reporting 3-0-3 -Total Credit Hours 15
86
CMS111 INTRODUCTION TO ELECTRONIC MEDIA (3-0-3)
Objectives: This course is designed to introduce the operational aspects of electronic media to students and intends to cover the basic elements of news reporting, writing and editing for broadcast media. It further aims to familiarize them with different formats, techniques and other technical aspects of production for Radio and Television.
Course Contents:
Week 1-2:Introduction to Electronic mediaTypes
Week 3:Historical perspective of electronic media
Week 4-5:Factors affecting electronic media in Pakistan
Week 6-7:Electronic media ownershipa- Private Radio Channelsb- Public Sector (Radio)
Week 8-9:c- Private TV Channelsd- Public Sector (TV)
Week 10-11:Introduction to Internet
Week 12-13:Social Media introduction
Week 14-15:Types of social Media
Week 16:Revision
Learning Outcomes:
Upon the completion of this course student will be able to Know about the electronic media organizations in Pakistan Know about the electronic media structure Know about the market of the electronic media
Recommended Readings:Radio Production 5th Edition--- Robert Mcleish--- Linaese House Oxford 2005.Idress Sadique. 1991. Radio Journalism in Pakistan. Lahore: Ferozsons Ltd.Mugheesuddin (1980) ABC of Radio Journalism. LahoreMuhammad Husain (1997). Radio Journalism. Karachi: National Book Foundation.York, Iror. (1990). Basic T.V. Reporting. London, Boston: Focal Press.Interviewing for Radio-Jim Beaman Rouledge London 2000.
87
88
CMS112 NEWS WRITING (3-0-3)
Objectives: In the first phase this course is intended to introduce students to the practical aspects of newspaper editing including use of copy editing, symbols and use of computer, condensation, verification of spellings and facts, headline writing, story selection and basics of page layout. This course further intends to help students to develop and improve re-writing skills with an emphasis on how to analyze, recognize and re-write the information provided in a file story with a view to improve it.Contents:Week 1-2:
Sub-editing IntroductionImportance and procedures of sub-editing
Week 3-4:Sub EditorDuties and qualities of a Sub EditorHeadlines writing: Principles and Techniques
Week 5-6:Kinds of HeadlineNewsroom, its organization and Functions
Week 7-8:Developing News StoryLeads, Importance of leads Types of leads
Week 9-10:Principles of rewritingMonitoring; its importance and techniques
Week 11:Make-Up
Week 12-13Photo Journalism
Week 14-15Terminologies
Week 16:Revision
Learning Outcomes:
Upon the completion of this course student will be able to Know about the editing process. Know that how to edit news story and how to make a headline for the story. Know about the selection of news for the publication.
Recommended Readings:A Writer’s Coach: An Editor’s Guide to Words that Work, by Jack Hart, Pantheon, 2006.Zinsser, William.
89
Clark, Roy Peter, and Christopher Scanlan. America's Best Newspaper Writing: A Collection of ASNE Prizewinners. Boston: Bedford/St. Martin's, 2001.Lorzenz, Alfred Lawrence (1996) News Reporting and Writing. Pearson Education (Singapore) Pte, Ltd.Quinn, Stephen. (2001) Digital Editing and design. Focal press Oxford. New Dehli.Rich, Carole. Writing and reporting news. A Coaching Approach. 3rd Edition. Wadsworth. Belmont. CA, 1999, ISBN: 0534559808.Itule, Bruce and Anderson, Douglas. News writing and reporting for today’s media, 5 th edition. McGraw-Hill, New York, 1999, ISBN: 007365498
90
ENG 113 FUNCTIONAL ENGLISH II (3-0-3)
Objectives:It will enable the students to learn English Language which is essential for News writing Techniques. In order to enhance media writing skills and develop critical thinking regarding news material this course is devised.Contents:Week 1-2:
Effective letter writingWriting short and long reports
Week 3:An effective resume & covering letter
Week 4:Write effective memorandum and proposals
Week 5:Report Writing
Week 6:Survey Report Writing
Week 7:Inter office Memo
Week 8:Requests, Regrets, Instructions
Week 9:Spoken Language: Contractions, Question Tags, and Short Answers (Yes, they can,
etc.)Week 10:
Information Transfer: Converting information into charts, tables, diagramsWeek 11:
Vocabulary building (forming words with prefixes and suffixes)Week 12:
Comprehension Passage; Understanding words in contextWeek 13-14:
Paragraph writing: Topic sentence; writing different kinds of paragraphs such as descriptive and argumentative paragraphs
Week 15:Précis
Week 16:Revision
Learning Outcomes:
Upon the completion of this course student will be able to Know about news writing skills Know about official correspondence and information transfers Know about Précis and comprehension
Recommended Readings:
91
1. Effective Business Communications by Herta A. Murphy and Herbert W. Hildebrandt.2. Effective Business Communication and Report Writing By Prof. Sh. AtaurRehman.3. Modern Business Correspondence by L. Gartside
92
PS 114 PAKISTAN STUDIES (3-0-3)
Objectives: To develop vision of Historical Perspective, State, Government, Contemporary Pakistan
and Ideological Background of Pakistan To study the process of governance, national development, issues arising in the modern
age and posing challenges to Pakistan To understand the basic concept of Objective Resolution
Course Contents:Week 1-2:
Aims and Objectives of Pakistan StudiesDevelopment of the Pakistan Movement (1937 – 1947).
Week 3-4: 1937 elections and Indian National Congress Ministries Muslim League and the demand for Pakistan Reaction of the British Indian GovernmentWeek 5-6:
Creation of Pakistan:Early problems and important eventsConstitutional and Political Development in Pakistan
Week 7: Concept of Politics and government (executive, legislature and judiciary) Success and failures of Democracy in Pakistan – causes and remediesWeek 8-9: 1971 Debacle of East Pakistan: Causes and Consequences 1973 Constitution – a milestone in the democrat culture in PakistanWeek 10-11:
Pakistan and the world communityWeek 12-13:
Geo-Strategic Importance of Pakistan, Determinants of Pakistan’s Foreign Policy, Relations with neighbors and Muslim countries
Week 14-15:21st century Challenges and Response
Week 16:Revision
Learning Outcomes:
Upon the completion of this course student will be able to Know about the history of Pakistan Know about the previous constitutions and amendments in constitution etc. Know about the geo-strategic importance of Pakistan.
93
Prescribed Text-books:1. Saeeduddin, Ahmad Dar and Sarfaraz Hussain Ansari, ‘Pakistan Study as a Discipline’,
in S.H. Hashmi (ed.), The State of Social Science in Pakistan (Islamabad: Quaid-i-Azam University, 1989).
2. Faruqi, Dr. Burhan Ahmad. “Shaikh Ahmad Sarhindi” in The Muslim Luminaries-Leaders of Religious, Intellectual and Political Revival in South Asia (Islamabad: National Hijra Council, 1988).
3. Hafiz Malik, Muslim Nationalism in India and Pakistan. 4. Maududi, S. AbulA’la.A Short History of the Revivalist Movement in Islam 2nd.ed.,
trans. Al-Ash’ri.5. Ahmad, Aziz. Islamic Modernism in India and Pakistan 91857-1964) (Karachi: Oxford
University Press, 1967)6. Aziz, K.K., “Some Thoughts on the Khilafat Movement”, Journal of Research Society
of Pakistan University of the Punjab, Vol.III, No. 4, 1966.7. Iqbal, Justice Dr. Javid. “Muhammad Iqbal” in The Muslim Luminaries-Leaders of
Religious, Intellectual and Political Revival in South Asia .8. Mujahid, Prof. Shariful. “Muhamad Ali Jinnah” in The Muslim Luminaries-Leaders of
Religious, Intellectual and Political Revival in South Asia.
94
CMS 115 REPORTING (3-0-3)
OBJECTIVES:The course would enable the students how to identify a possible news story where to gather information from, and how to put the collected information into a formal news story format.The course is also intended to apprise the students ofa) The significance of ‘news’ as a basic component of newspaper,b) The role of a reporter with reference to his professional qualities, duties, achievements, failures, skills and working conditions.
Contents:Week 1-2:
NewsTypes of News
Week 3-4News Elements and Values
Week 5-6:Beats of reporting
Week 7-8:Structuring News StoriesSources of News
Week 9:Essentials of reporting
Week 10-11:Reporting and Writing Short News StoriesTreating Various Publicity Materials
Week 12:Press writing Communiqués and Press Talks, Press Conference, Press Note, Hand Out, Press Briefing, Press Release,
Week 13:Interview Techniques
Week 14-15:Ethics of ReportingSafety measures for reportersJournalistic Terminologies
Week 16:Revision
Learning Outcomes:Upon the completion of this course student will be able to
Report news story and construct that story for publication Conduct interviews Report conflict sensitive issues
Suggested Reading(s):
95
Baker, Bob. News thinking: The Secret of Making Your Facts Fall Into Place. Boston: Allyn and Bacon, 2002.Schwartz, Jerry. Associated Press Reporting Handbook. New York: McGraw-Hill, 2002.Hijazi, Miskeen Ali, “Fun-e-Idarat”Khursheed, Abdul Salam Dr., “Fun-e-Sahafat”Hashmi, Farkhanda, “Fun-e-Khabar Naweesi”Writing and Reporting the News by Gerald Lanson, Mitchell Stephens
Reporting & Writing: Basics for the 21st Century by Christopher Scanlan
96
SEMESTER III
S. No.
Course Code Course Title Credit Hours Remarks
1. CMS121 Journalistic Urdu 2-3-3 -2. CMS122 Feature, Column and Editorial
Writing3-0-3 -
3. CMS123 Fundamentals of Political Science 3-0-3 -
4. CMS124 Digital Skills 2-3-3 -5. CMS125 Radio Production 2-3-3 -6. CMS126 Advance Reporting 1-3-2Total credit hours 17
97
CMS 121 JOURNALISTIC URDU (2-3-3)
Contents:
98
Learning Outcomes:
Upon the completion of this course student will be able to Know about Urdu Journalistic writing
99
CMS 122 FEATURE, COLUMN AND EDITORIAL WRITING (3-0-3)
Objectives: The course is designed to develop writing skills of the students for advanced journalistic writing like, editorial, column, feature, book reviews, Radio, TV programmes review. It would enable students to differentiate among various types of newspaper writings apart from the news. This course is also planned to train the students in such a way that they should learn the basic techniques and principles for these writings.Contents:Week 1-2:
Feature writingPrerequisites of a featureWriting Novelty Intros
Week 3-4Structure of FeaturesHuman Interest and Feature writingNewspaper Feature Story
Week 5-6:Magazine Feature Writing feature (practical) English/ Urdu
Week 7-8: ColumnColumn writing in Modern AgeTypes of Columns Objectives and Importance of Columns
Week 9:Essentials of a Column Structure of a Column
Week 10-11: Column Writer
Qualities of a Column Writer Sources of Columns Week 12:
Writing the Column (practical) English/ UrduWeek 13-14:
The EditorialFunctions and Techniques of Editorial WritingContents of editorial page
Week 15:Writing editorial (practical) English/Urdu
Week 16:Revision
100
Learning Outcomes:
Upon the completion of this course student will be able to Write column, Feature, Editorial for Urdu and English newspapers
Suggested Reading(s):Rachel. F. (2013).Opinion Writing. Columbus, Ohio. rfielhauer@laca.org Ahuja,B.N.( 1998.).Theory and Practice of Journalism. New Delhi: Surjeet Publication.Davis, Denis K. and Baron, Stanley J. (1989 ). “Mass Communication and Every Day Life. Belmont: Wadsworth Publishing Co.Harris, Harris. (1996). Practical Newspaper Reporting. London: HeinemannHijazi, Miskeen Ali. (1976). Fan-e-ldarat. Lahore: Markazi UrduBoard.Hillier, Robert L. (2000). Writing for Television, Radio and New Media. London: Wadsworth.Hocking, Wilium. (1947). Freedom of the Press- a Framework of Principle. University of Chicago: Chicago Press.
101
CMS 123 POLITICAL SCIENCE (3-0-3)
Objectives:Student will acquire advance knowledge of national and international politics. They will gain conceptual depth in the field of political science. The students will learn political methodological tools. It will develop their critical thinking abilities.Contents:Week 1-2:
IntroductionPolitical System;
a. Meaning and Characteristicsb. Structure and Functions
Week 3:Concepts of State
Week 4-5:State and Its EvolutionTraditional Concept With Reference to Plato and AristotleConcept of Sovereignty: Monistic and Pluralistic: Western and Islamic.
Week 6-7:Individual in Political Community:
a. Law and Individual;b. Rights and Duties of Individual (Western and Islamic).c. Liberty and Freedom of Individual.
Week 8-9:Forms of Government:
a. Unitary, Federal and Confederation;b. Parliamentary and Presidential;c. Democratic, Totalitarian / Authoritarian.
Week 10-11:Structure and Role of Government:
Legislature: Law MakingWeek 12-13:
Executive: Law Enforcing;Judiciary: Law Adjudicating.Separation of Powers / Checks and Balances
Week 14-15:Political Participation:
a. Electoral Processb. Political Partiesc. Public Opinion and Media
Week 16:Revision
Learning Outcomes:
Upon the completion of this course student will be able to Know about the politics in Pakistan Know about the role of the media in politics Know about the political philosophy
102
Recommended Readings:1. Haq, Dr. Mazharul (1967). Theory and Practice in Political Science. Peshawar:
IlmiKutubKhana.2. Haq, Dr. Mazharul (1969). Modern Government. Lahore: Allied Publishers.3. Rodes and Anderson.(1966). Introduction to Political Science. London: Allen and
Unwin.4. Verma, S.P. (1960). Political Theory. Delhi: Vikas Publishers.5. Sarwar, Dr. Muhammad. (1998). JadeedHakoomatain, Lahore: IlmiKitabKhana. 6. Choudhry, G.W. (1959). Constitutional Development in Pakistan. Lahore:Longman.7. Roskin, Michael G., et al. (1997). Political Science: An Introduction. New Jersey:
Prentice Hall.
103
CMS 124 DIGITAL SKILLS(2-3-3)
Objectives:Digital skills apply learn in digital media and new advance techniques. It will enable the students to create and manipulate graphics using a variety advance techniques. Create and manipulate animations, video and audio using a variety advance techniques.Contents:Week 1-2:
Field Photography Introduction to the video camera Consumer cameras Professional cameras
Week 4-5:How multi-media content is usedOperating a still camera
Week 6-7:Elements of the cameraFramingLight
Week 8-9:The basics of video acquisition (Capture an interview using natural light)Lighting (Capture an interview using lighting kit)
Week 10-11:Introduction to video editing software
Week 12-13:Windows Movie MakerBasic website design (Create a basic blog site)Word press
Week 14-15:Video compression techniques (Compress and upload video)Maintaining a blog with multimedia content (Expand blog site to include video)
Week 16:Revision
Mandatory Assignment: Students will edit a 5-minute program; compress and upload the program to the Internet.Learning Outcomes:Upon the completion of this course student will be able to
Know about the techniques of photography Take photographs of the different events Make videos and edited these videos for telecasting
Recommended Readings: 1. Yue-Ling Wong, Digital Media Primer (Prentice Hall, 2008)2. Richard Harrington & Mark Weiser, Professional Web Video (Focal, 2010)3. Pierre Kandorfer, Digital Video Production Handbook (Xlibris, 2009)4. Don Tapscott, Grown Up Digital (McGraw Hill, 2008)5.
104
CMS 125 RADIO PRODUCTION(2-3-3)
Objectives: The course will impart the elements of selection writing, editing, compiling and presenting news for radio. It will be a practical plus theoretical course and the students will be expected to produce and present an entire news bulletin.Contents:Week 1-2:Fundamentals of Radio news writingRadio Talks, Radio News Real, VoxpopsWeek 3-4:Radio FeatureWeek 5-6:Radio DocumentariesWeek 7-8:Radio InterviewImportance TypesPreparation for interviewInterview questions Week 9-10:Audio Editing Adobe AuditionWeek 11:The basics of broadcast Week 12-13:Web Radio news writingRadio (writing for the ear)Week 14-15:Formats of radio news storiesReaders Readers with sound clipReaders with reportReaders with audio packageReaders with live segmentWeek 16:RevisionRelevant Assignments:
Learning Outcomes:
Upon the completion of this course student will be able to Record audio reports and edit these sound clips for broadcasting Control the panel or audio console To conduct interview for radio broadcasting Conduct live programs from the studio
Prescribed Text-books: 1. Kalbfeld, Brad. Associated Press Broadcast News Handbook. McGraw-Hill (2000)
105
2. Jonathan Kern, Sound Reporting: The NPR Guide (University of Chicago Press, 2008)
Recommended Reading:1. Ken Metzler, Creative Interviewing (Allyn and Bacon, 1996)
106
CMS 126 ADVANCE REPORTING (1-3-2)
Objectives: This course seeks to teach the students to look beyond the news to analyze, interpret and present events with depth and background. It aims to produce writer who will not only look at the facts at their face value, but also explore hidden dimension.Contents:Week 1-2:
In-depth ReportingWeek 3-4:
Investigative, Interpretative Week 5-6:
News analysisWeek 7-8:
Structures and elements of Interpretative ReportingWeek 9-10:
Writing workshops: Evaluate/critique print news reportsEvaluate/ critique broadcast news reports
Week 11:Evaluate/ critique online news reports
Week 12-13:Current affairs Issues
Week 15:Population Studies
Week 16:Revision
Learning Outcomes:Upon the completion of this course student will be able to
Tackle the high sensitive issues and report it accordingly Conduct interview on current issues
Prescribed Text-books:1. Mark Blaine & Michael Werner, The Digital Reporter’s Notebook (Routledge, 2012)2. Al Tomkins, Aim for the Heart: Write, Shoot, Report, and Produce for TV and
Multimedia (CQ Press, 2011)
Recommended Reading: 1. Ansgard Heinrich, Network Journalism (Routledge, 2011)
107
108
SEMESTER IVS. No.
Course Code
Course Title Credit Hours
Remarks
1. CMS231 Public Relations 3-0-3 -
2. CMS232 TV Production 3-0-3 -3. CMS233 Basic Sociology 3-0-3 -
4. CMS234 Newspaper And Magazine Production
2-3-3 -
5. CMS235 Advance Digital Skills 2-3-3 -Total credit hours 15
109
CMS231 PUBLIC RELATIONS (3-0-3)
Objectives: This course is designed to introduce students to the principles and techniques of public relations as currently practiced. The students will be made to look at the field from the viewpoints of the Public Relation practitioner, the channels of communication used and the various public which PR personnel try to reach. Emphasis will be on the public relation process and such activities that bring out students creative problem-solving talents and help them.Contents:Week 1:
IntroductionWeek 2-3
Purpose, scope, evolution and developmentWeek 4-5:
Publics of PRSeven Publics
Week 6-7:Understanding of issues
Week 8:PRODuties of PRO
Week 9:Writing, press release and hand outs etc.
Week 10-11:Media of PRComparative study of PR, publicity, advertising and propaganda
Week 12-13:Launching PR campaignEthics of public relations
Week 14-15:Research in Public RelationsForms of PR, Public Relations in Government department, autonomous institutions, industrial and social organizations
Week 16:Revision
Learning Outcomes:
Upon the completion of this course student will be able to Communicate in a better way to motivate and convince the public Can plan best communication strategies Tackle sensitive issues and will be able to maintain good will
110
Recommended Readings:1. Centre, H. Allen, and Scott M. Cutlip. (1978). Effective Public Relations. New Jersey:
Prentice Hall Inc2. Jefkins, Frank. (1991). Public Relations for Marketing Management. Long Acre,
London: Pitman Publishing.3. Jefkins, Frank. (1991). Public Relations. Long Acre, London: Pitman Publishing.4. Siraj, S.A. (ed). Taloqaat-e-Aama. Islamabad: AllamaIqbal Open University. 5. Wilcox, Dennis L.., Phillip H Ault and Wareen K. Agee (1989). Public Relations:
Strategies and Tactics. New York: Harper Collins Publishers.
111
CMS 232 TV PRODUCTION (2-3-3)
Objectives: The students will be taught elements of selection, writing, editing, compiling and presentation of news for television. They will be taught the technical aspects of camera, lights and microphones and shooting and editing of news films and their placement in the news bulletin, besides the use of the live inserts and sound bites.Course Contents: Week 1:
Fundamentals of writing for TVWeek 2-3:
Preparing TV news filmTickersVoiceoversBridging
Week 4:Silent FilmFootageCut Away
Week 6:The elements of the newscast
Week 7-8:Field reporting: Interviews Events
Week 9-10:Script writing: Outline news scriptRole of the anchor
Week 11:Role of others on the set On camera presentationPosture and breath
Week 12-13:Evaluating and refining newscastReview of studio work, Review of scripts, Review of field reporting, Review of interviews
Week 14-15:Professional review, Critique of student newscast
Week 16:Revision
Learning Outcomes:Upon the completion of this course student will be able to
Report news stories for television. Conduct interviews for TV Write comprehensive news reports for TV
Prescribed Text-book:
112
1. Wenger, Debora Halpern; Deborah Potter. Advancing the Story: Broadcast Journalism in a Multimedia World. CQ Press (2011) (Online Training Component)
113
114
CMS 233 BASIC SOCIOLOGY (3-0-3)
Objectives:The Course is aimed to understand social problems in society in the context of the sociological theory, knowledge, concepts and perspectives. It will also enable to understand sociological research on social problems.Contents:Week 1-2:
Introduction Scope, Social institutions
Week 3-4:Perspectives in Sociology Structural Functionalism Conflict Symbolic Interaction
Week 5-6:Culture Aspects and characteristics of Culture Material and non-material culture
Week 7-8:Ideal and Real Culture Elements of culture Socialization Socialization, agents of socialization Self Role and Status
Week 9-10:Social Process Cooperation Competition
Week 11:Conflict Assimilation and Acculturation Accommodation
Week 12-13:Social Groups Types of social groups
Week 14-15:In and out groups Primary and Secondary groups
Week 16:Revision
115
Learning Outcomes:
Upon the completion of this course student will be able to Demonstrate and understand of the three major theoretical perspective (conflict,
functionalism and symbolic interaction) employed in the studies of social problems.
Understand of how social class affects individual life chances.
Recommended Readings:1. Wallis, W, Watson, M. (2001), The text book of sociology, Ajanta printers, new delhi,
india:2. Hughes et,al, (1999), Sociology the core, printed by R.R. Donnelly and sons company
and Mcgraw hills, U.S.:3. Srivastava, K. (2007), Principles of Sociology, Balaji offset Navin Shahdarra, delhi,
India:4. Scheafer, R. (2006), Sociology a brief introduction, Tata Mcgraw hills, India:5. Anderson, Margaret and Howard F. Taylor, 2001, “Sociology the Essentials”,
Wadsworth, Australia. 6. Brown, Ken, 2004, “Sociology” Polity Press, UK. 7. Frank N Magill, 2003, “International Encyclopedia of Sociology”, Fitzroy Deaborn
Publishers, U.S.A. 8. Gidden, Anthony, 2002, “Introduction to Sociology”, Polity Press, UK.
116
CMS 234 NEWSPAPER AND MAGAZINE PRODUCTION(2-3-3)
Objectives: The course aims at teaching the students about first hand process of producing a newspaper and magazine. News gathering and selection to editing, composing and page make up, use of illustrations to printing also included. It is a practical course and the student are expected to produce a complete daily or weekly newspaper.Contents:Week 1:
Introduction of newspaperWeek 2-3:
How a newspaper is producedProcess of newspaper production
Week 4:Title page preparation
Week 5-6:Magazine and its types
Week 7-8:Production and Composing of magazineWork flow
Week 9:Functions of Editor
Week 10-11:Using editing software
Week 12-13:Electronic editing vs. pencil & paper editingPrinciples of RewritingSelections of Photographs
Week 14-15:Picture editingCropping, scaling, refining
Week 16:Revision
Relevant Assignments: News report preparation
Learning Outcomes:Upon the completion of this course student will be able to
Design magazine pages and select pages for the stories Edit photographs and also write caption for the photos
117
Prescribed Text-books:1. Smith, Ron. Editing Today. Wiley-Blackwell 20072. A Writer’s Coach: An Editor’s Guide to Words that Work, by Jack Hart, Pantheon, 2006.3. Zinsser, William. On Writing Well: The Classic Guide to Writing Nonfiction. New York:
HarperResource, 2001.4. Clark, Roy Peter, and Christopher Scanlan. America's Best Newspaper Writing: A Collection of
ASNE Prizewinners. Boston: Bedford/St. Martin's, 2001.5. Lorzenz, Alfred Lawrence (1996) News Reporting and Writing. Pearson Education (Singapore)
Pte, Ltd.6. Quinn, Stephen. (2001) Digital Editing and design. Focal press Oxford. New Dehli.7. Rich, Carole. Writing and reporting news. A Coaching Approach. 3rd Edition. Wadsworth.
Belmont. CA, 1999, ISBN: 0534559808.8. Itule, Bruce and Anderson, Douglas. News writing and reporting for today’s media, 5 th edition.
McGraw-Hill, New York, 1999, ISBN: 007365498
118
CMS235 ADVANCE DIGITAL SKILLS (2-3-3)
Objectives:Digital media is a course design to teach the process of planning, instructional design, development, and publishing of digital media and interactive media projects and the students will focus on developing advanced skills to plan, design, and create interactive projects using the elements of text, graphics, animations, sounds, video, digital images and interactive projects etc.Contents: Week 1:
Introduction to the Adobe CS6 suiteWeek 2-3:
Stills: Adobe Photo ShopWeek 4:
Professional video editingWeek 5-6:
Adobe Premier Final Cut Pro
Week 7-8:Design layout: Adobe in Design
Week 9-10:Design of Stills graphics: Adobe Illustrator (Design a logo)Advanced data visualization:
Week 11-12Software & Tools (Tableau, Google Fusion, Google spread sheet Charts, Gephi, Weave) – (Create a data map)
Week 13-14:Designing motion graphics: Adobe Flash, Adobe after effects (Design a motion graphic for a video)
Week 15:Advanced website authoring
Week 16:Revision
Relevant Assignments:Preparation of Documentary Learning Outcomes:
Upon the completion of this course student will be able to To edit photos and videos and share through social networks Use and maintain website applications
119
Prescribed Text-book: 1. Jennifer Smith and Jeremy Osborn. Adobe Creative Suite 6 Design and Web Premium
Digital Classroom. Wiley 2012.
120
SEMESTER VS. No.
Course Code
Course Title Credit Hours Remarks
1. CMS241 Advertising 3-0-3 -
2. CMS242 Media Laws and Ethics 3-0-3 -
3. CMS243 Communication Theories-I 3-0-3 -
4. CMS244 Advance Radio Production 1-6-3 -
5. CMS245 Opinionated Writing 1-3-2 -
6. CMS246 Intercultural Communication 3-0-3
Total credit hours 17
121
CMS 241 ADVERTISING (3-0-3)
Objectives: This course is designed to introduce students to the principles and techniques of advertising as currently practiced. The students will be made to look at the field from the viewpoints of the advertising practitioners, the channels of communication used and the various public which advertising persons try to reach. Emphasis will be on the advertising activities that bring out students creative problem-solving talents and help them.Contents:
Week 1:Introduction of Advertising
Week 2-3:Social and economic aspects of advertising
Week 4-5:Advertising agenciesNational News AgenciesInternational News Agencies
Week 6-7:Structures of news agencies Functions of news agencies
Week 8:Advertising departments
Week 9-10:Advertising copy Elements of Advertising copy Structure of Advertising copy
Week 11-12 Media of advertisingPrint MediaRadioTelevisionInternet
Week 13-14:Kinds of advertisingResearch in Advertising
Week 15:Planning the advertising campaign Important terminologies
Week 16:Revision
122
Learning Outcomes:
Upon the completion of this course student will be able to Make an attractive advertising message Plan best communication strategies for advertising
Suggested Reading(s):Chandan, S.J. et al. (1990). Essentials of Advertising. New Delhi, Bombay: Oxford and IBH Publishing Co. Pvt. Ltd.Jefkins, Frank. (1982). Advertising: Made Simple. Calcutta: Rupa Co.Mandell, Maurice I., (1974). Advertising. Englewood Cliffs, N.J: Prentice Hall, Inc. Nelson, Paul Roy. (1985). The Design of Advertising lowa: WCB, Wm.c, Brown Publishers Dubugue. John, Wright S., et al. (1982). Advertising. New York: McGraw Hill series in Marketing.
123
CMS 242 MEDIA LAWS AND ETHICS (3-0-3)
Objectives The course seeks to apprise the students about the codes of ethics, the laws and regulations, which are governing and regulating the media in Pakistan. The course develops the sense of norms, values and responsibility in future professionalize, government media relationship and press freedom in Pakistan.
Contents:
Week 1-2:Media regulations overview with special reference to Pakistan
Week 3:Press ordinances in Pakistan
Week 4-5:Introduction of PEMRAPEMRA Ordinance
Week 6:Press Council Ordinance
Week 7-8:Press laws: an over viewDefamation ordinance
Week 9-10:Copy Right ActCode of Conduct Act 2007
Week 11-12:Freedom of expression
Week 13-14:Journalism ethicsMedia and politics:
Week 15:The role of ownership and political ideology in news credibility
Week 16:Revision
Learning Outcomes:Upon the completion of this course student will be able to
Know about the ethics and laws of media in Pakistan Know about the social and legal challenges of media writing.
124
Suggested Reading(s):Ward, S. J. A., & Wasserman, H. (2010). Media ethics beyond borders: A global perspective. New York: Routledge. Ashley Packard, Digital Media Law (Wiley Blackwell, 2010); Charles Ess, Digital Media Ethics (Polity, 2009) Joseph Atkins (ed.), The Mission: Journalism, Ethics, and the World (Wiley-Blackwell, 2002); Philip Seib, The Global Journalist (Rowman& Littlefield, 2002). Dr. Ahsan Akhtar Naz, Subaftic Zimadoryan Muqadra Qaum Zabar (Natinal Language 1998, Islamabad. Javed Jabbar Qazi Faiz Isa, Mass Media Laws and Regulation in PakistanDr. Ahsan Akhtar Nar, Sohafti Qananee. A.H. Publishers, Urdu Bazar, LahoreDr. Naz, Sabafti Ikhlaqiat, Azeem Academi Urdu Bazar, Lahore. Dr. Naz, Mukalmat, (Interviews of 35 leading editors journalism and intellectual), Al Qamar Centre, Urdu Bazar, Lahore. Dr. Muhammad Waseem Akbar, Zara-i-Iblagh aur Islam, Makka Publications, Lahore
125
CMS 243 COMMUNICATION THEORIES-I (3-0-3)
Objectives: This course has been designed to enable the students to have a better insight into the concepts and effects of media on individual and society. On the completion of this course, the students will be able to adopt different media theories in research methodology and designing messages.
ContentsWeek 1-2:
Theory: Theory construction
Week 3-4:Characteristics Types
Week 5-6:Difference between Theory, Model and ParadigmMass Communication Theory: Evolution and Development
Week 7-8:CommunicationBasic Models of Communication
Week 9-10:Theories of Communication
Week 11-12:Normative Theories of Communication
Week 13-14:Gate-KeepingMass Media , Mass Society,
Week 15:Mass Culture
Week 16:Revision
Learning Outcomes:Upon the completion of this course student will be able to
Know about the history of media and communication research Know about the development of theories on media
126
Suggested Readings:Chaffee, Steven H. (2000). Mass Communication Uses and Effects, 3rded. New York: McGraw Hill.Dominick, Joseph R. (2004). The Dynamics of Mass Communication. 5thed. New York: McGraw Hill.Severin, Werner J. & Tankard, James W. Jr. (2003). CommunicationTheories: Origins, and Uses in theMass Media, 3rd. ed. London: LongmanCurran, James., and Michael.Gurevitch. (2000). Mass Media and Society 3rd. ed. New York: St. Martin Press Inc. Mac Quill, Denis. (2003). Theories of Communication, 2nd ed. London: Longman.Rayner, Philip. (2003). Mass Media Studies: An Essential Introduction New York: Rutledge, Defleur, Melvin L. (1999). Theories of Mass Communication. 3rd ed. New York: David
127
CMS 244 ADVANCE RADIO PRODUCTION (1-6-3)
Objectives:This course provides advance working skills and knowledge of the audio console and associated equipment to perform the duties of a radio announcer. It creates working knowledge of radio programming, terminologies as well as accepted theories effective radio programming for both commercial and non commercial audiences and variety of radio format.Contents:Week 1-2:
Radio ProductionBasics of recording
Week 3-4:Using audio to make radio stories powerfulGathering “sound on tape”/ use of Digital voice recorder
Week 5-6:Types of radio formats AnnouncementsRadio talkRadio interview Radio discussions
Week 7-8:Radio documentaries/ featuresRadio dramaRadio commentariesMagazine programmesNewsMusic
Week 9-10:Technical aspectsMicrophones: principles, kindsAudio mixer boardTelephone/ internet recordingAdobe audition: Multi-track, effects
Week 11-12:PresentationEditing script for presentationTime management: phone-insPresenting a newscastLive reporting
Week 13-14:Features and documentariesTypes and formatsCharacteristics, themesPlanning, research and construction
Week 15:Use of sound/ musicStory mapping
128
Week 16:Revision
Related Assignments:
Learning Outcomes:Upon the completion of this course student will be able to
Use voice recorders and record sound clips of different events Edit the sound tracks for broadcasting Operate audio console
Prescribed Text-books: 1. Kalbfeld, Brad. Associated Press Broadcast News Handbook. McGraw-Hill (2000)2. Jonathan Kern, Sound Reporting: The NPR Guide (University of Chicago Press, 2008)
Recommended Readings:1. Ken Metzler, Creative Interviewing (Allyn and Bacon, 1996)2. Robert McLeish (2005). Radio Production, Oxford: Focal Press.
129
CMS 245 OPINIONATED WRITING (1-6-3)
Objectives:The course is designed to develop writing skills of the students for advanced journalistic writing like, editorial, column, feature, book reviews, Radio, TV programmes review. It would enable students to differentiate among various types of newspaper writings apart from the news. This course is also planned to train the students in such a way that they should learn the basic techniques and principles for these writings.
Contents:Week 1-2:
Introduction of editorial Week 3-4:
Writing four Urdu Editoriala on social issuesWeek 5-6:
Writing four English Editorials on social issuesWeek 7:
Feature writingWeek 8-9
Writing four Feature Stories in Urdu and EnglishWeek 10:
ColumnWeek 11-12:
Writing a Column in Urdu and EnglishWeek 13-14:
ArticleWriting four Urdu and English Articles
Week 15:Review writing
Week 16:Revision
Related Assignments:
Learning Outcomes:Upon the completion of this course student will be able to
To write column feature, editorial and article both Urdu and English language the techniques of journalistic writing
130
Suggested Reading(s):Rachel. F. (2013).Opinion Writing. Columbus, Ohio. rfielhauer@laca.org Ahuja,B.N.( 1998.).Theory and Practice of Journalism. New Delhi: Surjeet Publication.Davis, Denis K. and Baron, Stanley J. (1989 ). “Mass Communication and Every Day Life. Belmont: Wadsworth Publishing Co.Harris, Harris. (1996). Practical Newspaper Reporting. London: HeinemannHijazi, Miskeen Ali. (1976). Fan-e-ldarat. Lahore: Markazi UrduBoard.Hillier, Robert L. (2000). Writing for Television, Radio and New Media. London: Wadsworth.Hocking, Wilium. (1947). Freedom of the Press- a Framework of Principle. University of Chicago: Chicago Press.
131
CMS 246 INTERCULTURAL COMMUNICATION (3-0-3)
Objectives:Intercultural communication examines the basic elements of interpersonal communication and culture as the two relate to one another. Emphasis is given to the influence of culture on the interpretation of the communication act and to communication skills that enhance cross cultural communication.Contents:Week 1-2:
Intercultural communication: An introductionWhat is intercultural communication?Why study intercultural communication?
Week 3-4:Communication and cultureCharacteristics of Communication
Week 5:Characteristics of culture
Week 6-7:Perceiving the nature of cultural and social diversityElements of cultural systemsCultural diversity within culture
Week 8:Underlying dimensions of culture
Week 9-10:Cultural Perceptions and ValuesThe nature of perceptionCultural influences on perceptions
i. Stereotypesii. Prejudiceiii. Ethnocentrism
Week 11-12:Intercultural AdaptationCultural shock and intercultural adaptationStages of intercultural adaptationModels of intercultural adaptation
Week 13-14:Interaction with strangersCommunicating effectively with strangersManaging conflict and negotiating faceDeveloping relations with strangers
Week 15:Adapting to new cultureBecoming intercultural
Week 16:Revision
Learning Outcomes:
132
Upon the completion of this course student will be able to Define and identify elements of interpersonal communication, culture, cultural
system, and global communication. Compare and contrast culture’s values, beliefs, perceptions, and communication
styles. Recognize and identify co-cultures. Understand cultural and global flow of information.
Prescribed Text Books:1. Samovar, L., & Porter, R. (2003). Communication between cultures
(5thed.).Boston,MA: Wadsworth.2. Gudykunst, W.B & Kim, Y.Y. (2003). Communicating with Strangers: An Approach
toIntercultural Communication (4th Ed.), McGraw-Hill.
Recommended Readings:1. Chen, G-M. &Starosta, W.J. (2007). Foundations of Intercultural
Communication,Rowman& Littlefield.2. Toomey, S.T. (1999). Communicating Across Cultures, Guildford Press.
133
SEMESTER VI
S. No.
Course Code
Course Title Credit Hours Remarks
1. CMS251 Communication Theories-II 3-0-3 -2. CMS252 Research Methods I 3-0-3 -3. CMS253 Media Management 3-0-3 -4. CMS254 Fundamentals of Economics 3-0-3 -5. CMS255 Advance Advertising 1-3-2 -
6. CMS256 Advance Public Relations 1-3-2 -Total credit hours 16
134
CMS 251 COMMUNICATION THEORIES-II (3-0-3)
Objectives: This course has been designed to enable the students to make a
better insight into the concepts and effects of Media on individual and society through study of various theories. After study of this course, the students will be able to reconsider and adopt different media theory in designing message.Contents:Week 1-2:
Media and EffectsWeek 3:
The four phases of media effectsWeek 4-5:
The powerful Effects theories (Short and long term) Limited effects theories
Week 6-7:Moderate Effects theoriesReturn to Powerful effects theories
Week 8:Levels of Effects
Week 9:Kinds of Effects
Week 10-11:Typology of Media Effects
Week 12-13:Cultivation Effects Hypothesis
Week 14-15:Social Realities versus Media Realities
Week 16:Revision
Learning Outcomes:
Upon the completion of this course student will be able to Discus the importance of communication theories from multiple philosophical
perspectives including the specific influences of varies epistemic tradition and schools of thoughts on the development of theories use in communication research.
Utilize the vocabulary and ethics regarding the study of communication theory. Analyse and critique theory at a high level, using appropriate criteria.
135
Suggested Reading(s):Chaffee, Steven H. (2000). Mass Communication Uses and Effects, 3rded. New York: McGraw Hill.Dominick, Joseph R. (2004). The Dynamics of Mass Communication. 5thed. New York: McGraw Hill, Inc. Severin, Werner J. and James W. Jr, Tankard,. (2003). Communication Theories: Origins, and Uses in the Mass Media, 3rd. ed. London: LongmanCurran, James., and Michael, Gurevitch. (2000). Mass Media and Society 3rd. ed. New York: St. Martin Press Inc. Mac Quill, Denis. (2003). Theories of Communication, 2nd ed. London: Longman.Rayner, Philip. (2003). Mass Media Studies: An Essential Introduction New York: Rutledge, Defleur, Melvin L. (1999). Theories of Mass Communication. 3rd ed. New York: David McKay Co.Joseph, Dominic. (2004). Mass Media Research. 4th ed. Belmont, California: Wadsworth Publishing CompanyEverett, Dennis., and John,Marshall. (2003). Media Debates. 2nd ed. , New York: Longman
136
CMS 252 RESEARCH METHODS I (3-0-3)
Objectives: This course will give the students an insight into the basic principles of scientific research. Students will further be sensitized with the methods, techniques and other relevant concepts to investigate the media related phenomena in contemporary society.Contents:
Week 1-2:Introduction; Characteristics
Week 3-4:Areas of Communication ResearchElements of Social Scientific Research
Week 5:Social Scientific Inquiry
Week 6-7:Types of Research
Week 8-9:Measurement levels and scales
Week 10-11:Research Designs
Week 13-14:Sampling Techniques
Week 15:Questionnaire Writing
Week 16:Revision
Learning Outcomes:Upon the completion of this course student will be able to:
Define research and describe the research process and research methods. Understand the research context within the faculty of media studies. Know how to apply the basic aspects of the research process in order to plan and
execute research project.
137
Suggested Reading(s):Joseph, Dominic. (1999). Mass Media Research. 4th ed. Belmont, California: Wadsworth Publishing Co. Babbie, Earl. (1992). The Practice of Social Research. 6th ed. Belmont, California. Wadsworth Publishing Co. Mary John Smith. (2000). Contemporary Communication Research Methods. Belmont, California: Wadsworth Publishing Co.Karlinger, L. (1987). Foundation of Behavioural Research, 3rd ed. Florida: Holt Rinehart Inc.R.L. Gay. 1992. Research Methods in Education, New York: Princeton Publishing Company.Bailey, Kenneth D. (2004). Methods of Social Research, New York: Free Press. Murtaza, Mateen-ur-Rehman (1998). Tehqeeq. Karachi: Karachi University.Zubairi, Dr. Nisar (1999). Qawaid-e-Tahqeeq. Karachi: Fazali Sons.
138
CMS 253 MEDIA MANAGEMENT(3-0-3)
Objectives: The objective of the course is to inculcate understanding regarding employees, organizations and social processes as well as overall organizational characteristics. It will focus on theory and practice in business and professional communication designed to evoke confidence in the student who is expected to become a media professional or a manager.Contents:Week 1:
Structure of media businessesWeek 2-3:
Print or broadcast-only companies vs. integrated media corporationsAdvantages/ disadvantages
Week 4-5:Revenue generationRelationships with advertisersRelationships with advertising agencies
Week 6-7:Management structuresHRM
Week 8:Business model case studies of Pakistani and forging media organizations
Week 9:Entrepreneurship in large media organizations
Week 10-11:Digital start-ups: Growth of entrepreneurial media enterprises abroadCreating a market analysis & business plans
Week 12-13:Finances of a start-upBudgetingStart-up capital
Week 14-15Marketing
Week 16:Revision
Learning Outcomes:Upon the completion of this course student will be able to
To think critically about media and management, with a positive, ethical and open minded world view.
Understand finance and accounting and are facile with excel.
Prescribed Text-book:1. Briggs, Mark. Entrepreneurial Journalism. Washington, D.C.: CQ Press Collage. 2011
139
Recommended Readings:1. Osterwalder, Alexander Yves Pigneur. Business Model Generation: A Handbook for
Visionaries, Game Changers, and Challengers. NY: Wiley 20102. Grueskin, Bill, Ava Seave, and Lucas Graves. The Story So Far: What We Know About
The Business of Digital Journalism. Columbia Journalism Review Books. New York: Columbia University Press 2011
140
CMS 254 FUNDAMENTALS OF ECONOMICS (3-0-3)
Objectives:The course is designed that the student will be familiar with the history of economics thought and the controversies between its major school of thought and contrasting theoretical approaches.
Contents:Week 1-2:
Introduction to EconomicsScarcity and opportunity costsMicro and Macro Economics
Week 3-4Factors of productionDemand, Supply and Equilibrium
Week 5-6:Utility TheoryConsumer behavior National Income
Week 7-8:GDP & GNPReal vs. nominal GNP, NNP, NDP
Week 9-10:Concept of inflationUnemployment
Week 11-12:Balance of paymentExchange rate and Business cycles
Week 13-14:Monetary Policy and Fiscal Policy and their role in the economyBasic Economic systems in the world
Week 15:Major Economic problems in Pakistan
Week 16:Revision
Learning Outcomes:
Upon the completion of this course student will be able to Recognize and appreciate the diversity of views that have historically been
expressed or may reasonably exist about economic problems and economic system and present those views in a coherently written essay.
Use micro economic tools and concepts to address public policy issues such as competitions, environmental protection, financial regulation innovation and intellectual property, labor law or taxation.
Recommended Readings:
141
1. Michel Parkin. 2004. Economics, Latest Ed., Addison Wesley.2. Paul A. Samualson and W.D. Nordhaus. 2004. Economics, 18th Ed.,McGraw Hills, Inc.3. John Sloman, Economics (Latest edition).4. Miller. Microeconomic Theory (Latest edition).5. Lipsey and Crystal. Economics (Latest edition).
142
CMS 255 ADVANCE ADVERTISING (1-3-2)
Objectives: The emphasis will be on the making of advertisements for radio and television. It will be a practical course and the students will be expected to produce the advertisements.
Course Contents: Week 1:
Introduction of AdvertisingWeek 2-3:
Advertising as a tool of marketing Advertising and marketing mix.
Week 4-5: Consumer behaviour and market segmentation
Week 6-8:Making of effective TV commercials
Week 9-10: Various types of TV commercials
Week 11-12:Public service TV spots Radio advertising.
Week 13-15:Production of Radio Spots and sponsored Radio ProgrammesAdvertising research
Week 16:Revision Related Assignments: Students will be required to produce two advertisements each for Newspapers, Radio and TV in supervision of the teachers.
Learning Outcomes:Upon the completion of this course student will be able to:
Evaluate the effectiveness of the integrated advertising and marketing communication initiatives.
Apply creative problem solving skills to address complex advertising challenges.
Develop integrated advertising and marketing communications plan and persuasively present and defend it.
143
Books recommended:
1. Advertising & Popular Culture, Jib Fowels, Sage London, 1996.
2. Contemporary Advertising, Courtland L. Bovee and William F. Arens 3. Irwin, Homewood, 1986.
4. Consumer Behavior, Del. I. Hawkins, Business Publication Inc. Plang, Taxes, 3rd 1986
5. Essentials of Advertising”, by Chandan, S. J. et al. New Delhi, Bombay, Oxford & IBH Publishing Co. Pvt. Ltd. 1990
6. “Advertising: Made Simple”, by Jefkins, Frank, Calcutta; Rupa Co. 1982
7. “Advertising” by Mandell, Maurice I., Englewood Cliffs, N. J: Prentice- Hall, Inc. USA 1974
8. “The Design of Advertising”, by Nelson, Paul Roy, low: WCB, Wm.C, Brown Publishers Dubugue, USA, 1985
144
CMS 256 ADVANCE PUBLIC RELATIONS (1-3-2)
Objectives: The emphasis will be on the elements of writing, editing of press releases and handouts it will be a practical course and the students will be expected to manage/organize different events.Contents:Week 1:
Public Relations IntroductionWeek 2-3:
Writing for Selective PublicsWeek 4-5:
Write ups for email, memos, letters, reports and proposalsPreparation of backgrounders and position papers
Week 6-7:Writing for Mass Media
Week 8:News releases for print, electronic and online media
Week 9-10:Creative writing process
Week 11-12:Writing Speeches and Presentations:Writing Newsletters, Brochures, and Annual Reports, Trade fairs, Exhibitions, Charity Show etc.
Week 13-14:Tackling Crisis and the Planning Process
Week 15:Persuasive Writing
Week 16:Revision
Related assignments
Learning Outcomes:Upon the completion of this course student will be able to
Communicate effectively with their audience and prepare public relation and marketing communications messages and in appropriate style.
Apply appropriate technology to the creation and dissemination of messages. Plan, initiate and complete a specific public relations marketing communication
campaign.
145
Recommended Readings:1. Steitel, Fraser P. (1992) The Practice of Public Relations. Singapore: Merrill Publishing
Company 2. Jeftkins, Frank. (1991). Public Relations. London: Pitman Publishing3. Wilcox, Dennis L., and Nolte, Lawrence W. (1990).Public Relations, Writing & Media
Techniques. London: Harper & Row. 4. Bahl, Sushil. (1994). Making PR Work. New Delhi: Wheeler Publishing. 5. Black , Sam. (1995).The Practice of Public Relations. London: Butler Worth
Heinemann.6. Moore,H. Frazrier., and Frank B. Kalupa (1998).Public Relations. Principles, Cases and
Problems. New Delhi: Surjeet Publications. 7. Write, Johan, and Laura Mazur (1995). Strategic Communications Management:
Making Public Relations Work. Cambridge: Addison Wesley Publishers, University Press.
8. Fowels, Jib. (1996). Advertising& Popular Culture. London: Sage Publications. 9. Bovee, Courtland L., and Arens, William F. (1986).Contemporary Advertising.
Homewood: Irwin 10. Hawkins, Del I. (1986) Consumer Behavior. Plang, Texas: Business Publication Inc. 11. Chandan, S. J., et al. (1990). Essentials of Advertising New Delhi: Oxford & IBH
Publishing Co. Pvt. Ltd.12. Jeftkins, Frank. (1982). Advertising: Made Simple. Calcutta: Rupa Co.13. Mandell, Maurice I. (1974), Advertising Englewood Cliffs, N. J: PrenticeHall, Inc. 14. Nelson, Paul Roy. (1985) The Design of Advertising. Iowa: WCB, Wm.C, Brown
Publishers.15. John, Wright S., et al. (1982). Advertising. New York: McGraw-Hill
146
SEMESTER VII
S. No.
Course Code
Course Title Credit Hours
Remarks
1. CMS311 Research Methods II 3-0-3 -2. CMS312 Development Communication 3-0-3 -3. CMS313 Political Communication 3-0-3 -4. CMS314 Social Psychology 3-0-3 -5. CMS315 Advance TV Production 1-3-2 -6. CMS316 Proposal Writing 2-3-3 -Total credit hours 17
147
CMS 311 RESEARCH METHODS - II (3-0-3)
Objectives: A relatively advanced level course of research will further enlighten the students about different steps involved in a typical research model. The students will learn how to collect the data after implementing appropriate method and the basic elements required for writing a good research proposal/research report. Also student will learn statistical method of data analysis.
Contents:Week 1-2:
Introduction to StatisticsWeek 3-4:
Statistical analysis and data interpretationWeek 5-6:
Sampling MethodsCollection of data and Condensation
Week 7-8:Classification and tabulationFrequency distribution
Week 9-10:Diagrammatic and graphical representation
Week 11-12:Measure of central tendencyMeasure of dispersion
Week 13-14Test of Hypothesis
Week 15:Statistical packages
Week 16:Revision
Learning Outcomes:Upon the completion of this course student will be able to
Search for, integrate and critically assess research within the field of media studies.
Demonstrate of good knowledge of different research methods. Account for and discuss basic concept of statistics. Learn master methods for statistical description and inference.
148
Suggested Reading(s):Chaudhry M. S., (1999), Introduction to Statistical Theory, Part I, 7th Edition, Ilmi Kitab Khana, Lahore.Walpole E. R., (1990), Introduction to Statistics, 3rd Edition, Macmillan Publishing Co., inc, New York.Levine D. M., Krehbiel T. C. and Berenson M. L., (2003), Business Statistics, 3 rd Edition, Pearson Education, Inc.Mary John Smith. (2000). Contemporary Communication Research Methods. Belmont, California: Wadsworth Publishing Co.Karlinger, L. (1987). Foundation of Behavioural Research, 3rd ed. Florida: Holt Rinehart Inc.R.L. Gay. 1992. Research Methods in Education, New York: Princeton Publishing Company.Bailey, Kenneth D. (2004). Methods of Social Research, New York: Free Press. Murtaza, Mateen-ur-Rehman (1998). Tehqeeq. Karachi: Karachi University.Zubairi, Dr. Nisar (1999). Qawaid-e-Tahqeeq. Karachi: Fazali Sons
149
CMS 312 DEVELOPMENT COMMUNICATION (3-0-3)
Objectives: This course provides an overview of the important phenomena of Development Communication. In general, the course will interpret and analyze the role of mass media in highlighting social development in the society. After studying this course, students will be enabled to have a better insight in Development Communication and will analyze the nature and treatment of media contents on developmental issues.
Contents:Week 1:
Introduction of Development CommunicationWeek 2-3
The concept of Development Development Communication
Week 4-5:Difference between Development Communication and Development Support Communication
Week 6:Dominant Paradigms and new perspective of dominant paradigm
Week 7-8:The concepts of Modernization, Industrialization & Westernization
Week 9-10Convergence Model of CommunicationDiffusion of InnovationComparative Study
Week 11-12:Development Journalism and Community Journalism Communication Campaigns
Week 13-14Prospects and Challenges of Development Communication in PakistanSocial and commercial marketing
Week 15:The concept of P formula
Week 16:RevisionLearning Outcomes:
Upon the completion of this course student will be able to Develop and implement specific, reasonable and necessary treatment plan. Students will demonstrate the ability to present information accurately, clearly,
logically and concisely in oral communication, written reports and letters that appropriate for the needs of the audience.
Suggested Reading(s):
150
AIOU. (2002). Reader on Development Support Communication. Islamabad: Department of Mass Communication. Anjaneyulu, Shri K., et.al.(1999). Local Radio. Making an Impact. New Delhi: Agricultural Information Development Bulletin.Ascroft ,Joseph. (1991). The Profess of Development Support Communication. A.Symposium paper, Ohio; The Ohio State University.Chen, Peter. (2002).Visual Communication Materials for Rural Audiences. Re-orienting artists and copywriters. Development Communication Report.Hedebro, Goran. (1999). New Perspectives on Development: How Communication Contribute? Communication and Social Change in Developing Nations: A Critical View. Iowa: The Iowa State University Press.Servaes, Jan., and Jacobson, White. (2000). Participatory Communication for Social Change. New Delhi: Sage Publication.Rogers, E.M. (1983). Diffusion of Innovation. New York :Free Press, 3rd ed.Nair, K. Saudanaudan. (1993). Perspectives on Development Communication. London: Sage Publications.Reeves, Geoffrey. (1993).Communication and the Third World. London: Routledge.Mowlana, Hamid. (1996). Global Communication in Transition. London: Sage Publications.
151
CMS 313 POLITICAL COMMUNICATION (3-0-3)
Objectives:The course look at the use made of the media by political actors who range from presidents to terrorists, and it analysis the way in which communication strategies may be used to shape public opinion it focuses on the roles of political reporting, advertising and public relation in politics, and provides a detail consideration of the political and philosophical implications of the changing mass communication landscape fuelled by the impact of the new communication technologies.Contents:Week 1:
Introduction to political communicationWeek 2-3:
Theories and Approaches to political communicationTheoretical diversity in political communication
Week 4-5:Political marketingPolitics in the age of mediationThe effects of political communication
Week 6-7:The political media
Week 8:News media coverage of politics, political issues and political institutions
Week 9-10News coverage of political campaignsAgenda setting and framing
Week 11-12:Gate-keeping and press-government relationsInternational political communication
Week 13-14:Cold warGulf war 1991Ethnic conflicts
Week 15:Use of social media in political communication
Week 16:Revision
Learning Outcomes:Upon the completion of this course student will be able to
Acquire knowledge of communication studies as a science and understand and compare the academic literature of different field of communication studies.
Know and be able to apply the main social science research methods in the design and execution of communication projects independently or in team.
Recommended Readings:1. McNair, B. (2007). An Introduction to Political Communication (4th Ed.),
Routledge.
152
2. Peter Dahlgren. 2005. The Internet, Public Spheres, and Political Communication: Dispersion and Deliberation. Political Communication, Volume 22, Number 2,pp. 147-162.
3. Polat, RabiaKarakaya. 2005. The Internet and Political Participation: Exploring the Explanatory Links. European Journal of Communication, Volume 20, Number 4,pp. 435-459.
4. Esser, F. & Barbara P. (2004). Comparing political communication: theories, cases, and challenges. Cambridge University Press.
5. Kaid, L.L. (2004). Handbook of political communication research. Mahwah, N.J.: Lawrence Erlbaum Associates.
6.
153
CMS 314 SOCIAL PSYCHOLOGY (3-0-3)
Objectives:Social Psychology is the study of social interaction and social influence. As such, it remains one of the most comprehensive and personally relevant areas within the field of psychology. The topics covered will be representative of the current subject matter within this discipline. A detailed examination of current research findings and application programs related to the topic under study will be made through text readings, original research articles, class lectures, and films. Fundamental assumptions and concepts underlying various theories about social phenomenon will be critically assessed on the basis of experimental evidence. Furthermore, as a general education course, this class attempts to provide opportunities to acquire certain skills which are useful not only in the context of investigating, understanding, and influencing human behavior but which have generalizations to other aspects of life.
Contents:Week 1-2
Social psychology perspectivesBehaviorism (Watson & Skinner)
Week 3-4:Classical conditioning or respondents conditioning (examples)Rewards and Punishment
Week 5-6:Cognitive Dissonance:Self and socialization
Week 7-8:Social InfluenceAttitude and behavior
Week 9-10:Heider’s Balance theory
Week 11-12:Drug/ Narcotics Addiction
Week 13-14:Physical, psychological and economic effects of narcotics
Week 15:Preventive measures and Islamic concept of narcotics/ drug control in light of human psyche.
Week 16:Revision
Learning Outcomes:Upon the completion of this course student will be able to
Describe the basic theories, principles and concept of psychology as they relate to behaviors and mental process.
Apply psychological theories, principles and concept to everyday life, including industries and organizations.
154
Compare and contrast material from and information about other cultures.
Suggested Reading(s):
Stan. L Albrecht, Darwin I. Thomas, Bruce A. Chadwick. Social Psychology.David G, Myers. Social Psychology, 4th Ed.Robart S. Fieldman. Social Psychology: Theories, Research and Applications.Robart A. Baron, Donn. Social Psychology, 8th Ed.
155
CMS 315 ADVANCE TV PRODUCTION (1-3-2)
OBJECTIVESThe students will be taught the elements of selection, writing, editing, compiling and presentation of news for television. They will be taught the technical aspects of camera, lights and microphones and shooting and editing of news films and their placement in the news bulletin, besides the use of the live inserts and sound bites. They will be expected to produce bulletin for television. This is a practical course.Contents:Week 1-2:
The TV production processPre-productionProductionPost- production
Week 3-4:The production team
Technical staffNon-technical staffNews personnel
Week 5-6:Understanding TV production
Week 7-8:Learning the TV studio
Cameras, switchers, recordersTele prompter, Audio, Lighting
Week 9-10:Using Cameras
Studio cameras vs. field camerasThe camera chain
Week 11-12:Operating the control room
Week 13-14:Teleprompters, Robot cameras, drone cameras
Week 15:Understanding lighting in production
Week 16:Revision
Relevant Assignments:
Learning Outcomes:Upon the completion of this course student will be able to
Gain practical experience designing, writing, directing and producing video programmes, learn to complete production on deadline.
Develop critical viewing skills and analytical abilities to enable the student to better evaluate the content, the aesthetic elements, and the effectiveness of television programmes.
156
Prescribed Text-book: 1. Zettl, Herbert. Television Production Handbook, 11th Edition (2012)
157
CMS 316 PROPOSAL WRITING (2-3-3)
Objectives: The proposal writing in Master Programme is a practical course that prepare student for the final thesis writing. The overall goal of the Master Thesis is for the student to display the knowledge and capability required to perform independent work on a master-level within the context of the programme of study.Course contents:Week 1-2:
Introduction of ResearchWeek 3-4:
Proposal Template Week 5-6:
Sequence of proposalWeek 7-8:
Parts of proposalWeek 9-10:
Types of proposalWeek 11-16:
Writing a good proposalLearning Outcomes:Upon the completion of this course student will be able to
Go through an extensive and independently written thesis project, using relevant scientific theories and methods from earlier courses in the programme, and to defend the choice of theory, method, as well as the conclusions and recommendations in an oral presentation;
critically evaluate data and other material as well as to discuss and to provide constructive criticism on theses written by other course participants; Recognize when further knowledge and study is necessary and to take
responsibility for his or her further knowledge development. Can plan best communication strategies
Suggested Readings:Mary John Smith. (2000). Contemporary Communication Research Methods. Belmont, California: Wadsworth Publishing Co.Karlinger, L. (1987). Foundation of Behavioural Research, 3rd ed. Florida: Holt Rinehart Inc.R.L. Gay. 1992. Research Methods in Education, New York: Princeton Publishing Company.Bailey, Kenneth D. (2004). Methods of Social Research, New York: Free Press. Murtaza, Mateen-ur-Rehman (1998). Tehqeeq. Karachi: Karachi University.Zubairi, Dr. Nisar (1999). Qawaid-e-Tahqeeq. Karachi: Fazali Sons.
158
SEMESTER VIIIS. No.
Course Code
Course Title Credit Hours Remarks
1. CMS 351 International Communication 3-0-3 -
3. CMS 352 Online Journalism 2-3-3 -
4. CMS 353 Thesis Writing 06 -
Total credit hours 12
159
CMS 351 INTERNATIONAL COMMUNICATION (3-0-3)
Objectives: This course is designed to create a master grounded in a shared vision on the European perspectives of the communication professional working in an intercultural and international environment that will provide qualifications needed for the professional field.Course contents:Week 1-2:
International Communication: Theories of international communicationWeek 3-4:
International communication flow, the World of the newsFactors influencing International news…
Week 5:The International flow of TV ProgramsJournalism in an Age of Mass Media
Week 6:Globalization Introduction
Week 7-8:International News Reporting, The phenomena of globalism, localism, and
Islamism.Week 9-10:
International Propaganda in Retrospect and Prospect Week 11-12:
Transferring media imperialismWeek 13-14:
The New International Information and Communication Order (NWICO, NICO)Week 15:
The picture of Muslims/Islam in the Western MediaWeek 16:
Revision
Learning Outcomes:Upon the completion of this course student will be able to Recognize their ethical responsibilities to their community, society,
discipline, and profession based on various perspectives and associated standards of ethical communication.
Demonstrate ability to consume communication critically. Demonstrate intercultural sensitivity. Communicate appropriately and effectively within various
organizational contexts. Communicate appropriately and effectively within groups.
160
Suggested Readings:Cees.J. Hamelink.(1983). Cultural Autonomy in Global Communication: Planning National Information Policy. New Yoork LongmanDavison, W.Phillips.(1965). International Political Communication. New York: Fredrick A. PraegerEinar Ostgaard. (1965).Factors Influencing the Flow of News. Journal of Peace Research.2.39Fischer and Merill. C.J.eds(1974). International Communication. Hasting House Publishers, Inc New York.Luii.J.(2000). Globalization and cultural territory in Media, Cambridge UK.McBride, Sean.(1980). Many Voices, One World. UNESCOMortin,J.I.(1990).Current Issues in International Communication. Wilbur Schramm.(1964). Mass Media and National Development. Stanford University Press.
161
CMS 352 ONLINE JOURNALISM (2-3-3)
Objectives: This course is designed to familiarize the students with the technical aspect of online journalism and to enable the students to produce news and other contents to be disseminated through internet.Week 1-2:
Online journalism and its evolution
Week 3-4:
Ethical and legal aspects of online journalism
Week 5-6:
Analysis of different local/ foreign News Websites
Week 7-8:
Gathering information on the Web
Principles of Computer-Assisted Reporting
Principles of writing and editing for the Web
Week 9-10:
Blogs and its types
Week 11-12:
Video Links
Video and photo production for the Web
Week 13:
The multimedia newsrooms
Week 14-15:
Challenges of online journalism
Week 16:
Revision
Learning Outcomes:Upon the completion of this course student will be able to
Employ appropriate technical skills and theoretical knowledge to solve problems associated with creative work.
Work collaboratively to plan and produce projects within journalism. Create in-depth web based journalism, incorporating use of images and
multimedia elements.Suggested Reading(s):Mark Blaine & Michael Werner, The Digital Reporter’s Notebook (Routledge, 2012)j
162
Al Tomkins, Aim for the Heart: Write, Shoot, Report, and Produce for TV and Multimedia (CQ Press, 2011)Ansgard Heinrich, Network Journalism (Routledge, 2011)
163
CMS 353 THESIS WRITING (6)
Research Thesis
Suggested Reading(s):Practical Work
164
CMS461 INTERNSHIP (3)
Objectives: It is compulsory for the students to complete an 8-12 weeks internship in a firm/industry/bank/organization and submit a report about the internship (5-10 pages) about the internship. This report shall include a brief introduction about the firm/organization and the work undertaken. A satisfactory certificate from the CEO/Regional Executive/Branch manager of the organization about the work carried out by the student at the firm/organization is mandatory. The Departmental Academic Committee evaluates the report and the certificate from the organization and awards Satisfactory Completion or otherwise as deemed fit.Learning Outcomes:
Upon the completion of this course student will be able to Do practical work of journalism.
165
Program Team Members
1. Assistant Prof. Mr. Wajahat Karim (Focal Person)
2. Mr. Shabeer Ullah (Member)
3. Mr. Basar Ali (Member)
166
KHUSHAL KHAN KHATTAK UNIVERSITY, KARAKDEPARTMENT OF COMMUNICATION AND MEDIA STUDIES
Due to COVID-19, the Alumni Survey couldn’t be done. The data of previous years is however is shared in the following list.
LIST OF ALUMNI
S.no Name/Session Batch Name of Organization
1 Sadullah (Spring 2013-2015) 1st Daily Awami
Dastak,
Karak
2 Muhammad Ibrahim (Spring 2013-
2015)
- Daily Jang,
Rawalpindi
3 Muhammad Sajid(Spring 2013-
2015)
- Channel24,
Lahore
4 Akhtar Nawaz (Spring 2013-2015) - Daily Awami
Dastak,
Karak
5 Muhammad Sharif (Spring 2013-
2015)
- Freelance
Photo-
Journalist
167
6 Nayab Rizwan (Fall 2013-2015) 2nd Capital TV,
Peshawar
7 Javaid Khan (Fall 2013-2015) - Daily Karak
Times, Karak
8 Ghulam Mustafa (Fall 2013-2015) - Daily Awami
Dastak,
Karak
9 Muhammad Zaheer (Fall 2013-
2015)
- Daily Awami
Dastak,
Karak
10 Shahid Anwar (Fall 2013-2015) - Radio
Pakistan,
Peshawar
11 Muhammad Fahim (Fall 2013-
2015)
- Radio
Pakistan,
Peshawar
12 Waqas Sarwar (Fall 2013-2015) - Capital TV,
Islamabad
13 Sadiq Ameen (Fall 2013-2015) - Capital TV,
Islamabad
14 Muhammad Junaid (Fall 2013- - Daily Awami
168
2015) Dastak,
Karak
169
Recommended