Self Assessment Report€¦ · Web view2021. 7. 16. · All faculty members must have a level of competence that would normally be obtained through graduate work in the discipline

Khushal Khan Khattak University Karak

Self Assessment Report

Department of Communication & Media Studies

2019-2020

Prepared by: 1. Mr. Wajahat Karim (Focal Person)

2. Mr. Shabeer Ullah (Member)

3. Mr. Basar Ali (Member)

Table of Contents

Introduction 02

Criterion 1 Program Mission, Objectives and Outcomes 03

Criterion 2 Curriculum Design and Organization 30

Criterion 3 Laboratories and Computer Facilities 37

Criterion 4 Students Support and Guidance 38

Criterion 5 Process Control 40

Criterion 6 Faculty 42

Criterion 7 Institutional Facilities 43

Criterion 8 Institutional Support 45

Summary and Conclusions 46

Annexures

Annexure Faculty Resume

Annexure Course Contents of MA Scheme of Studies

Annexure Proforma-1: Faculty Survey

Annexure Proforma-2: Student Course Evaluation Questionnaire

Annexure Proforma-3: Faculty Course Review Report

Annexure Proforma-4: Survey of Graduating Students

Annexure Proforma-5: Alumni Survey

Annexure Proforma-6: Teacher Evaluation Form

1

Introduction

Communication & Media Studies (CMS) department was established in early 2013

with the name of department of Journalism & Mass Communication.

“Communication & Media Studies” in early 2014 by the Board of Studies. It trains

students for career in the fields of communication and media related skills. Presently

the department offers BS (Hons) 4 years programme and M.A 2 years Programme.

The courses are approved from BoS of the department has approved course scheme

of M.Phil and Ph.D Mass Communication in its last meeting held in 2014. The

courses of have been designed to provide professional education and fulfill the

market requirements. The students of CMS visit time to time different media outlets

including print and electronic media to observe the practical activities of the

organizations. Students of BS and Masters’ do a two months internship in some

media organizations to acquire practical knowledge regarding media production and

other practical activities.

2

Criteria-1Standard 1.1. The program must have measurable objectives to support mission

MISSION:

In the last decade, the environment of mass media has been changed. The boundary

between mainstream media such as Newspaper, Radio, Television, and Online Media has

been removed; all are integrated. This program will prepare students to enter this new

integrated media of the globalized world.

OBJECTIVES:

To produce graduates with sound theoretical knowledge in Mass Communication &

Media Studies preparing them to be leaders in media and communication careers.

To expose students to digital editing technologies and other practical skills to help

storytellers be more precise in reporting and editing across all media platforms.

To equip the budding journalists with ethical and legal knowledge regarding content

collection, production and dissemination in a socially and morally acceptable way.

Main Elements of Strategic Plan to Achieve Mission & Objectives:

Development of a sound teaching system based on the experience and vision

gathered from literature, reviews, field experiences, symposia, workshops, etc. for

the award of degrees.

Designing of curricula including core subjects, elective subjects, specialized areas,

internship programs and study tours.

Setting up of well equipped media lab and radio studio for the students and

researchers, depending upon the available resources.

Post-graduate research studies through writing of research reports and theses.

Publication of research papers, books, column, features, editorials, popular articles,

etc.

Arranging of study tours to impart practical knowledge to the students about media

and communication.

3

The assessment of the program objectives through different criteria is presented in Table 1

Table 1: Program Objectives Assessment

S.

#

Objective How Measured When

Measured

Improvement

Identified

Improvement

made

1 To produce

graduates with

sound theoretical

knowledge in

Mass

Communication

& Media Studies

preparing them to

be leaders in

media and

communication

careers.

Knowledge of

students about

the subject

through, students

feed back

through

assessment

performance

During and at

the end of the

semester

Courses

redesigned

according to

the need of

students to be

updated

regularly by

inducting new

knowledge/

techniques &

induct new

courses when

required

Revision of

curriculum and

induction of

new courses in

2015. Library,

books, level of

teaching.

Improvement in

teacher

student’s

interaction.

2 To expose

students to digital

editing

technologies and

other practical

skills to help

storytellers be

more precise in

reporting and

editing across all

media platforms.

Assessing the

interest of

students, quality

of their ability in

using of digital

technology

At the middle

of the

semester

where the

digital courses

to be taught.

To make

presentations,

corner

discussions

and seminars

etc.

Students to

create accounts

of their own on

different social

media

3 To equip the

budding

journalists with

The students’

tests,

assignments and

During and at

the end of

semester

The courses of

Media Laws

and Ethics and

Courses revised

according to the

market demand

4

ethical and legal

knowledge

regarding content

collection,

production and

dissemination in

a socially and

morally

acceptable way.

exams conducted

in courses

regarding Media

Laws and Ethics,

Pakistani Media

System

others need to

be revised

Standard 1.2 The program must have documented outcomes for graduating

students. It must be documented that the outcomes support the

program objectives and that graduating students are capable of

performing these outcomes.

Program Learning Outcomes

All the students of Department of Communication & Media Studies should possess the

ability of:

Better communication skills through presentation, discussion, tutorial classes and

newspapers reading

Detection of urgent problems in the field of communication and media and also identify

its possible solutions

Develop practical skills of traditional and modern media technologies

Preparation of research projects based on the detection of problems of the practionners

of the media

To produce media professionals who are more socially-responsible and professional

A number of surveys based on the QEC questionnaires were conducted to assess the

program outcomes of the department/graduates, which are presented in Table2.

5

Table 2. Relationship of Program Objectives with Program Outcomes

Program

Objectives

Program Outcomes

Develop

Communicati

on skills

Develop

Digital skills

Develop

Practical

Skills

Develop

Research

Skills

Education +++ ++ ++ ++

Communic

ation Skills

++ +++ +++ ++

Digital

Skills

++ + +

Research

Projects

+ ++ +

+ = Moderately satisfactory ++ = Satisfactory +++ = Highly satisfactory

Program Assessment Results:

Teacher’s Evaluation

Below are given the details of teachers from this department who taught during Fall-2020:

1. Dr. Muhammad Anwar (Assistant Professor)

2. Mr. Wajahat Karim (Assistant Professor)

3. Mr. Shabeer Ullah (Lecturer)

4. Mr. Basar Ali (Lecturer)

5. Mr. Anwar Khan (Lecturer)

6. Mr. Abduallah Khan (Teaching Assistant)

In the Department of Communication & Media Studies, all the teachers are involved in

teaching of various media studies courses. The teachers were evaluated by the students at

the end of course completion through the proforma-10 (Annexure-X). The scoring rate were

fixed between 1-5 i.e. 5 for outstanding performance, 4 for very good, 3 for good, 2 for fair

and 1 for poor performance. The overall results showed the very good.

The results were compiled from the proforma-10 and the outcome is graphically presented

in Figs as under:

6

ANNEXURE C: TEACHERS EVALUATION

Dr. Muhammad Anwar

Mr. Wajahat Karim

Mr. Basar Ali Mr. Muhammad Anwar Khan

Mr. Shabir Ullah Mr. Abdullah Khan

1

1.5

2

2.5

3

3.5

4

4.5

5

Anova: Single Factor

SUMMARY

Groups Count Sum AverageVarianc

e

Mr. Wajahat Karim 18 834.61111

10.36928

1

Mr. Abdullah Khan 18 81 4.50.38235

3


3 0.5Mr. Wajahat Karim 18 90 5 0


20.21241

8


90.10457

5

Dr. Muhammad Anwar 18 894.94444

40.05555

6


70.35294

1


10.25163

4


60.84967

3Mr. Shabir Ullah 18 90 5 0

7

Mr. Wajahat Karim 18 90 5 0Mr. Muhammad Anwar Khan 18 89

4.944444

0.055556

Mr. Abdullah Khan 18 90 5 0


10.25163

4Mr. Shabir Ullah 18 90 5 0Dr. Muhammad Anwar 18 90 5 0Mr. Basar Ali 18 90 5 0

Mr. Basar Ali 18 804.44444

40.26143

8Mr. Abdullah Khan 18 90 5 0


90.45751

6Mr. Muhammad Anwar Khan 18 90 5 0Dr. Muhammad Anwar 18 90 5 0Mr. Muhammad Anwar Khan 18 69

3.833333

0.382353

Mr. Abdullah Khan 18 90 5 0


10.10457

5Mr. Abdullah Khan 18 90 5 0

Mr. Shabir Ullah 18 72 40.35294

1


30.14705

9Mr. Muhammad Anwar Khan 18 71

3.944444

0.761438

Mr. Abdullah Khan 18 894.94444

40.05555

6


10.48692

8

Mr. Basar Ali 18 874.83333

30.14705

9


2 1.24183


20.33006

5

Mr. Shabir Ullah 18 884.88888

90.10457

5


71.67647

1


40.05555

6


20.21241

8

8


11.75163

4Mr. Muhammad Anwar Khan 18 90 5 0Mr. Muhammad Anwar Khan 18 78

4.333333

1.764706


80.18300

7


30.14705

9Mr. Wajahat Karim 18 90 5 0

Mr. Basar Ali 18 894.94444

40.05555

6

Mr. Basar Ali 18 834.61111

10.25163

4

Mr. Basar Ali 18 834.61111

10.25163

4

Mr. Basar Ali 18 764.22222

20.18300

7

Mr. Shabir Ullah 18 81 4.50.26470


4.611111

0.251634

Mr. Muhammad Anwar Khan 18 86

4.777778

0.183007


60.26143

8

Mr. Shabir Ullah 18 81 4.50.26470

6


90.10457

5


10.10457

5


10.10457

5

Mr. Basar Ali 18 241.33333

30.35294

1

Mr. Basar Ali 18 754.16666

70.61764


4.666667

0.235294

Mr. Basar Ali 18 593.27777

80.21241

8

Mr. Basar Ali 18 894.94444

40.05555

6

Mr. Basar Ali 18 824.55555

60.26143

8

9


20.21241


Mr. Basar Ali 18 864.77777

80.18300



40.05555

6Mr. Wajahat Karim 18 90 5 0

Mr. Basar Ali 18 462.55555

62.26143

8


90.60457

5


90.10457

5Mr. Basar Ali 18 90 5 0Mr. Shabir Ullah 18 90 5 0Mr. Shabir Ullah 18 72 4 0Mr. Wajahat Karim 18 90 5 0Mr. Wajahat Karim 18 90 5 0

Mr. Basar Ali 18 894.94444

40.05555

6Mr. Shabir Ullah 18 90 5 0Mr. Basar Ali 18 90 5 0Mr. Muhammad Anwar Khan 18 90 5 0

Mr. Basar Ali 18 834.61111

10.25163

4Dr. Muhammad Anwar 18 90 5 0

Mr. Wajahat Karim 18 72 40.11764

7Mr. Shabir Ullah 18 90 5 0Mr. Basar Ali 18 90 5 0Mr. Basar Ali 18 90 5 0Mr. Wajahat Karim 18 90 5 0


60.84967

3Dr. Muhammad Anwar 18 90 5 0


1 0.69281Mr. Wajahat Karim 18 90 5 0

Mr. Basar Ali 18 281.55555

60.84967

3Mr. Muhammad Anwar Khan 18 90 5 0Mr. Wajahat Karim 18 90 5 0Mr. Wajahat Karim 18 90 5 0

10

Mr. Basar Ali 18 90 5 0Mr. Basar Ali 18 54 3 0Mr. Muhammad Anwar Khan 18 90 5 0Mr. Muhammad Anwar Khan 18 90 5 0Dr. Muhammad Anwar 18 90 5 0Mr. Muhammad Anwar Khan 18 90 5 0Mr. Basar Ali 18 90 5 0Mr. Wajahat Karim 18 90 5 0Mr. Wajahat Karim 18 90 5 0

ANOVA

Source of Variation SS df MS FP-

value F crit

Between Groups765.314

3 1047.35879

1 31.8435 01.24772

1

Within Groups 412.5 17850.23109

2

Total1177.81

4 1889

Course Evaluation

Table:3 Courses offered and evaluated in the Fall Semester 2020

S. No. Course Title Teacher

1 Advertising Dr. Muhammad Anwar

2 Social Psychology Dr. Muhammad Anwar

3 Communication Theories I Mr. Wajahat Karim

4 Fundamentals of Political Science Mr. Wajahat Karim

5 Research Proposal Mr. Wajahat Karim

6 Political Communication Mr. Wajahat Karim

7 Journalistic Urdu Mr. Basar Ali

8 Radio Production Mr. Basar Ali

9 Feature, Column and Editorial Writing Mr. Shabeer Ullah

10 Advanced Reporting Mr. Shabeer Ullah

11 Digital Skills Mr. Muhammad Anwar

11

Khan

12 Advanced Radio Production Mr. Muhammad Anwar

Khan

13 Media Laws & Ethics Mr. Abdullah

14 Advanced Digital Skills Mr. Muhammad Anwar

Khan

15 Opinionated Wring Mr. Shabeer Ullah

16 Newspaper and Magazine Production Mr. Abdullah

17 TV Production Mr. Basar Ali

18 Development Communication Mr. Muhammad Anwar

Khan

19 Advanced TV Production Mr. Basar Ali

12

Course Evaluation

The courses of the respective teachers were evaluated through Performa 1 the results of

which are shown in table:

ANNEXURE B STUDENTS SURVEY

3rd Semester

Journalis

tic Urd

u CMS 1

21

Feature

Colum & Ed

trl W

rtng C

MS 122

Digital S

kills

CMS 124

Radio Producti

on CMS 125

Fundam

ental

of Politi

cal Sc

ience

CMS 112

Advance

Reporti

ng CMS 1

261

1.5

2

2.5

3

3.5

4

4.5

5


SUMMARY


eFundamental of Political Science CMS 112 28 112 4

1.481481

Journalistic Urdu CMS 121 28 1294.60714

30.83994

7Feature Colum & Edtrl Wrtng CMS 122 28 122

4.357143

0.386243

13

Fundamental of Political Science CMS 112 28 137

4.892857

0.099206

Radio Production CMS 125 28 1384.92857

10.06878

3Fundamental of Political Science CMS 112 28 134

4.785714

0.174603

Fundamental of Political Science CMS 112 28 130

4.642857

0.238095


70.39550


4.071429

0.068783


40.03571

4Journalistic Urdu CMS 121 28 112 4 0

Digital Skills CMS 124 28 1214.32142

91.41137


4.535714

0.257937

Feature Colum & Edtrl Wrtng CMS 122 28 139

4.964286

0.035714


30.39550

3Radio Production CMS 125 28 112 4 0

Advance Reporting CMS 126 28 1344.78571

40.24867

7


70.12698

4


10.25396

8

Advance Reporting CMS 126 28 119 4.250.19444

4


3 1.42328Radio Production CMS 125 28 140 5 0Feature Colum & Edtrl Wrtng CMS 122 28 129

4.607143

0.247354

Feature Colum & Edtrl Wrtng CMS 122 28 121

4.321429 0.22619

Fundamental of Political Science CMS 112 28 140 5 0Digital Skills CMS 124 28 140 5 0


30.24735


4.428571

0.698413

Fundamental of Political Science 28 133 4.75 0.26851

14

CMS 112 9Fundamental of Political Science CMS 112 28 120

4.285714 0.21164

Journalistic Urdu CMS 121 28 56 21.70370

4Feature Colum & Edtrl Wrtng CMS 122 28 140 5 0Fundamental of Political Science CMS 112 28 94

3.357143 1.05291

Advance Reporting CMS 126 28 140 5 0Radio Production CMS 125 28 140 5 0


30.24735

4


91.26322

8


61.66534

4

Advance Reporting CMS 126 28 119 4.250.56481

5Fundamental of Political Science CMS 112 28 140 5 0Fundamental of Political Science CMS 112 28 114

4.071429

0.068783

Journalistic Urdu CMS 121 28 140 5 0Feature Colum & Edtrl Wrtng CMS 122 28 128

4.571429

0.253968

Advance Reporting CMS 126 28 140 5 0


40.95238

1


70.83994

7

Radio Production CMS 125 28 133 4.750.19444

4


7 1.42328Fundamental of Political Science CMS 112 28 136

4.857143

0.126984

Digital Skills CMS 124 28 140 5 0Digital Skills CMS 124 28 140 5 0Feature Colum & Edtrl Wrtng CMS 122 28 140 5 0Fundamental of Political Science CMS 112 28 118

4.214286

0.322751


10.06878

3


10.06878

3

15

Advance Reporting CMS 126 28 140 5 0


60.03571

4Feature Colum & Edtrl Wrtng CMS 122 28 140 5 0Feature Colum & Edtrl Wrtng CMS 122 28 117

4.178571

0.374339


90.15211

6Digital Skills CMS 124 28 140 5 0


30.12698

4Radio Production CMS 125 28 140 5 0Feature Colum & Edtrl Wrtng CMS 122 28 135

4.821429

0.152116

ANOVA


value F crit


1 629.15651

726.6340

97.9E-

2051.32081

4

Within Groups584.785

7 17010.34378

9

Total 1152.49 1763

5th Semester

16

Advertising CMS 241

Media Laws & Ethics CMS 242

Communication Theories I CMS

243

Advance Radio Production CMS

244

Newspaper & Magazine

Production CMS 234

Intracultural Communication

CMS 246

1

1.5

2

2.5

3

3.5

4

4.5

5


SUMMARY


eIntracultural Communication CMS 246 28 127

4.535714

0.406085

Advertising CMS 241 28 140 5 0Communication Theories I CMS 243 28 140 5 0Communication Theories I CMS 243 28 139

4.964286

0.035714

Intracultural Communication CMS 246 28 140 5 0Communication Theories I CMS 243

28 140 5 0

Advance Radio Production CMS 244 28 140 5 0Intracultural Communication CMS 246 28 140 5 0Media Laws & Ethics CMS 242 28 140 5 0

Advertising CMS 241 28 1294.60714

30.24735

4Newspaper & Magazine Production CMS 234 28 140 5 0Advance Radio Production CMS 28 114 4.07142 0.06878

17

244 9 3Advertising CMS 241 28 140 5 0Advance Radio Production CMS 244 28 140 5 0Communication Theories I CMS 243 28 136

4.857143

0.126984


10.06878

3Media Laws & Ethics CMS 242 28 140 5 0


30.24735

4Communication Theories I CMS 243 28 140 5 0Intracultural Communication CMS 246 28 140 5 0Communication Theories I CMS 243 28 116

4.142857

0.867725

Intracultural Communication CMS 246 28 131

4.678571 0.22619

Intracultural Communication CMS 246 28 140 5 0Advance Radio Production CMS 244 28 133 4.75

0.194444

Opinionated Writing CMS 245 28 140 5 0

Media Laws & Ethics CMS 242 28 126 4.50.25925

9Advance Radio Production CMS 244 28 140 5 0Newspaper & Magazine Production CMS 234 28 132

4.714286 0.21164

Media Laws & Ethics CMS 242 28 140 5 0

Opinionated Writing CMS 245 28 1364.85714

30.12698

4

ANOVA


value F crit


8 311.88302

916.4041

15.48E

-671.46454

5


7 864 0.11479

Total157.552

5 895

18

7th Semester

Advance

TV Pro

duction CMS 3

15

Developmen

t Communica

tion CMS 312

Political

Communication C

MS 313

Researc

h Proposal

CMS 3

16

Socia

l Psyc

hology C

MS 314

1

1.5

2

2.5

3

3.5

4

4.5

5


SUMMARY


e

Social Psychology CMS 314 28 672.39285

70.98809

5Social Psychology CMS 314 28 140 5 0

Advance TV Production CMS 315 28 903.21428

62.17460

3

Research Proposal CMS 316 28 1013.60714

32.32142

9


90.14285

7

Political Communication CMS 313 28 1224.35714

31.57142

9

Social Psychology CMS 314 28 832.96428

61.81349

2Development Communication CMS 312 28 140 5 0Research Proposal CMS 316 28 140 5 0Social Psychology CMS 314 28 140 5 0Research Proposal CMS 316 28 140 5 0


90.14285

7Social Psychology CMS 314 28 128 4.57142 1.14285

19

9 7Political Communication CMS 313 28 140 5 0Research Proposal CMS 316 28 140 5 0Development Communication CMS 312 28 28 1 0Political Communication CMS 313 28 140 5 0Development Communication CMS 312 28 140 5 0Research Proposal CMS 316 28 140 5 0Political Communication CMS 313 28 140 5 0Advance TV Production CMS 315 28 140 5 0Development Communication CMS 312 28 140 5 0Social Psychology CMS 314 28 140 5 0Advance TV Production CMS 315 28 140 5 0

ANOVA


value F crit


8 2345.2525

2105.467

21.7E-

2011.54596

1


7 6480.42906

7

Total1318.84

4 671

Case Summaries

Overall Courses’ Summary

The survey indicated that the students of the department generally are well-satisfied from

the performance of teachers and courses they are taught.

Alumni Survey Results

During the previous years, Proforma-7 (Annexure-IX) was provided to the students to get

the required information and feedback. The results generated from the information provided

indicated that majority of the Alumni have rated the knowledge imparted by the department

20

at grade B (very good) and with respect to communication skills it is mix of grade B and C

(good). Interpersonal skills have been given grade B by majority of the alumni whereas

they have rated the management/leadership skills at grade B and C. The Alumni have

suggested arranging more field visits for the students. With respect to department status, the

Alumni have rated the infrastructure at very good, faculty at excellent and reputation of the

department at national level in a very good scale. No comments were received about career

opportunities. This year it couldn’t be done due to COVID-19.

21

Standard 1-3. The results of program’s assessment and the extent to which they

are used to improve the program must be documented

Regular assessment process has been started which will be continued and the results will be

incorporated accordingly. Following are the strength and weaknesses identified.

Strengths of the Program

In addition in teaching faculty and facilities available for practical to the students at

the department, other aspects regarding strength of the programme (M.A) should be

discussed. The department is having qualified teachers with full acquaintance of

their respective subjects, having knowledge of research and management techniques

for study of communication studies.

There is one professor who is HEC recognized supervisor too, and there are two

Assistant Professors, six lecturers and a teaching assistant. Five faculty members are

enrolled in PhD while two have completed MS program in Media Studies.

All faculty members are involved in research directly or indirectly as supervisor and

committee member of the post-graduate students.

A Media Lab has been established with basic necessary equipment.

Weakness of the Program

Other weaknesses of the programme particularly provision of facilities regarding

practical skills to the students such as Radio and Television Studio and news letter

for print Journalism should also be highlighted. Teaching is being negatively

affected due to lack of modern teaching aid including multimedia and other

facilities in the class room.

Journalism is an applied, field-based subject which needs extensive touring for

imparting firsthand knowledge to the students and therefore, there is high need of

having a suitable field vehicle.

There is a need for short-term training facility to faculty members in industrially

developed countries.

Each faculty member is not having personal computers for carrying out research

analysis and developing teaching materials.

22

As two faculty members are on study leave and another faculty member’s contract

got expired, the department currently needs some faculty members and technical

staff for FM Radio.

Standard 1-4. The department must assess its overall performance periodically

using quantifiable measures.

The evaluation process indicated high efficiency of system and satisfactory impact of

outcomes.

Performance Measures for Research Activities

Faculty Publications in Journals

Dr. Muhammad Anwar 16

Mr. Wajahat Karim 08

Mr. Shabeer Ullah 03

Total 27

Future Plans

The Department of Communication & Media Studies has planned a number of research

studies in future addressing the issues of Mass Media Effects, Yellow Journalism, Citizen

Journalism, Development Communication, Digital Activism etc. the department has also

planned to start off-air TV studio for the students to produce news packages, documentaries

etc. To achieve the above mentioned objectives as a future plan the department also made

certain progress on setting up FM Radio Station, Khushal Khan Khattak University-Karak

and it is functional and students are trained and provided opportunities for internships. In

addition to this, the M. Phil and PhD programs are also in the process and will soon be

launched after fulfilling all codal formalities.

Faculty Satisfaction Regarding the Administrative Services

23

Generally, it can be concluded that the satisfaction level of the faculty members is very

high. It has been presented below in the graphical way.

GRAPHIC REPRESENNTATION

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali1.00

2.00

3.00

4.00

5.005.00

4.00 4.00 4.00

3.00

5.00 5.00The intellectual stimulation of your work

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali1.00

2.00

3.00

4.00

5.00

2.00

4.00 4.00 4.00

3.00

5.00 5.00Your mix of research teaching and community service

24

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali0.00

1.00

2.00

3.00

4.00

5.00

6.005.00

4.00 4.00 4.00

3.00

5.00 5.00

[Type of teaching / research you currently do.]

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali1.00

2.00

3.00

4.00

5.005.00 5.00

4.505.00

3.00

5.00 5.00 [Your interaction with students]

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali1.00

2.00

3.00

4.00

5.005.00 5.00

4.00

5.00

4.00 4.00

5.00 [Cooperation you receive form colleagues]

25

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali1.00

2.00

3.00

4.00

5.00

3.00

4.003.50

4.00

3.00

4.00

5.00 [The mentoring (guidance) available to you]

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali1.00

2.00

3.00

4.00

5.00

3.00

5.00

3.50

5.00

3.00

4.00

5.00 [Administrative support from the department]

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali1.00

2.00

3.00

4.00

5.00

2.00

3.002.50

3.00 3.00

4.00

5.00 [Providing clarity about the faculty promotion process]

26

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali1.00

2.00

3.00

4.00

5.00

1.00

5.00

2.503.00

4.00 4.00

[Your prospects for advancement and progress through ranks]

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali1.00

2.00

3.00

4.00

5.00

2.00

5.00

2.50

4.00

2.00

4.00

5.00 [Salary and compensation packag]

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali1.00

2.00

3.00

4.00

5.00

4.00

5.00

2.50

4.00

3.00

5.00 5.00 [Job security and stability at the department]

27

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali1.00

2.00

3.00

4.00

5.005.00 5.00

3.504.00

3.00

4.00

5.00 [Amount of time you have for yourself and family]

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali1.00

2.00

3.00

4.00

5.00

4.00

5.00

3.504.00 4.00 4.00

5.00 [The overall climate at the department]

Anwar Mash

ood

abdurra

ufkhattak

shab

eerulla

h

Abdullah K

han

Waja

hat Kari

m

Muhammad

Anwar

Basar

Ali1.00

2.00

3.00

4.00

5.004.00

5.00

3.50

5.00

3.00

5.00 5.00

[Whether the department is utilizing your ex-perience and knowledge]

28

Quantitative Assessment of the Department (Last 4 years)

Sr. # Particular No. Remarks

I BS Degree Awarded

29

Criteria 2: CURRICULUM DESIGN AND ORGANIZATIONDegree Title: BS in Communication and Media Studies

A. Intent

All the courses for BS were developed by the faculty members of the department. Draft

curriculum and course contents were shared with mass media experts working in

government departments, NGOs, universities and individual experts for their contribution

and suggestions, which were incorporated accordingly. A few courses have been revised

and new courses added afterwards based on the need felt by the department. Initially,

Departmental Board of Studies, comprising senior faculty members with chairman of the

Department as convener, examines the courses which are then sent to the Board of Faculty

for approval. The Dean of the Faculty also acts as convener of this board. The curriculum

and course contents are placed before the University Academic Council for their approval.

B. Definition of Credit Hour:

A student must complete a definite number of credit hours. One credit hour is one theory

lecture or one/two/three hour’s laboratory practical per week.

C. Degree Plan

The department of Communication and Media Studies offers two degree programs namely;

MA and BS (Hons) in CMS. The M.Phil program is in pipeline and approval from the

statutory bodies is needed.

Name of Degree Pre-requisites

M.A B.A/B.Sc. with a minimum of 45% marks or its equivalent

from a recognized institution or an equivalent qualification in

relevant discipline from a HEC recognized institution.

BS (Hons) FA/FS.c or equivalent qualification (12 years of education)

with a minimum of 45% marks from a recognized institution

30

The list of major courses for MA and BS (Hons) is given in the following tables,

respectively. The selection criterion for each course is as follows;

The course is relevant to the degree program (Yes)

It meets the national and international requirements for the degree (Yes)

Adequate facilities are available in the department to offer the courses (Yes)

The course contents meet the program objectives as highlighted and provided by the

Higher Education Commission of Pakistan. (Yes)

D. For each course in the program that can be completed for credits specifying the

following:

Course title (CMS)

Course objectives and outcome (Given in course breakdown into lectures

separately)

Catalogue description (yes)

Text book and reference (Given in course contents)

Syllabus breakdown in lectures (yes supplied to QEC separately)

Computer usage: Internet facility is used by the faculty members to update their

knowledge regarding each course, research studies and documentation of references.

This facility is also used by the students to solve their problems, facilitate their tests,

assignments and presentations.

Laboratory facilities are provided to the students for their practical exercise, given

in the curricula. Post-graduate students also use laboratories for their theses research

where equipment, material and production tools are provided.

Degree requirements (BS-CMS)

31

The duration of course for the degree of Master of Arts shall not be less than eight

semesters. The requirements to be completed by each student for the award of degree shall

comprise minimum of 130 credits. The student may opt for thesis carrying 10 credits (not

counted towards calculation of CGPA).

Pre-requisites

A candidate seeking admission to the course for the degree of BS-CMS must have

FA/FSc or equivalent qualification (twelve years’ education) with a minimum of 45%

marks or its equivalent from a recognized institution or an equivalent qualification in

relevant discipline from a HEC recognized institution).

Course Requirements for BS in CMS

SCHEME OF STUDIES FOR 4-YEAR BS (HONS) INCOMMUNICATION AND MEDIA STUDIESSEMESTER-1

32

S. No.

Course Code Course Title Credit Hours Remarks

1. CMS 101 Introduction to Communication 3-0-3 -2. CMS 102 History of press in Pakistan 3-0-3 -

3. ENG 103 Functional English-I 3-0-3 -4. ISL 104 Islamic Studies (Compulsory) 3-0-3 -5. CMS 105 Basic Computer Skills 2-3-3 -Total Credit Hours 15

SEMESTER II

S. No.

Course Code Course Title Credit Hours

Remarks

1 CMS111 Introduction to Electronic Media 3-0-3 -

2. CMS112 News Writing 3-0-3 -

3. ENG 113 Functional English- II 3-0-3 -4. PS 114 Pakistan Studies 3-0-3 -5. CMS115 Reporting 3-0-3 -Total Credit Hours 15

SEMESTER III

S. No.


Remarks

1. CMS121 Journalistic Urdu 2-3-3 -2. CMS122 Feature, Column and Editorial

Writing3-0-3 -

3. CMS123 Fundamentals of Political Science 3-0-3 -

4. CMS124 Digital Skills 2-3-3 -5. CMS125 Radio Production 2-3-3 -6. CMS126 Advance Reporting 1-3-2Total credit hours 17

SEMESTER IVS. No.

Course Code

Course Title Credit Hours

Remarks

1. CMS231 Public Relations 3-0-3 -

33

2. CMS232 TV Production 3-0-3 -3. CMS233 Basic Sociology 3-0-3 -4. CMS234 Newspaper and Magazine

Production2-3-3 -

5. CMS235 Advance Digital Skills 2-3-3 -Total credit hours 15

SEMESTER V

S. No.

Course Code


Remarks

1. CMS241 Advertising 3-0-3 -2. CMS242 Media Laws & Ethics 3-0-3 -3. CMS243 Communication Theories-I 3-0-3 -4. CMS244 Advance Radio Production 1-6-3 -5. CMS245 Opinionated Writing 1-3-2 -6. CMS246 Intercultural Communication 3-0-3 -Total credit hours 17

SEMESTER VI

S. No.

Course Code

Course Title Credit Hours Remarks

1. CMS251 Communication Theories-II 3-0-3 -2. CMS252 Research Methods I 3-0-3 -3. CMS253 Media Management 3-0-3 -4. CMS254 Fundamentals of Economics 3-0-3 -5. CMS255 Advance Advertising 1-3-2 -6. CMS256 Advance Public Relations 1-3-2 -Total credit hours 16

34

SEMESTER VII

S. No.

Course Code


Remarks

1. CMS311 Research Methods II 3-0-3 -2. CMS312 Development Communication 3-0-3 -3. CMS313 Political Communication 3-0-3 -4. CMS314 Social Psychology 3-0-3 -5. CMS315 Advance TV Production 1-3-2 -6. CMS316 Proposal Writing 2-3-3 -Total credit hours 17

SEMESTER VIII

S. No.

Course Code


1. CMS 351 International Communication 3-0-3 -

2. CMS 352 Online Journalism 2-3-3 -

3. CMS 353 Thesis Writing 06 -

Total credit hours 12

S. No.

Course Code

Course Title Credit Hours Pre-requisites

1. CMS 401 Internship 03 Departmental PermissionTotal Credit Hours

127

35

Standard 2-1. The curriculum must be consistent and support the program’s

documented objectives.

The curriculum of the Department of Communication and Media Studies is consistent with

the program objectives (Table 10).

Table. Courses with Relation to their Outcomes

Course Objectives

HRD Priority of Research Integrated approaches

Journalistic Language

(Urdu & English)

++ + ++ + +++

Advance News Writing

& Reporting

+ + + ++ ++ + + + +

Media Laws & Ethics + + + + + + + +

Opinionated Writing + + ++ + +

Development Support

Communication

++ ++ ++

Research Methods in

Communication- II

+ + +

Public Relations + + + +

+ = Relevant, ++ = Relevant & satisfactory, + + + =Very relevant & satisfactory and

+ ++ + = highly relevant & highly satisfactory

Assessment of the Department of Communication and Media Studies

The assessment of curriculum given in Table 10 and the courses are cross tabulated

according to the program outcomes.

1. The curriculum fits very well and satisfies the core requirements for the program, as

specified the respective accreditation body.

2. The curriculum satisfied the general arts and professional and other discipline

required for the program according to demands and requirements set by the Higher

Education Commission.

36

Standard 2.2. Theoretical background, problem analysis and solution design must be

stressed within the program’s core material

Below is given the core subjects which cover this standard:

Courses Representing Theoretical Background, Problem Analysis & Solution Design

Elements Courses Title of Courses

The

oret

ical

Bac

kgro

und

CMS

115

Reporting

CMS

112

News Writing

CMS

242

Media Laws & Ethics

CMS

243

Communication Theories- I

CMS

251

Communication Theories- II

CMS

252

Research Methods in Communication- I

CMS

311

Research Methods in Communication-II

Prob

lem

Ana

lysi

s

CMS

315

Advance TV Production

CMS

313

Political Communication

CMS

123

Fundamentals of Political Science

CMS

245

Opinionated Writing

CMS

353

Thesis

CMS

401

Internship

37

Solu

tion

Des

igns

CMS

314

Social Psychology

CMS

532

Public Relations

CMS

533

Development Communication

CMS

524

Advertising

CMS

501

Functional English

CMS

504

Basic Computer Skills

Standard 2-6. Information technology component of the curriculum must be

integrated throughout the program

During curriculum development, all aspects of information technology were considered and

after a critical analysis, relevant aspects were integrated into the program. Three courses of

statistics (9 credit hours) based on computer practical were included in the curriculum to

fulfill the requirements of the students. The courses of Research Methods-I and II also

cover this component.

Standard- 2.7. Oral and written communication skills of the student must be

developed and applied in the program.

Special problem (one credit hour) is offered to the students which require writing a

comprehensive report on a topic and presenting it in the class.

Two courses of 6 credit hours entitled “Research Proposal” and “Opinionated

Writing” including other courses as well have been integrated in the curriculum for

BS students. Students’ written communication skills are polished through such

subjects.

Assignments are given to all students in each course on specific titles relevant to

the course which are presented orally and given as written assignments by the

students which improve their oral and written communication skills.

38

Criteria 3. LABORATORIES AND COMPUTER FACILITIESLaboratory Title: Media Laboratory

Location and Area: Department of Communication and Media Studies

(CMS) is situated at main academic block. It has classrooms and offices.

Objectives:

Media Laboratory is used by the students and faculty for modern equipments used

in media and for research related activities as well.

Adequacy for Instruction:

Laboratory has enough space to use for demonstration and for practical related

work of the students. However, the laboratory still requires equipments, furniture

and other facilities.

Major Apparatus:

The media laboratory has computers, camera, penal control, voice recorders,

cupboards conference table and chairs etc. purchased from the University fund.

Safety Regulation: department needed safety gadgets like fire extinguishers, first

aid kit is still needed the laboratory but it would be provided to the laboratory.

Standard 3.1. Library must be available and readily accessible to faculty and students.

Separate departmental library of department has not been established yet in the University.

Separate Library will soon be established in the department in future.

Standard 3.2. There must be adequate support personnel for instruction and

maintenance of laboratory

There are is an in charge of the lab who is responsible of the maintenance of the Media Lab.

Standard 3.3. The university computing infrastructure and facilities must be

adequate to support program’s objectives

The students have the computer facility in media libratory to use it for studies and research

work. The University has provided the laptop facility to the senior faculty members and rest

of the faculty getting advantage of computers of the media laboratory for research work and

other use.

39

Criteria 4. STUDENT SUPPORT AND GUIDANCEThe In-charge of students’ affairs and Khushal cultural society organizes support program

and different cultural activities in the University. They also provide guidance to the

students if they face any problem. Each department of the University provides information

about admission, scholarships and making their counseling about their careers through

tutorial meetings. The students’ affairs in charge of the University arranges orientation

program for the new students and also make arrangements for the students’ exposure tours

to different areas of the country. However, currently the directorate of student’s affairs

does not exist in the university.

Standard 4.1. Courses must be offered with sufficient frequency and number

for students to complete the program in a timely manner.

All courses are taught to students according to the guidance and instructions of

Higher Education Commission.

Courses of the subjects are offered according to the scheme of study of the

Communication and Media Studies department following the proper approval Board

of Studies and later by the Academic Council of the University. Number of courses

for each semester has been identified as per the scheme of studies. The scheme of

studies has given in annexure (). Subjects given to the faculty according to their

relevant experience and specialty of the field.

Non-compulsory (Elective) courses are offered according to the policy of the

University and HEC.

Standard 4.2. Courses in the major must be structured to ensure effective

interaction between students, faculty and teaching assistants.

Subjects are prepared and distributed among the faculty members through

mutual consultation of faculty and Chairman of the department.

Subjects are distributed and decided well before the commencement of semester

and the faculty members frequently interact with the students and among

themselves.

40

Students are encouraged to not only ask questions but also give comments and

are also encouraged to participate in the discussions in the class.

Stress is made on effective interaction between the students and between the

teacher’s ant the students.

Standard 4.3. Guidance on how to complete the program must be available to

all students and access to qualified advising must be available to

make course decisions and career choice.

Information about the program requirements are given to the students by the

teachers through personal communication with them and through the office of the

Chairman of the department.

The counseling of the students is continuous process and it is done through tutorial

classes of the students. The students also contact the relevant teacher whenever they

face any professional problem

.

Students are also facilitated for interaction with media outlets in other big cities like

Islamabad to fulfill their professional needs and to enabling them to get firsthand

information about the process of working modalities of print and electronic media.

The students are also free to get membership in different societies of the University

to get an opportunity to take part in the activities required for the nurture of their all-

round personality development. Internship guidance on internship should also be

provided to the students.

41

Criteria 5. PROCESS CONTROLStandard 5.1. The process by which students are admitted to the program must be

based on quantities criteria and clearly documented. This process must

be periodically evaluated to ensure that it is meeting its objectives.

The process of admission is carried out through a set rules and criteria set by the

University for the under graduate students of BS and post graduate student of MA.

Admission criteria of BS CMS program: twelve years of education (FA/F. Sc or

Equivalent) with 45% marks.

The admissions are based on the recommendation of admission committee. To

ensure the quality of programme, the department is planning to conducts test from

the candidates in future.

Standard 5.2. The process by which students are registered in the program and

monitoring of students’ progress to ensure timely completion of the

program must be documented. This process must be periodically

evaluated to ensure that it is meeting its objectives.

The students’ registration is done once in a year at the time of admission. The

admitted students are evaluated through the result of each course for each semester.

If the students match the criteria of the University i.e. CGPA after each semester

they are promoted to next semester.

Students’ evaluations are made through Mid, Final and Practical exams. The

students are given written assignments, quiz and oral presentations to evaluate them

and discretionary marks are given to the students on the basis of their practical

performances and regularity in the classes.

Standard 5.3. The process of recruiting and retaining highly qualified faculty

members must be in place and clearly documented. Also processes and

procedures for faculty evaluation, promotion must be consistent with

institution mission statement. These processes must be periodically

evaluated to ensure that it is meeting with its objectives.

42

The University follows the Higher Education Commission recommended policy in

recruitment and induction of all posts is done as per rules.

Posts are publicized in well circulated national dailies and ETEA test are conducted

for all posts (11 to 18 scales) to short list the applicants. Only those applicants are

called for test, which have the relevant qualification, experience and other qualities

fixed by the University.

The candidates are interviewed by the Selection Board and capable candidates are

selected on merit.

Selection approval of the candidates is accorded by the Syndicate of the University

for issuing recruitment orders to selected candidates to join within a specified

period.

Induction of new candidates depends upon the number of approved vacancies.

In recruitment standard are followed set by HEC.

HEC also supports appointment of highly qualified members as national professors

and depute them in various departments of the University.

Standard 5.4. The process and procedures used to ensure that teaching and delivery

of course material to the students emphasizes active learning and that

course learning outcomes are met. The process must be periodically


Curriculum is updated periodically according to the requirements, innovation and

new trends generated in the discipline.

New courses are made part of the curriculum when need arises.

Sufficient Books are available to cover the various aspects of Communication and

Media Studies discipline are available in the library of University whereas internet,

photocopying and documentation facilities are also available for the students in the

University.

Students also take notes of the lectures delivered in the classes and photocopies of

lectures/slides are also provided to the students besides the printed material. Private

photocopier machine is available in the university premises to facilitate the students

inside the university.

All out efforts are made to impart the knowledge and course material to the students

to meet the objectives of the curriculum.

43

Standard 5.5. The process that ensures that graduates have completed the

requirements of the program must be based on standards, effective and

clearly documented procedures. This process must be periodically


In examination system the University follows the following criteria:

The evaluation procedure comprises of practical assignments, quizzes, oral

presentations and mid and final examinations.

The controller of examinations declares the date of commencement of

examinations. Following each semester, the exams section notifies the

results of the exams.

The minimum passing marks for each course is 50 % for MA and BS.

In theory, weightage of each subject of examination is as under:

Grading Policy: Marks % age /Letter grades Grade point90 – 100 A+ 4.0085 – 89 A 4.0080 – 84 A- 3.66 – 3.9375 – 79 B+ 3.33 – 3.5570 – 74 B 3.00 – 3.2665 – 69 B- 2.66 – 2.9360 – 64 C+ 2.33 – 2.5956 – 59 C 2.00 – 2.2554 – 55 C- 1.66 –1.8352 – 53 D+ 1.30 – 1.4850 – 51 D 1.00 – 1.1549 and below F 0.00

Mid Examination 30%

Assignments, Quiz, Attendance 20%

Final Examination 50%

Gold medals are awarded to the students who get highest cumulative marks

in the department and the students’ numbers are not less than 10 in the class.

44

Criteria 6. FACULTYStandard 6-1. There must be enough full time faculty who are committed to the

program to provide adequate coverage of the program

areas/courses with continuity and stability. The interests and

qualifications of all faculty members must be sufficient to teach

all courses, plan, modify and update courses and curricula. All

faculty members must have a level of competence that would

normally be obtained through graduate work in the discipline.

The majority of the faculty must hold a Ph.D. in the discipline.

Currently, we have nine faculty members including two assistant professors, six lecturers,

and a teaching assistant in the department. One of them is Ph.D. and seven other have done

their M. Phil. Majority of the faculty members are pursuing Ph. Ds from Pakistan and

abroad.

Standard 6-2. All faculty members must remain current in the discipline and

sufficient time must be provided for scholarly activities and

professional development. Also, effective programs for faculty

development must be in place. Effective Programs for Faculty

Development

In each semester courses are offered according to work load of faculty members

Division of students for supervision is made on the basis of faculty

expertise/research interests

Existing Faculty Development Programs at Department and University Level

Faculty members attended conferences/workshops/seminars outside and within

university.

Media Lab, Library and internet facilities are available for scholarly work and

academic improvement

45

Criteria 7. INSTITUTIONAL FACILITIESAccording to this criterion, the institution must have the infrastructure to support new

trends in learning such as e-learning including digital publications, journals, books, etc. The

library must possess an up-to-date technical collection relevant to the program and must be

adequately staffed with professional personnel. Class rooms must be adequately equipped

and offices must facilities to enable faculty to carry out their responsibilities.

Standard 7.1. The institution must have the infrastructure to support new

trends in learning such as e-learning. Supportive Infrastructure

and Facilities in learning:

An internet’ equipped lab, sitting place for students with computer and internet

connection in the department, with easy access make working/ research/study

environment conducive for higher learning.

The department established a departmental group on Facebook where the faculty

member’s posts related materials to the students.

Unfortunately, such facilities are not adequately/properly available at the

departmental level.

Standard- 7.2. The library must possess an up-to-date technical collection relevant

to the program and must be adequately staffed with professional

personnel.

Central library does not have the capacity to accommodate the present number of

students in the University.

Technical book collection is general not specific to the courses offered and books not

properly arranged in the library.

Library has slow internet connectivity is very insufficient as compared to the number of

students at university level.

Standard- 7.3. Class-rooms must be adequately equipped and offices must be

adequate to enable faculty to carry out their responsibilities.

There are only two classrooms with the department which is without proper teaching

facilities such as multimedia projector. Mostly classes are taken in the media lab. Similarly,

space for faculty offices is not appropriate and all faculty members are housed in the one

office.

46

Criteria 8. INSTITUTIONAL SUPPORTThe university administration is struggling hard to strengthen the existing departments and

establish new faculties and Institutes. The university is also trying to attract highly qualified

faculty.

Standard 8-1. There must be sufficient support and financial resources to attract and

retain high quality faculty and provide the means for them to maintain competence as

teachers and scholars.

The varsity is paying salaries according to the rules of government in different cadres of its

employees.

To attract good talent, the university offers handsome hard area allowance.

The university also gives tuition fee to the employees’ children.

Technical Staff :

There is a Works department to provide technical assistance to the staffers.

Office Equipment:

Insufficient offices and limited equipments not fulfilling the requirement of the current

teaching and research in the department.

Standard 8-2. There must be an adequate number of high quality graduate students,

research assistants and Ph.D. students.

The admission in BS (Hons) and M.A students are once a year now before that, admissions

were announced twice a year. The total number of students currently enrolled are 72.

Standard- 8.3. Financial resources must be provided to acquire and maintain Library

holdings, laboratories and computing facilities.

Sufficient amount per annum, in addition to available funds for research projects and help

available from the university main resources/facilities, for books, laboratories, equipment,

computer maintenances and consumable supplies, etc., is provided

47

SUMMARY AND CONCLUSIONS

Communication & Media Studies (CMS) department was established in early 2013 with the

name of department of Journalism & Mass Communication. Later on the nomenclature

renamed as “Communication & Media Studies” in early 2014 by the Board of Studies. It

trains students for career in the fields of communication and media related skills. The

department offering BS (Hons) 4 years programme, M.A 2 years Degree Programme in the

department of Communication & Media Studies. The courses of CMS redesigned to

provide professional education and fulfill the market requirement with the latest

technology, i.e. print and electronic, public relations and advertising, online and multimedia

journalism, mass media research and development communication etc. The students of

CMS visit time by time to different media outlets (included print and electronic media) to

watch the practical activity of these organizations. The department of CMS also provided

two months’ internship to the BS and Master students, where they learn the practical

knowledge regarding media production and media consumption.

Research Work

The job of the university is to conduct research and impart higher and research based

education and this department is striving hard to achieve the goal of university. The faculty

members of the department have conducted and submitted their Research to the Quality

Enhancement Cell titled as “The people perception about the role of National Commission

for Human Development in promotion of basic education in District Karak". Moreover, the

department of Communication & Media Studies is the first one to make submission of

Research Thesis compulsory for students in the last semester. The Research Theses are

supervised by the faculty members and viva voce is also conducted by external examiners

for the evaluation of research work of the students.

Meetings of BoS:

So far four meetings of the Board of Studies (BoS) have been conducted.

In January 2014, the department of Communication and Media Studies conducted first ever

BoS meeting for the approval of Masters, M.Phil. and Ph.D. courses. The courses are

approved by the academic council and efforts are being made to start post graduate

programmes (M.Phil. & Ph.D.). While in January 2015, the department of Communication

and Media Studies conducted BoS meeting for the approval of BS (Hons) course. The

courses have been approved by the academic council. Similarly, other meetings of the BoS

48

were also conducted and the latest one in 2021 (online due to COVID-19) in which courses

were updated and other requirements were met.

Media Lab

The communication & media studies department recently established media lab for the

students to fulfill the practical needs. Media Lab contains 20 latest computers technology

and well facilitated internet connection to fulfill the student’s requirement for research

activity. Also the Media lab will furnish the students to produce audio and video news

reports, documentaries, films and dramas for electronic media.

Radio Station

The department has launched the FM Radio station. The FM Radio of the department is

functional and production is done on regular basis. The department got license from

PEMRA and the frequency 98.6 was allotted. Students of the university in general and

students of the CMS department in particular take part in the program and news production.

On regular basis, news bulletins are on-aired and programs are produced.

Study Tours:

Study tours are approved and students are taken to different media organizations for first-

hand experience. Some of the details of the tours are given below:

Study tour is a knowledge sharing mechanism for students and the department of

Communication & Media Studies organized its 2nd & 3rd study tours in December

2014 and April 2015 respectively to TV channels Dawn News, Waqt TV and

newspapers Daily Nawa-i-Waqt and The Nation, Islamabad and also visited to NNI

News agency to provide the students an opportunity to get firsthand information

about the practical field. The students of M.A 2nd and BS 2nd visited Terri, a

historical place in Karak under the supervision of Wajahat Karim, Assistant

Professor of CMS and Abdullah Khan, Teaching Assistant on 13th January, 2016.

the students of BS 2nd and M.A 2nd were visited the Nawa i Waqt, The Nation,

Dawn TV, APP Islamabad in February 2016 under the supervision of senior

teachers namely Naseem Anwar, Shabeer Ullah and Abduallah Khan. The

department arranged study tour to Islamabad and the students visited to Nawa I

Waqt, Waqt TV, Dawn TV and Dawn Printing Press to learn about practical work in

media organizations. In July 2017 the department also arranged a study tour to

Lahore, a hub of both print and electronic media, for the students of CMS discipline.

49

Annexures-1 Faculty Resume

1.

Proforma: 9 Faculty ResumeName Dr. Muhammad Anwar

Personal Village and Post office ShahbazKhel, Tehsil and District LakkiContacts. 0346713131303339223841

Experience 1/11/13 till date Assistant Professor Khushal Khan Khattak, University, Karak

Honor and Awards Professional Development TrainingsMemberships Member of University Senate, Syndicate, Academic Council

Works Committee, UPSC, Anomalies, Scrutiny, Elance.comAlso Member Board of Studies CMS and Geology departments

Graduate StudentsPostdocsUndergraduateStudents

Years:2015

Students:2

50

Degree: Masters

51

Name: CMS

Service Activity Community service for locals like awareness about traffic rules,cleanliness campaigns, freelancing, seminars on Intellectual Property Rights, Career buildings counseling, first aid,Computer based trainings, media workshops, environmental awareness Walks etc

Brief Statement ofResearch Interest

Contextual Analysis is area of my interest

Publications

Akbar W, Jan M, Karim W, Anwar M and et al. (2014) Intensifying the Challenges of Globalization and Media for the Muslim World, ISSN 1019-8180 Vol. 30 (02) December, 2014 Available at:http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/December2014.html (HEC RECOGNIZED)

Vulnerable Societies of Third world and Muslim countries prone to the contrary effects of Globalization

Role of Media in political Socialization: The Case of Pakistan.

Public Opinion Political Socialization through lenses of media.

Military Operations in Waziristan: Public Perceptions in Pakistan on Terra.

Media Usage: Understanding the Extension Services in Diffusion of Agricultural Innovations.

Research Grants andContracts.

NIL

52

Other Research orCreativeAccomplishments

NIL

Selected ProfessionalPresentation

NIL

53

Proforma: 9 Faculty ResumeName Wajahat Karim,

Personal Assistant ProfessorCommunication and Media StudiesKhushal Khan Khattak University, KarakH#04, St#04, Model Town, Dera Ismail KhanCell No. 03327228172E-mail: [email protected]

Experience 1.13 May, 2015 till date, Assistant Professor, Khushal Khan Khattak University2.24 Jan. 2011 till 12 May, 2015, Lecturer, Kohat University3.Aug. 2010 till Jan 2011, sub-editor, The Express Tribune, Islamabad4.Jan 2010-Sept. 2010, Producer (News), Rohi TV, Islamabad

Honor and Awards Stood Second (silver medalist) amongst M.Sc. Journalism &

Mass Communication

Stood First in the college amongst successful candidates in BA

annual examinations (2006)

Memberships Staff Proctor (Member proctorial Board)Trainer Badminton varsity team


2011-2016 MA & BS (Hons) Above 40

NA.

Service Activity Career Counseling of Students


AREA OF EXPERTISE

Mass Media Regulation, Role of Communication in Development and Social Change and ICTs are my areas of interest

54

mailto:[email protected]

Publicati

ons

Research Publications

Ali SR, Abdullah, Hidayatullah, Karim W (2014) Child Trafficking: The Exploitative Aspect of Pakhtun Culture, ISSN 1019-8180 Vol. 30 (02) December, 2014 Available at:http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/December2014.html (HEC RECOGNIZED)

Akbar W, Jan M, Karim W and et al. (2014) Intensifying the Challenges of Globalization and Media for the Muslim World, ISSN 1019-8180 Vol. 30 (02) December, 2014 Available at:http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/December2014.html (HEC RECOGNIZED)

Ali SR, Abdullah, Hidayatullah, Karim W, Imran (2013) How Do University Teachers Perceive Their Students’ Involvement in Party Politics: A Descriptive Study from A Politically Turbulent Region, Gomal University Journal of Research, ISSN 1019-8180 Vol. 29 (02) December, 2013 Available at: http://www.gu.edu.pk/New/GUJR/GUJR.html(HEC RECOGNIZED)

Jan M, Sultan K, Karim W (2012) Media and Communication Technology: An Analytical Study of Internet community in Pakistan, The International Journal’s Research Journal of Science & IT Management, ISSN: 2251-1563 RJSITM VOl:01, No.10, 34-41 available at:https://www.theinternationaljournal.org/ojs/index.php?journal=rjitsm&page=article&op=view&path%5B%5D

Jan M, Sultan K, Karim W (2012) Effects of Video Games on Students: Test of Uses and Gratification Theory, Asian Journal of Management Sciences and Education, ISSN:2186 -8441 Print Vol. 1 No. 2, 146-155, Available at:http://www.ajmse.leena-luna.co.jp/ajmsevol1n2.php

55

http://www.ajmse.leena-luna.co.jp/ajmsevol1n2.php

http://www.ajmse.leena-luna.co.jp/ajmsevol1n2.php

https://www.theinternationaljournal.org/ojs/index.php?journal=rjitsm&page=article&op=view&path%5B%5D



Muhammad N, Omer F, Imran, Akbar W, Karim W (2012) Madaras of Pakistan and Challenges of Modern World, Gomal University Journal of Research, ISSN 1019 8180 Vol. 28 No. 02, 39-51, Available at: http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/Vol28-Isuue2-Dec-2012.html(HEC RECOGNIZED)

Akbar W, Karim W, Noman W, Raza R, Hussain S, Inayat H (2012) Tobacco Use as A Global Public Health Problem and The Role of Mass Media in Its Control, Gomal University Journal of Research, ISSN 1019-8180 Vol. 28. No.01, 49-57 Available at: http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/Vol28-Isuue1-June-2012.html(HEC RECOGNIZED)

Akbar W, Karim W (2011) The Influence and Techniques of Modern Advertising: Ethics and Responsibilities, Gomal University Journal of Research, ISSN 1019-8180 Vol. 27 Number. 02, 91-99 Available at: http://www.gu.edu.pk/N/GUJR/PRevious%20Issues/Dec-2011.html(HEC RECOGNIZED)


Nil


NIL

Selected Professio

NIL

56

http://www.gu.edu.pk/N/GUJR/PRevious%20Issues/Dec-2011.html

http://www.gu.edu.pk/N/GUJR/PRevious%20Issues/Dec-2011.html

http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/Vol28-Isuue1-June-2012.html

http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/Vol28-Isuue1-June-2012.html

http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/Vol28-Isuue2-Dec-2012.html

http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/Vol28-Isuue2-Dec-2012.html

nalPresentation

57

Proforma: 9 Faculty ResumeName Muhammad Anwar

Personal Village and Post office ShahbazKhel, Tehsil and District LakkiContacts. 0346713131303339223841

Experience 1/11/13 till date Assistant Professor Khushal Khan Khattak, University, Karak

Honor and Awards Professional Development TrainingsMemberships Member of University Senate, Syndicate, Academic Council

Works Committee, UPSC, Anomalies, Scrutiny, Elance.comAlso Member Board of Studies CMS and Geology departments


Years:2015

Students:2

58

Degree: Masters

59

Name: CMS

Service Activity Volunteer: International Red Cross/Red Crescent Movement


Broadcast Journalism,Radio, Documentary Film Making

Publications NIL


NIL


NIL


NIL

60

Proforma: 9 Faculty ResumeName Shabeer Ullah

Personal Village Gardi Banda Tehsil Takht-e-Nasrati Post Office Ahmad Abad Distict KarakContact No. 0343-9243698

Experience Worked as a Lecturer in Wisdom College & Hassan Degree College Chokara KarakWorked as a Web Sub Editor in AVT Khyber Islamabad Worked as a PRO with Safe Life Security Agency (SASA) Islamabad

Honor and Awards Gold Medal in BS (Hons) from Kohat University of Science

and Technology

Memberships Currently Working as, a Secretary with Human Welfare Organization KarakMember of Discipline Committee in CMS Dept KKKUK

Graduate StudentsPostdocsUndergraduateStudents Nil

Service Activity Nil


Interest in the field of Political Science, Social and Public important Issues

61

Publications Nil

Research Grants andContracts. Nil


Published Investigative Reports, Articles and Columns in Print

Media


Have Presented the Topic “Challenges to Professional

Journalist”

Have Presented the Topic ” Media Academia and Media

Industry Gap”

Proforma: 9 Faculty ResumeName Basar Ali

Personal Kheshgi Payan, Nowshera. Cell: 03348911646Email: [email protected]:14202-8886781-1

Experience Lecturer Khushal Khan Khattak University Sub Editor, The Express Tribune Lecturer Sarhad University, Peshawar

Honor and Awards NIL

Memberships Member of Publication and Media Cell

Former member of Peshawar Press ClubFormer Member of Khyber Union of JournalistFormer Member of Young Journalist Forum

Graduate Students NIL

62

PostdocsUndergraduateStudents


AREA OF EXPERTISE

Discourse Analysis, Media Sociology

Publications NIL


-


Produced Radio Dramas


NIL

63

Proforma: 9 Faculty ResumeName Muhammad Irfan

Personal Peshawar, Pakistan

Experience Lecturer at Khushal Khan Khattak Karak University

Honor and Awards Researcher, conducted research on US migratory patterns, Troy University, Montgomery AL, US: March – Aug. 2014.

Memberships NIL


NIL

Service Activity NIL


AREA OF EXPERTISEQuantitative Research, mass media discourse,Critical discourse analysis

64

Publications NIL


-


NIL


NIL

65

Proforma: 9 Faculty ResumeName Abdullah Khan

Personal District Karak, The. B D Shah vill&P O EsaakKhumari

Contact: 03469274892

Experience 24,1,2013, Teaching Assistant Khushal Khan Khattak University Karak

Honor and Awards NIL

Memberships Incharge Art and Culture Society,

Kkkuk, Focal person for Co-curricular activities Department of CMS KKKUK, Member scrutiny committee exam section KKKUK


NIL


AREA OF EXPERTISE

Advertising

66

Publications NIL


-


NIL


NIL

67

KHUSHAL KHAN KHATTAK UNIVERSITY KARAK

BOARD OF STUDIES MEETINGDated: 22nd January, 2015

Department of Communication & Media Studies (CMS)Phone No. 0927-211823

68

AGENDA FOR APPROVAL1. Approval of the BS (Honours) for CMS Khushal Khan Khattak

University Karak.

2. Three exposure tours to media organizations and institutions in various times, including Karachi, Lahore, and Islamabad.

3. Any other

69

COMMUNICATION & MEDIA STUDIES

This department was established in early 2013 as Department of Journalism & Mass

Communication. Keeping the latest market requirements, the Department is renamed as

“COMMUNICATION &MEDIA STUDIES” in its first BoS meeting held on 7 th January,

2014. It trains students for career in the fields of communication and journalism by offering

BS (Hons.) and Masters of Arts (M.A.) programmes in Communication & Media Studies

(CMS). The four years BS degree programme has been prepared to provide professional

education with theory-cum-research and practical based approach in everyday life-like

situation and meet the requirements of market and professional fields i.e., print media,

electronic media, online journalism, advertising, public relations, development

communication and mass media research. The courses give students a foundation in

communication theories and their interrelated contexts, the application of theories to

contemporary issues and the scholarly methods of studying communication & Media. To

accomplish these goals, we couple practical, hands-on experience with theoretical course

work and support a strong program of co-curricular, extracurricular, and internship

activities to help students understand and appreciate the crucial role which communication

& media has in our society. The Department of Communication & Media Studies provides

students with the tools they need to navigate the communication challenges of the present

day.

70

BS (Hons.)Communication & Media

Studies

SCHEME OF STUDIES FOR 4-YEAR BS (HONS) INCOMMUNICATION AND MEDIA STUDIESSEMESTER-1 I

71

S. No.


1. CMS 101 Introduction to Communication 3-0-3 -2. CMS 102 History of press in Pakistan 3-0-3 -

3. ENG 103 Functional English-I 3-0-3 -4. ISL 104 Islamic Studies (Compulsory) 3-0-3 -5. CMS 105 Basic Computer Skills 2-3-3 -Total Credit Hours 15

SEMESTER II

S. No.


Remarks


2. CMS112 News Writing 3-0-3 -


SEMESTER III

S. No.


Remarks


Writing3-0-3 -


4. CMS124 Digital Skills 2-3-3 -5. CMS125 Radio Production 2-3-3 -6. CMS126 Advance Reporting 1-3-2

72


SEMESTER IVS. No.

Course Code


Remarks


2. CMS232 TV Production 3-0-3 -3. CMS233 Basic Sociology 3-0-3 -4. CMS234 Newspaper and Magazine

Production2-3-3 -


SEMESTER V

S. No.

Course Code


Remarks

1. CMS241 Advertising 3-0-3 -2. CMS242 Media Laws & Ethics 3-0-3 -3. CMS243 Communication Theories-I 3-0-3 -4. CMS244 Advance Radio Production 1-6-3 -5. CMS245 Opinionated Writing 1-3-2 -6. CMS246 Intercultural Communication 3-0-3 -Total credit hours 17

SEMESTER VI

S. No.

Course Code


1. CMS251 Communication Theories-II 3-0-3 -2. CMS252 Research Methods I 3-0-3 -3. CMS253 Media Management 3-0-3 -4. CMS254 Fundamentals of Economics 3-0-3 -5. CMS255 Advance Advertising 1-3-2 -6. CMS256 Advance Public Relations 1-3-2 -Total credit hours 16

73

SEMESTER VII

S. No.

Course Code


Remarks


SEMESTER VIII

S. No.

Course Code






S. No.

Course Code

Course Title Credit Hours Pre-requisites

1. CMS 401 Internship 03 Departmental PermissionTotal Credit Hours

127

74

SEMESTER IS. No.

Course Code


Remarks

1. CMS 101 Introduction to Communication 3-0-3 -

2. CMS 102 History of press in Pakistan 3-0-3 -

3. ENG 103 Functional English I 3-0-3

4. ISL 104 Islamic Studies 3-0-3

5. CMS 105 Introduction to Computer Skills 2-3-3

Total Credit Hours 15

75

CMS 101 INTRODUCTION TO COMMUNICATION(3-0-3)

Objectives: This course is aimed to introduce the students with basic concept of communication and mass communication. This course further enables the students to understand communication process and differentiate among various mass media.Contents:Week 1-2:

Define Communication Process of CommunicationTypes of Communication

Week 3-4:Components of Communication

Communication Context Medium SenderReceiver Message Feedback

Week 5-6:Introduction to Technical CommunicationProcess of Technical CommunicationImportance of Technical CommunicationFactors to consider in Technical Communication

Week 7-8:Barriers in communication Types of BarriersBarriers in physical and technical Communication

Week 9-10:Forms of Communication MessagesClear and conciseBased on strategyRelevantAttention gettingMemorableMotivational

Week 11-12:Selecting communication toolsBrandCommunication strategies

Week 13-14:Style guideWebsitesNewslettersHot Topic CallsTeleconferences

Week 15:

76

Learning Sessions Posters

StoryboardsGood news story template

Week 16:Revision

Learning Outcomes:

Upon the completion of this course student will be able to Communicate in a better way Orient with the various components of Communication and Mass

Communication Can plan best communication strategies

Recommended Readings: 1. Introduction to Communication Studies: Fiske John 2. What is Communication Studies: Watson James3. Communication: Rayadu C.S. 4. Impression Management: Schlenker B. R. 5. Cultural Studies- Jeff Lewis 6. Basically Communicating: Berko Roy 7. Interpersonal Communicating: RoloffMicheal. 8. Communication as Culture: James W. Carey 9. Communication Skills: Ghanekar Anjali

77

CMS 102 HISTORY OF PRESS IN PAKISTAN (3-0-3)

Objectives: The course is designed to help students to have a look on the evolution of print and electronic media in Pakistan from the beginning till date, with reference to their problems and prospects.

Week 1-2:Historical perspectives of Pakistani print media

Week 3-4:News AgenciesHistory and purposes

Week 5:News Agencies in Pakistan

Week 6-7:Media systems in PakistanRegional Press

Week 8-9:Development of newspaper market in Pakistan

Week 10-11:Media Conglomerates in PakistanNawa-i-Waqt GroupDawn GroupJang Group

Week 12-13:Government press relations in Pakistan

Week 14-15:Factors affecting the native mediaPrint media course based assignments

Week 16:Revision

Learning Outcomes:

Upon the completion of this course student will be able to Understand the significance of Journalism Industry Know about the media organizations in Pakistan Know about the print and electronic media structure Know about the market of the journalism Know about the history of press in Pakistan

78

Suggested Reading(s):Akhtar, Rai Shakil: Media, Religion and politics in Pakistan. Oxford University press 2000.Handbook of the Media in Asia. New Delhi: Sage Publications, 2000.Hafiz, Kai (Ed.): Mass Media, Politics, and society in Middle East. Creskil, NJ: Hamton 2001.

79

ENG 103 FUNCTIONAL ENGLISH- I(3-0-3)

Objectives:It will enable the students to learn the basics of Functional English Language which are essential for spoken and written communication. In order to enhance language skills and develop critical thinking, a grammar component will serve as a remedial necessity to help overcome their common errors in English Language.Contents:Week 1-2:

Use of NounCountable and Uncountable Nouns

Week 3-4:Adjectives: difference between ‘much’ and ‘many’; ‘much’ and many; ‘few’ and ‘a few’; ‘little’ and ‘a little’; ‘either’ and ‘neither’

Week 5-6:Use of ArticlesAdverbs: hard, hardly; position of adverbs

Week 7-8:Use of Auxiliary Verbs (have, had)Use of Modals

Week 9-10:Use of PronounsPrepositions: from/since/for, at/on/by, above/over, in/into,

underneath/beneath/belowWeek 11:

Use of ConjunctionCommon Errors in Pakistani English (e.g., indirect narration, suffix ‘-ful’)

Week 12-13:Function of Tenses; concord

Week 14:Passive Voice

Week 15:WH-QuestionsEnglish writing and grammar based assignment

Week 16:Revision

Learning Outcomes:

Upon the completion of this course student will be able to Write Paragraphs, Essays, Sentences Express their views in English

Recommended Readings:

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1. A Practical English Grammar, by: Thomson, A J, Martinet, A V; Oxford University Press

2. Practical English Usage, by: Swan, Michael; Oxford University Press3. Reading English Objectivesly, by: Malone, R L; (Part 1 for BS level, Part 2 for MS

level); Macmillan 4. Teaching Tenses, by: R Atken, A 5. Living English Structure, by: Allen, W Stannard

81

ISL 104 ISLAMIC STUDIES (COMPULSORY)(3-0-3)

Objectives: This course is aimed at providing basic information about Islamic Studies, to enhance understanding of the students regarding Islamic civilization and to improve their knowledge about the issues related to faith and religious life.Contents:Week 1-2:

Study of Fundamental Religious Beliefs & Practices Fundamental Beliefs:Fundamental Practices of Islam

Week 3-4: Basic Sources of ReligionQuran, Division of Surahs in Makki and Madani

Week 5-6:Sunnah: Need and Importance of Hadith and its authority, Meaning of Hadith &Sunnah and its kinds (Qawli, Feli, Taqreeri), Important Books of Hadith (SihahSitta),

Week 7-8:Textual & Thematic Study of Hadith: Study of 20 Selected Hadiths

Week 9-10:Seerat of Prophet Muhammad (SAW)Study of Islam in multidimensional aspects

Week 11-12:Cultural and social system of Islam: Introduction of society and culture, salient features of Islamic social system, salient features of Islamic culture. Diversity and Pluralism in Islamic Society, Contemporary issues about Islamic Social and Cultural system

Week 13-14:Economic System of Islam: Basic concepts of Islamic economic system, Means of distribution of wealth in Islam, Riba & other economic prohibitions, Islamic ways of Modern Trade & Commerce.

Week 15:Islamic Political System: Basic concepts of Islamic political system, Sovereignty in Islam, Qualities of Islamic political System, Basic institutions of Government in Islam.

Week 16:Revision

Learning Outcomes:

Upon the completion of this course student will be able to Know about the basic concepts of Islam Describe and discuss cultural manifestations in Islam Know about political and economic system in Islam Know about the Seerat-i-Tayyaba

82

Recommended Readings:1. Introduction to Islam by Dr. Hameedullah, Dawah Academy, Islamabad2. Islmiyat Compulsory for B.A, AllamaIqbal Open University, Islamabad3. Islamiyat Compulsory by Prof. Dr. Ikramullah Jan Qasmi, MaktabaQasmia Peshawar

83

CMS 105 BASIC COMPUTER SKILLS (2-3-3)

Objectives: This course is aimed at introducing the students to computer technology and techniques with the view to acquaint them with its use in Print and Electronic Media. It focuses on the use of computers in Advertising, Magazine Production, Sub-Editing and Rewriting, T.V. Journalism etc and equips the students with the modern tools in vogue in Mass Communication globally.Contents: Week 1: Introduction to computer Week 2-3: Data and its types Information EDP and CDP Week 4: Functions of data processing Elements of Electronic data processing Week 5-6: Types of Computer Importance of Computer Microsoft Word. Typing (English)Week 7-8: Computer HardwareWeek 9-10: MS Power point: Creating presentationsWeek 11: Urdu Inpage, Typing (Urdu)Week12-13: SoftwareWeek 14-15 Editing photographs/ Advertisement designing Use of Scanner , Social and legal issues Daily two pages typing assignmentsWeek 16: RevisionLearning Outcomes:

Upon the completion of this course student will be able to Use computer for basic purposes Use MS Word, Power Point, Inpage, and Adobe Photoshop for today media

requirements.

Recommended Reading(s): Master Visually Office 2003 by Michael S. Toot. How to do everything with Microsoft Office 2003 (How to do everything)

84

by Laurie Ulrich,Laurie Ulrich. Microsoft Office 2003 Step by Step by Online Training Solutions Inc., Curtis Frye. Beginner’s Guide to Adobe Photoshop by Michelle Perkins. Photoshop Elements 3 for Dummies by Deke McClelland, Galen Fott. Adobe Photoshop Elements 2 Complete Course by Jan Kabili. Sams Teach Yourself Adobe Photoshop CS2 in 24 Hours, First Edition by Carla Rose. Sams Teach Yourself Adobe (R) Photoshop (R) in 24 Hours by Carla Rose. Corel Draw (R) 11: the Official Guide by Steve Bain, Steve Bain. Macromedia Flash MX 2004 Hands-On Training by Rosanna Yeung Sams Teach Yourself Macromedia Flash MX 2004 in 24 Hours by Phillip Kerman. Adobe PageMaker 7.0 Classroom in a Book by Adobe Creative Team. Adobe PageMaker 7 by Against the Clock.

85

SEMESTER II

S. No.


Remarks


2. CMS 112 News Writing 3-0-3 -


86

CMS111 INTRODUCTION TO ELECTRONIC MEDIA (3-0-3)

Objectives: This course is designed to introduce the operational aspects of electronic media to students and intends to cover the basic elements of news reporting, writing and editing for broadcast media. It further aims to familiarize them with different formats, techniques and other technical aspects of production for Radio and Television.

Course Contents:

Week 1-2:Introduction to Electronic mediaTypes

Week 3:Historical perspective of electronic media

Week 4-5:Factors affecting electronic media in Pakistan

Week 6-7:Electronic media ownershipa- Private Radio Channelsb- Public Sector (Radio)

Week 8-9:c- Private TV Channelsd- Public Sector (TV)

Week 10-11:Introduction to Internet

Week 12-13:Social Media introduction

Week 14-15:Types of social Media

Week 16:Revision

Learning Outcomes:

Upon the completion of this course student will be able to Know about the electronic media organizations in Pakistan Know about the electronic media structure Know about the market of the electronic media

Recommended Readings:Radio Production 5th Edition--- Robert Mcleish--- Linaese House Oxford 2005.Idress Sadique. 1991. Radio Journalism in Pakistan. Lahore: Ferozsons Ltd.Mugheesuddin (1980) ABC of Radio Journalism. LahoreMuhammad Husain (1997). Radio Journalism. Karachi: National Book Foundation.York, Iror. (1990). Basic T.V. Reporting. London, Boston: Focal Press.Interviewing for Radio-Jim Beaman Rouledge London 2000.

87

88

CMS112 NEWS WRITING (3-0-3)

Objectives: In the first phase this course is intended to introduce students to the practical aspects of newspaper editing including use of copy editing, symbols and use of computer, condensation, verification of spellings and facts, headline writing, story selection and basics of page layout. This course further intends to help students to develop and improve re-writing skills with an emphasis on how to analyze, recognize and re-write the information provided in a file story with a view to improve it.Contents:Week 1-2:

Sub-editing IntroductionImportance and procedures of sub-editing

Week 3-4:Sub EditorDuties and qualities of a Sub EditorHeadlines writing: Principles and Techniques

Week 5-6:Kinds of HeadlineNewsroom, its organization and Functions

Week 7-8:Developing News StoryLeads, Importance of leads Types of leads

Week 9-10:Principles of rewritingMonitoring; its importance and techniques

Week 11:Make-Up

Week 12-13Photo Journalism

Week 14-15Terminologies

Week 16:Revision

Learning Outcomes:

Upon the completion of this course student will be able to Know about the editing process. Know that how to edit news story and how to make a headline for the story. Know about the selection of news for the publication.

Recommended Readings:A Writer’s Coach: An Editor’s Guide to Words that Work, by Jack Hart, Pantheon, 2006.Zinsser, William.

89

Clark, Roy Peter, and Christopher Scanlan. America's Best Newspaper Writing: A Collection of ASNE Prizewinners. Boston: Bedford/St. Martin's, 2001.Lorzenz, Alfred Lawrence (1996) News Reporting and Writing. Pearson Education (Singapore) Pte, Ltd.Quinn, Stephen. (2001) Digital Editing and design. Focal press Oxford. New Dehli.Rich, Carole. Writing and reporting news. A Coaching Approach. 3rd Edition. Wadsworth. Belmont. CA, 1999, ISBN: 0534559808.Itule, Bruce and Anderson, Douglas. News writing and reporting for today’s media, 5 th edition. McGraw-Hill, New York, 1999, ISBN: 007365498

90

ENG 113 FUNCTIONAL ENGLISH II (3-0-3)

Objectives:It will enable the students to learn English Language which is essential for News writing Techniques. In order to enhance media writing skills and develop critical thinking regarding news material this course is devised.Contents:Week 1-2:

Effective letter writingWriting short and long reports

Week 3:An effective resume & covering letter

Week 4:Write effective memorandum and proposals

Week 5:Report Writing

Week 6:Survey Report Writing

Week 7:Inter office Memo

Week 8:Requests, Regrets, Instructions

Week 9:Spoken Language: Contractions, Question Tags, and Short Answers (Yes, they can,

etc.)Week 10:

Information Transfer: Converting information into charts, tables, diagramsWeek 11:

Vocabulary building (forming words with prefixes and suffixes)Week 12:

Comprehension Passage; Understanding words in contextWeek 13-14:

Paragraph writing: Topic sentence; writing different kinds of paragraphs such as descriptive and argumentative paragraphs

Week 15:Précis

Week 16:Revision

Learning Outcomes:

Upon the completion of this course student will be able to Know about news writing skills Know about official correspondence and information transfers Know about Précis and comprehension


91

1. Effective Business Communications by Herta A. Murphy and Herbert W. Hildebrandt.2. Effective Business Communication and Report Writing By Prof. Sh. AtaurRehman.3. Modern Business Correspondence by L. Gartside

92

PS 114 PAKISTAN STUDIES (3-0-3)

Objectives: To develop vision of Historical Perspective, State, Government, Contemporary Pakistan

and Ideological Background of Pakistan To study the process of governance, national development, issues arising in the modern

age and posing challenges to Pakistan To understand the basic concept of Objective Resolution

Course Contents:Week 1-2:

Aims and Objectives of Pakistan StudiesDevelopment of the Pakistan Movement (1937 – 1947).

Week 3-4: 1937 elections and Indian National Congress Ministries Muslim League and the demand for Pakistan Reaction of the British Indian GovernmentWeek 5-6:

Creation of Pakistan:Early problems and important eventsConstitutional and Political Development in Pakistan

Week 7: Concept of Politics and government (executive, legislature and judiciary) Success and failures of Democracy in Pakistan – causes and remediesWeek 8-9: 1971 Debacle of East Pakistan: Causes and Consequences 1973 Constitution – a milestone in the democrat culture in PakistanWeek 10-11:

Pakistan and the world communityWeek 12-13:

Geo-Strategic Importance of Pakistan, Determinants of Pakistan’s Foreign Policy, Relations with neighbors and Muslim countries

Week 14-15:21st century Challenges and Response

Week 16:Revision

Learning Outcomes:

Upon the completion of this course student will be able to Know about the history of Pakistan Know about the previous constitutions and amendments in constitution etc. Know about the geo-strategic importance of Pakistan.

93

Prescribed Text-books:1. Saeeduddin, Ahmad Dar and Sarfaraz Hussain Ansari, ‘Pakistan Study as a Discipline’,

in S.H. Hashmi (ed.), The State of Social Science in Pakistan (Islamabad: Quaid-i-Azam University, 1989).

2. Faruqi, Dr. Burhan Ahmad. “Shaikh Ahmad Sarhindi” in The Muslim Luminaries-Leaders of Religious, Intellectual and Political Revival in South Asia (Islamabad: National Hijra Council, 1988).

3. Hafiz Malik, Muslim Nationalism in India and Pakistan. 4. Maududi, S. AbulA’la.A Short History of the Revivalist Movement in Islam 2nd.ed.,

trans. Al-Ash’ri.5. Ahmad, Aziz. Islamic Modernism in India and Pakistan 91857-1964) (Karachi: Oxford

University Press, 1967)6. Aziz, K.K., “Some Thoughts on the Khilafat Movement”, Journal of Research Society

of Pakistan University of the Punjab, Vol.III, No. 4, 1966.7. Iqbal, Justice Dr. Javid. “Muhammad Iqbal” in The Muslim Luminaries-Leaders of

Religious, Intellectual and Political Revival in South Asia .8. Mujahid, Prof. Shariful. “Muhamad Ali Jinnah” in The Muslim Luminaries-Leaders of

Religious, Intellectual and Political Revival in South Asia.

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CMS 115 REPORTING (3-0-3)

OBJECTIVES:The course would enable the students how to identify a possible news story where to gather information from, and how to put the collected information into a formal news story format.The course is also intended to apprise the students ofa) The significance of ‘news’ as a basic component of newspaper,b) The role of a reporter with reference to his professional qualities, duties, achievements, failures, skills and working conditions.

Contents:Week 1-2:

NewsTypes of News

Week 3-4News Elements and Values

Week 5-6:Beats of reporting

Week 7-8:Structuring News StoriesSources of News

Week 9:Essentials of reporting

Week 10-11:Reporting and Writing Short News StoriesTreating Various Publicity Materials

Week 12:Press writing Communiqués and Press Talks, Press Conference, Press Note, Hand Out, Press Briefing, Press Release,

Week 13:Interview Techniques

Week 14-15:Ethics of ReportingSafety measures for reportersJournalistic Terminologies

Week 16:Revision

Learning Outcomes:Upon the completion of this course student will be able to

Report news story and construct that story for publication Conduct interviews Report conflict sensitive issues

Suggested Reading(s):

95

Baker, Bob. News thinking: The Secret of Making Your Facts Fall Into Place. Boston: Allyn and Bacon, 2002.Schwartz, Jerry. Associated Press Reporting Handbook. New York: McGraw-Hill, 2002.Hijazi, Miskeen Ali, “Fun-e-Idarat”Khursheed, Abdul Salam Dr., “Fun-e-Sahafat”Hashmi, Farkhanda, “Fun-e-Khabar Naweesi”Writing and Reporting the News by Gerald Lanson, Mitchell Stephens

Reporting & Writing: Basics for the 21st Century by Christopher Scanlan

96

SEMESTER III

S. No.



Writing3-0-3 -


4. CMS124 Digital Skills 2-3-3 -5. CMS125 Radio Production 2-3-3 -6. CMS126 Advance Reporting 1-3-2Total credit hours 17

97

CMS 121 JOURNALISTIC URDU (2-3-3)

Contents:

98

Learning Outcomes:

Upon the completion of this course student will be able to Know about Urdu Journalistic writing

99

CMS 122 FEATURE, COLUMN AND EDITORIAL WRITING (3-0-3)

Objectives: The course is designed to develop writing skills of the students for advanced journalistic writing like, editorial, column, feature, book reviews, Radio, TV programmes review. It would enable students to differentiate among various types of newspaper writings apart from the news. This course is also planned to train the students in such a way that they should learn the basic techniques and principles for these writings.Contents:Week 1-2:

Feature writingPrerequisites of a featureWriting Novelty Intros

Week 3-4Structure of FeaturesHuman Interest and Feature writingNewspaper Feature Story

Week 5-6:Magazine Feature Writing feature (practical) English/ Urdu

Week 7-8: ColumnColumn writing in Modern AgeTypes of Columns Objectives and Importance of Columns

Week 9:Essentials of a Column Structure of a Column

Week 10-11: Column Writer

Qualities of a Column Writer Sources of Columns Week 12:

Writing the Column (practical) English/ UrduWeek 13-14:

The EditorialFunctions and Techniques of Editorial WritingContents of editorial page

Week 15:Writing editorial (practical) English/Urdu

Week 16:Revision

100

Learning Outcomes:

Upon the completion of this course student will be able to Write column, Feature, Editorial for Urdu and English newspapers

Suggested Reading(s):Rachel. F. (2013).Opinion Writing. Columbus, Ohio. [email protected] Ahuja,B.N.( 1998.).Theory and Practice of Journalism. New Delhi: Surjeet Publication.Davis, Denis K. and Baron, Stanley J. (1989 ). “Mass Communication and Every Day Life. Belmont: Wadsworth Publishing Co.Harris, Harris. (1996). Practical Newspaper Reporting. London: HeinemannHijazi, Miskeen Ali. (1976). Fan-e-ldarat. Lahore: Markazi UrduBoard.Hillier, Robert L. (2000). Writing for Television, Radio and New Media. London: Wadsworth.Hocking, Wilium. (1947). Freedom of the Press- a Framework of Principle. University of Chicago: Chicago Press.

101

CMS 123 POLITICAL SCIENCE (3-0-3)

Objectives:Student will acquire advance knowledge of national and international politics. They will gain conceptual depth in the field of political science. The students will learn political methodological tools. It will develop their critical thinking abilities.Contents:Week 1-2:

IntroductionPolitical System;

a. Meaning and Characteristicsb. Structure and Functions

Week 3:Concepts of State

Week 4-5:State and Its EvolutionTraditional Concept With Reference to Plato and AristotleConcept of Sovereignty: Monistic and Pluralistic: Western and Islamic.

Week 6-7:Individual in Political Community:

a. Law and Individual;b. Rights and Duties of Individual (Western and Islamic).c. Liberty and Freedom of Individual.

Week 8-9:Forms of Government:

a. Unitary, Federal and Confederation;b. Parliamentary and Presidential;c. Democratic, Totalitarian / Authoritarian.

Week 10-11:Structure and Role of Government:

Legislature: Law MakingWeek 12-13:

Executive: Law Enforcing;Judiciary: Law Adjudicating.Separation of Powers / Checks and Balances

Week 14-15:Political Participation:

a. Electoral Processb. Political Partiesc. Public Opinion and Media

Week 16:Revision

Learning Outcomes:

Upon the completion of this course student will be able to Know about the politics in Pakistan Know about the role of the media in politics Know about the political philosophy

102

Recommended Readings:1. Haq, Dr. Mazharul (1967). Theory and Practice in Political Science. Peshawar:

IlmiKutubKhana.2. Haq, Dr. Mazharul (1969). Modern Government. Lahore: Allied Publishers.3. Rodes and Anderson.(1966). Introduction to Political Science. London: Allen and

Unwin.4. Verma, S.P. (1960). Political Theory. Delhi: Vikas Publishers.5. Sarwar, Dr. Muhammad. (1998). JadeedHakoomatain, Lahore: IlmiKitabKhana. 6. Choudhry, G.W. (1959). Constitutional Development in Pakistan. Lahore:Longman.7. Roskin, Michael G., et al. (1997). Political Science: An Introduction. New Jersey:

Prentice Hall.

103

CMS 124 DIGITAL SKILLS(2-3-3)

Objectives:Digital skills apply learn in digital media and new advance techniques. It will enable the students to create and manipulate graphics using a variety advance techniques. Create and manipulate animations, video and audio using a variety advance techniques.Contents:Week 1-2:

Field Photography Introduction to the video camera Consumer cameras Professional cameras

Week 4-5:How multi-media content is usedOperating a still camera

Week 6-7:Elements of the cameraFramingLight

Week 8-9:The basics of video acquisition (Capture an interview using natural light)Lighting (Capture an interview using lighting kit)

Week 10-11:Introduction to video editing software

Week 12-13:Windows Movie MakerBasic website design (Create a basic blog site)Word press

Week 14-15:Video compression techniques (Compress and upload video)Maintaining a blog with multimedia content (Expand blog site to include video)

Week 16:Revision

Mandatory Assignment: Students will edit a 5-minute program; compress and upload the program to the Internet.Learning Outcomes:Upon the completion of this course student will be able to

Know about the techniques of photography Take photographs of the different events Make videos and edited these videos for telecasting

Recommended Readings: 1. Yue-Ling Wong, Digital Media Primer (Prentice Hall, 2008)2. Richard Harrington & Mark Weiser, Professional Web Video (Focal, 2010)3. Pierre Kandorfer, Digital Video Production Handbook (Xlibris, 2009)4. Don Tapscott, Grown Up Digital (McGraw Hill, 2008)5.

104

CMS 125 RADIO PRODUCTION(2-3-3)

Objectives: The course will impart the elements of selection writing, editing, compiling and presenting news for radio. It will be a practical plus theoretical course and the students will be expected to produce and present an entire news bulletin.Contents:Week 1-2:Fundamentals of Radio news writingRadio Talks, Radio News Real, VoxpopsWeek 3-4:Radio FeatureWeek 5-6:Radio DocumentariesWeek 7-8:Radio InterviewImportance TypesPreparation for interviewInterview questions Week 9-10:Audio Editing Adobe AuditionWeek 11:The basics of broadcast Week 12-13:Web Radio news writingRadio (writing for the ear)Week 14-15:Formats of radio news storiesReaders Readers with sound clipReaders with reportReaders with audio packageReaders with live segmentWeek 16:RevisionRelevant Assignments:

Learning Outcomes:

Upon the completion of this course student will be able to Record audio reports and edit these sound clips for broadcasting Control the panel or audio console To conduct interview for radio broadcasting Conduct live programs from the studio

Prescribed Text-books: 1. Kalbfeld, Brad. Associated Press Broadcast News Handbook. McGraw-Hill (2000)

105

2. Jonathan Kern, Sound Reporting: The NPR Guide (University of Chicago Press, 2008)

Recommended Reading:1. Ken Metzler, Creative Interviewing (Allyn and Bacon, 1996)

106

CMS 126 ADVANCE REPORTING (1-3-2)

Objectives: This course seeks to teach the students to look beyond the news to analyze, interpret and present events with depth and background. It aims to produce writer who will not only look at the facts at their face value, but also explore hidden dimension.Contents:Week 1-2:

In-depth ReportingWeek 3-4:

Investigative, Interpretative Week 5-6:

News analysisWeek 7-8:

Structures and elements of Interpretative ReportingWeek 9-10:

Writing workshops: Evaluate/critique print news reportsEvaluate/ critique broadcast news reports

Week 11:Evaluate/ critique online news reports

Week 12-13:Current affairs Issues

Week 15:Population Studies

Week 16:Revision


Tackle the high sensitive issues and report it accordingly Conduct interview on current issues

Prescribed Text-books:1. Mark Blaine & Michael Werner, The Digital Reporter’s Notebook (Routledge, 2012)2. Al Tomkins, Aim for the Heart: Write, Shoot, Report, and Produce for TV and

Multimedia (CQ Press, 2011)

Recommended Reading: 1. Ansgard Heinrich, Network Journalism (Routledge, 2011)

107

108

SEMESTER IVS. No.

Course Code


Remarks


2. CMS232 TV Production 3-0-3 -3. CMS233 Basic Sociology 3-0-3 -

4. CMS234 Newspaper And Magazine Production

2-3-3 -


109

CMS231 PUBLIC RELATIONS (3-0-3)

Objectives: This course is designed to introduce students to the principles and techniques of public relations as currently practiced. The students will be made to look at the field from the viewpoints of the Public Relation practitioner, the channels of communication used and the various public which PR personnel try to reach. Emphasis will be on the public relation process and such activities that bring out students creative problem-solving talents and help them.Contents:Week 1:

IntroductionWeek 2-3

Purpose, scope, evolution and developmentWeek 4-5:

Publics of PRSeven Publics

Week 6-7:Understanding of issues

Week 8:PRODuties of PRO

Week 9:Writing, press release and hand outs etc.

Week 10-11:Media of PRComparative study of PR, publicity, advertising and propaganda

Week 12-13:Launching PR campaignEthics of public relations

Week 14-15:Research in Public RelationsForms of PR, Public Relations in Government department, autonomous institutions, industrial and social organizations

Week 16:Revision

Learning Outcomes:

Upon the completion of this course student will be able to Communicate in a better way to motivate and convince the public Can plan best communication strategies Tackle sensitive issues and will be able to maintain good will

110

Recommended Readings:1. Centre, H. Allen, and Scott M. Cutlip. (1978). Effective Public Relations. New Jersey:

Prentice Hall Inc2. Jefkins, Frank. (1991). Public Relations for Marketing Management. Long Acre,

London: Pitman Publishing.3. Jefkins, Frank. (1991). Public Relations. Long Acre, London: Pitman Publishing.4. Siraj, S.A. (ed). Taloqaat-e-Aama. Islamabad: AllamaIqbal Open University. 5. Wilcox, Dennis L.., Phillip H Ault and Wareen K. Agee (1989). Public Relations:

Strategies and Tactics. New York: Harper Collins Publishers.

111

CMS 232 TV PRODUCTION (2-3-3)

Objectives: The students will be taught elements of selection, writing, editing, compiling and presentation of news for television. They will be taught the technical aspects of camera, lights and microphones and shooting and editing of news films and their placement in the news bulletin, besides the use of the live inserts and sound bites.Course Contents: Week 1:

Fundamentals of writing for TVWeek 2-3:

Preparing TV news filmTickersVoiceoversBridging

Week 4:Silent FilmFootageCut Away

Week 6:The elements of the newscast

Week 7-8:Field reporting: Interviews Events

Week 9-10:Script writing: Outline news scriptRole of the anchor

Week 11:Role of others on the set On camera presentationPosture and breath

Week 12-13:Evaluating and refining newscastReview of studio work, Review of scripts, Review of field reporting, Review of interviews

Week 14-15:Professional review, Critique of student newscast

Week 16:Revision


Report news stories for television. Conduct interviews for TV Write comprehensive news reports for TV

Prescribed Text-book:

112

1. Wenger, Debora Halpern; Deborah Potter. Advancing the Story: Broadcast Journalism in a Multimedia World. CQ Press (2011) (Online Training Component)

113

114

CMS 233 BASIC SOCIOLOGY (3-0-3)

Objectives:The Course is aimed to understand social problems in society in the context of the sociological theory, knowledge, concepts and perspectives. It will also enable to understand sociological research on social problems.Contents:Week 1-2:

Introduction Scope, Social institutions

Week 3-4:Perspectives in Sociology Structural Functionalism Conflict Symbolic Interaction

Week 5-6:Culture Aspects and characteristics of Culture Material and non-material culture

Week 7-8:Ideal and Real Culture Elements of culture Socialization Socialization, agents of socialization Self Role and Status

Week 9-10:Social Process Cooperation Competition

Week 11:Conflict Assimilation and Acculturation Accommodation

Week 12-13:Social Groups Types of social groups

Week 14-15:In and out groups Primary and Secondary groups

Week 16:Revision

115

Learning Outcomes:

Upon the completion of this course student will be able to Demonstrate and understand of the three major theoretical perspective (conflict,

functionalism and symbolic interaction) employed in the studies of social problems.

Understand of how social class affects individual life chances.

Recommended Readings:1. Wallis, W, Watson, M. (2001), The text book of sociology, Ajanta printers, new delhi,

india:2. Hughes et,al, (1999), Sociology the core, printed by R.R. Donnelly and sons company

and Mcgraw hills, U.S.:3. Srivastava, K. (2007), Principles of Sociology, Balaji offset Navin Shahdarra, delhi,

India:4. Scheafer, R. (2006), Sociology a brief introduction, Tata Mcgraw hills, India:5. Anderson, Margaret and Howard F. Taylor, 2001, “Sociology the Essentials”,

Wadsworth, Australia. 6. Brown, Ken, 2004, “Sociology” Polity Press, UK. 7. Frank N Magill, 2003, “International Encyclopedia of Sociology”, Fitzroy Deaborn

Publishers, U.S.A. 8. Gidden, Anthony, 2002, “Introduction to Sociology”, Polity Press, UK.

116

CMS 234 NEWSPAPER AND MAGAZINE PRODUCTION(2-3-3)

Objectives: The course aims at teaching the students about first hand process of producing a newspaper and magazine. News gathering and selection to editing, composing and page make up, use of illustrations to printing also included. It is a practical course and the student are expected to produce a complete daily or weekly newspaper.Contents:Week 1:

Introduction of newspaperWeek 2-3:

How a newspaper is producedProcess of newspaper production

Week 4:Title page preparation

Week 5-6:Magazine and its types

Week 7-8:Production and Composing of magazineWork flow

Week 9:Functions of Editor

Week 10-11:Using editing software

Week 12-13:Electronic editing vs. pencil & paper editingPrinciples of RewritingSelections of Photographs

Week 14-15:Picture editingCropping, scaling, refining

Week 16:Revision

Relevant Assignments: News report preparation


Design magazine pages and select pages for the stories Edit photographs and also write caption for the photos

117

Prescribed Text-books:1. Smith, Ron. Editing Today. Wiley-Blackwell 20072. A Writer’s Coach: An Editor’s Guide to Words that Work, by Jack Hart, Pantheon, 2006.3. Zinsser, William. On Writing Well: The Classic Guide to Writing Nonfiction. New York:

HarperResource, 2001.4. Clark, Roy Peter, and Christopher Scanlan. America's Best Newspaper Writing: A Collection of

ASNE Prizewinners. Boston: Bedford/St. Martin's, 2001.5. Lorzenz, Alfred Lawrence (1996) News Reporting and Writing. Pearson Education (Singapore)

Pte, Ltd.6. Quinn, Stephen. (2001) Digital Editing and design. Focal press Oxford. New Dehli.7. Rich, Carole. Writing and reporting news. A Coaching Approach. 3rd Edition. Wadsworth.

Belmont. CA, 1999, ISBN: 0534559808.8. Itule, Bruce and Anderson, Douglas. News writing and reporting for today’s media, 5 th edition.

McGraw-Hill, New York, 1999, ISBN: 007365498

118

CMS235 ADVANCE DIGITAL SKILLS (2-3-3)

Objectives:Digital media is a course design to teach the process of planning, instructional design, development, and publishing of digital media and interactive media projects and the students will focus on developing advanced skills to plan, design, and create interactive projects using the elements of text, graphics, animations, sounds, video, digital images and interactive projects etc.Contents: Week 1:

Introduction to the Adobe CS6 suiteWeek 2-3:

Stills: Adobe Photo ShopWeek 4:

Professional video editingWeek 5-6:

Adobe Premier Final Cut Pro

Week 7-8:Design layout: Adobe in Design

Week 9-10:Design of Stills graphics: Adobe Illustrator (Design a logo)Advanced data visualization:

Week 11-12Software & Tools (Tableau, Google Fusion, Google spread sheet Charts, Gephi, Weave) – (Create a data map)

Week 13-14:Designing motion graphics: Adobe Flash, Adobe after effects (Design a motion graphic for a video)

Week 15:Advanced website authoring

Week 16:Revision

Relevant Assignments:Preparation of Documentary Learning Outcomes:

Upon the completion of this course student will be able to To edit photos and videos and share through social networks Use and maintain website applications

119

Prescribed Text-book: 1. Jennifer Smith and Jeremy Osborn. Adobe Creative Suite 6 Design and Web Premium

Digital Classroom. Wiley 2012.

120

SEMESTER VS. No.

Course Code


1. CMS241 Advertising 3-0-3 -

2. CMS242 Media Laws and Ethics 3-0-3 -

3. CMS243 Communication Theories-I 3-0-3 -

4. CMS244 Advance Radio Production 1-6-3 -

5. CMS245 Opinionated Writing 1-3-2 -

6. CMS246 Intercultural Communication 3-0-3


121

CMS 241 ADVERTISING (3-0-3)

Objectives: This course is designed to introduce students to the principles and techniques of advertising as currently practiced. The students will be made to look at the field from the viewpoints of the advertising practitioners, the channels of communication used and the various public which advertising persons try to reach. Emphasis will be on the advertising activities that bring out students creative problem-solving talents and help them.Contents:

Week 1:Introduction of Advertising

Week 2-3:Social and economic aspects of advertising

Week 4-5:Advertising agenciesNational News AgenciesInternational News Agencies

Week 6-7:Structures of news agencies Functions of news agencies

Week 8:Advertising departments

Week 9-10:Advertising copy Elements of Advertising copy Structure of Advertising copy

Week 11-12 Media of advertisingPrint MediaRadioTelevisionInternet

Week 13-14:Kinds of advertisingResearch in Advertising

Week 15:Planning the advertising campaign Important terminologies

Week 16:Revision

122

Learning Outcomes:

Upon the completion of this course student will be able to Make an attractive advertising message Plan best communication strategies for advertising

Suggested Reading(s):Chandan, S.J. et al. (1990). Essentials of Advertising. New Delhi, Bombay: Oxford and IBH Publishing Co. Pvt. Ltd.Jefkins, Frank. (1982). Advertising: Made Simple. Calcutta: Rupa Co.Mandell, Maurice I., (1974). Advertising. Englewood Cliffs, N.J: Prentice Hall, Inc. Nelson, Paul Roy. (1985). The Design of Advertising lowa: WCB, Wm.c, Brown Publishers Dubugue. John, Wright S., et al. (1982). Advertising. New York: McGraw Hill series in Marketing.

123

CMS 242 MEDIA LAWS AND ETHICS (3-0-3)

Objectives The course seeks to apprise the students about the codes of ethics, the laws and regulations, which are governing and regulating the media in Pakistan. The course develops the sense of norms, values and responsibility in future professionalize, government media relationship and press freedom in Pakistan.

Contents:

Week 1-2:Media regulations overview with special reference to Pakistan

Week 3:Press ordinances in Pakistan

Week 4-5:Introduction of PEMRAPEMRA Ordinance

Week 6:Press Council Ordinance

Week 7-8:Press laws: an over viewDefamation ordinance

Week 9-10:Copy Right ActCode of Conduct Act 2007

Week 11-12:Freedom of expression

Week 13-14:Journalism ethicsMedia and politics:

Week 15:The role of ownership and political ideology in news credibility

Week 16:Revision


Know about the ethics and laws of media in Pakistan Know about the social and legal challenges of media writing.

124

Suggested Reading(s):Ward, S. J. A., & Wasserman, H. (2010). Media ethics beyond borders: A global perspective. New York: Routledge. Ashley Packard, Digital Media Law (Wiley Blackwell, 2010); Charles Ess, Digital Media Ethics (Polity, 2009) Joseph Atkins (ed.), The Mission: Journalism, Ethics, and the World (Wiley-Blackwell, 2002); Philip Seib, The Global Journalist (Rowman& Littlefield, 2002). Dr. Ahsan Akhtar Naz, Subaftic Zimadoryan Muqadra Qaum Zabar (Natinal Language 1998, Islamabad. Javed Jabbar Qazi Faiz Isa, Mass Media Laws and Regulation in PakistanDr. Ahsan Akhtar Nar, Sohafti Qananee. A.H. Publishers, Urdu Bazar, LahoreDr. Naz, Sabafti Ikhlaqiat, Azeem Academi Urdu Bazar, Lahore. Dr. Naz, Mukalmat, (Interviews of 35 leading editors journalism and intellectual), Al Qamar Centre, Urdu Bazar, Lahore. Dr. Muhammad Waseem Akbar, Zara-i-Iblagh aur Islam, Makka Publications, Lahore

125

CMS 243 COMMUNICATION THEORIES-I (3-0-3)

Objectives: This course has been designed to enable the students to have a better insight into the concepts and effects of media on individual and society. On the completion of this course, the students will be able to adopt different media theories in research methodology and designing messages.

ContentsWeek 1-2:

Theory: Theory construction

Week 3-4:Characteristics Types

Week 5-6:Difference between Theory, Model and ParadigmMass Communication Theory: Evolution and Development

Week 7-8:CommunicationBasic Models of Communication

Week 9-10:Theories of Communication

Week 11-12:Normative Theories of Communication

Week 13-14:Gate-KeepingMass Media , Mass Society,

Week 15:Mass Culture

Week 16:Revision


Know about the history of media and communication research Know about the development of theories on media

126

Suggested Readings:Chaffee, Steven H. (2000). Mass Communication Uses and Effects, 3rded. New York: McGraw Hill.Dominick, Joseph R. (2004). The Dynamics of Mass Communication. 5thed. New York: McGraw Hill.Severin, Werner J. & Tankard, James W. Jr. (2003). CommunicationTheories: Origins, and Uses in theMass Media, 3rd. ed. London: LongmanCurran, James., and Michael.Gurevitch. (2000). Mass Media and Society 3rd. ed. New York: St. Martin Press Inc. Mac Quill, Denis. (2003). Theories of Communication, 2nd ed. London: Longman.Rayner, Philip. (2003). Mass Media Studies: An Essential Introduction New York: Rutledge, Defleur, Melvin L. (1999). Theories of Mass Communication. 3rd ed. New York: David

127

CMS 244 ADVANCE RADIO PRODUCTION (1-6-3)

Objectives:This course provides advance working skills and knowledge of the audio console and associated equipment to perform the duties of a radio announcer. It creates working knowledge of radio programming, terminologies as well as accepted theories effective radio programming for both commercial and non commercial audiences and variety of radio format.Contents:Week 1-2:

Radio ProductionBasics of recording

Week 3-4:Using audio to make radio stories powerfulGathering “sound on tape”/ use of Digital voice recorder

Week 5-6:Types of radio formats AnnouncementsRadio talkRadio interview Radio discussions

Week 7-8:Radio documentaries/ featuresRadio dramaRadio commentariesMagazine programmesNewsMusic

Week 9-10:Technical aspectsMicrophones: principles, kindsAudio mixer boardTelephone/ internet recordingAdobe audition: Multi-track, effects

Week 11-12:PresentationEditing script for presentationTime management: phone-insPresenting a newscastLive reporting

Week 13-14:Features and documentariesTypes and formatsCharacteristics, themesPlanning, research and construction

Week 15:Use of sound/ musicStory mapping

128

Week 16:Revision

Related Assignments:


Use voice recorders and record sound clips of different events Edit the sound tracks for broadcasting Operate audio console

Prescribed Text-books: 1. Kalbfeld, Brad. Associated Press Broadcast News Handbook. McGraw-Hill (2000)2. Jonathan Kern, Sound Reporting: The NPR Guide (University of Chicago Press, 2008)

Recommended Readings:1. Ken Metzler, Creative Interviewing (Allyn and Bacon, 1996)2. Robert McLeish (2005). Radio Production, Oxford: Focal Press.

129

CMS 245 OPINIONATED WRITING (1-6-3)

Objectives:The course is designed to develop writing skills of the students for advanced journalistic writing like, editorial, column, feature, book reviews, Radio, TV programmes review. It would enable students to differentiate among various types of newspaper writings apart from the news. This course is also planned to train the students in such a way that they should learn the basic techniques and principles for these writings.

Contents:Week 1-2:

Introduction of editorial Week 3-4:

Writing four Urdu Editoriala on social issuesWeek 5-6:

Writing four English Editorials on social issuesWeek 7:

Feature writingWeek 8-9

Writing four Feature Stories in Urdu and EnglishWeek 10:

ColumnWeek 11-12:

Writing a Column in Urdu and EnglishWeek 13-14:

ArticleWriting four Urdu and English Articles

Week 15:Review writing

Week 16:Revision

Related Assignments:


To write column feature, editorial and article both Urdu and English language the techniques of journalistic writing

130

Suggested Reading(s):Rachel. F. (2013).Opinion Writing. Columbus, Ohio. [email protected] Ahuja,B.N.( 1998.).Theory and Practice of Journalism. New Delhi: Surjeet Publication.Davis, Denis K. and Baron, Stanley J. (1989 ). “Mass Communication and Every Day Life. Belmont: Wadsworth Publishing Co.Harris, Harris. (1996). Practical Newspaper Reporting. London: HeinemannHijazi, Miskeen Ali. (1976). Fan-e-ldarat. Lahore: Markazi UrduBoard.Hillier, Robert L. (2000). Writing for Television, Radio and New Media. London: Wadsworth.Hocking, Wilium. (1947). Freedom of the Press- a Framework of Principle. University of Chicago: Chicago Press.

131

CMS 246 INTERCULTURAL COMMUNICATION (3-0-3)

Objectives:Intercultural communication examines the basic elements of interpersonal communication and culture as the two relate to one another. Emphasis is given to the influence of culture on the interpretation of the communication act and to communication skills that enhance cross cultural communication.Contents:Week 1-2:

Intercultural communication: An introductionWhat is intercultural communication?Why study intercultural communication?

Week 3-4:Communication and cultureCharacteristics of Communication

Week 5:Characteristics of culture

Week 6-7:Perceiving the nature of cultural and social diversityElements of cultural systemsCultural diversity within culture

Week 8:Underlying dimensions of culture

Week 9-10:Cultural Perceptions and ValuesThe nature of perceptionCultural influences on perceptions

i. Stereotypesii. Prejudiceiii. Ethnocentrism

Week 11-12:Intercultural AdaptationCultural shock and intercultural adaptationStages of intercultural adaptationModels of intercultural adaptation

Week 13-14:Interaction with strangersCommunicating effectively with strangersManaging conflict and negotiating faceDeveloping relations with strangers

Week 15:Adapting to new cultureBecoming intercultural

Week 16:Revision

Learning Outcomes:

132

Upon the completion of this course student will be able to Define and identify elements of interpersonal communication, culture, cultural

system, and global communication. Compare and contrast culture’s values, beliefs, perceptions, and communication

styles. Recognize and identify co-cultures. Understand cultural and global flow of information.

Prescribed Text Books:1. Samovar, L., & Porter, R. (2003). Communication between cultures

(5thed.).Boston,MA: Wadsworth.2. Gudykunst, W.B & Kim, Y.Y. (2003). Communicating with Strangers: An Approach

toIntercultural Communication (4th Ed.), McGraw-Hill.

Recommended Readings:1. Chen, G-M. &Starosta, W.J. (2007). Foundations of Intercultural

Communication,Rowman& Littlefield.2. Toomey, S.T. (1999). Communicating Across Cultures, Guildford Press.

133

SEMESTER VI

S. No.

Course Code


1. CMS251 Communication Theories-II 3-0-3 -2. CMS252 Research Methods I 3-0-3 -3. CMS253 Media Management 3-0-3 -4. CMS254 Fundamentals of Economics 3-0-3 -5. CMS255 Advance Advertising 1-3-2 -

6. CMS256 Advance Public Relations 1-3-2 -Total credit hours 16

134

CMS 251 COMMUNICATION THEORIES-II (3-0-3)

Objectives: This course has been designed to enable the students to make a

better insight into the concepts and effects of Media on individual and society through study of various theories. After study of this course, the students will be able to reconsider and adopt different media theory in designing message.Contents:Week 1-2:

Media and EffectsWeek 3:

The four phases of media effectsWeek 4-5:

The powerful Effects theories (Short and long term) Limited effects theories

Week 6-7:Moderate Effects theoriesReturn to Powerful effects theories

Week 8:Levels of Effects

Week 9:Kinds of Effects

Week 10-11:Typology of Media Effects

Week 12-13:Cultivation Effects Hypothesis

Week 14-15:Social Realities versus Media Realities

Week 16:Revision

Learning Outcomes:

Upon the completion of this course student will be able to Discus the importance of communication theories from multiple philosophical

perspectives including the specific influences of varies epistemic tradition and schools of thoughts on the development of theories use in communication research.

Utilize the vocabulary and ethics regarding the study of communication theory. Analyse and critique theory at a high level, using appropriate criteria.

135

Suggested Reading(s):Chaffee, Steven H. (2000). Mass Communication Uses and Effects, 3rded. New York: McGraw Hill.Dominick, Joseph R. (2004). The Dynamics of Mass Communication. 5thed. New York: McGraw Hill, Inc. Severin, Werner J. and James W. Jr, Tankard,. (2003). Communication Theories: Origins, and Uses in the Mass Media, 3rd. ed. London: LongmanCurran, James., and Michael, Gurevitch. (2000). Mass Media and Society 3rd. ed. New York: St. Martin Press Inc. Mac Quill, Denis. (2003). Theories of Communication, 2nd ed. London: Longman.Rayner, Philip. (2003). Mass Media Studies: An Essential Introduction New York: Rutledge, Defleur, Melvin L. (1999). Theories of Mass Communication. 3rd ed. New York: David McKay Co.Joseph, Dominic. (2004). Mass Media Research. 4th ed. Belmont, California: Wadsworth Publishing CompanyEverett, Dennis., and John,Marshall. (2003). Media Debates. 2nd ed. , New York: Longman

136

CMS 252 RESEARCH METHODS I (3-0-3)

Objectives: This course will give the students an insight into the basic principles of scientific research. Students will further be sensitized with the methods, techniques and other relevant concepts to investigate the media related phenomena in contemporary society.Contents:

Week 1-2:Introduction; Characteristics

Week 3-4:Areas of Communication ResearchElements of Social Scientific Research

Week 5:Social Scientific Inquiry

Week 6-7:Types of Research

Week 8-9:Measurement levels and scales

Week 10-11:Research Designs

Week 13-14:Sampling Techniques

Week 15:Questionnaire Writing

Week 16:Revision

Learning Outcomes:Upon the completion of this course student will be able to:

Define research and describe the research process and research methods. Understand the research context within the faculty of media studies. Know how to apply the basic aspects of the research process in order to plan and

execute research project.

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Suggested Reading(s):Joseph, Dominic. (1999). Mass Media Research. 4th ed. Belmont, California: Wadsworth Publishing Co. Babbie, Earl. (1992). The Practice of Social Research. 6th ed. Belmont, California. Wadsworth Publishing Co. Mary John Smith. (2000). Contemporary Communication Research Methods. Belmont, California: Wadsworth Publishing Co.Karlinger, L. (1987). Foundation of Behavioural Research, 3rd ed. Florida: Holt Rinehart Inc.R.L. Gay. 1992. Research Methods in Education, New York: Princeton Publishing Company.Bailey, Kenneth D. (2004). Methods of Social Research, New York: Free Press. Murtaza, Mateen-ur-Rehman (1998). Tehqeeq. Karachi: Karachi University.Zubairi, Dr. Nisar (1999). Qawaid-e-Tahqeeq. Karachi: Fazali Sons.

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CMS 253 MEDIA MANAGEMENT(3-0-3)

Objectives: The objective of the course is to inculcate understanding regarding employees, organizations and social processes as well as overall organizational characteristics. It will focus on theory and practice in business and professional communication designed to evoke confidence in the student who is expected to become a media professional or a manager.Contents:Week 1:

Structure of media businessesWeek 2-3:

Print or broadcast-only companies vs. integrated media corporationsAdvantages/ disadvantages

Week 4-5:Revenue generationRelationships with advertisersRelationships with advertising agencies

Week 6-7:Management structuresHRM

Week 8:Business model case studies of Pakistani and forging media organizations

Week 9:Entrepreneurship in large media organizations

Week 10-11:Digital start-ups: Growth of entrepreneurial media enterprises abroadCreating a market analysis & business plans

Week 12-13:Finances of a start-upBudgetingStart-up capital

Week 14-15Marketing

Week 16:Revision


To think critically about media and management, with a positive, ethical and open minded world view.

Understand finance and accounting and are facile with excel.

Prescribed Text-book:1. Briggs, Mark. Entrepreneurial Journalism. Washington, D.C.: CQ Press Collage. 2011

139

Recommended Readings:1. Osterwalder, Alexander Yves Pigneur. Business Model Generation: A Handbook for

Visionaries, Game Changers, and Challengers. NY: Wiley 20102. Grueskin, Bill, Ava Seave, and Lucas Graves. The Story So Far: What We Know About

The Business of Digital Journalism. Columbia Journalism Review Books. New York: Columbia University Press 2011

140

CMS 254 FUNDAMENTALS OF ECONOMICS (3-0-3)

Objectives:The course is designed that the student will be familiar with the history of economics thought and the controversies between its major school of thought and contrasting theoretical approaches.

Contents:Week 1-2:

Introduction to EconomicsScarcity and opportunity costsMicro and Macro Economics

Week 3-4Factors of productionDemand, Supply and Equilibrium

Week 5-6:Utility TheoryConsumer behavior National Income

Week 7-8:GDP & GNPReal vs. nominal GNP, NNP, NDP

Week 9-10:Concept of inflationUnemployment

Week 11-12:Balance of paymentExchange rate and Business cycles

Week 13-14:Monetary Policy and Fiscal Policy and their role in the economyBasic Economic systems in the world

Week 15:Major Economic problems in Pakistan

Week 16:Revision

Learning Outcomes:

Upon the completion of this course student will be able to Recognize and appreciate the diversity of views that have historically been

expressed or may reasonably exist about economic problems and economic system and present those views in a coherently written essay.

Use micro economic tools and concepts to address public policy issues such as competitions, environmental protection, financial regulation innovation and intellectual property, labor law or taxation.


141

1. Michel Parkin. 2004. Economics, Latest Ed., Addison Wesley.2. Paul A. Samualson and W.D. Nordhaus. 2004. Economics, 18th Ed.,McGraw Hills, Inc.3. John Sloman, Economics (Latest edition).4. Miller. Microeconomic Theory (Latest edition).5. Lipsey and Crystal. Economics (Latest edition).

142

CMS 255 ADVANCE ADVERTISING (1-3-2)

Objectives: The emphasis will be on the making of advertisements for radio and television. It will be a practical course and the students will be expected to produce the advertisements.

Course Contents: Week 1:

Introduction of AdvertisingWeek 2-3:

Advertising as a tool of marketing Advertising and marketing mix.

Week 4-5: Consumer behaviour and market segmentation

Week 6-8:Making of effective TV commercials

Week 9-10: Various types of TV commercials

Week 11-12:Public service TV spots Radio advertising.

Week 13-15:Production of Radio Spots and sponsored Radio ProgrammesAdvertising research

Week 16:Revision Related Assignments: Students will be required to produce two advertisements each for Newspapers, Radio and TV in supervision of the teachers.

Learning Outcomes:Upon the completion of this course student will be able to:

Evaluate the effectiveness of the integrated advertising and marketing communication initiatives.

Apply creative problem solving skills to address complex advertising challenges.

Develop integrated advertising and marketing communications plan and persuasively present and defend it.

143

Books recommended:

1. Advertising & Popular Culture, Jib Fowels, Sage London, 1996.

2. Contemporary Advertising, Courtland L. Bovee and William F. Arens 3. Irwin, Homewood, 1986.

4. Consumer Behavior, Del. I. Hawkins, Business Publication Inc. Plang, Taxes, 3rd 1986

5. Essentials of Advertising”, by Chandan, S. J. et al. New Delhi, Bombay, Oxford & IBH Publishing Co. Pvt. Ltd. 1990

6. “Advertising: Made Simple”, by Jefkins, Frank, Calcutta; Rupa Co. 1982

7. “Advertising” by Mandell, Maurice I., Englewood Cliffs, N. J: Prentice- Hall, Inc. USA 1974

8. “The Design of Advertising”, by Nelson, Paul Roy, low: WCB, Wm.C, Brown Publishers Dubugue, USA, 1985

144

CMS 256 ADVANCE PUBLIC RELATIONS (1-3-2)

Objectives: The emphasis will be on the elements of writing, editing of press releases and handouts it will be a practical course and the students will be expected to manage/organize different events.Contents:Week 1:

Public Relations IntroductionWeek 2-3:

Writing for Selective PublicsWeek 4-5:

Write ups for email, memos, letters, reports and proposalsPreparation of backgrounders and position papers

Week 6-7:Writing for Mass Media

Week 8:News releases for print, electronic and online media

Week 9-10:Creative writing process

Week 11-12:Writing Speeches and Presentations:Writing Newsletters, Brochures, and Annual Reports, Trade fairs, Exhibitions, Charity Show etc.

Week 13-14:Tackling Crisis and the Planning Process

Week 15:Persuasive Writing

Week 16:Revision

Related assignments


Communicate effectively with their audience and prepare public relation and marketing communications messages and in appropriate style.

Apply appropriate technology to the creation and dissemination of messages. Plan, initiate and complete a specific public relations marketing communication

campaign.

145

Recommended Readings:1. Steitel, Fraser P. (1992) The Practice of Public Relations. Singapore: Merrill Publishing

Company 2. Jeftkins, Frank. (1991). Public Relations. London: Pitman Publishing3. Wilcox, Dennis L., and Nolte, Lawrence W. (1990).Public Relations, Writing & Media

Techniques. London: Harper & Row. 4. Bahl, Sushil. (1994). Making PR Work. New Delhi: Wheeler Publishing. 5. Black , Sam. (1995).The Practice of Public Relations. London: Butler Worth

Heinemann.6. Moore,H. Frazrier., and Frank B. Kalupa (1998).Public Relations. Principles, Cases and

Problems. New Delhi: Surjeet Publications. 7. Write, Johan, and Laura Mazur (1995). Strategic Communications Management:

Making Public Relations Work. Cambridge: Addison Wesley Publishers, University Press.

8. Fowels, Jib. (1996). Advertising& Popular Culture. London: Sage Publications. 9. Bovee, Courtland L., and Arens, William F. (1986).Contemporary Advertising.

Homewood: Irwin 10. Hawkins, Del I. (1986) Consumer Behavior. Plang, Texas: Business Publication Inc. 11. Chandan, S. J., et al. (1990). Essentials of Advertising New Delhi: Oxford & IBH

Publishing Co. Pvt. Ltd.12. Jeftkins, Frank. (1982). Advertising: Made Simple. Calcutta: Rupa Co.13. Mandell, Maurice I. (1974), Advertising Englewood Cliffs, N. J: PrenticeHall, Inc. 14. Nelson, Paul Roy. (1985) The Design of Advertising. Iowa: WCB, Wm.C, Brown

Publishers.15. John, Wright S., et al. (1982). Advertising. New York: McGraw-Hill

146

SEMESTER VII

S. No.

Course Code


Remarks


147

CMS 311 RESEARCH METHODS - II (3-0-3)

Objectives: A relatively advanced level course of research will further enlighten the students about different steps involved in a typical research model. The students will learn how to collect the data after implementing appropriate method and the basic elements required for writing a good research proposal/research report. Also student will learn statistical method of data analysis.

Contents:Week 1-2:

Introduction to StatisticsWeek 3-4:

Statistical analysis and data interpretationWeek 5-6:

Sampling MethodsCollection of data and Condensation

Week 7-8:Classification and tabulationFrequency distribution

Week 9-10:Diagrammatic and graphical representation

Week 11-12:Measure of central tendencyMeasure of dispersion

Week 13-14Test of Hypothesis

Week 15:Statistical packages

Week 16:Revision


Search for, integrate and critically assess research within the field of media studies.

Demonstrate of good knowledge of different research methods. Account for and discuss basic concept of statistics. Learn master methods for statistical description and inference.

148

Suggested Reading(s):Chaudhry M. S., (1999), Introduction to Statistical Theory, Part I, 7th Edition, Ilmi Kitab Khana, Lahore.Walpole E. R., (1990), Introduction to Statistics, 3rd Edition, Macmillan Publishing Co., inc, New York.Levine D. M., Krehbiel T. C. and Berenson M. L., (2003), Business Statistics, 3 rd Edition, Pearson Education, Inc.Mary John Smith. (2000). Contemporary Communication Research Methods. Belmont, California: Wadsworth Publishing Co.Karlinger, L. (1987). Foundation of Behavioural Research, 3rd ed. Florida: Holt Rinehart Inc.R.L. Gay. 1992. Research Methods in Education, New York: Princeton Publishing Company.Bailey, Kenneth D. (2004). Methods of Social Research, New York: Free Press. Murtaza, Mateen-ur-Rehman (1998). Tehqeeq. Karachi: Karachi University.Zubairi, Dr. Nisar (1999). Qawaid-e-Tahqeeq. Karachi: Fazali Sons

149

CMS 312 DEVELOPMENT COMMUNICATION (3-0-3)

Objectives: This course provides an overview of the important phenomena of Development Communication. In general, the course will interpret and analyze the role of mass media in highlighting social development in the society. After studying this course, students will be enabled to have a better insight in Development Communication and will analyze the nature and treatment of media contents on developmental issues.

Contents:Week 1:

Introduction of Development CommunicationWeek 2-3

The concept of Development Development Communication

Week 4-5:Difference between Development Communication and Development Support Communication

Week 6:Dominant Paradigms and new perspective of dominant paradigm

Week 7-8:The concepts of Modernization, Industrialization & Westernization

Week 9-10Convergence Model of CommunicationDiffusion of InnovationComparative Study

Week 11-12:Development Journalism and Community Journalism Communication Campaigns

Week 13-14Prospects and Challenges of Development Communication in PakistanSocial and commercial marketing

Week 15:The concept of P formula

Week 16:RevisionLearning Outcomes:

Upon the completion of this course student will be able to Develop and implement specific, reasonable and necessary treatment plan. Students will demonstrate the ability to present information accurately, clearly,

logically and concisely in oral communication, written reports and letters that appropriate for the needs of the audience.


150

AIOU. (2002). Reader on Development Support Communication. Islamabad: Department of Mass Communication. Anjaneyulu, Shri K., et.al.(1999). Local Radio. Making an Impact. New Delhi: Agricultural Information Development Bulletin.Ascroft ,Joseph. (1991). The Profess of Development Support Communication. A.Symposium paper, Ohio; The Ohio State University.Chen, Peter. (2002).Visual Communication Materials for Rural Audiences. Re-orienting artists and copywriters. Development Communication Report.Hedebro, Goran. (1999). New Perspectives on Development: How Communication Contribute? Communication and Social Change in Developing Nations: A Critical View. Iowa: The Iowa State University Press.Servaes, Jan., and Jacobson, White. (2000). Participatory Communication for Social Change. New Delhi: Sage Publication.Rogers, E.M. (1983). Diffusion of Innovation. New York :Free Press, 3rd ed.Nair, K. Saudanaudan. (1993). Perspectives on Development Communication. London: Sage Publications.Reeves, Geoffrey. (1993).Communication and the Third World. London: Routledge.Mowlana, Hamid. (1996). Global Communication in Transition. London: Sage Publications.

151

CMS 313 POLITICAL COMMUNICATION (3-0-3)

Objectives:The course look at the use made of the media by political actors who range from presidents to terrorists, and it analysis the way in which communication strategies may be used to shape public opinion it focuses on the roles of political reporting, advertising and public relation in politics, and provides a detail consideration of the political and philosophical implications of the changing mass communication landscape fuelled by the impact of the new communication technologies.Contents:Week 1:

Introduction to political communicationWeek 2-3:

Theories and Approaches to political communicationTheoretical diversity in political communication

Week 4-5:Political marketingPolitics in the age of mediationThe effects of political communication

Week 6-7:The political media

Week 8:News media coverage of politics, political issues and political institutions

Week 9-10News coverage of political campaignsAgenda setting and framing

Week 11-12:Gate-keeping and press-government relationsInternational political communication

Week 13-14:Cold warGulf war 1991Ethnic conflicts

Week 15:Use of social media in political communication

Week 16:Revision


Acquire knowledge of communication studies as a science and understand and compare the academic literature of different field of communication studies.

Know and be able to apply the main social science research methods in the design and execution of communication projects independently or in team.

Recommended Readings:1. McNair, B. (2007). An Introduction to Political Communication (4th Ed.),

Routledge.

152

2. Peter Dahlgren. 2005. The Internet, Public Spheres, and Political Communication: Dispersion and Deliberation. Political Communication, Volume 22, Number 2,pp. 147-162.

3. Polat, RabiaKarakaya. 2005. The Internet and Political Participation: Exploring the Explanatory Links. European Journal of Communication, Volume 20, Number 4,pp. 435-459.

4. Esser, F. & Barbara P. (2004). Comparing political communication: theories, cases, and challenges. Cambridge University Press.

5. Kaid, L.L. (2004). Handbook of political communication research. Mahwah, N.J.: Lawrence Erlbaum Associates.

6.

153

CMS 314 SOCIAL PSYCHOLOGY (3-0-3)

Objectives:Social Psychology is the study of social interaction and social influence. As such, it remains one of the most comprehensive and personally relevant areas within the field of psychology. The topics covered will be representative of the current subject matter within this discipline. A detailed examination of current research findings and application programs related to the topic under study will be made through text readings, original research articles, class lectures, and films. Fundamental assumptions and concepts underlying various theories about social phenomenon will be critically assessed on the basis of experimental evidence. Furthermore, as a general education course, this class attempts to provide opportunities to acquire certain skills which are useful not only in the context of investigating, understanding, and influencing human behavior but which have generalizations to other aspects of life.

Contents:Week 1-2

Social psychology perspectivesBehaviorism (Watson & Skinner)

Week 3-4:Classical conditioning or respondents conditioning (examples)Rewards and Punishment

Week 5-6:Cognitive Dissonance:Self and socialization

Week 7-8:Social InfluenceAttitude and behavior

Week 9-10:Heider’s Balance theory

Week 11-12:Drug/ Narcotics Addiction

Week 13-14:Physical, psychological and economic effects of narcotics

Week 15:Preventive measures and Islamic concept of narcotics/ drug control in light of human psyche.

Week 16:Revision


Describe the basic theories, principles and concept of psychology as they relate to behaviors and mental process.

Apply psychological theories, principles and concept to everyday life, including industries and organizations.

154

Compare and contrast material from and information about other cultures.


Stan. L Albrecht, Darwin I. Thomas, Bruce A. Chadwick. Social Psychology.David G, Myers. Social Psychology, 4th Ed.Robart S. Fieldman. Social Psychology: Theories, Research and Applications.Robart A. Baron, Donn. Social Psychology, 8th Ed.

155

CMS 315 ADVANCE TV PRODUCTION (1-3-2)

OBJECTIVESThe students will be taught the elements of selection, writing, editing, compiling and presentation of news for television. They will be taught the technical aspects of camera, lights and microphones and shooting and editing of news films and their placement in the news bulletin, besides the use of the live inserts and sound bites. They will be expected to produce bulletin for television. This is a practical course.Contents:Week 1-2:

The TV production processPre-productionProductionPost- production

Week 3-4:The production team

Technical staffNon-technical staffNews personnel

Week 5-6:Understanding TV production

Week 7-8:Learning the TV studio

Cameras, switchers, recordersTele prompter, Audio, Lighting

Week 9-10:Using Cameras

Studio cameras vs. field camerasThe camera chain

Week 11-12:Operating the control room

Week 13-14:Teleprompters, Robot cameras, drone cameras

Week 15:Understanding lighting in production

Week 16:Revision

Relevant Assignments:


Gain practical experience designing, writing, directing and producing video programmes, learn to complete production on deadline.

Develop critical viewing skills and analytical abilities to enable the student to better evaluate the content, the aesthetic elements, and the effectiveness of television programmes.

156

Prescribed Text-book: 1. Zettl, Herbert. Television Production Handbook, 11th Edition (2012)

157

CMS 316 PROPOSAL WRITING (2-3-3)

Objectives: The proposal writing in Master Programme is a practical course that prepare student for the final thesis writing. The overall goal of the Master Thesis is for the student to display the knowledge and capability required to perform independent work on a master-level within the context of the programme of study.Course contents:Week 1-2:

Introduction of ResearchWeek 3-4:

Proposal Template Week 5-6:

Sequence of proposalWeek 7-8:

Parts of proposalWeek 9-10:

Types of proposalWeek 11-16:

Writing a good proposalLearning Outcomes:Upon the completion of this course student will be able to

Go through an extensive and independently written thesis project, using relevant scientific theories and methods from earlier courses in the programme, and to defend the choice of theory, method, as well as the conclusions and recommendations in an oral presentation;

critically evaluate data and other material as well as to discuss and to provide constructive criticism on theses written by other course participants; Recognize when further knowledge and study is necessary and to take

responsibility for his or her further knowledge development. Can plan best communication strategies

Suggested Readings:Mary John Smith. (2000). Contemporary Communication Research Methods. Belmont, California: Wadsworth Publishing Co.Karlinger, L. (1987). Foundation of Behavioural Research, 3rd ed. Florida: Holt Rinehart Inc.R.L. Gay. 1992. Research Methods in Education, New York: Princeton Publishing Company.Bailey, Kenneth D. (2004). Methods of Social Research, New York: Free Press. Murtaza, Mateen-ur-Rehman (1998). Tehqeeq. Karachi: Karachi University.Zubairi, Dr. Nisar (1999). Qawaid-e-Tahqeeq. Karachi: Fazali Sons.

158

SEMESTER VIIIS. No.

Course Code






159

CMS 351 INTERNATIONAL COMMUNICATION (3-0-3)

Objectives: This course is designed to create a master grounded in a shared vision on the European perspectives of the communication professional working in an intercultural and international environment that will provide qualifications needed for the professional field.Course contents:Week 1-2:

International Communication: Theories of international communicationWeek 3-4:

International communication flow, the World of the newsFactors influencing International news…

Week 5:The International flow of TV ProgramsJournalism in an Age of Mass Media

Week 6:Globalization Introduction

Week 7-8:International News Reporting, The phenomena of globalism, localism, and

Islamism.Week 9-10:

International Propaganda in Retrospect and Prospect Week 11-12:

Transferring media imperialismWeek 13-14:

The New International Information and Communication Order (NWICO, NICO)Week 15:

The picture of Muslims/Islam in the Western MediaWeek 16:

Revision

Learning Outcomes:Upon the completion of this course student will be able to Recognize their ethical responsibilities to their community, society,

discipline, and profession based on various perspectives and associated standards of ethical communication.

Demonstrate ability to consume communication critically. Demonstrate intercultural sensitivity. Communicate appropriately and effectively within various

organizational contexts. Communicate appropriately and effectively within groups.

160

Suggested Readings:Cees.J. Hamelink.(1983). Cultural Autonomy in Global Communication: Planning National Information Policy. New Yoork LongmanDavison, W.Phillips.(1965). International Political Communication. New York: Fredrick A. PraegerEinar Ostgaard. (1965).Factors Influencing the Flow of News. Journal of Peace Research.2.39Fischer and Merill. C.J.eds(1974). International Communication. Hasting House Publishers, Inc New York.Luii.J.(2000). Globalization and cultural territory in Media, Cambridge UK.McBride, Sean.(1980). Many Voices, One World. UNESCOMortin,J.I.(1990).Current Issues in International Communication. Wilbur Schramm.(1964). Mass Media and National Development. Stanford University Press.

161

CMS 352 ONLINE JOURNALISM (2-3-3)

Objectives: This course is designed to familiarize the students with the technical aspect of online journalism and to enable the students to produce news and other contents to be disseminated through internet.Week 1-2:

Online journalism and its evolution

Week 3-4:

Ethical and legal aspects of online journalism

Week 5-6:

Analysis of different local/ foreign News Websites

Week 7-8:

Gathering information on the Web

Principles of Computer-Assisted Reporting

Principles of writing and editing for the Web

Week 9-10:

Blogs and its types

Week 11-12:

Video Links

Video and photo production for the Web

Week 13:

The multimedia newsrooms

Week 14-15:

Challenges of online journalism

Week 16:

Revision


Employ appropriate technical skills and theoretical knowledge to solve problems associated with creative work.

Work collaboratively to plan and produce projects within journalism. Create in-depth web based journalism, incorporating use of images and

multimedia elements.Suggested Reading(s):Mark Blaine & Michael Werner, The Digital Reporter’s Notebook (Routledge, 2012)j

162

Al Tomkins, Aim for the Heart: Write, Shoot, Report, and Produce for TV and Multimedia (CQ Press, 2011)Ansgard Heinrich, Network Journalism (Routledge, 2011)

163

CMS 353 THESIS WRITING (6)

Research Thesis

Suggested Reading(s):Practical Work

164

CMS461 INTERNSHIP (3)

Objectives: It is compulsory for the students to complete an 8-12 weeks internship in a firm/industry/bank/organization and submit a report about the internship (5-10 pages) about the internship. This report shall include a brief introduction about the firm/organization and the work undertaken. A satisfactory certificate from the CEO/Regional Executive/Branch manager of the organization about the work carried out by the student at the firm/organization is mandatory. The Departmental Academic Committee evaluates the report and the certificate from the organization and awards Satisfactory Completion or otherwise as deemed fit.Learning Outcomes:

Upon the completion of this course student will be able to Do practical work of journalism.

165

Program Team Members

1. Assistant Prof. Mr. Wajahat Karim (Focal Person)

2. Mr. Shabeer Ullah (Member)

3. Mr. Basar Ali (Member)

166

KHUSHAL KHAN KHATTAK UNIVERSITY, KARAKDEPARTMENT OF COMMUNICATION AND MEDIA STUDIES

Due to COVID-19, the Alumni Survey couldn’t be done. The data of previous years is however is shared in the following list.

LIST OF ALUMNI

S.no Name/Session Batch Name of Organization

1 Sadullah (Spring 2013-2015) 1st Daily Awami

Dastak,

Karak

2 Muhammad Ibrahim (Spring 2013-

2015)

- Daily Jang,

Rawalpindi

3 Muhammad Sajid(Spring 2013-

2015)

- Channel24,

Lahore

4 Akhtar Nawaz (Spring 2013-2015) - Daily Awami

Dastak,

Karak

5 Muhammad Sharif (Spring 2013-

2015)

- Freelance

Photo-

Journalist

167

6 Nayab Rizwan (Fall 2013-2015) 2nd Capital TV,

Peshawar

7 Javaid Khan (Fall 2013-2015) - Daily Karak

Times, Karak

8 Ghulam Mustafa (Fall 2013-2015) - Daily Awami

Dastak,

Karak

9 Muhammad Zaheer (Fall 2013-

2015)

- Daily Awami

Dastak,

Karak

10 Shahid Anwar (Fall 2013-2015) - Radio

Pakistan,

Peshawar

11 Muhammad Fahim (Fall 2013-

2015)

- Radio

Pakistan,

Peshawar

12 Waqas Sarwar (Fall 2013-2015) - Capital TV,

Islamabad

13 Sadiq Ameen (Fall 2013-2015) - Capital TV,

Islamabad

14 Muhammad Junaid (Fall 2013- - Daily Awami

168

2015) Dastak,

Karak

169

Documents

Self Assessment Report€¦ · Web view2021. 7. 16. · All faculty members must have a level of competence that would normally be obtained through graduate work in the discipline