SDL Tridion Webinar An introduction to SmartTarget John Winter & Tanner Brine November 2013

SDL Tridion Webinar

An introduction to SmartTargetJohn Winter & Tanner Brine

November 2013

About this presentation

• High level overview of SmartTarget• How to implement in SDL Tridion templates• Plugging in Custom ADF Cartridges• Creating promotions inside Smart Target• Some final tips to save you some time• Question session

What is SmartTarget?

Targeted content•Promotions•Search•Navigation & Facets

SmartTarget Architecture

Let’s take a look

What to do in SDL Tridion

• Configure deployer to publish content to SmartTarget

• Install SmartTarget TBB library• Include ‘Add to SmartTarget’

TBB into your Component Templates

• Add SmartTarget Regions to your page layout…

SmartTarget Page Regions

<tcdl:region id="HomepagePromotions" type="SmartTarget”> <!– Content here is rendered as a ‘fallback’--> <!-- TemplateEndRepeat --> </tcdl:region>

Adding your own data

Create your cartridge •member_cartridge_conf.xml

•cd_ambient_conf.xml

Adding your own data

• SmartTarget_conf.xml

• trigger-types.xml

Creating a new promotion

• Demo via my lovely colleague Tanner Brine

Some tips

• ST Logs are great

2013-11-12 10:02:13,743 DEBUG Query - Executing query: fh_location=//catalog01/en_US&cb_member_authenticated=false&cx_os_model=Windows+7&cx_device_displayWidth=1920&taf_request_full_url=http%3A%2F%2Fwww.smarttarget.com%2Fhome.aspx&cx_device_model=Other&cx_browser_displayHeight=769&taf_response_cookie_generation=true&cx_browser_version=30&taf_tracking_id=tridion_2e828270-6c3e-4b74-a21a-dce056210d17&cx_device_displayHeight=1080&cx_device_pixelRatio=1&cx_browser_displayWidth=1020&cx_browser_model=Chrome

Tips continued…

• Create a page to show the contents of your ADF

Last tip…

• Use the ‘Preview’ to test returned content:

Finally!

• Thanks to Julian, Peter, Nuno and all at SDL • Thanks to Tanner & Mark Saunders @ CB for the test

ADF cartridge• Hire Content Bloom immediately for any SDL Tridion

and SmartTarget efforts – we rule!– info@contentbloom.com– http://www.contentbloom.com– http://www.twitter.com/contentbloom