SDL Global Content Strategies Conference

Kevin DuffyCEO - SDL Structured Content Technologies

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Introduction and Welcome

Some general useful information Jenny Force and Mary Parsons – our event coordinators

Agenda – in each of your bags

Scott Abel – The Content Wrangler – Tweeting

Logistics

All presentations will be emailed to attendees

Focus on industry experts and customer case studies

With brief overview of SDL• Literature describing our products and services on tables at the side• Several SDL employees who would be happy to answer questions or provide

additional information

Amazon gift card winners announced after the break – cards will be emailed to you

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Who is SDL?

Publicly traded company with $300m annual revenuesOver 2000 employees in 60 offices across 35 countriesWorld-leading innovative technology

Award-winning and profitable company, with long-term financial stability 80%+ of the global translation supply chain use SDL software1500+ enterprise customers

Recognized Leader in Global Information Management

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42 of the Top 50 Global Brands*

*Source: Interbrand, 2009

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We Keep People Flying

We help you buy your plane ticketsSDL drives the multilingual websites of airlines such as Emirates Airline, Virgin Atlantic, Philippine Airlines and United Airlines

We get you to the gate on timeSDL and partner SapientNitro provide the relevant information from your airport on your mobile phone

We manage the airplane documentation SDL enables customers like Boeing and Northrop Grumman to manage high volumes of documentation so you get home safely

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We Help You Use Your Phone

We translate your phone’s user interfaceMobile phone providers such as Nokia and Motorola use SDL services and technology to translate every aspect of a phone's interface, making sure your phone speaks your language

We translate the support information for your phoneSDL's translation services and technology enable phone manufacturers to deploy self-service customer information in any language, to suit any market

We help you get the most out of your phoneSDL provides software to create both online and printed user manuals that teach you how to use your phone

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We Get You on the Road

We help you enjoy you new car safelyCar manufacturers across the world use SDL software and services to ensure that the manuals accompanying cars are of the highest possible quality, regardless of language or market.

We help you test drive your carSDL is the driver behind the global websites of manufacturers such as Toyota, Lexus and Yamaha Motors

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We Help SIM Ship Software to Waiting Customers

We translate your software’s user interfaceSoftware providers such as Microsoft, VMWare and Adobe use SDL services and technology to translate your software’s interface

We translate the support information for your softwareSDL's translation services and technology enable software providers to deploy self-service customer information in any language, to suit any market

We help customers get up and running with your softwareSDL provides software to create relevant online and printed user manuals that teach you how to use your software

We help customers get value from your website SDL’s technology provides the infrastructure to support software providers’ websites, so customers can find all the information you need when purchasing

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Your Customer’s Journey

The Customer Engagement Challenge

Research & Development

Create and develop the best product in the market

Specifications

Documentation

User Interfaces

Operations

Make sure the product can be produced optimally and shipped to the market

Packaging

Distribution

Product Information

Marketing & Sales

Promote and sell the product

Websites Brochures

Targeted Campaigns

Service & Support

Ensure the best after-sales experience and customer satisfaction

FAQ’sOnline Documentation

Call center

TelevisionFacebook Twitter YouTube SearchSmart

PhonesiPads

Your Organization

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The Engagement Challenge

Your Customer’s Journey

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The SDL Vision

Your Customer’s Journey

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SDL Mission

SDL helps companies engage with their customers From brand awareness, to sales and after-sales support Across multiple languages, cultures and channels Providing exceptional customer experience

We do this by providing technology and services That offer best-of-breed capabilities Across the entire information lifecycle Flexible, scalable and integrated with your enterprise systems

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SDL Technologies and Services

• Global Web Content Management• Email Marketing• Audience Management• Blueprinting for centralized and local content• Multi-channel Marketing

• Content Authoring and Development• XML, DITA and S1000D Support• Component Content Management• Multi-channel, Multi-media Publishing• Customized Information Products

• Onsite Targeting for up-Selling• Predictive Targeting• Personalized Recommendations• Targeted Advertising• SEO and Adword Optimization

• Terminology Management• Translation Memory• Translation Process Management• Automated/Machine Translation• From Desktop to Enterprise

• Software Localization• Translation Services• Business Process Outsourcing• Project Management• Localization QA• Global Content Strategy Consulting

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Lexus

Solution components:SDL TridionSDL TMSSDL Trados

Websites that reflect the luxurious experience of the brand

Websites in more than 29 markets and 23 languages

Number of site visits up by more than 500%

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Mandarin Oriental

26 hotels, 21 countries, 7 languages Increased web & mobile traffic Bookings exceeding expectations ROI in only two months

Solution components:SDL TridionSDL TMSSDL Language Services

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Research In Motion

43 languages, 120 countries, 300 carrier variationsReduced localization costs by over 60%

Eliminated DTP costs Reduced engineering /SME costs

Decreased turnaround time by 50%Manage content at topic level Translate base set of content in advance

Keeping pace with accelerated project schedules Localization continuous part of process

Solution components:SDL Language ServicesQuality AssuranceSDL KbTSSDL TMSSDL MultiTermSDL Global AMS SDL Contenta

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20% revenue gain from new products Manage 10% yearly content growth with

30% less people 100% reduction of DTP costs 40 hours time saving per web page 80% audience coverage in local language 20% reduction of translation costs above

use of TM Reduced return of incorrectly ordered

spare parts

Atlas Copco

Solution components:SDL TridionSDL TMSSDL TrisoftSDL Language Services

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SDL Products

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Copyright © 2008-2010 SDL plc. All rights reserved.All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners.

This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.

www.sdl.com