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Sandy Barasa
Senior Trainer, English
Coordinator, Intercultural Communication
Erick van den Bercken
Trainer, Dutch and English
Language and Communication Skills
Intercultural awareness, getting your staff involved first!
Today
1. Your own cultural background
2. Managing a Language Institute and Intercultural communication
3. Models and practical activities
“What do we see?”
What makes you……..?
Intercultural Competence
“The ability to communicate effectively andappropriately in a variety of contexts”
Intercultural compentence
aiming at
Intercultural communcation
Intercultural competence
•Knowledge
•Skillset
•Attitude
Who’s involved?
•Receptionist
•Account managers
•Managers
•Directors
•Trainers
Etc……….
What can you do?
• Special Workshops
• Sessions during a regular team meeting
• Inviting an expert
• Intervision meetings
• Sharing anecdotes during lunch
and more……
https://sunnyzhaoblog.wordpress.com/2016/02/
Hofstede’s cultural dimensions
Hofstede’s cultural dimensions by country
Developmental Model of Intercultural Sensitivity (DMIS) (Bennett, 1986;2006)
DenialThere’s nothing like cultural differences!
DefenseI defend my culture otherwise I lose my
bearing
Minimisation We are all similar
in many ways
Acceptance!’m aware of diverse cultural perceptions
Adaptation! Can adapt my
reasoning to other cultures
Integration!’ve develop a feeling of membership in my new
cuture
KOLB learning Model (Kolb, 1984)
The intercultural world starts at the reception!
Sandy Barasa
Senior Trainer, English
Coordinator, Intercultural Communication
Erick van den Bercken
Trainer, Dutch and English
Language and Communication Skills
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