Sandy Barasa

Senior Trainer, English

Coordinator, Intercultural Communication

Erick van den Bercken

Trainer, Dutch and English

Language and Communication Skills

Intercultural awareness, getting your staff involved first!

Today

1. Your own cultural background

2. Managing a Language Institute and Intercultural communication

3. Models and practical activities

“What do we see?”

What makes you……..?

Intercultural Competence

“The ability to communicate effectively andappropriately in a variety of contexts”

Intercultural compentence

aiming at

Intercultural communcation

Intercultural competence

•Knowledge

•Skillset

•Attitude

Who’s involved?

•Receptionist

•Account managers

•Managers

•Directors

•Trainers

Etc……….

What can you do?

• Special Workshops

• Sessions during a regular team meeting

• Inviting an expert

• Intervision meetings

• Sharing anecdotes during lunch

and more……

https://sunnyzhaoblog.wordpress.com/2016/02/

Hofstede’s cultural dimensions

Hofstede’s cultural dimensions by country

Developmental Model of Intercultural Sensitivity (DMIS) (Bennett, 1986;2006)

DenialThere’s nothing like cultural differences!

DefenseI defend my culture otherwise I lose my

bearing

Minimisation We are all similar

in many ways

Acceptance!’m aware of diverse cultural perceptions

Adaptation! Can adapt my

reasoning to other cultures

Integration!’ve develop a feeling of membership in my new

cuture

KOLB learning Model (Kolb, 1984)

The intercultural world starts at the reception!

Sandy Barasa

Senior Trainer, English

Coordinator, Intercultural Communication

Erick van den Bercken

Trainer, Dutch and English

Language and Communication Skills