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8/14/2019 Rockford Social Media Bootcamp
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Social + Media Social Media
Sarah Evans
224.829.8820
sarah@sevansstrategy.com
@PRsarahevans
8/14/2019 Rockford Social Media Bootcamp
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Its not a simple formula.
Social + Media Social Media
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Giving you the tools and the
instructions doesnt meanit will work the same way.
8/14/2019 Rockford Social Media Bootcamp
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Not about the formula, but what itMEANS to you.
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I can tell you whatsocial media means to me.
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8/14/2019 Rockford Social Media Bootcamp
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A true crisis
Elgin-Area Community Crisis Center
Funds were GONE
Contemplating closing doors July 1, 2009
1 week to plan; 3 weeks until deadline
Donated social media presence for 12-hour
Needed $150K in two weeks
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Crisisovernight.org
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Set the stage,become part of the story
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Donations were rolling in.
$30K the first 12 hours
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Its a Wonderful Life
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Heartfelt. Real. Life.
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People got excited about the cause.
People got excited about the tools!
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People were still talkingand GIVING!
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Across the U.S.All over our community.
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$161,000
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Its a conversation.
Connecting on a personal level.
Cause people could relate to.
Listening. Responding.
Telling the story of me
Give, give, give Public recognition
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Yes, another example.
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Who says there has to be animosity
between PRs and journalists?
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Eight months later
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What works with #journchat?
Identified a larger need
Asked permission
INNOVATIVE! (CNN national assignment editor)
Evolves
One pitch
Were a community
#journchat LIVE
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What does social mediamean to me?
My strategy:
grow my network
better the PR industry
Not about the tools (although theyreimportant)
Awesome opportunity to reach people
(and for them to reach me) Better than Google
My Mom! (@marianslibrary)
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Goal 1: Grow my network
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Goal 2: Improve the PR industry
#journchat
PRsarahevans.com
Speaking FOX
Secret projects ;)
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What does social mediamean to you?
(This is the interactive part.)
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Your strategy.
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Social + Media Social Media
Sarah Evans
224.829.8820
sarah@sevansstrategy.com
@PRsarahevans
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