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Part I of a three week session, presented by the Small Business Development Center at Florida Gulf Coast University in March 2012. This three-part course will teach you how to set-up your profiles to maximize search engine visibility and connect the profiles to your website. After this course you will know how to make your website ready for the 21st century and increase search engine ranking. You will also learn how to publish and broadcast to the networks and how to listen to the influencers in your field and grow your network and interaction with the audience. A large part of the course will be hands-on and discussing case studies for various industries of successful ongoing blend of social networks with lead generation. Stay on top of technology changes via our blog on Tumblr. http://socialmediatechnology.tumblr.com Presented by Birgit Pauli-Haack & Steve Hart, Relevanza, Inc. - Strategic, innovative communication http://www.relvanza.com
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“Using Social Media to Increase Your Website Traffic"
Birgit Pauli-Haack, March 2012
Strategy. Innovation. Communication @relevanza
Birgit [email protected]
On Twitter @bph
Steve [email protected] Twitter @downyonderfla
Who is Relevanza?
3 Weeks Social Media BootcampFirst Week
Overview Mechanics of Blogging Email & Your Blog How To Twitter (as example of Social
Network)
3 Weeks of Social Media BootcampSecond Week
RSS Feeds Writing for the Web - Topics & Facebook Profile & Facebook Brand Pages
Third Week Connect FB to Your Blog LinkedIn Profile & Company Pages How to Use Google+ & Google Plus Pages Tech Tools Set-up & Usage
What People do on the Net?
Source: www.PewInternet.org - Aug 2011
Websites: Built it and they will come!
Really?
Outbound Marketing
http://mashable.com/2011/10/30/inbound-outboundmarketing/
Your Site is the Hub
Basics on Search Engine Optimization
http://searchengineland.com/seotable
Blog & Traffic
Twitter & Traffic
Facebook Fans & Traffic
Step 1: Your Online Hub
CommCentral = Your web site (blog) Email newsletter provides only header/ blurb &
link (single article links) Twitter post have link to site (single article) Facebook activities link to site (single article)
>Where the List of Services, Products etc are >Where the Email sign-up form is
Step 2: Articles/Content Online
Single Article in a Blog = News Engine (Web Log)
One topic 400 – 800 words.Graphic + TextProvide Links for sharing RSS feedsCategory & Archives
Step 3: Engage your Followers/Friends
Allow for comments on blogAllow Fans to post on your pageTreasure Hunt with other organizationsOnline Surveys w/ PrizesLive Stream/VideoParticipate in conversations with your
champions.
Step 4: MeasureDefine goals to set benchmarksMeasure online interactionsOpen/ clicks e-mailShared Links statsWeb stats ReferrersShortyURL stats, clicks rates# of meaningful interaction
Rinse, Repeat
Social Media – Going Viral
Go Viral via SharingBe relevant to your networkFind your champions!Write for your chearleaders!
Twitter Followers
IMMToday 165 DownYonderFLA 1,346 Bph 1,912 Ghostexecutive 5,080 MikeVanDervort: 12,056
Go Viral: Twitter Reach
What is a Blog?
What is a Blog?
Software engine installed on web serverAdmin through a browser-based interfaceAccess also through external software to
update content (Desktop, Mobile, Apps)Allows for Syndication & Integration via RSSAuthors create and update content on the site Integrate into Website, with the other pages.Built-in Archives, Summary pages, Widgets
Difference Webpage & Blogpost
Web Page Blog Post
Page & Subpages Static
Information never, rarely changes (Mission, Location)
Link Never changes.
Post in categories Dynamic/Archived/
Perma.Lead onto a pagesOrganization NewsProfiles, Stories,
Struggles Includes RSS Feed
Search Engine RankingUpdate more often - 3 time a week vs once a
year Interlinking on pages & posts (more links into
the site from front page. URLs with higher keyword densityMore focused content = more relevantEasier to use linking back.Blog engines come with better built-in SEOMore pages in search engine index.
Blogging ToolsTo start out, for practicing & Personal Blogs
WordPress.com Blogger.com Tumblr.com Posterous.com
For Business ( WordPress self-hosted) Page.ly WebHub www.Wordpress.org/hosting
Bonus Link: Wordpress: Free vs. Self-Hosted
Links: Better BloggingLinks:George Orwell’s 5 Rules of effective writing
PickTheBrain.comErnest Hemingsways’ Top 5 Tips for Writing
Wellcopyblogger.com
5Tips to Write Blog PostsAbout.com: Blogging
Chris Brogan’s Best Advice About BloggingChrisBrogan.com
