Road to Stockholm with the KAROQ, Part 3: Sweden · Famous Swedish rockers, Mando Diao, will...

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TheuniquejourneyofthecamouflagedŠKODAKAROQcametoitsconclusion.IthadfinallyarrivedattheworldpremiereinStockholm.ReadabouteveryplacetheKAROQvisitedontheroadthroughSweden.

TheworldpremiereofthenewŠKODAKAROQcompactSUVwasbroadcastedlive.Watchhere.

ŠKODAStoryboardLiveticker–KAROQWorldPremiere

RoadtoStockholmwiththeKAROQ,Part3:Sweden

0KILOMETERSTOGO!-KAROQWorldPremiere

SURPRISE!MANDODIAOWILLPLAYLIVEATKAROQPREMIEREFamousSwedishrockers,MandoDiao,willperformatStockholm'sArtipelaginjustafewhours.TheperformancewillbepartofthepremiereofthenewŠKODAKAROQmodel.Beforetheofficialrevelation,thebandwasgiventheopportunitytoseethecarexclusively."Itlooksreallygood!"thememberssaid.

EventhoughSwedenhasnomoreresidentsthantheCzechRepublic,itseemstoproduceafountainofmusicalsuperstars.Whyisthat?"It'sprobablysomethinginthewater,"laughsBjörn,frontmanoftheband."InSweden,it'sveryeasytolearntoplayaninstrumentatschool.Besides,thereisnotmuchhappeninginthiscountrybesidesnatureanditgetsdark,soyouhavetofindsomethingtodo."

GuitaristCarl-Johanalsorevealedhowtheirmusicisselectedinthecarduringtours."Wehaveademocraticsystem.Everybodypicksthreesongsinthequeueandnooneelsecaninterferewithit.Ifyoubreakthisrule,yougetablackeye.That'swhywewearsunglasses,"helaughs.

0KILOMETERSTOGO!WORLDPREMIERE19:00CET

MAGICALARTIPELAG.PREMIEREOFKAROQATANEXCEPTIONALSPACETherearenotmanysimilarplacesintheworldlikethis.OnoneoftheislandsnearStockholmliesTheArtipelagarthall.It’stheperfectlinkbetweenarchitectureandnature.Thisbeautifullocation,sitsbetweencharmingsceneries,literallyembeddedintothecountryside.Therearerocksrisingfromthefloor,thewholeareaissurroundedbytrees,themainbuildingmaterialiswoodandtheroofisovergrownwithvegetation.It’sallsoperfectlySwedish.

Artipelagopenedin2012andhassincehostedanumberofmajorexhibitions.From

thisday,itwillalsoberememberedastheplacewheretheŠKODAKAROQwasintroducedtotheworld.ThenewcompactSUValsooffersasimilarcombination.Elegantdesign,modernapproachandallofthenecessaryequipmentfortripstothegreatoutdoors.

20KILOMETERSTOGO!

TheFinalRide.Stockholm-VeniceoftheNorthWithonlyafewmorekilometresremainingonthisunique,1,500kilometreslongtrip,Alexpreparestosayhisgoodbyestothecarhe’sgrownattachedto.TheworldpremiereofthenewŠKODAmodelisonlyafewhoursawaysowhatbetterwaytokilltimethanwithadrivearoundtheScandinaviancapital.

ThemodernmetropolisofSwedenisspreadover14islandsatthemouthofthe120kmlong,LakeMäleren.Wateristhereforeubiquitoushere.Itcoversathird

ofthecity'ssurfacewiththeotherthirdoccupiedbyitsbeautifulparks.JustlikeVenice,TheverycentreofStockholmalsositsonthewater.Thelayoutofthiscityembracesthatchallengemasterfully,thusgainingitsflatteringnickname,“VeniceoftheNorth”.ThebirthplaceofAlfredNobelandgamingphenomenonMinecraftisasophisticatedcityrichwithculturaldiversityandbeauty.

JustlikeinBerlinandPrague,KAROQhasblendedperfectlywiththiscitythankstoitsmoderndesignandagiledrive."Iwasexpectingaprettytoughtripacrossthreecountries,butitwasamazing.KAROQhandledeverysituationwithgrace.Itispleasantlycompactinthecity,aswellasconvenientlyspaciousforlongjourneys.Itbehavesasconfidentlyonthehighwayasitdoesoffroad.Theridehasbeenverycomfortableandeventherearseatscanbemovedindependently!Actually,I’mnotsurewhatelseI’dwantfromacar.Ireallydon’twanttosaygoodbyetoit,”saysAlexbeforetheendofhistrip.

“Iwasexpectingaprettytoughtripacrossthreecountries,butitwasamazing.KAROQhandledeverysituationwithgrace”ButinStockholm,thepilgrimageofthecamouflagedprototypecomestoanendandthetimeofrevelationnears.Thisevening’sworldpremierewillunveilallsecrets,andtheKAROQwillbepresentedtotheworldinallitsbeauty.Butwithoutcarslikethiscamouflagedprototype,therewouldbenoworldpremiere.Andthisparticularcarhasnotonlyserveditspurposebuthasalsosurprisedandentertainedsomanypeoplealongtheway.

650KILOMETERSTOGO!

Atfirstglance,itseemsthatallSwedesarefluentinEnglish,havegoodtasteindesignandclothing,andthatthey’renotreallyopentooutsiders.Buthowdotheyseethemselves?Whatwouldtheytellpeoplewhovisittheircountryforthefirsttime?“Swedenisaveryquietandbeautifulcountry.Maybethepeoplehereareabittooclosedandreserved,butwe’regoodpeople.Wehaveaverycloserelationshiptothesea,andwelovenature,”explainsyoungJenny,staringatthemysteriousKAROQ.“Thisisacoolcar,Ilikeitverymuch.It’sunique,differentfromothercars,”shesays.

“THEY’REFRIENDLY,HONEST,ANDTHEY’RENOTAFRAIDTOSPEAKSTRAIGHT”

Otherinhabitantsalsoconfirmthatthere’sawelcomingfacehidingbehindtheSwedishmask.“Maybewe’rejustmoreshythanspiteful.We’reveryfriendly,butwe’rewaryofthingswe’renotfamiliarwith,”explainsBodil,astylishlydressedmodelandjournalist.Youcertainlyshouldn’tbeputoffbyfirstimpressions.“Don’tbeafraidtoaddresstheSwedes.Theymightnotcomeuptoyou,butifyoutakethefirststep,they’lldefinitelyhelpyouout.They’refriendly,honest,andthey’renotafraidtospeakstraight,”saystheAmericanAndré,whogrewupandstudiedinMalmö.

Accordingtohim,theSwedesaresurprisinglyinterestedinpoliticsandothercultures,andthey’reveryliberal.Thecoldandoftendarkweather,however,ultimatelygetsunderyourskin.“Swedenisanattractiveandcleancountry.It’sreallycoldinthewinter,soeveryoneiswatchingoutforthemselves.Butwemakeupforitinthesummer.That’swheneveryone’scelebrating,enjoyingthemselves,andmeeting,”saysyoungGabrielle.Andshealsoaddsatipforvisitors–inSweden,it’simportanttorespecteveryone’spersonalspace,eveninthequeueinthesupermarket.

“ILIKESUVS,ANDILIKETHISONE.ITLOOKSGREATFORTRIPSINTONATURE”

It’sstilltrue,however,thatthevariousregionsofSwedenarequitedifferentfromeachother.“HereinMalmöwewereoncepartofDenmark,andculturallywe’restillclosetothem.Welaughalotmorethanpeopleinthenorth,weliketotalk,andwe’reprobablyabitlouder.WethinkofCopenhagenasourcapital,rightoverthebridge.Stockholmishundredsofmilesaway,”saysBodil.Thirty-year-oldPeterconfirmsthatwhenSwedesarechoosingacar,therelationshiptonatureanddesignisalsoimportant.“IlikeSUVs,andIlikethisone.Itlooksgreatfortripsintonature,”hesaysoftheKAROQ.

Overthelast20years,Malmöhasundergoneamajortransformation.Fromwhatusedtobeaworking-classtown,whoseoriginalnameMalmhaugmeanta“pileofgravel”,ithasbecomeauniversitycitywithmodernarchitectureandagreatemphasisonservicesandinformationtechnology.Forexample,it’salsohometothefamousTurningTorso,thefirstbuildingofitskindintheworld.

RoadtoStockholmwiththeKAROQ,Part3:Sweden

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GobackintimeandfollowtheKAROQalsothroughGermany.

ClickhereandtrackthejourneywithKAROQfromitshometownintheCzechRepublic.

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ŠKODAKAROQŠKODAKAROQ,MandoDiao

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Road to Stockholm with the KAROQ, Part 3: Sweden · Famous Swedish rockers, Mando Diao, will...

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