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Qatari Agricultural
Marketing System
22 Feb 2018
Marketing the local vegetables is one of challenges
that facing increasing the local vegetables production
in Qatar, which led the local farmers to go for green
fodder production and leave the vegetables
production.
For that reason, the ministry found some initiatives
and new outlets for marketing local vegetables as
follows:
Local Products YardsPremium ProductsGrade A Product
LOCAL PRODUCTS YARDS
AGRICULTURAL AFFAIRES DEPARTMENT
Local Products Yards
• This idea was found in 2012 to help local farmers to market their
products.
• As a result of the good out come from the first yard, three new
yards were opened in 2016.
• Another new yard was opened in 2017
• During the yards period there are many activates such as;
• Honey Festival
• Flowers Festival
Local Products Yards Marketing
Season
2012/2013 2013/2014 2014/2015 2015/2016 2016/2017
Vegetables
(Ton) 884 1984 3615 4785 5382
Fruit
(Ton) 516 962 1488 1365 968
Fish
(Ton) 0 32 100 130 152
Livestock
(No.) 0 574 2092 6750 9838
Poultry
(No.) 0 4053 16902 22480 31668
Eggs
(1000 p) 2 6 11 16 15
DATE PALM MARKETING PROGRAM
AGRICULTURAL AFFAIRES DEPARTMENT
Date Palm Marketing Program
• Yearly date palm festival is one of activates of the ministry
to promote date palm marketing.
• Every year the ministry purchasing around 1000 Ton of
date palm from local farmers.
MARKETING PROGRAM OF PREMIUM
QATARI VEGETABLES PRODUCTS IN
HYPERMARKET
AGRICULTURAL AFFAIRES DEPARTMENT
•Marketing is one of the important
factors in agricultural production.
•Local production is suffering from
central market where its price is effected
by imparted products
Marketing Program of Premium Qatari
Vegetables Products in Hypermarket
Premium Qatari Vegetables
• New marketing program for premium Qatari vegetables was
lunched by the ministry of municipality & Environment and
the ministry of economic and trade.
• The idea of program is marketing the premium Qatari
vegetables with high specifications in compare with European
products in the hypermarket with good price that differ than
the price in central market.
The requirements for Joining the Program
1. The products should be in good packaging
2. The name of farm should be shown in the
packaging label
3. Packaging box should be new and not used before.
4. Packaging box should have the logo of premium
Qatari vegetable products
logo
Premium Qatari Vegetables Logo
Daily Average of Premium Qatari
Vegetables Market (Kg)
786
16131787
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Dec2016 Jan2017 Feb2017
Dec2016
Jan2017
Feb2017
Quantities Supplied to Hypermarkets
KgDate24367Dec 2016
50013Jan 2017
50048Feb 2017
78239Mar 2017
65332Apr 2017
65651May 2017
45448Jun 2017
28200Jul 2017
14900Aug 2017
7500Sep 2017
65736Oct 2017
171350Nov 2017
267602Dec 2017
930386Total
MARKETING SYSTEM
Agricultural Affaires Department
19
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