Qatari Agricultural

Marketing System

22 Feb 2018

Marketing the local vegetables is one of challenges

that facing increasing the local vegetables production

in Qatar, which led the local farmers to go for green

fodder production and leave the vegetables

production.

For that reason, the ministry found some initiatives

and new outlets for marketing local vegetables as

follows:

Local Products YardsPremium ProductsGrade A Product

LOCAL PRODUCTS YARDS

AGRICULTURAL AFFAIRES DEPARTMENT

Local Products Yards

• This idea was found in 2012 to help local farmers to market their

products.

• As a result of the good out come from the first yard, three new

yards were opened in 2016.

• Another new yard was opened in 2017

• During the yards period there are many activates such as;

• Honey Festival

• Flowers Festival

Local Products Yards Marketing

Season

2012/2013 2013/2014 2014/2015 2015/2016 2016/2017

Vegetables

(Ton) 884 1984 3615 4785 5382

Fruit

(Ton) 516 962 1488 1365 968

Fish

(Ton) 0 32 100 130 152

Livestock

(No.) 0 574 2092 6750 9838

Poultry

(No.) 0 4053 16902 22480 31668

Eggs

(1000 p) 2 6 11 16 15

DATE PALM MARKETING PROGRAM

AGRICULTURAL AFFAIRES DEPARTMENT

Date Palm Marketing Program

• Yearly date palm festival is one of activates of the ministry

to promote date palm marketing.

• Every year the ministry purchasing around 1000 Ton of

date palm from local farmers.

MARKETING PROGRAM OF PREMIUM

QATARI VEGETABLES PRODUCTS IN

HYPERMARKET

AGRICULTURAL AFFAIRES DEPARTMENT

•Marketing is one of the important

factors in agricultural production.

•Local production is suffering from

central market where its price is effected

by imparted products

Marketing Program of Premium Qatari

Vegetables Products in Hypermarket

Premium Qatari Vegetables

• New marketing program for premium Qatari vegetables was

lunched by the ministry of municipality & Environment and

the ministry of economic and trade.

• The idea of program is marketing the premium Qatari

vegetables with high specifications in compare with European

products in the hypermarket with good price that differ than

the price in central market.

The requirements for Joining the Program

1. The products should be in good packaging

2. The name of farm should be shown in the

packaging label

3. Packaging box should be new and not used before.

4. Packaging box should have the logo of premium

Qatari vegetable products

logo

Premium Qatari Vegetables Logo

Daily Average of Premium Qatari

Vegetables Market (Kg)

786

16131787

0

200

400

600

800

1000

1200

1400

1600

1800

2000

Dec2016 Jan2017 Feb2017

Dec2016

Jan2017

Feb2017

Quantities Supplied to Hypermarkets

KgDate24367Dec 2016

50013Jan 2017

50048Feb 2017

78239Mar 2017

65332Apr 2017

65651May 2017

45448Jun 2017

28200Jul 2017

14900Aug 2017

7500Sep 2017

65736Oct 2017

171350Nov 2017

267602Dec 2017

930386Total

MARKETING SYSTEM

Agricultural Affaires Department

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