Purpose: Meaning of Life? - Brand2Global€¦ · Meaning of Life Maximize Pleasure & Minimize...

Purpose: Meaning of Life?

PURPOSE FRAMEWORK SEPT 30 2015

BRAND2GLOBAL

“    

Meaning of Life

Maximize Pleasure & Minimize Pain

Rule of Utility: "that the good is whatever brings the greatest happiness to the greatest number of people” (J. Bentham)

NO FUTURE WITHOUT PURPOSE FUTURE BRAND POWER = PURPOSE SEPT 30 2015

BRADN2GLOBAL

1.   TRANSFORMATIONAL FORCES 2.   MEANING 3.   GUIDING FRAMEWORK

“    Persuasive Communication

MARKETING 200 C.E.

To Market

Market To

Market With

Through 1950 1950-2000 2000+

EVOLUTION OF MARKETING THOUGHT

VALUE CHAIN DISRUPTION

VALUE CHAIN DISRUPTION

VALUE CHAIN DISRUPTION

“    

VALUE & AGGREGATION OF OPINIONS

“    

SPEED OF CONNECTIVITY

CONSUMERS OF TOMORROW

CHANGING CONSUMER

“    

TRANSPARENT VALUE CHAIN!

1.   TRANSFORMATIONAL FORCES 2.   MEANING 3.   GUIDING FRAMEWORK

TO 2000: THE ERA OF DIFFERENTIATION

 ERA  OF  TRANSPARENCY    

TO 2050: ENTERING THE ERA OF TRANSPARENCY

NO HIDING! INTEGRITY = SURVIVE!

DON’T CHEAT!

THIRD EYE & SUPREME NETWORKS

1.   TRANSFORMATIONAL FORCES 2.   MEANING 3.   GUIDING FRAMEWORK

Purpose

START INSIDE OUT BE CLEAR ON PURPOSE

25

“Organizing the world's information”

26

“ReBel”

27

“Humanizing Technology”

28

“Belong.”

29

1. CONTEXT

2. TRUE FROM WITHIN

3. CLOSER THAN YOU THINK

4. CONNECTING WITH HEAD AND

HEART

5. POWER FORMULA

1 ACTION WORD (VERB) + ATTRIBUTE (WHAT) =

MAX 5 WORDS

“    

SUMMARY.

§  Value Chain Disruption = Transparency §  Future Field of Competitive Advantage §  Deliver beyond Promise §  Integrity from within starts with Purpose §  Use the Purpose Framework  

WHAT TO TAKE WITH YOU

§  Shape CONTEXT §  TRUE from WITHIN §  CLOSER than you THINK §  CONNECT with HEAD & HEARTS §  1 VERB + ATTRIBUTE = MAX 5 WORDS §  WHAT IS YOUR PURPOSE?  

PURPOSE FRAMEWORK

@markus_kramer markus.kramer@brandaffairs.com

THANKS!

SEPT 30 2015

BRAND2GLOBAL