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Purpose: Meaning of Life?
PURPOSE FRAMEWORK SEPT 30 2015
BRAND2GLOBAL
“
Meaning of Life
Maximize Pleasure & Minimize Pain
Rule of Utility: "that the good is whatever brings the greatest happiness to the greatest number of people” (J. Bentham)
NO FUTURE WITHOUT PURPOSE FUTURE BRAND POWER = PURPOSE SEPT 30 2015
BRADN2GLOBAL
1. TRANSFORMATIONAL FORCES 2. MEANING 3. GUIDING FRAMEWORK
“ Persuasive Communication
MARKETING 200 C.E.
To Market
Market To
Market With
Through 1950 1950-2000 2000+
EVOLUTION OF MARKETING THOUGHT
VALUE CHAIN DISRUPTION
VALUE CHAIN DISRUPTION
VALUE CHAIN DISRUPTION
“
VALUE & AGGREGATION OF OPINIONS
“
SPEED OF CONNECTIVITY
CONSUMERS OF TOMORROW
CHANGING CONSUMER
“
TRANSPARENT VALUE CHAIN!
1. TRANSFORMATIONAL FORCES 2. MEANING 3. GUIDING FRAMEWORK
TO 2000: THE ERA OF DIFFERENTIATION
ERA OF TRANSPARENCY
TO 2050: ENTERING THE ERA OF TRANSPARENCY
NO HIDING! INTEGRITY = SURVIVE!
DON’T CHEAT!
THIRD EYE & SUPREME NETWORKS
1. TRANSFORMATIONAL FORCES 2. MEANING 3. GUIDING FRAMEWORK
Purpose
START INSIDE OUT BE CLEAR ON PURPOSE
25
“Organizing the world's information”
26
“ReBel”
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“Humanizing Technology”
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“Belong.”
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1. CONTEXT
2. TRUE FROM WITHIN
3. CLOSER THAN YOU THINK
4. CONNECTING WITH HEAD AND
HEART
5. POWER FORMULA
1 ACTION WORD (VERB) + ATTRIBUTE (WHAT) =
MAX 5 WORDS
“
SUMMARY.
§ Value Chain Disruption = Transparency § Future Field of Competitive Advantage § Deliver beyond Promise § Integrity from within starts with Purpose § Use the Purpose Framework
WHAT TO TAKE WITH YOU
§ Shape CONTEXT § TRUE from WITHIN § CLOSER than you THINK § CONNECT with HEAD & HEARTS § 1 VERB + ATTRIBUTE = MAX 5 WORDS § WHAT IS YOUR PURPOSE?
PURPOSE FRAMEWORK
