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  • Purpose: Meaning of Life?

  • PURPOSE FRAMEWORK SEPT 30 2015

    BRAND2GLOBAL

  • “    

    Meaning of Life

    Maximize Pleasure & Minimize Pain

    Rule of Utility: "that the good is whatever brings the greatest happiness to the greatest number of people” (J. Bentham)

  • NO FUTURE WITHOUT PURPOSE FUTURE BRAND POWER = PURPOSE SEPT 30 2015

    BRADN2GLOBAL

  • 1.   TRANSFORMATIONAL FORCES 2.   MEANING 3.   GUIDING FRAMEWORK

  • “    Persuasive Communication

    MARKETING 200 C.E.

  • To Market

    Market To

    Market With

    Through 1950 1950-2000 2000+

    EVOLUTION OF MARKETING THOUGHT

  • VALUE CHAIN DISRUPTION

  • VALUE CHAIN DISRUPTION

  • VALUE CHAIN DISRUPTION

  • “    

    VALUE & AGGREGATION OF OPINIONS

  • “    

    SPEED OF CONNECTIVITY

  • CONSUMERS OF TOMORROW

    CHANGING CONSUMER

  • “    

    TRANSPARENT VALUE CHAIN!

  • 1.   TRANSFORMATIONAL FORCES 2.   MEANING 3.   GUIDING FRAMEWORK

  • TO 2000: THE ERA OF DIFFERENTIATION

  •   ERA  OF  TRANSPARENCY    

    TO 2050: ENTERING THE ERA OF TRANSPARENCY

  • NO HIDING! INTEGRITY = SURVIVE!

  • DON’T CHEAT!

  • THIRD EYE & SUPREME NETWORKS

  • 1.   TRANSFORMATIONAL FORCES 2.   MEANING 3.   GUIDING FRAMEWORK

  • Purpose

    START INSIDE OUT BE CLEAR ON PURPOSE

  • 25

    “Organizing the world's information”

  • 26

    “ReBel”

  • 27

    “Humanizing Technology”

  • 28

    “Belong.”

  • 29

  • 1. CONTEXT

  • 2. TRUE FROM WITHIN

  • 3. CLOSER THAN YOU THINK

  • 4. CONNECTING WITH HEAD AND

    HEART

  • 5. POWER FORMULA

    1 ACTION WORD (VERB) + ATTRIBUTE (WHAT) =

    MAX 5 WORDS

  • “    

    SUMMARY.

  • §  Value Chain Disruption = Transparency §  Future Field of Competitive Advantage §  Deliver beyond Promise §  Integrity from within starts with Purpose §  Use the Purpose Framework  

    WHAT TO TAKE WITH YOU

  • §  Shape CONTEXT §  TRUE from WITHIN §  CLOSER than you THINK §  CONNECT with HEAD & HEARTS §  1 VERB + ATTRIBUTE = MAX 5 WORDS §  WHAT IS YOUR PURPOSE?  

    PURPOSE FRAMEWORK

  • @markus_kramer markus.kramer@brandaffairs.com

    THANKS!

    SEPT 30 2015

    BRAND2GLOBAL

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