View
3
Download
0
Category
Preview:
Citation preview
PROPAGANDA
ANIMAL FARM
PROPAGANDA
• Techniques used to spread an idea or
further a cause
• Appeal to emotion, not reason
• Often promoting a political cause or
those people in power
• Seeks to change the way people
understand an issue or situation, for the
purpose of changing their actions and
expectations
FORMS OF
PROPAGANDA
• Leaflets
• Government reports
• News reports
• Radio and television broadcasts
• Posters
• Blogs
TYPES OF
PROPAGANDA
BANDWAGON
• Appeals to the
human desire to
be like everyone
else
• Presents idea as
a popular trend
• Everyone else is
doing it, and so
should you
COMMON MAN
• Appeals to the
common sense
of ordinary
people
• Uses common
language and
“plain folks”
TESTIMONIAL
• Celebrity
endorsement
• Often use
celebrities who
are not qualified
on the subject
TRANSFER
• Uses symbols,
quotes, and images
of famous people
or groups
• Often connecting
two unlike things
• Promote positive or
negative emotions
NAME CALLING
• Attacking the
person not the
idea
• Associating
negative words
and symbols
with a person
or cause
APPEAL TO
EMOTION
• Appeals to strong
emotions rather
than logical
reasoning
• Can use:
• Fear
• Guilt
• Hate
REPETITION
• Repetition of a
slogan
GLITTERING
GENERALITIES
• Use of general
buzz words
• Often unclear
or without
meaning
• Appeals to
positive
emotions
Recommended