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Presented for NEFLIN
Why Video
Tools for Creating Tutorials
Creating Live Action Video
Utilizing video
Best Practices
ONLINE VIDEOS WILL ACCOUNT FOR MORE THAN 80% OF ALL
CONSUMER INTERNET TRAFFIC BY 2020
Source: https://www.cisco.com
Full Infographic - Social Media Today
Full Infographic - Social Media Today
Will keep people engaged longer on your site or social media
Is more shareable
facebook.com/business/news/maki
ng-it-easier-to-build-mobile-first-
video-ads
Tag and Link 360 Video
Post videos to social media, website and other platforms
vr.google.com/tourcreator/
https://www.thinglink.com
Tour: https://www.thinglink.com/video/967829932489048067
http://www.virtually-anywhere.com/
University of Texas Tours
Library of Congress Online Tours
https://www.screencastify.com/
Free:
50 videos / month
Screencastify watermark
Make your own
Create trailers in minutes
Open Shot
https://www.openshot.org/
VideoPad
https://videopad-video-
editor.en.softonic.com/
App (Add videos, photos and more)
https://www.audacityteam.org/
Extract audio from a movie
file with one of these
programs:
iMovie
Windows Media Player
Audio Converter
Tripod
Phone/Camera
Microphone
Optional Tools
Greenscreen
Podium
Video Camera/360 Camera
Be aware of surroundings – both audio and visually
Script
Practice
Think sound bites
Image from http://www.ausphotography.net.au/
Self
Post Directly to Social Media Sites
Vimeo
You Tube
New service
Big program/event
Summer Reading
More examples:Sign up for Summer Reading Fun 2019 at FCPL
Greenville Summer Reading
How to use a resource
Promotion of a resource
Promotion/help with a service
FAQ @ your library
Get to know staff
Get to know a service
Unboxing Events
Book Reviews
Program Reviews
After the Fact Promotion of an Event
Send video with your press releases to media outlets
Include a person speaking about the project
Include background of project or library
Testimonials
Why the library or service matters
Social Media
Video Platforms
Webpage
Email Marketing
Media Distribution Points in your community
People who watch the first 3 seconds will likely watch the whole video
Shorter is better
No more than 60 seconds in general
Infographic: Hubspot
Social Media of programming:
Snapchat
Plan your messaging in advance
Promote your live stream ahead of time
All you need is a camera, microphone, and the internet
• QA & Live Interviews• Database and Program Launches• Behind the Scenes• Breaking News• Events/Programs
• What else??
Videos need to be understood without sound
Add Close Captioning in editing
YouTube will add close captioning*
Results will vary depending on your audio
Upload an image as the featured image or title slide
http://www.clipstill.com/
NASA
Pexels.com
Pixabay
stockfootageforfree.com
Videezy.com
Videvo.net
Jbrary (Story times!)
Kalamazoo Public Library (Teen Film Festival)
Kansas City Public Library
New York Public Library
San Jose Library
Toronto Public Library
UCLA Library
University of Iowa Special Collections
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