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With Google+, Facebook, Twitter, Tumblr, Pinterest, LinkedIn, Bebo, GoodReads, and many more – the number of Social Media sites continues to grow exponentially. With a multitude of Social Media sites being developed Join Diana Silveira to sort through the tangled web of Social Media sites and learn how to use different social media outlets in order to target and to tailor messages to different audiences and for specific purposes.
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SOCIAL MEDIA AND DEMOGRAPHICS: HITTING THE RIGHT MEDIA FOR YOUR AUDIENCEPresenter: Diana Silveira, Novare Library Services
QUICK QUIZ!What Social Media do you use most?
AGENDA
Breakdown of Social Media Demographics Recommendation of use of each General Social Media Success Tips
AN OVERVIEW
Dubbed Gen C by Nielsen for being the most connected group)
Microblogging:Your message in 150 characters
18-49 year old demographic Connecting known and new users
TWITTER DEMOGRAPHICS
15% = household incomes of over $75,000. 18% = ages of 18 to 29 years old 14% =30 to 49 years old. 15% = college degree or higher. 13% of all online adults report that they have used Twitter
But…. The migration has been slow, but steady. A Pew survey last July found that 16 percent of young people, ages 12 to 17, said they used Twitter. Two years earlier, that percentage was just 8 percent.
http://pewresearch.org/topics/demography/ & http://www.huffingtonpost.com/2012/01/30/teens-on-twitter_n_1241109.html
Most popular social media site 800 MILLION users All ages Your current active users
GOOGLE+
18- 34 years old Student (20%) Male (70%) Higher income than Facebook 40 million users – only 17% active
25-54 59% Male Industries:
High Tech, Finance, Medical
Job FunctionsSales, Administrative, Academics, Operations
http://slidesha.re/wb0why
> 1.36 million visitors daily
68.2% of users are women
55% of these are aged between 25 to 44.
50% have children Post on SATURDAY!
MEETUP
55% woman 35-44 College-Educated or higher
Female 18-24 highest users Followed by 25-54
Skews younger
QR CODES
Who Doesn’t Use: >1 in 5 students 21% of college students
Who does Use:• Male (61%)• 18-34 (54%)• Income over 100,000 (36%)
http://www.marketingvox.com/another-sign-qr-codes-dont-appeal-to-the-young-050150/
IN A NUTSHELL…
Facebook: All – existing library users. Twitter: New/Existing Users GenX, GenY and
GenZ Google+: College Students MeetUp: GenX and Y professionals LinkedIn: Professionals, Older Pinterest: Woman, GenX Tumblr: Young under 30 GoodReads: Your booklovers SMS: GenY and younger
CUSTOMIZING YOUR MESSAGE Library booksale for new public computers starts
tomorrow. Pass it on! #library #freecomputers #tarponsprings #gaming
Booksale for new computers starts tomorrow. Computers are for you! And are available free anytime we are open.
Booksale for new computers starts tomorrow- these computers will help us provide computer classes, resume assistance and more.
Booksale for new computers starts tomorrow- these computers will have extra CPU and be awesome for gaming programs this Summer.
FINDING OUT ABOUT YOUR USERS
http://www.plusdemographics.com/ (G+) Facebook Insights > Users
SUCCESS IN SOCIAL MEDIA
Have a purpose Use multiple networks Customize your message to the network Team not a lone soldier approach Humanize your message Respond to positive & negative publicly
GOLDEN RULE
Create a Social Media Plan & Schedule
WHAT SOCIAL MEDIA IS MOST EFFECTIVE AT YOUR LIBRARY?
QUESTIONS?
slideshare.net/dee987
delicious.com/dee987/demographics
Diana Silveira
www.learnsurge.com
www.novarelibrary.com
